10 Memorable Copywriting Examples (and Why They Convert) - ActiveCampaign (2022)

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”– Leo Burnett

Good copywriting is hard. Great copywriting is really hard.

That’s why so many copywriters keep a swipe file — a collection of tried-and-true copy examples to inspire them when writer’s block hits.

In this post, you’ll get 10 examples of memorable copywriting to add to your swipe file — and learn why each one works so well.

Keep reading for awesome copy examples from:

  1. Basecamp
  2. Rolls-Royce
  3. Innocent Drinks
  4. Ricola
  5. Volkswagen
  6. Hiut Denim
  7. Beachway
  8. Pepsodent
  9. RXBar
  10. Moz

1. Know your customer’s pain points — and how you solve them (Basecamp)

10 Memorable Copywriting Examples (and Why They Convert) - ActiveCampaign (1)Basecamp’s current homepage (Source)

There’s a reason Basecamp is known for their website and sales copy. They use clear, simple, conversational language — the same kind of language their customers use when talking and thinking about their business.

This copy follows a timeless copywriting formula: PAS, or Problem, Agitation, Solution. PAS works like this:

  1. Problem: Clearly lay out your customer’s pain point. Here, the pain point is disorganization. Basecamp uses vivid language in the “Before Basecamp” section to show that they know what’s going on inside customers’ heads.
  2. Agitation: Twist the proverbial knife by making your copy more emotional. Before you offer a light at the end of the tunnel — your product — make your reader want it even more. Basecamp emphasizes how stressful it is not to have project management in place.
  3. Solution: You finally get to introduce the antidote to your customers’ pain! You can almost feel the relief and ”sense of calm” through the language Basecamp uses in the “After Basecamp” section.

“To use PAS when writing your copy, you simply start with the problem. Then poke at that problem so your reader can’t help but feel it. Then, when they’re itching for relief, present the solution.” – Joanna Wiebe

As a bonus, Basecamp includes some social proof under their call-to-action — if over 5k other companies signed up in the last week, it must be pretty amazing, right?

2. Specificity and detail (Rolls-Royce)

10 Memorable Copywriting Examples (and Why They Convert) - ActiveCampaign (2)This Rolls-Royce ad originally ran in 1958 in The New Yorker. (Source)

David Ogilvy wrote this ad in 1958. Why is it still widely considered one of the best headlines of all time?

Detail and imagery. The headline could say, “The new Rolls-Royce is a very quiet car.” But the headline Ogilvy chose — pulled directly from the Technical Editor’s write-up in The Motor — offers readers a sensory experience.

The body copy adds even more details: “For example, the engineers use a stethoscope to listen for axle-whine.”

“This car is quiet” is a claim that the reader can choose to believe or not believe. But if you say “we used a stethoscope to listen for axle-whine,” how can your reader not believe the car is quiet?

You can almost feel the peace and quiet that comes from driving this car. (And in post-war America, peace, quiet, and luxury were all things that the upper class — the ad’s audience — craved.)

The lesson: letting the customer paint a picture in their mind immerses them in the ad and makes your product more memorable.

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“In my Rolls-Royce advertisements I gave nothing but facts. No adjectives, no ‘gracious living.’” – David Ogilvy

3. Your values are our values (Innocent Drinks)

10 Memorable Copywriting Examples (and Why They Convert) - ActiveCampaign (3)If you click “bored?” in the navigation, you can see drawings, old packaging, videos, and photos from the brand. (Source)

The copy on Innocent Drinks’ website — from navigation to product descriptions — is cute without being cheesy. “Things we make” is straightforward and laid back, like their brand.

More importantly, this copy says exactly what the product is.

It starts with a clear description: Smoothies made from “the finest fruit.” Then it acknowledges what their target customers care about — no “weird things” like additives or artificial colors and flavors in their food. The copy addresses that point right away, before the reader can even wonder about it.

When you anticipate your customers’ objections, you can address them before they have a chance to worry. As legendary copywriter Joseph Sugarman says, “If you feel that your prospect might raise some objections when you are describing a product, then raise the objection yourself.”

When you anticipate your customers’ objections, you can address them before they have a chance to worry. Klick um zu Tweeten

Show that you know what your audience cares about and that your brand shares those values. Customers will be quicker to trust you — and we’re all more likely to buy from people (and brands) we trust.

4. Edgy humor (Ricola)

10 Memorable Copywriting Examples (and Why They Convert) - ActiveCampaign (4)“Make sure good news sounds like good news” is a much better tagline for a cough drop brand than something like “cough less.” (Source)

In 2014, Ricola ran a series of ads with examples of how a misplaced cough could ruin the meaning of a sentence. This ad is:

  • Funny — especially for an industry that can often be boring and technical
  • Slightly edgy (without being offensive)
  • Relatable
  • Simple
  • Memorable

The ad also shows the product — without trying to persuade the reader that Ricola makes the best cough drops. Instead, it combines the photo of recognizable product packaging with memorable copy. The goal? To keep Ricola top-of-mind the next time someone shops for cough drops.

“For consumers, generally the key benefit of remembering Distinctive Assets is often utilitarian: to help that person find the brand with ease when a future need, where that brand could be the answer, arises.” – Jenni Romaniuk, Building Distinctive Brand Assets

Including the packaging (and using the same color scheme throughout the ad) helps consumers find the brand once they’re in the store looking for cough drops.

5. Understand your customers’ perspective — then flip it (Volkswagen)

10 Memorable Copywriting Examples (and Why They Convert) - ActiveCampaign (5)The car points toward the headline to help direct readers’ eyes. (Source)

Ad Age ranked this iconic 1959 VW campaign the “greatest advertising campaign of the century.”

Here’s why.

In the late 1950s, Americans loved muscle cars. Volkswagen challenged ad agency DDB to sell the opposite: a small, compact, odd-looking car. DDB met the challenge by sharing the tangible benefits of owning a smaller car:

  • Uses less gas
  • Cheaper insurance
  • Requires less maintenance

When everyone in America was thinking big, DDB flipped the script with one simple slogan: “Think small.” The ad was printed in black and white — even though full-color ads were the standard. That, combined with the simple slogan and minimalist design, made the ad stand out visually.

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In his book Pre-Suasion, noted psychologist Robert Cialdini writes that: “Anything that draws focused attention to itself can lead observers to overestimate its importance.”

Volkswagen needed to draw more attention to smaller cars – because they knew that they could increase sales once they got people to consider their arguments. That’s what this ad accomplished.

To surprise your customers, you first need to understand their perspective. By subverting their expectations — both visually and verbally — you can create a campaign that sticks in their minds.

6. Straightforward meets brand personality (Hiut Denim)

10 Memorable Copywriting Examples (and Why They Convert) - ActiveCampaign (6)Copy from a previous version of Hiut Denim’s homepage

10 Memorable Copywriting Examples (and Why They Convert) - ActiveCampaign (7)Copy from Hiut Denim’s website

10 Memorable Copywriting Examples (and Why They Convert) - ActiveCampaign (8)Copy from Hiut Denim’s homepage

Hiut Denim’s brand story and values come across well across their website, from their tagline to their “Our Story” copy.

With copy like…

  • “Do one thing well”
  • “We make jeans. That’s it. Nothing else.”
  • “We make the best jeans we can. Not the most jeans we can.”

…you trust that Hiut Denim knows what they’re doing and that they take pride in their jeans. It gives them credibility and makes you want to be a part of what they’re doing.

Consumers are smarter than a lot of advertisers give them credit for; they know they’re being sold to. That’s why your copy needs to be believable; you need to prove why your product is worth buying.

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.” – David Ogilvy, Confessions of an Advertising Man

Hiut Denim goes beyond “vapid adjectives” — they share real information about their company, the quality of their products, and the work that goes into them.

7. Customer language (Beachway)

10 Memorable Copywriting Examples (and Why They Convert) - ActiveCampaign (9)“If You Think You Need Rehab, You Do” was tested against “Your Addiction Ends Here” — and generated a 400% increase in clicks. (Source)

This copy for Beachway, a rehab and addiction therapy center, led to a 20% increase in form submissions — even though the form was on a separate landing page.

For more information on how to write a high-converting landing page, take a look at this guide.

What makes it so effective?

It’s pulled directly from customer language. Copywriter Joanna Wiebe wrote this headline based on an Amazon review of a book on overcoming addiction. Using the same words customers use activates their existing mental representations, which helps them organize information.

It also, in this case, creates a strong sense of urgency.

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Pro tip: Read 5-star (favorable) Amazon reviews, but also consider more measured 3-star Amazon reviews to find out what people really wanted when buying a book.

“You know that every man is constantly holding a mental conversation with himself, the burden of which is his own interests—his business, his loved ones, his advancement. And you have tried to chime in on that conversation with something that fits in with his thoughts.” – Robert Collier

In other words, using customer language lets you say what they’re already thinking. Your customers know you understand them, and your copy instantly becomes more believable.

Using customer language lets you say what they’re already thinking. Your customers know you understand them, and your copy instantly becomes more believable. Klick um zu Tweeten

Online reviews are a goldmine of customer language, including:

  • What they liked about the product
  • The specific problem that they wanted to solve with the product
  • How the product solved their problem (or didn’t)
  • Other things they wished the product included

To learn more about how to do this kind of market research for your marketing copy, check out this article.

8. Copy so convincing that it taught the world to brush their teeth (Pepsodent)

10 Memorable Copywriting Examples (and Why They Convert) - ActiveCampaign (10)If you read this ad and didn’t run your tongue over your teeth, you’re lying. Or immune to the power of suggestion. (Source)

Before Claude Hopkins wrote this copy in 1929, Pepsodent toothpaste wasn’t selling much.

Why?

Because only 7% of people brushed their teeth.

Hopkins needed to get through to the hardest to reach audience: “Unaware” people.

You need to use different tactics to address pain points depending on your audience’s level of awareness:

  1. Unaware
  2. Pain Aware
  3. Solution Aware
  4. Product Aware
  5. Most Aware

With an unaware audience, Hopkins couldn’t just talk about the benefits of toothpaste. No one knew they even needed toothpaste.

To grab attention, Hopkins wrote about the “film” on your teeth. If you run your tongue over your teeth, you can feel it right away — and that’s exactly what people do after reading this ad.

This clever copy:

  • Got people’s attention
  • Made them aware of a problem they didn’t know they had
  • Offered them a solution to that problem

And it worked: According toThe Power of Habitby Charles Duhigg,65% of the population brushed their teeth (with Pepsodent!) within a decade of the campaign.

9. No-B.S. copy (RXBar)

10 Memorable Copywriting Examples (and Why They Convert) - ActiveCampaign (11)No small print ingredient list here — RXBar makes ingredients the focus of their packaging. (Source)

With RXBar, you know exactly what you’re getting. Their brand values transparency and simplicity — the same thing their ideal customers value. Health-conscious shoppers want to know exactly what they’re eating, so RXBar gives that to them front-and-center on their packaging.

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A lot of times, you’ll hear marketers talk about highlighting benefits instead of features. RXBar goes against this wisdom — their packaging just lists features.

But in a market saturated with processed products and unpronounceable ingredients, the features are the benefits: simple, easy-to-pronounce, healthy ingredients.

“Motivation comes from within and drives action. It’s not something you can manufacture with your copy. Instead, the best your copy can do is tap into what’s driving your customers and connect their motivation with your solution.” – Jen Havice, Finding the Right Message

RXBar uses the bar’s features — its ingredients — to connect with their audience’s motivation.

10. Make them curious (Moz)

10 Memorable Copywriting Examples (and Why They Convert) - ActiveCampaign (12)Smarter than my way? Tell me! (Source)

This copy from Moz uses one of George Loewenstein’s 5 principles of creating curiosity: Imply you know something your audience doesn’t (but wants to!). Moz knows a smarter way to do SEO. And if I click on that “Try Moz Pro free” button, I’m going to find out what it is.

Under the headline, Moz tells you its value proposition without a ton of jargon. Every SEO team wants to increase traffic, rankings, and visibility.

Once I’m hooked by the headline and copy, this page does 2 other things well:

  1. Minimizes friction with a big, clear CTA button
  2. Addresses likely questions without you having to ask (Will this be annoying to cancel? How much does it cost?)

Bonus email copywriting example: Re-activation (Dollar Shave Club)

10 Memorable Copywriting Examples (and Why They Convert) - ActiveCampaign (13)

This winback email from Dollar Shave Club is… genius.

DSC’s email marketing wins for three reasons:

  1. Segmentation — This email does not go out to their entire email list. It goes out, automatically, to cancelled subscriptions.
  2. Email subject line — “Have you been seeing someone else?” If I see that in my inbox, I’m absolutely going to open it.
  3. Body copy — The body copy (and imagery) leans so heavily into what a DTC subscription really is: a relationship. It’snot your typical marketing email.

As Dollar Shave Club continues to grow, their investment into their emails will continue to serve as fantastic copywriting examples. Sign up for their email list and keep an eye on their email marketing campaigns, especially their promotional emails.

Conclusion: 3 must-follow rules for killer copy

With all those examples in mind (and in swipe files), here are the 3 rules to creating equally effective copy:

1. Clarity > cleverness. First and foremost, you want your audience to understand your copy. It’s okay to be funny, but first, you need to:

  1. Make people understand you
  2. Make people curious
  3. Promise an irresistible benefit

2. Use conversational language. When your writing sounds like a person talking — especially when you use your customers’ own words — it’s easier to understand and believe.

Try the barstool test: Would you say this sentence while sitting on a barstool, in a bar, talking to a friend? If not, make it more conversational. Short, more common words are easier to understand than long, jargon-y words.

3. Identify your audience’s pain points. You can’t offer a solution if you don’t know the problem. Target your customers’ pain points based on their stage of awareness:

  • Unaware: Talk about what people like them do
  • Pain Aware: Talk about the pain
  • Solution Aware: Talk about options to solve the pain
  • Product Aware: Share your product’s value proposition
  • Most Aware: Show them your offer (features, pricing, etc.)

Then follow the PAS formula to drive it home:

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  • Pain: Clearly lay out your customer’s pain point
  • Agitation: Twist the proverbial knife by making it more emotional
  • Solution: Finally introduce the antidote to your customers’ pain

Follow these rules, keep a stacked swipe file, and don’t stop writing — you’ll be well on your way to creating your best copy ever.

FAQs

What is a marketing copy Explain with examples? ›

Marketing copy refers to the text used to educate consumers about a product and motivate them to eventually buy it. Marketing copy is used in a growing number of channels, from advertising in local newspapers to the tagline in a YouTube video.

How do you write a copy of a campaign? ›

In this article, we are going to start to discover how to write effective copy for marketing campaigns.
  1. Terms to Know. ...
  2. Writing to Answer "What" or "How" ...
  3. Understanding Features and Benefits. ...
  4. Write As If It Matters. ...
  5. Make a Connection. ...
  6. Writing Using the Correct Tone. ...
  7. The Different Styles of Copy.

How can a beginner start copywriting? ›

That's why we've spoken with some professionals on what copywriting tips beginners can learn from.
  1. Keep Writing. ...
  2. Focus on Benefits, Not Features. ...
  3. Maintain Conversational Copy. ...
  4. Use Hemingway's Help. ...
  5. Tell Stories Whenever Possible. ...
  6. Do Competitor Research. ...
  7. Master Subject Matter. ...
  8. Know Your Value.
5 Dec 2019

Who is the best copywriter in the world? ›

In no particular order, here are the top 20 most successful copywriters and what it is about their writing that made them so successful.
  • Stan Freberg. ...
  • Gary Halbert. ...
  • Joseph Sugarman. ...
  • Drayton Bird. ...
  • Leo Burnett. ...
  • David Ogilvy. ...
  • Jay Abraham. ...
  • Joanna Wiebe.
19 Mar 2018

How do you write a good marketing content? ›

22 Ways to Write More Compelling Marketing Copy
  1. Define your target audience. First things first, decide who you're selling to. ...
  2. Choose an objective. ...
  3. Create urgency. ...
  4. Back it up with data. ...
  5. Leverage customer reviews. ...
  6. Keep it simple. ...
  7. Use active voice. ...
  8. Pick your adjectives wisely.
22 Jan 2020

How do you create an ad copy for a product? ›

They are:
  1. It Must Be Simple: It must be simple and easy to understand. ...
  2. It Must Be Informative: The copy must give the information which the reader wants to know about the products, in order to buy. ...
  3. It Must Be Concise and Complete: ...
  4. It Must Be Enthusiastic: ...
  5. It Must Be Honest: ...
  6. It Creates An Urge:

What makes a good ad copy? ›

Summary: How to Write Effective Ad Copy for PPC Advertising:

Include numbers or statistics in your headlines. Appeal to user's sense of entitlement. Include emotional triggers in your ads. Create unique, keyword-rich display URLs.

What skills do you need to be a copywriter? ›

The following examples highlight several important skills that copywriters need to be successful:
  • Strong writing skills. ...
  • Communication skills. ...
  • Technical skills. ...
  • Creative thinking. ...
  • Problem-solving skills. ...
  • Interpersonal skills. ...
  • Research skills. ...
  • Develop strong writing skills.

How do I become a copywriter with no experience? ›

How to get a copywriting job with no experience
  1. Be prepared to aim low at first. ...
  2. Become popular in a specific niche area. ...
  3. You don't need to have an extensive portfolio. ...
  4. Join a networking group. ...
  5. Join forces with complementary businesses. ...
  6. Read, Read, Read.
15 Mar 2018

What are the five tips to make copywriting effective? ›

Here are 5 essential copywriting tips:
  • You must be a bit of a detective. ...
  • You must understand and embrace human psychology. ...
  • Leverage the power of stories. ...
  • Always remain honest and authentic. ...
  • Remember that choosing the right words is only half the battle. ...
  • About the Author.

How do I market myself as a copywriter? ›

Marketing tactics for freelance copywriters
  1. Website or online portfolio.
  2. Social media.
  3. Search engine optimisation.
  4. Networking.
  5. Peer networking.
  6. Job sites.
  7. Freelance marketplaces.
  8. Cold calling.

Can you copyright with no experience? ›

I'm guessing you've recently found out that copywriting is one of the most lucrative jobs out there, and that it doesn't require a college degree. It doesn't even require much experience. Many high income copywriters started closing big-ticket offers when they were first starting out, with little or no experience.

How can I learn copywriting fast? ›

10 practical tips to consider when learning to write copy
  1. Research the competition. ...
  2. Make room for voice. ...
  3. Think about your target audience. ...
  4. Storytelling wins. ...
  5. Use emotions, but don't manipulate your audience. ...
  6. Choose words carefully. ...
  7. Experiment with copywriting formulas. ...
  8. Use copywriting templates.
11 Aug 2022

Is copy writing hard? ›

Breaking into copywriting is not difficult, but it does take a little know-how. If you have good writing skills, a desire to share knowledge, and have excellent research skills, copywriting may be a good career choice.

Who was the first copywriter in the world? ›

John Emory Powers lived from 1837 to 1919 and is regarded as the first full time copywriter. The Power's style of advertising didn't use images or complex words and limited headlines to just a few words.

What is a famous copywriter? ›

Famous copywriter#1: Eugene Schwartz

Schwartz (1927 – 1995) was one of the highest paid copywriters in the 1950s and '60s, and he famously worked only 3 hours a day. This is the title of an article by Schwartz on copywriting: I write with my ears. ~ Eugene Schwartz.

Do copywriters make good money? ›

The median annual copywriter salary is $47,838, with 80% of copywriters earning between $35k – $65k per year according to data aggregated from Payscale and Salary.com. The two primary factors driving salary levels are location and experience: A junior copywriter in Medford, OR will make an average of $42k per year.

What are the examples of products? ›

A product is any item or service you sell to serve a customer's need or want. They can be physical or virtual. Physical products include durable goods (such as cars, furniture, and computers) and nondurable goods (such as food and beverages).

How do you introduce a product example? ›

Dear (name of the recipient), We at (introduce your company) are proud to introduce you to our new product ( introduce your newly launched product). (Describe in your words). We can assure (give details of your product and discuss its feedback and market value).

What are some examples of great marketing? ›

Top 11 great marketing strategy examples and 1 you shouldn't follow
  • Spotify: offering an alternative user experience. ...
  • Nordstrom: Retargeting campaigns. ...
  • GoPro: User-generated content. ...
  • Sephora: Loyalty programs. ...
  • Rainforest alliance: “Follow the Frog.” ...
  • Twitch: Niche-specific marketing. ...
  • Nike: “Just Do It” – promoting values.
23 Sept 2021

What is an example of a creative advertisement? ›

The bigger the brand, the simpler the creative advertising. In this example, McDonalds simply promote the fact they are open at night by the use of two cleverly positioned lamps, which shine down on the billboard to create the famous 'golden arches' brand symbol.

How do you write a killer ad copy? ›

How to Write Killer Ad Copy
  1. Define Your Goal. Killer ad copy will only get you so far unless you have an end goal in mind. ...
  2. Think About Your Customer. ...
  3. Appeal to Their Pain Points. ...
  4. Tell a Story. ...
  5. Don't Bury the Lede. ...
  6. Focus on Benefits. ...
  7. Make it Exclusive. ...
  8. Play with Scarcity.
18 May 2021

What is ad copywriting answer? ›

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

How do you write a catchy ad? ›

Here are 21 tips to help you write ad headlines your prospects simply won't be able to resist clicking.
  1. Include Keywords. ...
  2. Ask Questions. ...
  3. Solve Prospects' Problems. ...
  4. Add a Little Humor. ...
  5. Include Numbers or Statistics. ...
  6. Think Carefully About User Intent. ...
  7. Use Empathy. ...
  8. Use Simple Language.
2 Feb 2015

Why is copywriting an important skill? ›

Their main goal is to write something that will make the reader engage with the content and lead them one step closer to taking action. Great writers with outstanding copywriting skills will persuade readers to click, provide their information or purchase.

What is the role of copywriter? ›

A Copywriter is a professional who writes clear, concise copy for ads and marketing materials. They work closely alongside web and graphic designers to ensure their message is clear, whether in an email inbox or a website landing page.

What are the levels of copywriting? ›

I called it POWER Copywriting, an acronym for the five steps in the copywriting process: Prepare, Organize, Write, Edit, and Review. This represents years of copywriting experience boiled down to the basics.

Do you need qualifications to be a copywriter? ›

Get qualified

There are no set entry requirements to become a Copywriter, but many employers will ask for a degree in English, journalism, creative writing, or a similar field.

How does a copywriter get the first client? ›

10 Ways to Find Your First Copywriting Clients
  1. Friends and family. Tell everyone you know you're available to write for businesses. ...
  2. Businesses you patronize. ...
  3. Your local downtown. ...
  4. Your local business park. ...
  5. Business networking events. ...
  6. Social media. ...
  7. In niche industries you know.

How long does it take to learn copywriting? ›

To become a copywriter, you need to have good communication skills, writing skills, language skills, creativity, research skills, and knowledge of sales and marketing. 3. How long does it take to be a copywriter? Learning essential copywriting skills can take anywhere from three to six months.

How can I practice copywriting daily? ›

  1. Read Classic Copywriting Books. ...
  2. Write 3 New Headlines Everyday. ...
  3. Write 3 New Leads Every Day. ...
  4. Think About How To Make Something Normal Sound Outrageous. ...
  5. Create A Swipe File. ...
  6. Read One Swipe Per Day And Study It. ...
  7. Write Out In Your Own Words Why The Ad Worked. ...
  8. Handwrite Famous Ads.
24 Jul 2020

What is the biggest mistake you've made as a copywriter? ›

Hiring an 'affordable' copywriter is the most costly copywriting mistake, and you've probably already made it. The copywriters you want working for you are results-oriented – they'll help you make a lot more money. These writers are 1) extremely rare and 2) aware of their money-making abilities.

What is Aida copywriting? ›

The AIDA model is a copywriting formula that stands for Attention, Interest, Desire and Action used to convert readers into customers. The AIDA model is a copywriting formula that stands for Attention, Interest, Desire and Action used to convert readers into customers.

How do copywriting companies find clients? ›

How To Get Clients: 4 Copywriting Tips For Beginners - YouTube

How do you pitch clients for content writing? ›

How to get genuine clients for freelance content writing
  1. Personalize Your Pitches. ...
  2. Create A Freelance Website. ...
  3. Utilize Social Media. ...
  4. Start A Blog. ...
  5. Join a Freelance Writing Platform.
8 Jul 2022

How do you establish yourself as a writer? ›

How to Establish Yourself as a Reputable Freelance Writer
  1. Write About What You Know. ...
  2. Have a Killer Website. ...
  3. Nail Your Pitches. ...
  4. Deliver Quality Content on Time. ...
  5. Maintain a Solid Workflow When Your Prices Rise. ...
  6. Know that the First Year Is Usually the Hardest. ...
  7. Stay Updated on What Others are Doing. ...
  8. Avoid Burnout!
2 Aug 2017

What exactly does a copywriter do? ›

Day-to-day, copywriters are tasked with writing clear and concise copy for ads, marketing materials, and websites, for virtually any audience and any industry.

What are copywriting skills? ›

Copywriting skills are hard and soft skills that writers who create advertisements and other written content possess to be successful at their jobs.

What is meant by copywriting? ›

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

How do I become a copywriter with no experience? ›

How to get a copywriting job with no experience
  1. Be prepared to aim low at first. ...
  2. Become popular in a specific niche area. ...
  3. You don't need to have an extensive portfolio. ...
  4. Join a networking group. ...
  5. Join forces with complementary businesses. ...
  6. Read, Read, Read.
15 Mar 2018

Why is it called copywriting? ›

'Copy' comes from the word 'copiae'. A Latin word that dates back to the 1300s meaning 'an abundance of writing'. For centuries following, the word tumbled through a number of similar meanings. That is until the 1800s, when journalism and newspapers BOOMED.

What you need to know as a copywriter? ›

To be a great copywriter, you need to write well. This isn't as simple as it sounds either. You need to master grammar, English, punctuation, spelling, adjectives, and have a vast vocabulary to pull from when you write.

What is the role of a copywriter in advertising? ›

Copywriters are responsible for the linguistic content of adverts. They work across a range of media and formats, interpreting account briefs to compose advertorial content such as slogans, catchphrases, tweets and scripts for tv and/or radio adverts. Typical responsibilities include: interpreting account briefs.

Why is copywriting so important? ›

Copywriting strengthens your brand image. The copy consumers find within your different marketing materials make or break their impression of you. Quality copywriting enhances your brand message and image, allowing you to be desirable to your target audience's point of view.

Why is copywriting an important skill? ›

Their main goal is to write something that will make the reader engage with the content and lead them one step closer to taking action. Great writers with outstanding copywriting skills will persuade readers to click, provide their information or purchase.

What are the levels of copywriting? ›

I called it POWER Copywriting, an acronym for the five steps in the copywriting process: Prepare, Organize, Write, Edit, and Review. This represents years of copywriting experience boiled down to the basics.

Do copywriters need a degree? ›

It's important to find someone who has found success in copywriting, to transfer their knowledge and skills to you. You don't need a college degree or formal education to become a copywriter. However, it's a good idea to look into taking a short course, or getting yourself a mentor.

How does a copywriter get the first client? ›

10 Ways to Find Your First Copywriting Clients
  1. Friends and family. Tell everyone you know you're available to write for businesses. ...
  2. Businesses you patronize. ...
  3. Your local downtown. ...
  4. Your local business park. ...
  5. Business networking events. ...
  6. Social media. ...
  7. In niche industries you know.

How much do beginner copywriters make? ›

How much does a Entry Level Copywriter make in the United States? The average Entry Level Copywriter salary in the United States is $53,901 as of September 26, 2022, but the range typically falls between $48,701 and $60,701.

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