17 Winning Social Media Contest Ideas + Examples for 2022 (2023)

Are you looking for social media contest ideas to grow your business?

Running contests on social media is ideal for raising brand awareness, attracting potential customers, and gathering qualified leads. Yet, with so many companies using this tactic to boost their business growth, coming up with new ideas is challenging.

To help you get started quickly, we’ve created a list of social media contest ideas and examples to grow your business faster than ever!

The easiest way to run a successful social media contest is to use an online giveaway tool like RafflePress.

17 Winning Social Media Contest Ideas + Examples for 2022 (1)

RafflePress is the best WordPress giveaway plugin on the market. It makes it super easy to do a giveaway online right from your WordPress website. Plus, it gives you everything you need to accomplish your giveaway goals, whether to grow your email list, increase website traffic, or boost social media followers.

You can learn how to create a social media contest with RafflePress here.

Best Social Media Contest Ideas

  • 1. Share a Photo Contest
  • 2. Submit a Video Contest
  • 3. Sweepstakes Social Media Giveaway Ideas
  • 4. Refer a Friend to Win
  • 5. Write a Caption Contest
  • 6. Comment to Win Contest
  • 7. Vote to Win Social Media Giveaway Idea
  • 8. Submit an Essay Contest
  • 9. Tag a Friend to Enter
  • 10. Follow to Win Contest
  • 11. Regular Social Media Contests
  • 12. Follower Milestone Contests
  • 13. Play to Win Social Media Contest Giveaway
  • 14. Social Scavenger Hunt Contest
  • 15. Hashtag Challenge Contest
  • 16. Social Media Contest Ideas: Use a Filter to Win
  • 17. Pin it to Win it

Our first social media giveaway idea is to run a social media photo contest. It’s a great way to gather user-generated content from your audience, and you can use it to showcase the features of your products or services. Ask users to snap photos of how they use your products in return for entries.

Choosing a winner can be as simple as asking people to vote for the best photo or even via a panel of judges.

Gansetts beer ran a photo contest in the lead-up to Valentine’s Day. To enter, fans had to share a photo of what Valentine’s meant to them on their social media accounts and tag it with the brand’s hashtag. The winner received a dozen roses to give to a loved one.

17 Winning Social Media Contest Ideas + Examples for 2022 (2)

2. Submit a Video Contest

Like a photo contest, video contests require users to submit a video in return for a contest entry. You can use a video contest to increase subscribers on your YouTube channel by creating videos announcing and promoting the giveaway.

You can ask users to share the video contest with a friend, watch a specific video, and more for bonus entries. This will help you expand your reach and attract more participants.

Did you know that running a video contest is one of the best ways to get more likes on YouTube?

(Video) 12 BEST TESTS TO REVEAL YOUR PERSONALITY TYPE

3. Sweepstakes Social Media Giveaway Ideas

Sweepstakes are like raffles where users can enter their contact details to win prizes. The winner is usually drawn at random to keep things fair.

This is a great way to generate leads for your brand, and since it’s easy for people to participate, it’s a must-have for your list of social media competition ideas. Usually, users have to sign up with their email address to enter the contest, making it the perfect tactic for growing your email list.

Universal Studios has an excellent example of how sweepstakes can be fun, vibrant, and easy to enter. For this opportunity to win a trip to Hollywood or Orlando, all users have to do is enter their contact details on the giveaway landing page.

17 Winning Social Media Contest Ideas + Examples for 2022 (3)

4. Refer a Friend to Win

Referral contests are a great way to increase your business reach. The entry requirement for this type of contest is to share the giveaway on a social media platform. Then, as more people share your giveaway, more people will see it, and so on.

You can also include bonus entries to follow your social media channels to help grow your followers.

Check out more refer-a-friend promotion ideas here.

5. Write a Caption Contest

Caption contests let users create a caption with an image in return for entries. You can either pick the best caption as the winner or draw a winner randomly. This is another easy way to attract many entries as little effort is required to enter.

With this type of contest, it’s good to include additional ways to enter and share the contest.

17 Winning Social Media Contest Ideas + Examples for 2022 (4)

For example, Sebastian & Co asked users to follow them on Instagram and caption their photos for a chance to win. You can easily create a similar social media giveaway post.

6. Comment to Win Contest

Commenting contests require users to leave a comment on your social media post for a chance to win. Since it’s easy for people to enter, it can generate many new leads for your brand.

The great thing about this type of contest is you can run it for any social media channel. All you have to do is create your post with a caption explaining the entry rules and details.

Alternatively, you can host the contest directly on your website using a giveaway tool like RafflePress. Then you can promote your contest on all your social media channels for maximum reach.

7. Vote to Win Social Media Giveaway Idea

The winner of a voting contest is the user with the most votes. This is another way to spread the word about your giveaway, as participants will share the contest with friends and family to secure more votes.

(Video) Wichita City Council Meeting October 11, 2022

You can ask users to vote for a winner in the comments section of your post or host the contest on your website and use a giveaway tool to keep track of votes.

This type of contest is easy to pair with a submission-based campaign. For example, Drovers began their campaign as a photo contest. And in their social media giveaway post, they asked users to vote for the winner on their Facebook page.

17 Winning Social Media Contest Ideas + Examples for 2022 (5)

If you’d like to keep track of votes, use the Surveys and Polls entry action in the RafflePress builder. Then you can quickly see who has the most votes at a glance and pick a winner.

17 Winning Social Media Contest Ideas + Examples for 2022 (6)

8. Submit an Essay Contest

Essay contests are ideal for collecting user-generated content around your customers’ experiences. You can then allow users to vote for the best entry and share the contest on social media to maximize your reach.

You can ask for submissions on any topic with essay contests, but it’s best to keep things relevant to your brand.

For instance, you could ask for essays on:

  • Why users are passionate about your products
  • Stories about your industry people want to share
  • People’s experiences using your products

You can combine this with a voting contest to motivate users to share the giveaway on their social channels.

9. Tag a Friend to Enter

Tag a friend contests are technically a comment and share wrapped in one. And when people participate, it creates a ripple effect where one friend tags a friend, who then tags a friend, and so on.

A great example of this in action is this giveaway from Broke Green Mums.

17 Winning Social Media Contest Ideas + Examples for 2022 (7)

They teamed up with a complimentary brand for their contest and asked participants to tag 2 friends in the comments. They then bolstered this with optional entries to follow both Instagram profiles to get more followers.

10. Follow to Win Contest

Follow-to-win contests are the most straightforward solutions for broadening your audience. They’re also usually paired with a request for a like and share to increase engagement. Users need to follow you to enter to win.

But you don’t have to stick to the standard format. Instead, you can run a follow-to-win contest to reach a specific follower goal. Then when you reach the goal, you can randomly draw a winner.

11. Regular Social Media Contests

You may already know that it’s easy to lose followers quickly on social media. Yet if you run regular contests on your social channels, you can attract loyal followers who’ll stick around longer, rewarding you with a steadily growing follower count.

(Video) 2022 10 09 John Haller's Prophecy Update "What Next?"

Costello’s Bakery runs a weekly giveaway on Instagram with significant effect.

Every Wednesday, they give away one of their cupcake boxes to one lucky random winner. All people need to participate is to leave a comment and follow their profile.

17 Winning Social Media Contest Ideas + Examples for 2022 (8)

Their food contest idea for social media receives tons of likes and engagement while helping to grow their followers. Why not run a similar

12. Follower Milestone Contests

Reaching follower milestones on social media is an excellent opportunity to thank your audience and reward them. So why not run a giveaway celebrating your milestone?

Create a post thanking everyone who’s followed you in the past. Then highlight that you’re running a giveaway to celebrate. To help spread the word, ask users to follow, like, or comment for a chance to win.

Alternatively, you can use a giveaway app to get people to follow you on other social platforms. Then you can grow your audience there too.

13. Play to Win Social Media Contest Giveaway

Another unique way to engage your audience and secure those crucial leads is to turn your contest into a game. For instance, you can ask users to play social media games to win prizes.

All they’d have to do is play the game and enter their details. Then when the giveaway ends, you can notify them of the winner.

Trident implemented some games ideas with the Chew Tunes contest to win a trip to the Grammys or a cash prize.

17 Winning Social Media Contest Ideas + Examples for 2022 (9)

Users had to play each record and vote for the favorite to enter. Since users had to sign up with their email addresses, it gave Trident the ability to reach those people with marketing messages in the future.

Consider running a spin-to-win campaign if you don’t have the budget to create a game from scratch. Or you could create a fun game with a trivia question format.

14. Social Scavenger Hunt Contest

Scavenger hunts don’t automatically spring to mind when running a social media contest. Yet, they’re a great way to simultaneously engage people’s curiosity and promote your brand.

One way to run a social media scavenger hunt is to hide clues such as photos, videos, and more across all your different platforms.

(Video) Trabass talks about absence | How his Career started & Divorce | The Buss Earz Podcast Episode 33

Alternatively, you can ask users a series of questions to find the answers in posts scattered through your channel.

Participants can leave their answers on your giveaway widget and join your newsletter to complete the entry requirements.

15. Hashtag Challenge Contest

Hashtag challenges have been around for some time. Yet, with the growth of sites like TikTok, they’ve seen a surge in popularity. Because of that, it’s now easier than ever for brands to create a branded hashtag that prompts users to get involved and become brand ambassadors.

Chipotle is an excellent example of this in action. To celebrate Cinco de Mayo and drive usage of their app for orders, Chipotle created the lid flip challenge.

17 Winning Social Media Contest Ideas + Examples for 2022 (10)

After just 6 days of the challenge going live, 110,000 videos were submitted to the challenge, resulting in 104 million video views. More importantly, it created record-breaking digital sales, driving app downloads and delivery among Chipotle’s target audience.

16. Social Media Contest Ideas: Use a Filter to Win

Another creative way to promote your brand and engage your audience is to create a filter challenge to win a prize.

Many companies have created branded filters to promote their products and raise brand awareness.

For example, the Kiss The Brides bridal show ran a filter contest to win tickets to their next show, making this a great ticket giveaway idea.

17 Winning Social Media Contest Ideas + Examples for 2022 (11)

To enter, participants had to follow the show on Snapchat, visit a participating location, take a selfie using their branded filter, and send it to them in a story. This example is an excellent social media contest idea for events or trade show social media contests.

17. Pin it to Win it

It’s easy to forget the power of Pinterest to drive followers and leads to your business. As one of the largest platforms for visual content, it’s the perfect place to get your audience engaged with your products.

You can run a Pinterest contest to ask users to create a Pinterest board of their dream home using your products. Alternatively, travel companies can get users to pin their dream vacation.

You can then reward the winner with free products or a prize bundle of relevant goods.

That’s it!

(Video) CBC News: The National | Ukraine attacked, Weinstein trial, Fred VanVleet

We hope this article helped you find some great social media contest ideas and examples you can use for your own campaigns.

And if you’re ready to start creating your own social media contest, check out this step-by-step guide.

Don’t forget to follow us on YouTube, Twitter, and Facebook for more great tips to grow your business.

FAQs

How do you choose a social media contest winner? ›

How to Pick a Winner for Your Giveaway
  1. Choose a Random Giveaway Winner (Raffle Winner Generator)
  2. Pick a Winner With the Most Votes.
  3. Filter Entries by Correct Answer.
  4. Pick a Winner from Verified Emails.
  5. Pick Multiple Giveaway Winners.
  6. Let a Panel of Judges Decide.
11 May 2022

What type of giveaway should I do? ›

9 Amazing Giveaway Ideas That Work
  • Coupons. Everyone loves discounts! ...
  • Hashtag contest. ...
  • Photo Contest. ...
  • Themed giveaway ideas. ...
  • Gift cards. ...
  • Everyday items with your brand on them. ...
  • Lead up to the grand prize giveaway. ...
  • Ask your customers what they want.

What are the best online competitions for students? ›

5 Online Competitions for Students with Prizes 2022 Free
  • Online Competition: Selfie With Indian National Flag.
  • Competition for Students 2022: Tagline Contest.
  • Free Online Quiz Contest: Caminos de Hierro photo contest.
  • Online Quiz Competition with Certificate 2022: Silent Book Contest 2023.
30 Jun 2022

How do you answer why should you win this competition? ›

How to Answer "Why Should You Win This Pageant?"
  1. Talk About What You've Already Done. Do your past accomplishments make you a great candidate for the title? ...
  2. Talk About What You Plan To Do. Do you have special plans for the title? ...
  3. Tell Them What Sets You Apart.

What are the best online competitions? ›

Best Websites for Online Contests & Sweepstakes
  • Contest Girl.
  • The Balance Everyday.
  • Sweeties Sweeps.
  • Giveaway Frenzy.
  • Sweepstakes Lovers.
30 Aug 2022

How do Instagram pick Competition winners? ›

Currently, Instagram doesn't allow any third-party tools or applications to access the list of your followers and automatically choose a winner from among your followers. Therefore, it's impossible to run a giveaway among all the users that follow you.

How are giveaway winners chosen? ›

Drawings Using a Randomly-Chosen Time

This entry method is often used to choose winners of instant-win sweepstakes. The sponsor randomly chooses one specific time per prize before the giveaway begins. The first entry made after that winning moment is the giveaway's winner.

How do you pick a random winner on Facebook likes? ›

What you'll need to do is randomly generate a number between 1 and the total number of people who like your page and count down your list of page likes until you reach the randomly generated number. That's your winner.

What are good Instagram giveaways? ›

10 Winning Ideas for A Successful Instagram Giveaway
  • 3.1 Like or comment to win.
  • 3.2 Tag a friend.
  • 3.3 Photo challenge/user-generated content.
  • 3.4 Caption contest.
  • 3.5 Trivia contest.
  • 3.6 Repost or share to your Instagram Story.
  • 3.7 Follower milestone.
  • 3.8 Hashtag contest.
29 Apr 2022

What's a good Instagram giveaway? ›

Here are some of the best and most reliable giveaways to run.
  • Like and/or comment to win. There's no need to overcomplicate things. ...
  • Photo caption contest. Caption contests are perfect for creating direct engagement with your audience. ...
  • Tag a friend. ...
  • User-generated content. ...
  • Trivia. ...
  • Share this post. ...
  • Hashtag contest.

Do social media competitions work? ›

Social media contests can increase your followers, improve engagement, and strengthen the loyalty your followers have to your brand. Overall, they help grow your account in a way that wouldn't happen organically. In fact, Instagram accounts that host contests can grow up to 70% faster than accounts that don't!

What do you say in a giveaway? ›

Here are some examples:
  • “Enter my details to win”
  • “Submit my entry”
  • “Enter to win”
  • “Win a free [prize name]”
  • “Join the giveaway”

How do you write a giveaway caption? ›

How to write a post for an Instagram Sweepstakes
  1. Be aware of the mechanics for participation. ...
  2. The image of the post should be in line with the sweepstakes. ...
  3. Begin the text with a Call-to-Action. ...
  4. Describe the prize in the beginning. ...
  5. Be clear about the requirements. ...
  6. Point out the end date.
8 May 2017

What type of competitions are there? ›

Academic competitions
  • Debate competitions.
  • Engineering competitions.
  • Foreign Language Competitions.
  • Informatics competitions.
  • Knowledge bowl competitions.
  • Literary competitions (including essay competitions)
  • Linguistics competitions.
  • Mathematical modeling competitions.

What are national level competitions? ›

National Level Competitions means the boxing competitions organized and/or sanctioned by a particular National Federation and to which only Boxers registered from that National Federation participate; Sample 1Sample 2Sample 3.

How do I join the Google science Fair? ›

The competition is open to 13- to 18-year-old students around the globe, who formulate a hypothesis, perform an experiment, and present their results. All students must have an internet connection and a free Google Account to participate, and the projects must be in English, German, Italian, Spanish, or French.

What type of competitions are there? ›

Academic competitions
  • Debate competitions.
  • Engineering competitions.
  • Foreign Language Competitions.
  • Informatics competitions.
  • Knowledge bowl competitions.
  • Literary competitions (including essay competitions)
  • Linguistics competitions.
  • Mathematical modeling competitions.

What is a friendly competition? ›

Competition that is characterized by rules, often informal, agreed among mutually accepted participants, and that gives the competitors a special, advantageous status with others is called friendly competition.

What are the best online competitions? ›

Best Websites for Online Contests & Sweepstakes
  • Contest Girl.
  • The Balance Everyday.
  • Sweeties Sweeps.
  • Giveaway Frenzy.
  • Sweepstakes Lovers.
30 Aug 2022

What is this individual competition? ›

An "individual contest" refers to a contest between two individuals. Judo has both "individual contests" and "team contests". Unlike team contests, Individual contests are held to allow contestants to test their personal skills.

How do I run a contest on WhatsApp? ›

' You can use WhatsApp Business API as a marketing tool to conduct engaging contests that will generate leads, grow your contact list, and help you study your target audience.
...
  1. Guess the outcome! ...
  2. Click-share-win. ...
  3. 'Name the new product' contest. ...
  4. Knowledge Quest. ...
  5. Chat-participation Contest. ...
  6. Creative Caption Contests.

What are the 4 types of competition? ›

Economists have identified four types of competition—perfect competition, monopolistic competition, oligopoly, and monopoly.

What are the 4 types of competitors? ›

There are four types of competition in a free market system: perfect competition, monopolistic competition, oligopoly, and monopoly.

Is life a competition? ›

It's important to do your best and work hard, but it's equally important to remember that life itself is not a competition. Showing up to compete can yield business success but challenging yourself in healthy ways while feeling empowered can yield joy and happiness.

What is a healthy competition? ›

As a loose definition, healthy competition is the interaction between individuals that promotes and fosters striving for higher achievements yet creates an environment where everyone in the group hopes that everyone will do well, rather than wish that others fail.

How do you create a competition? ›

Table of Contents
  1. Step 1: Set a Goal.
  2. Step 2: Decide on a Prize.
  3. Step 3: Build Your Contest.
  4. Step 4: Create a Promotion Plan.
  5. Step 5: Test and Publish Your Contest.
  6. Step 6: Use Email Autoresponders to Contact All Entrants.
  7. Step 7: Measure and Analyze the Results of your Contest.
  8. Step 8: Make a Plan to Leverage the Data.
22 Feb 2017

How do you have a healthy competition? ›

To promote healthy competition in your organization, practice these strategies.
  • Teach and promote healthy conflict. Competition can create conflict between and among employees. ...
  • Reward your best performers. ...
  • Set stretch goals. ...
  • Give honest performance feedback. ...
  • Find opportunities to play.
11 Apr 2017

How do you answer why should you win this competition? ›

How to Answer "Why Should You Win This Pageant?"
  1. Talk About What You've Already Done. Do your past accomplishments make you a great candidate for the title? ...
  2. Talk About What You Plan To Do. Do you have special plans for the title? ...
  3. Tell Them What Sets You Apart.

How do you win giveaways? ›

20 Expert Sweepstakes Tips to Help You Win More Prizes
  1. Have a Realistic Idea of How Long It Takes Prizes to Arrive. ...
  2. Use a Dedicated Email Address to Enter Sweepstakes. ...
  3. Download a Form-Filling Program. ...
  4. Set Aside Time to Enter Daily. ...
  5. Maximize the Number of Sweepstakes You Enter. ...
  6. Focus Your Time.
30 Aug 2022

Videos

1. 2022 Senate Map | 29 Days Until the Election
(Let's Talk Elections)
2. Dove | Reverse Selfie | Have #TheSelfieTalk
(Dove US)
3. iOS 16 - Top 10 Coolest Features!
(Mrwhosetheboss)
4. Why The Gulf States Need To Keep Building Big Dumb Mega Projects | Economics Explained
(Economics Explained)
5. The economy slides rapidly towards collapse: what could you do? $1.5 dinner: Post-95s save money too
(China Insights)
6. Flexbox Crash Course 2022
(Traversy Media)
Top Articles
Latest Posts
Article information

Author: Margart Wisoky

Last Updated: 02/17/2023

Views: 5859

Rating: 4.8 / 5 (78 voted)

Reviews: 93% of readers found this page helpful

Author information

Name: Margart Wisoky

Birthday: 1993-05-13

Address: 2113 Abernathy Knoll, New Tamerafurt, CT 66893-2169

Phone: +25815234346805

Job: Central Developer

Hobby: Machining, Pottery, Rafting, Cosplaying, Jogging, Taekwondo, Scouting

Introduction: My name is Margart Wisoky, I am a gorgeous, shiny, successful, beautiful, adventurous, excited, pleasant person who loves writing and wants to share my knowledge and understanding with you.