15 Brilliant Examples of Visual Storytelling On Instagram (2022)

On social media, it is the people and the brands who tell the most interesting stories that build the massive audiences. Instagram calls itself a visual inspiration platform and the best way to inspire others is through the power of visual storytelling.

On Instagram, the best brand storytelling involves telling snackable, micro-stories that tie into the brand’s values, mission, and purpose. Whether you are using Instagram for a personal account or a business account, you want to develop a strong brand presence that represents what you are passionate about in life.

Good, consistent visual storytelling is what cuts through all the mediocre content posted online today. If you want to grab people’s attention and build an online audience that is excited to hear from you, you need to use proven methods and get creative with how you share your ideas and tell your story.

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Visual Storytelling on Instagram:

Marketing is no longer about the stuff you make, but about the stories you tell. – Seth Godin

Learn from the pros and use these proven methods they use to share your own stories in a more compelling way on Instagram.

Here are some brilliant examples of brands that are harnessing the power of visual storytelling on Instagram:

1.Interesting History

A compelling story from history can really grab people’s attention. In this brilliant example, you have the story of a historical rivalry between iconic Italian brands Lamborghini and Ferrarithat I’m sure very few fans of these sports car powerhouses are aware of.

If you haven’t already heard the story of Enzo Ferrari and Ferruccio Lamborghini, listen up because this is a good one. Perhaps you’ve known that Lamborghjni and Ferrari have been rivals for years, but did you know how it all began? It started back in the late 50s. Ferruccio Lamborghini, a man with a passion for mechanics, saw a need for agricultural supplies and decided to repurpose military machines into tractors. His business took off and he joined the life of the wealthy. Because of his passion for cars, he gifted himself a top-notch, luxury Ferrari. However, Lamborghini wasn’t too pleased with his Ferrari because he felt it was too noisy and rough. Lamborghini took his feedback directly to Ferrari, who at the time was at the top of the super car food chain. Ferrari was displeased with Lamborghini’s feedback to say the least. That is when Lamborghini decided to take matters into his own hands and design his very own super car. Needless to say, these two have been rivals ever since. What I want you all to take away from this story is Lamborghini’s attitude. He was insulted and instead of whining or complaining, he decided to make a move. He combined his passion with action and created an empire. He started as a car fanatic and finished as a legend in the industry. He didn’t let anything hold him back from his dreams. Don’t let anything hold you back either ? ?Double tap for this awe-inspiring story? Repost via @agentsteven

A photo posted by Motivational Quotes & Wisdom (@dailymondo) on

2. User-GeneratedContent

Get your audience to do some of the heavy lifting for you by creating a user-generated hashtag for your brand tribe. Then you can post the content of your biggest fans directly on your Instagram account. Hershel Supply regularly posts the best photo from their customer’s travels, with their Hershel backpacks of course, under their #WellTravelled hashtag.

Retreat to the village oasis of #Cadaqués. Photo: @mauimakaphotography #WellTravelled #LawsonBackpack #HerschelSupply A photo posted by Herschel Supply Co (@herschelsupply) on

(Video) Visual Storytelling 101

3. Helping People

When people donate to social organizations, they want to know that their donations are not being wasted by administration costs. Charity Water does an excellent job of offering complete transparency and telling the story of the communities who are benefiting from cleaner water. Show how you are taking action to make the world a better place and what you do to give back to society.

4. Team Leadership

Great brands have amazing leadership behind them. Apolis (a-pöl-is), which means Global Citizen, is a socially motivated lifestyle brand that empowers communities worldwide. Here they are sharing the story of their weekly team meetings where their leadership team is setting up their action plan for the week.

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15 Brilliant Examples of Visual Storytelling On Instagram (1)

5. Happy Employees

There’s a global war for talent today and the best brands are showing off the fresh faces on their team and all the fun they are having at work. Showcasing yourself at work or your company’s employees in action is great for putting a human face on your brand, which makes what you share on Instagram more interesting to your followers.

We just wrapped an amazing orientation week for our new summer intern group! We love the energy and passion they have already brought to our work. It’s going to be a good summer! #kkinterns #kkioutside

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A photo posted by Krochet Kids intl. (@krochetkids) on

6. Behind The Scenes

Fitplan is a fitness brand that delivers the workout programs of top athletes and they share some great behind the scenes shots of their team during video shoots. This fun team shot taken from the filming of fitness superstar Michelle Lewin‘s workout program is a good example of visual storytelling.

7. Rewarding True Fans

AirBNB does a great job of rewarding their SuperHosts who drive so much of their business. Celebrate your true fans who are your biggest brand advocatesby telling their stories. This is a great way to reward the influencers who actively spread your message.

8. Anticipation

In the week leading up to the start of the 2015-16 ski season at Lake Louise in the majestic Canadian Rockies, Travel Alberta shared this epic shot to get people excited and to spread the word about the early opening of their ski resort.

9. Capturing Real-Time Trends

Take advantage of trending hashtags on Instagram and send your story into the stratosphere. Add your commentary on real-time trends and large events as they are happening and you can join the conversations that people are having about them on Instagram.


A photo posted by thefatjewish (@thefatjewish) on

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10. Photo Collections

Photo collections allow you to give strong visual representations of your brand values and purpose. They are sexy and they tend to really grab people attention when they are scrolling through their Instagram stream. Get creative and brainstorm some photo collections that you can share with your audience.

11. Your Products In Action

A powerful way to tell your brand story is through photos of people using your products or services in the real world. Showcase the experience people have when they use your products and how it makes them feel. Even better, show off how you make your products and the creative process you use to design them.

12. Occasional Selfies

While I’m personally not a big fan of selfies, I think every Instagram account should include the occasional personal or group selfie to add a raw, personal touch. Learn the ropes from the selfie mastery of self-obsessed celebrities like Kim Kardashian and Kendall Jenner.

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A photo posted by Kim Kardashian West (@kimkardashian) on

13. Inspiring Quotes

Instagram calls itself a visual inspiration platform and few things offer more immediate inspiration than a well-chosen inspirational quote. Get creative by brainstorming the historical and contemporary figures who inspire you and choose a quote that aligns with your brand values. Arvin Lal, the CEO of Shredz is the master of not only inspirational quotes but long captions that speak directly to his follower’s aspirations.

Double Tap if you’re still grinding to reach your goals! 24 hours. 1,440 minutes. 86,400 seconds. We all have the same number of seconds, minutes, and hours in a day. The difference is what we choose to do with them. When my feet hit the floor this morning, the clock started ticking for me and I wasn’t going to waste a second doing something that’s not valuable to my end goal. . I have Zero time for Gossip. Zero time for negativity. Zero time for Television. Zero time for Doubt. Zero time for BS. . Today I woke up hungry. Sorry, let me rephrase that: today I woke up starving for more. You should be working yourself hard enough toward your life goal that you have trouble keeping up with your own ambition. You should be going so hard that each day’s accomplishments become the food that fuels your existence. . Right now, this very second, you have the choice to change the direction of your life. I don’t care if you are broke, if you dropped out of school, or if you’ve made mistakes in the past. None of that matters. We’ve all made mistakes and I’m here to tell you that you have what it takes to make your dreams a reality and leave behind the legacy you were meant to.

A photo posted by Arvin (@arvinsworld) on

14. Video Storytelling

I’m a huge fan of using video to speak directly to your audience. Tell a quick micro-story about an experience that has shaped you or your brand’s values. This is a great way to build a more engaged audience that wants to learn about you and what you represent (learn more in my free mini-course on video storytelling). This is a great example from Sophia Silva, who shares her knowledge of positive psychology on Instagram.

15. Throwback Thursday

Thursday is theday when Instagram users share their favorite stories from the past. Use the hashtag #TBT to add your story to theconversation.Share something funny like yourself in a ridiculous costume and tag all your friends.

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What are examples of visual storytelling? ›

7 elements to include in your visual storytelling
  • Photos. Photos are typically used in visual stories by news outlets and media companies to bring subjects to life. ...
  • Illustrations. ...
  • Infographics. ...
  • Animation. ...
  • Video. ...
  • Data visualisations. ...
  • Maps.

How can I be a good Instagram storyteller? ›

How to implement storytelling on Instagram
  1. Know Your Audience. Before you develop content that has a compelling story, you need to know your audience well. ...
  2. Show Your Process. ...
  3. Know Your Brand Values. ...
  4. Show Don't Tell. ...
  5. Create Tension. ...
  6. Maintain Copywrite Harmony. ...
  7. Share Your Customer Stories. ...
  8. Establish a Connection.
Mar 19, 2021

How do you do good visual storytelling? ›

8 tips for powerful visual storytelling
  1. Keep your readers top of mind. ...
  2. Be strategic in your use of interactive visual elements. ...
  3. If you have data, use it. ...
  4. Show, don't tell. ...
  5. Be ambitious — and get better results. ...
  6. Build content for the web, not print or PDF. ...
  7. Optimise your video and images for the web.

What is a visual example? ›

4. 1. The definition of a visual is a film clip or image used to illustrate a story or a message. An example of a visual is the short clip from an old news broadcast. noun.

What is a visual narrative give 2 examples? ›

The term "visual narrative" has been used to describe several genres of visual storytelling, from news and information (photojournalism, the photo essay, the documentary film) to entertainment (art, movies, television, comic books, the graphic novel). In short, any kind of a story, told visually, is a visual narrative.

How do you write a storytelling caption? ›

These helpful tips about how to write an Instagram caption will make you a social media storytelling star in no time!
  1. Make the Most of Your First Sentence. ...
  2. Use Storytelling. ...
  3. Include a Call to Action. ...
  4. Add Value. ...
  5. Use Hashtags to Increase Your Reach.
Aug 29, 2020

How do you tell a story in a reel? ›

7 Reels Ideas To Tell Your Brand Story REAL Examples - YouTube

What is social media storytelling? ›

Social media storytelling involves using channels like LinkedIn, Twitter, TikTok, and Instagram to share the narrative of your brand, its people, and its products in a way that engages, entertains, or informs your audience.

How do you post a creative story on Instagram? ›

10 creative Instagram Story ideas, tips, and tricks
  1. Use rainbow or ombre letters. ...
  2. Change the background color when sharing a post. ...
  3. Use individual letters as decorations. ...
  4. Mix fonts and handwriting together. ...
  5. Add a drop shadow to your text. ...
  6. Use text as a backdrop. ...
  7. Create a collage with multiple photos.
Oct 31, 2019

How do I tell a story without words? ›

Consider the little details

One way to make sure your images are successfully telling your story is to draw with detail. Narrative details can be key in a narrative without words. Background elements in your drawing can serve as clues to the plot, or the character.

What are ways to tell a story? ›

How to Tell a Story Effectively
  1. Choose a clear central message. A great story usually progresses towards a central moral or message. ...
  2. Embrace conflict. ...
  3. Have a clear structure. ...
  4. Mine your personal experiences. ...
  5. Engage your audience. ...
  6. Observe good storytellers. ...
  7. Narrow the scope of your story.
Sep 7, 2021

What is a visual message? ›

A visual message is any direct, mediated, or mental picture. Visual Message. There is a message in this work. Whether you understand it is dependant on how effectively principles of Visual Communication have been used. Example.

What is a visual news story? ›

Visual storytelling is a visual narrative that is told or displayed through the use of visual media. Visual stories may be displayed in different visual formats, including: Video. Illustration. Photography.

What is an example of a short story? ›

"The Tale of Peter Rabbit" by Beatrix Potter tells the story of a mischievous little rabbit who doesn't listen to his mother and goes through a heart-pounding chase with Mr. McGregor.

What is meant by visual storytelling? ›

“Visual storytelling involves the use of graphics, images, pictures, and videos to engage with viewers in an effort to drive emotions, engage intercommunication, and motivate an audience to action.”

How do you create a visual story? ›

How To Create a Visual Story - YouTube

Why is visual storytelling important? ›

Visual storytelling can help make complex stories easier to understand and, as a result, deliver a more impactful message. It makes stories as imaginative, modern and relevant for readers as they could possibly be.


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