100 inspiring ideas to market your business (2023)

Table of Contents
1. Get into your local newspaper 2. Create a newsletter 3. Write a blog 4. Cold call 5. Carry business cards 6. Offer mini versions 7. Find a niche 8. Talk to your customers 9. Use Twitter 10. Get testimonials 11. Make friends with influential bloggers 12. Advertise on blogs 13. Write link-bait blogs 14. Make the most of your email signature 15. Sponsor an awards ceremony 16. Sponsor a competition 17. Give something away 18. Offer discounts for limited periods 19. Create an e-brochure 20. Traditional mailers 21. Write a column for your local paper 22. Become an expert spokesperson 23. Create a press kit 24. Add interaction to your website 25. Mobile advertising 26. Charity auctions 27. Teach your expertise 28. Guest blog 29. Blog comment 30. Take advantage of forums 31. Don't forget your SEO 32. Create a Facebook Page 33. Hook up your social media accounts 34. Get your pricing right 35. Send thank you cards 36. Throw in some freebies 37. Reward repeat business 38. Add personality to your social media accounts 39. Add an 'About' page to your website 40. Invest in credibility 41. Offer a guarantee 42. Have excellent customer service 43. Go to traditional networking events 44. Start a campaign to change something 45. Give your expertise away 46. Enter awards 47. Set up a referral programme 48. Put up your prices 49. Get your answerphone right 50. Book a show 51. Ignore the competition 52. Use Google Local 53. Join forces with other firms 54. Get a QR Code 55. Give, and thou shall receive 56. Use Facebook advertising 57. Create videos 58. Go green 59. Get on Groupon or LivingSocial.com 60. Create an e-zine 61. Launch a free e-book 62. Monitor your online reputation 63. Get a new website design 64. Look into conferences 65. Nurture your client relationships 66. Get the basics right 67. Name-drop online 68. Create a funny 404 Page 69. Be controversial 70. Contact local universities 71. Start a podcast 72. Offer free tools 73. Do something for charity 74. Join your local Chamber of Commerce 75. Create a calendar 76. Make better use of your business cards 77. Host monthly webinars 78. Offer package deals 79. Consider Paid Search 80. Use community boards 81. Send exclusive deals to your customers 82. Use your friends and family 83. Do something different 84. Sponsor a local school sports team 85. Give something away 86. Make your business cards stand out 87. Become a walking advert 88. Buy marketing lists 89. Advertise on other people's e-newsletters 90. Organise a meetup 91. Consider video testimonials or interviews 92. Make the best use of online portfolios 93. Get yourself published online 94. Make Twitter lists 95. Follow up leads 96. Pay it forward 97. Build a strong brand 98. Sell yourself 99. Create a survey 100. Last but not least, listen to your customers FAQs Videos

Whether you're just starting as a freelancer or you've been established for years, marketing plays an essential part for any business. It's how people find out about you, and hire you.

But with so much competition and noise to crawl over, how can you get your business out there and attract new clients? The following essential list should help. It contains 100 inspiring ideas to market your business, so you'll never have any excuse but to make marketing a priority.

1. Get into your local newspaper

Write a press release about anything newsworthy going on in your business. Not sure how to write one? Read these essential PR tips or pick up the phone and speak to a journalist to see if they're interested in running something. If they are, they'll probably write the story themselves.

2. Create a newsletter

Publish a regular e-newsletter to your existing customer base – if you have their permission to contact them, that is. Tell people about what you're doing and any new products or services you've launched. It'll keep you on their radar and encourage repeat business.

3. Write a blog

Blogs are great opportunities to not only extend your digital marketing strategy by creating a whole range of long-tail keywords, SEO-wise. They're also a good chance to show off your expertise while building trust. Keep your blog updated with quality content, and both Google and web visitors will love you for it.

4. Cold call

Start each day by following up any new leads or making several cold calls. It's always good to keep your marketing on track and investigate new opportunities that might come your way.

5. Carry business cards

Don't ever leave home without your business cards. You never know who you might meet. Make sure your business cards contain all your relevant information, including your website address and any social media accounts you might have.

6. Offer mini versions

Consider creating a 'mini' version of your product or service at a discounted rate. It will entice new or existing customers to part with their cash and might even lead to long-term business relationships.

7. Find a niche

Research and discover a niche in the market that could benefit from your product or service, then subsequently target. Find out what's missing and what people need. Offer solutions to people's problems.

8. Talk to your customers

Don't be afraid to chat to existing customers to ask them why they hired you. And take the opportunity to ask them if you could be doing anything more to improve your services to them.

9. Use Twitter

Twitter is often referred to as the business-friendly social media platform because it's a great way to start networking online while giving your brand personality. But there's a right and wrong way to go about tweeting, so don't forget some basic Twitter etiquette.

10. Get testimonials

Nothing works better for your marketing than having a genuine testimonial from a happy client. If you haven't yet added testimonials to your website or marketing materials, do it now! Just make sure you ask full permission first.

11. Make friends with influential bloggers

There's a wealth of new blogs out there, so get researching and find some influential bloggers to make friends with. Get them to write a review about your business, product or service, if you can.

12. Advertise on blogs

Investigate online advertising opportunities by researching where your target market likes to go. Are there any blogs that appeal to your customers? Contact the blog owner and sponsor them in exchange for advertising space.

13. Write link-bait blogs

Make the most of your blog by writing posts that naturally encourage people to link to them. The more people who recommend your articles, the more traffic you'll attract to your website.

14. Make the most of your email signature

Link everything up by adding links to your website and social media accounts from your email signature. Even consider adding your main marketing message or company slogan. Remind people why you're so great.

15. Sponsor an awards ceremony

Although often an expensive option, sponsoring awards can get your business out there. Remember, not all awards are expensive. There are always niche award ceremonies that better suit your business and budget.

16. Sponsor a competition

There are often media competitions. Consider sponsoring one of them to raise your profile. You'll not only advertise your brand and company name, but you'll also be putting yourself in front of a much wider market.

17. Give something away

Got something you can offer in a competition? Newspapers and magazines will give you free editorial space in exchange for a prize. Just be aware they'll always want minimum prize values.

18. Offer discounts for limited periods

Discounts at certain times of the year are always popular. Offer your products and services at a discounted rate, for example – 'Summer Savings' or 'Winter Deal'. People always like a bargain.

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19. Create an e-brochure

Hard-copy brochures can be expensive to design and print. Save your money and create a PDF version instead, available to download via your website. Take the opportunity to sell yourself and explain to potential customers why they should hire you.

20. Traditional mailers

Mail-drop campaigns are simply pushing marketing leaflets through doors or sending out postcards to your existing customer database. They might be old school, but they shouldn't be underestimated. They can still work.

21. Write a column for your local paper

Get in touch with your local rag to see if they'd benefit from a regular 'ask the expert' column, then provide regular expert features for them to publish. Don't ask, don't get – so pick up the phone today.

22. Become an expert spokesperson

Journalists are always after industry experts to add a little something to their news reports. Contact your local TV, radio and newspapers to put yourself forward as a willing expert in your field. Be prepared to be available for any interviews that might pop up and do some media training, so you're ready to go.

23. Create a press kit

Pull together some background information about yourself and your business, ready to send out to any journalists. Have a 'press' section on your website where media can easily find out more about you and contact you.

24. Add interaction to your website

People want to interact with websites, so create something that will be appealing and helpful to your audience. For example, can you add 'live chat' and be instantly available to answer any questions? There are some fantastic, off-the-shelf solutions you can add quickly and easily.

25. Mobile advertising

Why not create a friendly sticker for your car and advertise your business while on the move? Don't forget to add your website link and telephone number. To make it more fun, add a special discount code – something people can use when they call you.

26. Charity auctions

Consider donating your product or service to a charity auction. A great way to network, meet potential new customers and raise your profile locally.

27. Teach your expertise

Organise talks, classes or workshops based on your expertise. Great with social media? You'd be surprised how many people still can't get their heads around Twitter. Teach others, and you could find they turn into customers.

28. Guest blog

Find those influential blogs or high traffic online communities and offer to contribute and write articles. It will not only tackle SEO; it will help you to reach a bigger audience while adding personality to your brand.

29. Blog comment

Don't underestimate the power of commenting on blogs. Do it everywhere you can. Just make sure you write something intelligent and worthwhile; something that will drive people to your website.

30. Take advantage of forums

No matter what your creative field, there are plenty of forums out there that you could join and start contributing to. Many people use forums to find answers. Be as helpful as possible, and you may attract more clients. Just don't forget to make the most of your forum signature by adding in links to your website and adding in your company's slogan.

31. Don't forget your SEO

SEO is all about ensuring people find your website if they're searching for your products and services. Don't hesitate to make this a priority. Either hire an SEO firm to help, or learn about SEO yourself. Moz is an excellent place to start.

32. Create a Facebook Page

Facebook is more consumer-focused than Twitter, so only create a page if you think your business suits the medium. Post interesting updates to keep your fans hooked. Don't spam and don't self-broadcast. Apply a little monthly budget to advertise and 'boost' posts to various audiences.

33. Hook up your social media accounts

Don't forget to provide links from your website to all your social media accounts and vice versa. Make sure everything hooks up and don't forget to include them in all your marketing materials and literature.

34. Get your pricing right

Do some research and call around some competitors to see what they're charging for their products and services. Pretend to be a customer to cover your tracks. Once you've got a good idea of what the market is priced at, get your pricing right. Still not sure? Read these tips on how much to charge for your freelance work.

35. Send thank you cards

Value your existing customers and send thank you cards whenever you've completed a job. It adds that personal touch.

36. Throw in some freebies

Whether you've just delivered some printed brochures or sent over a marketing plan, add in a freebie to make your client happy. One local design firm I know sends sweets with all of its deliveries. A small but effective idea.

37. Reward repeat business

Won more work from an existing client? Reward them with your loyalty strategy. How you reward them is up to you. Perhaps you could offer a discount. Whatever you choose, encourage loyalty by being loyal in return.

38. Add personality to your social media accounts

People don't want to talk to logos; they want to talk to people. Add a photo of a real person to your social media profiles and don't always shout about your own business. Instead, keep it real and don't be afraid to show the 'real you'.

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39. Add an 'About' page to your website

People want to know who they're dealing with before hiring someone. Make sure your website has a decent 'About' page, describing who you are, your skills and experience and your business values. Remember, your website should build trust and an About page helps do that.

40. Invest in credibility

Nothing sells a business more than credibility. To get more for your own company, invest in schemes and accreditations that will demonstrate to potential clients how credible you are.

41. Offer a guarantee

If you think your products and services are worthy of a 100% guarantee or 'your money back', then guarantee them. Offer to refund people if they're not fully satisfied with you. You certainly run the risk of some people abusing this offer, but this may outweigh the benefits of attracting more customers.

42. Have excellent customer service

Nothing beats referrals and word-of-mouth recommendations, so keep your existing clients extremely happy by offering superb customer service. Work that extra bit harder, and you'll reap the rewards long-term.

43. Go to traditional networking events

Not all networking events are stuffy, irrelevant and boring. There are many out there that could benefit your business. You need to find the right ones. Go online, ask around and book yourself into as many networking events as possible. Go armed with business cards, a warm smile and no expectations.

44. Start a campaign to change something

Is something bothering you about your industry? Why not launch a campaign to raise awareness of the issue and fight to change it? You could even offer something from your own business to help resolve it. Create a press release and get local media involved. Fight for what you believe in, and you'll spark people's interest.

45. Give your expertise away

You've been running your own business for some time now, and you'll have learnt plenty along the way. You might not know it, but your experience is incredibly valuable to others. Share your trade secrets by publishing articles on your website. Don't be afraid to tell people how you'll help their business. Yes, some might steal your tricks. But most won't have the time and would prefer to call in the experts.

46. Enter awards

Put your business forward for awards whenever you can. Winning awards is great free publicity for your business, and you can show off your trophies on your website. It adds further credibility.

47. Set up a referral programme

Got lots of suppliers and associates you regularly work with? Set up a referral scheme that thanks them for any referrals they send your way. The reward could be anything from a percentage of the work's value to a £50 shopping voucher.

48. Put up your prices

Increasing prices will give a perception that you're a more 'premium' provider. It will help you to win higher-value work while putting off those low-end clients that always seem to cause the most hassle.

49. Get your answerphone right

Outside office hours, make sure your phone has an answering machine. And, more importantly, make sure your answerphone message sells yourself. Replace 'we're not here' with something more helpful or interesting, like: 'we're not available, but please check out our website'. Encourage the caller to contact you via other means.

50. Book a show

Booking stands at relevant shows are an expensive option, without a doubt. But if you've got something to sell and you want to raise your profile, shows can often be one of the best marketing opportunities for your business.

Make sure your stand is beautifully decorated and appealing and have plenty of marketing materials, business cards and leaflets ready to hand out. Don't do it on your own either – take a colleague or friend and remember to write down the details of everyone you meet – making sure you chase them up after the show.

51. Ignore the competition

Only consider the competition when compiling your marketing strategy. Don't become obsessed with them and always follow what they're doing. Because what they're doing isn't necessarily right for you. Concentrate on your own business and have confidence in yourself.

52. Use Google Local

People still search for products and service providers via Google Local, so make sure your business is listed. It's free and will certainly help with your search engine marketing.

53. Join forces with other firms

Hook your business up with someone else to attract more customers. What do I mean by this? Well, if you're a copywriter – why not approach web designers who don't have copywriting skills and offer your services at an outsourced, discounted rate? You'd be surprised how much work you can win this way.

54. Get a QR Code

QR codes are the latest marketing gadget that everyone's talking about. QR is short for 'Quick Response', and they are simple bar codes that allow people with smartphones to quickly access a website by scanning them. Get one for your own business and put them on all marketing materials.

55. Give, and thou shall receive

Make friends with the competition and local suppliers, then recommend them to clients. If you give, you'll quite possibly get something in return. Because what goes around, comes around. And there's always plenty of work to go around.

56. Use Facebook advertising

Facebook advertising is good, particularly if you're after targeted demographics. You can select the region, gender, age and even relationship status of people you'd like to target and create a bespoke campaign just for them. What's more, you can measure and evaluate your investment, so you know what does and doesn't work for next time.

57. Create videos

Multimedia content is incredibly popular and helps to make your website more engaging. Create 'how to' videos or even show people your team and your workspace. Videos help to build that essential trust. And if people trust you, they'll want to hire you.

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58. Go green

We're all concerned about the environment these days so that it won't do you – or the environment – any harm to go green. Go to town on your eco credentials and put an ethical policy in place. Show people that you care about the world by ensuring you have corporate social responsibility.

59. Get on Groupon or LivingSocial.com

Deal of the Day websites are becoming increasingly popular. Sites like Groupon and LivingSocial feature discounted gift certificates that are usable at local or national firms. As a registered user, you get sent a whole load of deals relevant to your local area. From your company's point of view, you can contact these websites to give some of your products and services away. They're a cost-effective way of getting your brand noticed.

60. Create an e-zine

Why not start an online magazine or blog about something you're passionate about? Relating to your own business. Sharing commentary, industry news and things that interest you will act as a great online marketing tool as well as showing a different side to your company's personality.

61. Launch a free e-book

Good digital marketing is all about creating valuable things that naturally go viral. Get others to shout about your business by creating something free and helpful. A free e-book, for example, can do just that. Put together a well-written guide that includes all sorts of tips and tricks. But make sure it's exciting and shareable.

62. Monitor your online reputation

Public relations is about managing and enhancing your reputation. And part of that lies in effectively monitoring what people are saying about you online. Manage your reputation by tracking the conversation and responding to anything accordingly.

63. Get a new website design

If your website isn't cutting it anymore, consider having a design overhaul. Although web design isn't the most important aspect of a web build – it often gives the first impression. If people are bouncing straight off your website, it might be that something is putting them off. Do some research before you take the plunge and create a website that's more appealing to your target audience.

64. Look into conferences

There's always something interesting going on. From geeky tech conferences to helpful seminars and talks. Make a point of attending at least one useful event per month and go armed with plenty of business cards.

65. Nurture your client relationships

Always prioritise and make your existing clients feel special. Make them feel like they're your most important customer and bend over backwards to keep them happy. Keep the communication channels open and never be afraid to pick up the phone or arrange meetings. Nurture your relationships.

66. Get the basics right

When you answer your phone, always say your company name and who's speaking. When you send an email, always make sure your email signature contains your company name and logo. Be polite and friendly at all times because you never know who might be calling. Get these basics right, and you'll strengthen your brand and your reputation.

67. Name-drop online

When you write a blog or tweet about something, consider dropping a few names to attract their attention. They might return the favour by mentioning you on their website or Twitter profiles. If writing a blog, provide a hyperlink back to a popular article online, and you could see traffic come back your way. Harvard University did this with my own business, Boomerang – and it drove lots of relevant traffic.

68. Create a funny 404 Page

404 pages are those web pages that tell your web visitors that the 'page they were looking for can not be found'. Make your own 404 Page funny, and it could turn viral as people talk about it and share it with their friends.

69. Be controversial

Want to drive people to your website? Be controversial and write about topics that will generate links, discussions and comments. Pick on well-loved brands and people. Nothing encourages interaction than sparking a reaction.

70. Contact local universities

If you want to build effective, local relationships, why not contact your local university to offer yourself as a speaker. Universities often have strong links with the business community, and you never know who you might impress or meet.

71. Start a podcast

Podcasts are in fashion again. And they're not too difficult to get started either. We'd recommend investing in a decent microphone, some headphones and an editing software kit – and then publishing your recordings on things like Soundcloud. Just don't forget to promote them.

72. Offer free tools

Is there something you can offer for free via your website? For example, are you an SEO firm that can create some free tools for other people to use? Tools can go viral and lead to lots of web traffic if they're good enough.

73. Do something for charity

Get involved with a local charity and raise money for them. Do something unusual that might attract the attention of the local media. Shout about your achievements via your social media accounts and website. People will not only hear about your fantastic efforts and potentially want to hire you – you'll also be giving back to the community.

74. Join your local Chamber of Commerce

They might have been around forever, but your local Chamber of Commerce can offer some valuable help. Join up so you can network with other local business owners.

75. Create a calendar

Design and print a special calendar with your business name and website address on it. Send it out to your existing customers, and they'll hopefully display them in their shops or businesses, which makes fantastic free advertising for you.

76. Make better use of your business cards

People often overlook business cards and only print their contact details on one side. Make use of any blank space by adding your slogan or more details about your products and services.

77. Host monthly webinars

Web-based seminars, if you can host them, are a great way to interact with clients. They can show off your expertise and turn those who watch them into paying customers. There are many online services you can use out there, like GoToWebinar.

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78. Offer package deals

Why not offer two services within one discounted package? For instance, if you're a web developer – you could offer a website that comes with free copywriting. You can hire outsourced support and ensure the package you offer is priced at such a rate that it covers everyone's costs while making a profit.

79. Consider Paid Search

Google AdWords is a great tool to use if your website is new and your SEO efforts haven't yet paid off. It's also a great way to ensure your SEO campaign is going along the right path as you can track relevant keywords. But beware, paid search can often be an expensive marketing route. You'll want to focus on 'organic' long-term.

80. Use community boards

There are physical community corkboards everywhere – at your local supermarket and pharmacy, even your local library. Put up your fliers because it's cheap and easy. Just make sure you get permission.

81. Send exclusive deals to your customers

Make good use of your customer database and send out regular marketing campaigns, offering some exclusive deal. Make your deals timely by tapping into different seasons of the year. It will encourage more business from existing clients.

82. Use your friends and family

Don't forget to use your contacts to help get your name out there. Give friends and family some of your business cards and ask them to help promote you.

83. Do something different

Research your target market and analyse your competition. Is there anything you could be doing differently? Offer something out of the ordinary to make yourself stand out.

84. Sponsor a local school sports team

A straightforward way to raise your profile is to sponsor a local school sports team. You'll find that every season, the players will need a new football or netball kit. You can have your company name printed on their kits in exchange for buying them for the school. Get in touch with the headteacher to see how you can get involved.

85. Give something away

Why not run a unique competition, giving your products and services away to one lucky winner? If you design websites, why not offer a free website? If you create beautiful wedding stationery, offer one lucky couple free stationery set for their big day. Competitions are viral and always popular. They'll also help to advertise your business.

86. Make your business cards stand out

Don't waste a perfect opportunity to make your business memorable! Get a business card design that makes you stand out and keeps you in people's minds.

87. Become a walking advert

Get some t-shirts printed with your company logo and web address and wear them whenever you're out and about. If you've got staff, get them to wear branded clothing too.

88. Buy marketing lists

Many services give you access to lists of potential customers, all ready for you to target with your campaigns. Although sometimes expensive, these lists can prove invaluable. There's Marketscan as an example, but plenty of others are available. Type 'mailing lists' into Google to find something relevant for you.

89. Advertise on other people's e-newsletters

Know of a popular e-zine that sends out regular updates to its subscribers? There'll undoubtedly have advertising opportunities, so do some investigation and set up a campaign to take advantage of this targeted marketing.

90. Organise a meetup

If you're struggling to network or meet new people, why not create your event or meet up? That's what the people at GeekUp did, and it worked very well for them.

91. Consider video testimonials or interviews

Create testimonial videos to put on your website to show off your happy customers. Nothing markets your business or builds credibility more than a satisfied client.

92. Make the best use of online portfolios

A tip for the more visual creatives amongst you: get your work listed on as many online portfolio sites as possible. Behance and Carbonmade are just a few examples. The more you put yourself out there, the better.

93. Get yourself published online

There are so many creative blogs and online magazines with many opportunities to get your work published. Send out the best of your work and include lots of information about yourself. From Creative Boom, Pikaland and It's Nice That to The Creator's Project and many more. Get yourself out there and approach as many online publications as possible.

94. Make Twitter lists

Twitter lists are a great way to attract the attention of influential Twitter people who might return the favour and list you. Like all social media, be generous and build valuable relationships on Twitter to help get your name in front of the right people.

95. Follow up leads

Never forget to follow up with any new people you meet. Develop relationships and keep your company fresh in their minds. Whether you talk to people at an event or over the phone, always follow up and try to turn that lead into a sale.

96. Pay it forward

The whole 'pay it forward' ethos means you should be willing to give away some of your expertise for free as it could lead to paid work in future. For example, if you come across someone who has a problem – resolve it for free. Or when you're at a networking event, introduce people who may be able to do business together. By being selfless and caring, people will remember you for it.

97. Build a strong brand

Consider your branding and reassess it. Is it strong enough? Does it convey the right marketing message? If it's not up to scratch, consider refreshing your whole look and feel. Be bold, stand out and ensure your brand stands for your whole company ethos and values.

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98. Sell yourself

No matter where you go or who you speak to, sell yourself! You're the main ambassador of your business, so get out there and sell it. Always keep your company values in mind and repeat them whenever you can.

99. Create a survey

Use something like SurveyMonkey to create a survey for your customers and encourage participation by giving something away. Once you've collected the results, you can turn your research into a newsworthy press release, or you can put the data to good old marketing use and improve your business offering overall.

100. Last but not least, listen to your customers

Your customers will give you the most helpful insight into how you can improve your business and win more work. Listen to their feedback and put new systems in place to ensure your company thrives and survives.


What inspires you to put up a business? ›

Freedom and passion, not money, is the main motivation.

Nearly two-thirds of respondents said they had started their own business for one of those two reasons. Money, on the other hand, is not as much of a factor for many small business owners: Just 8% of respondents said that was their main motivation.

How can I promote my business successfully? ›

12 tips to promote your business
  1. Take advantage of local listings. Register your business with Google — it's the new yellow pages. ...
  2. Use social media. ...
  3. Create engaging content. ...
  4. Optimize your website's SEO. ...
  5. Create press releases. ...
  6. Get involved in an online community. ...
  7. Use high-quality visuals. ...
  8. Pay for advertising.

What are the 10 marketing activities? ›

Here are common marketing activities you can use in your promotional efforts:
  • Conduct market research. ...
  • Segment your customers. ...
  • Enhance customers' experiences. ...
  • Create engaging and informative content. ...
  • Target customers with high bounce rates. ...
  • Distribute newsletters. ...
  • Budget for more ads. ...
  • Develop an effective pricing system.
26 Oct 2021

What are you inspired by most? ›

10 Things that Inspire me: What Inspires you?
  • Doing new things. ...
  • Challenges. ...
  • My parents. ...
  • Friends. ...
  • Charity. ...
  • Faith. ...
  • Adventure. ...
  • Happiness. You know that look on someone's face when they are smiling and their eyes are bright and their body language is open and jovial; that full of happiness is inspiring to see.
24 Mar 2021

What motivates you about this company? ›

meeting deadlines, targets or goals. mentoring and coaching others. learning new things. coming up with creative ideas to improve something, or make something new.

How do you attract customers to your market? ›

Here are 10 tried-and-true tips to help you attract more customers.
  1. Offer new customers discounts and promotions. ...
  2. Ask for referrals. ...
  3. Recontact old customers. ...
  4. Network. ...
  5. Update your website. ...
  6. Partner with complementary businesses. ...
  7. Promote your expertise. ...
  8. Take advantage of online ratings and review sites.
28 Feb 2020

What are the 5 of most powerful marketing tips? ›

5 Most Powerful Marketing Strategies That You Should Steal in...
  • Set a Goal and a Budget. ...
  • Leverage Influencer Marketing. ...
  • Focus On a Single Social Channel. ...
  • Leverage Email Marketing. ...
  • Focus On SEO and Content Marketing.
2 Feb 2022

How do you attract customers to your product? ›

5 Tips for Attracting New Customers
  1. Identify Your Ideal New Customers. ...
  2. Use Direct Response Marketing to Attract Customers. ...
  3. Give Something Away to Entice New Customers. ...
  4. Give Your Business a Face Lift to Increase Sales. ...
  5. Get The (Right) Word Out.

How can I attract my business? ›

Every small business owner wants to attract new customers. Here are 10 time-tested ways to help you bring in “new blood.”
  1. Ask for referrals. ...
  2. Network. ...
  3. Offer discounts and incentives for new customers only. ...
  4. Re-contact old customers. ...
  5. Improve your website. ...
  6. Partner with complementary businesses. ...
  7. Promote your expertise.
6 Apr 2017

How do I market my business for the first time? ›

8 steps to marketing your business
  1. Conduct market research. Market research is a key part of developing your marketing strategy. ...
  2. Profile your target markets. ...
  3. Identify your unique selling proposition (USP) ...
  4. Develop your business brand. ...
  5. Choose your marketing avenues. ...
  6. Set your goals and budget.

How can I promote my business without social media? ›

Here are six ways the experts say you can promote your business and build your brand loyalty without relying on social media.
  1. Email Marketing Campaigns. ...
  2. Event Sponsorships. ...
  3. Search Engine Marketing and SEO. ...
  4. Streaming Platform Content. ...
  5. Mobile App Creation. ...
  6. Sponsored Ads on Retail Websites.
6 Dec 2021

How do I market my business for 2022? ›

7 Marketing Ideas for Growing Your Small Business in 2022:
  1. Build an SEO-Friendly Website.
  2. Tell Your Brand Story.
  3. Leverage Social Media Marketing.
  4. Start a Rewards and Referral Program From the Outset.
  5. Invest in Analytics Early-On.
  6. Establish Your Expertise in Your Niche.
  7. Create and Promote Explainer Videos.
28 Jun 2022

What are the 7 things of marketing? ›

The 7 functions of marketing are promotion, selling, product/service management, marketing information management, pricing, financing and distribution.

What kind of marketing is most successful? ›

If you are looking for the overall most effective marketing strategy for small business, content marketing is the winner. Content marketing encompasses blogs, videos, social media posts, podcasts, webinars, and more – basically, any type of content you can distribute online falls into this category.

What are inspiring things? ›

The 8 Most Inspiring Things Human Beings Do Every Day
  • If I were to name the 8 most inspiring things that I see people around me doing around every day, this would have to be my list:
  • Forgive. ...
  • Help. ...
  • Empathize. ...
  • Teach. ...
  • Love. ...
  • Persevere. ...
  • Learn.
26 Nov 2014

What is inspiration example? ›

His paintings take their inspiration from nature. She had a sudden inspiration. They would have the party outdoors! Deciding to have the party outdoors was sheer inspiration.

What are the five sources of inspiration? ›

Top 5 Sources of Inspiration
  • People Who Overcome Adversity. Everyone loves a good underdog story, so when you are feeling uninspired, revisit your favorite (I really like Disney's Big Green). ...
  • Making a Difference. ...
  • Family. ...
  • Art. ...
  • Teachers & Mentors.
10 Dec 2015

How do you answer what inspires you? ›

Good Answers to the Tricky Interview Question "What Motivates You?"
  1. learning new things.
  2. acquiring new skills.
  3. meeting deadlines, goals and targets.
  4. coaching others.
  5. improving processes, finding ways to solving problems.
  6. leading a team or being a part of a team.
  7. completing a difficult project.
  8. overcoming challenges.
19 Sept 2022

What is motivating you to look for a new opportunity? ›

Sample Answer 1: Looking for New Opportunities

I feel that it's time to explore new challenges and take the next steps in my career. I've followed your company for many years and am a fan of the work you do. I believe that my skills are a great match, and I'd love the opportunity to be a part of your team.”

What motivates you to work Example answer? ›

I have always been motivated by the desire to meet a deadline. Setting and reaching deadlines gives me such a sense of accomplishment. I love creating an organized schedule for completing a task and achieving my goals on time.

What words attract customers? ›

10 Powerfully Persuasive Words Your Customers Want to Hear
  • Free.
  • Exclusive.
  • Easy.
  • Limited.
  • Get.
  • Guaranteed.
  • You.
  • Because.
2 Aug 2016

How do businesses attract attention? ›

10 killing steps to get customer attention
  1. Build your unique value proposition. ...
  2. Build trust. ...
  3. Have a crystal clear plan. ...
  4. Figure out who the right customers are. ...
  5. Understand prospects. ...
  6. Create connections with potential customers. ...
  7. Reach prospects via different communication channels. ...
  8. Inform customers about vital information.
6 days ago

What are the most essential 7 in in the marketing? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.

What are the most 7 Essential 7 M's in marketing? ›

Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.

What makes a customer happy? ›

Every good entrepreneur knows that keeping customers happy is more important than constantly gaining new ones. Reward loyalty with discounts, free products, extra services or other bonuses that show you appreciate them and that will keep them singing your praises.

How do you attract first customers? ›

8 Ways to Find Your First Customers
  1. Make a list. ...
  2. Look for referrals. ...
  3. Work your network. ...
  4. Show it off. ...
  5. Attend industry events. ...
  6. Team up with other business owners. ...
  7. Build an online presence. ...
  8. Spread the word on social.
5 Aug 2019

How can I promote my business in 30 seconds? ›

The Objective of Your 30-Second Presentation
  1. Identify yourself.
  2. Identify your company.
  3. Explain what your company does.
  4. Discuss how its products or services can benefit the customer.
  5. Give the prospect a reason to act sooner rather than later.
14 Aug 2019

How can I promote my business without spending money? ›

No Advertising Money? Here Are 10 Helpful Solutions
  1. Offer Social Media Promotions. ...
  2. Register Your Business with Online Accounts. ...
  3. Send Out Press Releases. ...
  4. Create a Referral Program. ...
  5. Follow-up with Old clients. ...
  6. Attend Free Events and Conferences. ...
  7. Provide a Free Incentive to Turn People into Leads. ...
  8. Work on a Blog.

How do you promote one with no fans? ›

Creating a lyric video for your single can be a great way to promote it and make it go viral. You can also create a short promo video that showcases your song and its sound. You can post these videos on social media, as well as on music streaming platforms like Spotify and Apple Music.

How can I promote my small business at home? ›

Word of mouth and networking. Flyers, business cards and print marketing.
  1. Social media marketing for small business. ...
  2. Email marketing and newsletters. ...
  3. Business website with SEO. ...
  4. Blogging and content marketing. ...
  5. Customer reviews.
8 Jul 2020

How can I promote my business without being annoying? ›

Ways to Self-Promote without Being (Too) Annoying
  1. Start a newsletter/email list.
  2. Host a giveaway.
  3. Offer a discount or sale (for a set amount of time)
  4. Publish related (free) content.
  5. Incentivize others to promote too.
15 Oct 2019

What are the 4 main marketing strategies? ›

The four Ps of marketing: product, price, place and promotion.

How do I promote my business on social media? ›

How to Promote your Brand on Social Media
  1. Fill Out Your Profile. ...
  2. Add Your Branded Hashtags. ...
  3. “Follow Us on Social”: Cross-Promote on Other Channels. ...
  4. Use Unique or Branded Social Icons on Your Website. ...
  5. Promote Your Social Accounts in Newsletters & Email Signatures. ...
  6. Create Targeted Ads. ...
  7. Tag Products to Your Posts.
15 May 2018

What are the 5 needs in marketing? ›

The 5 P's of Marketing – Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically.

What are the 3 C's in business? ›

The 3 Cs of Brand Development: Customer, Company, and Competitors.

What are the 5 rules of marketing? ›

Five Golden Rules of Marketing
  • Marketing is not about you and it never will be. BRAND MANAGEMENT. ...
  • What others say about you is more important than what you say about you. MESSAGE MANAGEMENT: ...
  • Your highest performing salespeople are free. CUSTOMER MANAGEMENT. ...
  • Measure the right things. SURVIVAL MANAGEMENT. ...
  • In conclusion.
31 Mar 2020

What makes a strong marketing? ›

Great marketing activity gets brands an unfair share of attention in a truthful and relevant way. It does this by delivering fresh, emotionally engaging expressions over a sustained period of time in order to stick in peoples' minds and drive sales.

How can I improve my word of mouth marketing? ›

Building Your Word-of-Mouth Marketing Strategy
  1. Set up word-of-mouth triggers. ...
  2. Use visual triggers. ...
  3. Do or create something unique. ...
  4. Emotional provocation. ...
  5. Encourage user-generated content (UGC). ...
  6. Push ratings and reviews hard. ...
  7. Create an official referral program. ...
  8. Know your Customer Lifetime Value (LTV).

What is the most important thing in marketing? ›

Knowing your target customer is the single most important job of any marketer, and it's a job that never ends. While it's something you should work on every day of the year, it's critical to document what you've learned about your customer over the course of the year.

What are 5 examples of marketing? ›

  • Get on the Phone and Cold Call. Whether they call current customers or members of the general public, companies often simply call people up on the phone and offer them services. ...
  • Send a Punchy Newsletter. ...
  • Search Engine Marketing. ...
  • Meeting Customers at Trade Shows. ...
  • Product Placement in Entertainment.

What are the 7 marketing activities? ›

It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

What are the 5 marketing activities? ›

What are the 5 P's of Marketing? The 5 P's of Marketing – Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically.

What is the most successful marketing strategy? ›

If you are looking for the overall most effective marketing strategy for small business, content marketing is the winner. Content marketing encompasses blogs, videos, social media posts, podcasts, webinars, and more – basically, any type of content you can distribute online falls into this category.

What are the 8 marketing activities? ›

The 8 Ps of marketing is product, price, place, promotion, people, positioning, processes, and performance. The goal is to get them working together for your marketing mix. If you can you'll have a much better chance to attract and convert your potential customers. There's no shortage of marketing advice out there.

What is your marketing strategy? ›

A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

What are the 5 C's of marketing? ›

The 5 C's of Marketing Defined. The 5 C's stand for Company, Collaborators, Customers, Competitors, and Climate. These five categories help perform situational analysis in almost any situation, while also remaining straightforward, simple, and to the point.

How do you market a small business owner? ›

How to market to small business owners
  1. Understand how small businesses operate. ...
  2. Respect their time. ...
  3. Focus on helping them. ...
  4. Provide them with useful information. ...
  5. Be prepared to wait for a sale. ...
  6. Apply an "always-on" strategy. ...
  7. Be aware of misconceptions regarding small businesses. ...
  8. Target their consultants.

What are 4 C's in marketing? ›

The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book 'Foundations of Marketing' (2009).

What are the marketing goals? ›

The purpose of marketing is to reach your target audience and communicate the benefits of your product or service — so you can successfully acquire, keep, and grow customers. So, your marketing goals must relate to the specific business objectives your company wants to achieve.

What are the 10 marketing activities can you do in PR? ›

Here are 10 activities marketers should automate:
  • 1) Data collections. ...
  • 2) Content creation. ...
  • 3) Target users that abandoned your shopping cart or online form. ...
  • 4) Welcome or activation programs. ...
  • 5) Collect reviews. ...
  • 6) Birthdays messages. ...
  • 7) Sales emails. ...
  • 8) Post sales email.
6 Aug 2019


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