20 Ways to Market Your Business Locally | Rovva (2023)

No matter what stage of business you are in, marketing is essential. While many businesses turn to large scale marketing campaigns to attract a wide-ranging audience, this isn’t always possible or beneficial. For small businesses or start-ups, marketing your business locally is one of the best ways to establish your company in a particular locale.

RELATED: Start with a local virtual office space

How to market your business locally

Location is important when it comes to business, and how you market in your location can often mean thinking outside the box. ‘Local marketing’ doesn’t just refer to marketing for businesses with a brick-and-mortar store in a specific location; it can work for all types of businesses, even online ones that operate nationally or globally. Here are our favourite tactics for local business marketing.

1. Google Business

With over 70,000 Google searches every second, your business must make its presence known with a free Google Business listing. Consumers rely on Google to find businesses local to them, so if you want to be found, you need to ensure your business is showing up on Google Maps and the local results section of a search results page.

A Google Business Profile is quick and easy to set up and provides consumers with everything they need to know about your business, including your opening hours, contact details, web address and reviews.

RELATED: Get a local office space here

2.Localise your website

If your business is keen to attract consumers in a particular location, ensuring your website is localised for that place is imperative. You can do this by naturally referencing that location in your web copy and ensuring you rank for location-based keywords. If you operate in more than one location, ensure you have location pages for each one so you can make the most of location-based terms on these pages.

3. Online directories

Similarly to Google business, you’ll want to ensure your business is listed on third-party directories and websites like Yelpor Yell. Online directories help to establish your business online and improve SEO, as long as the information is consistent across each platform you are listed on.

(Video) How To Promote Your Business Locally 👉 Small Business Marketing Strategies for 2020!

4. Local business listings

As well as national and global online directories, there are several local business listings you can include your business information on. These listings are particularly useful for businesses operating in urban areas as they tend to be more trusted by the locals than major online directories. Be sure to look for local listings in your area and ensure your business contact information is on there.

5. Connect and collaborate with local businesses

In local markets, one of your biggest assets is the other local businesses you share the area with. Take the time to get to know other business owners and establish ways you can help one another out. You could offer to promote their business with some leaflets in your store or even hold a joint event together.

6. Local networking events

Attending local networking events is a great opportunity to meet people in your locale, especially if you are new to the area. Many towns and cities have regular meet-ups specifically for small businesses looking to promote their organisation or learn more about how they can succeed in business. If you can’t find one, why not organise it yourself?

7. SEO

Local business web marketing should never be underestimated, and SEO is one of the best ways to ensure your website is appearing in search results for local terms. If you’re not au fait with SEO practices, there are plenty of resources online to help you and many website platforms also include tools that help to improve SEO. Alternatively, you could reach out to an SEO professional.

RELATED: How to free up your time by outsourcing

8.Online advertising

Online advertising, or PPC, is another way to get your business to the top of search results pages with paid adverts. You can create localised campaigns via Google Ads; simply set a budget, define the search terms you would like to rank for and define the goals you want to achieve.

(Video) How to Promote Your Business Locally 👉 Small Business Marketing Strategies for 2022!

9. Social Media Marketing

With over 53 million active social media users in the UK, you’d be foolish to ignore this marketing medium. Whether you join local groups and use organic social media for business localisation or opt for paid advertising to target a specific local audience, it’s definitely a method that should be on your radar.

RELATED: Your guide to using social media for your business

10.Reviews

Online reviews can help to boost your profile in a local area, especially in close-knit communities or locations that rely on word of mouth advertising. You can ask customers to review your business on third-party sites like Feefo, collect reviews on your website and use reviews in your social media marketing to promote them further.

11.Community events

As a business owner, you should always be on the lookout for local community events that could present an opportunity to promote your business. Whether you offer to help or sponsor an event, or simply attend as a guest, it’s good to get involved. You never know who you might meet at local events and how they could benefit your organisation.

12. Local charities

Like attending community events, getting involved with local charities can also be a great way to promote your business, whilst giving something back to the community. Many charities rely on sponsorship, fundraising and promotion by local businesses, giving you an opportunity to take part in something that benefits both parties.

13. Local influencers

Influencer marketing has grown significantly in the last five years, but it’s not all about celebrity influencers and profiles with a huge following. In fact, 57% of people in a survey from Influencer Marketing Hub displayed a preference for working with micro influencers on Instagram thanks to the improved engagement rates.

(Video) 40 Ways to Market Your CBD Business Locally

Working with a local influencer in your locale can really help to improve engagement with your brand, especially if that person becomes an advocate for your brand. After all, people buy from people they trust and influencers tend to have a high level of trust among their following.

14. Local PR

While digital marketing opens numerous doors for local businesses, it’s important not to forget about local press and media publications. Introducing yourself to local journalists and building relationships can be really beneficial when it comes to having your business stories and success promoted in local publications. Taking out advertisements can also help your business get noticed in the wider community.

15. Direct mail

You might think that physical mail might be out of date with new digital marketing methods popping up all the time, but this old timer is still a successful method of local marketing. With direct mail open rates hitting 90%, it’s a great cost-effective way to reach your local audience.

16. Blogging

When combined with SEO, blogging is a free and effective way to market your business to a local audience. Writing blogs that include local keywords and terminology can help to drive relevant traffic to your website, resulting in positive engagement and better conversions.

17. Affiliate marketing

In the age of social media, affiliate marketing has become a regular feature on social media. By offering an incentive to local influencers or other businesses in your locale, you can drive awareness and engagement with your brand with minimal effort and usually only a small cost.

18.User generated content

User generated content (UGC) puts your customers front and centre, providing your business with what is effectively, free marketing. This type of marketing enables you to shine a spotlight on a customer who is happy with your product, benefiting them while also showing potential customers that they can trust your brand.

(Video) Facebook Ads for Local Businesses: A Framework for More Revenue

19.Competitions

Running competitions can be a great way to promote engagement on your business’ social media pages. It is especially beneficial for start-ups who are looking to grow their following and raise awareness of the business within a specific target market.

20. Local sponsorship

For brand awareness in your locale, you can’t go wrong with sponsorship. Whether your business sponsors a five-a-side football team or the local school’s fundraiser, it’s all good publicity. Plus, you can talk about it in many different places, from social media and your blog to stories in local press and at networking events.

Marketing your business locally doesn’t have to be difficult, and you don’t need to spend a fortune to promote your brand. Furthermore, by using these 20 ways to market your business locally, you don’t need a brick-and-mortar store to create a presence. If, however, having a local address is important to you, you could look into virtual offices to further improve your professional image.

FAQs

What are 5 ways to promote a business? ›

12 tips to promote your business
  1. Take advantage of local listings. Register your business with Google — it's the new yellow pages. ...
  2. Use social media. ...
  3. Create engaging content. ...
  4. Optimize your website's SEO. ...
  5. Create press releases. ...
  6. Get involved in an online community. ...
  7. Use high-quality visuals. ...
  8. Pay for advertising.

How do you market to local customers? ›

Local Marketing Strategies
  1. Confirm your website is mobile-friendly.
  2. Localize your website.
  3. Claim your local listings on third-party websites and directories.
  4. Invest in local SEO.
  5. Localize your paid advertising.
  6. Go local on social media.
  7. Be active in your community.
  8. Don't forget your local media.
25 Mar 2020

What is an example of local marketing? ›

Typically, local marketing is used by businesses that have a physical storefront in their community, such as restaurants, bars, spas, medical offices, and chiropractors.

What are 3 ways to promote a local business? ›

How to promote your business locally
  • Write a blog. ...
  • Master social media marketing. ...
  • Sign up for a local directory or local listings. ...
  • Use locally targeted ads. ...
  • Set up a direct mail campaign. ...
  • Grow your email list. ...
  • Get involved in the community. ...
  • Promote a loyalty program.

How do I sell more locally? ›

Here are 20 of the best local marketing strategies to raise awareness, get more leads, and attract and keep local customers:
  1. Engage with the Community. ...
  2. Maximize Your Local Business Listings. ...
  3. Focus on Local SEO. ...
  4. Make Local Business Contacts. ...
  5. Create a Loyalty Program. ...
  6. Increase Customer Referrals. ...
  7. Make Your Staff Your Emissaries.
8 Aug 2018

What are the six ways of promoting? ›

Contents
  • Media relations.
  • Social media.
  • Digital advertising.
  • Press advertising.
  • Direct mail.
  • Search engine optimisation (SEO)
  • Email marketing.

How can I market my business for free? ›

Here's how you can promote your business for free to drive traffic and sales for your store:
  1. Guest post on blogs.
  2. Get product reviews.
  3. Do an expert roundup.
  4. Find affiliates to promote your business.
  5. Get included in gift guides.
  6. Invest in an infographic.
  7. Get press coverage.
  8. Start email marketing.
15 Apr 2021

What is a local marketing plan? ›

What is Local Marketing? Local marketing is a strategy that targets potential customers within a specific radius – typically 50 miles – of the physical location of a business. It's also known as location-based marketing, neighborhood marketing, or local store marketing.

What is a local strategy? ›

A localization strategy is a unique market approach a company takes to address purchasing habits, customer behaviors and overall cultural differences in each country it works in.

What are examples of local business? ›

List of Top 10 Types of Local Businesses
  • Restaurants. There is no denying the fact that Americans LOVE to eat. ...
  • Massage Therapy Spas. ...
  • Toy Shops. ...
  • 4. Cafe/Coffee Spot. ...
  • Fashion Boutique/Clothing Store. ...
  • Comic Book/Novelty Store. ...
  • Hair/Nail Salons. ...
  • Pet Shops.
15 Aug 2022

What is the importance of local market? ›

Local marketing is a specific strategy businesses can use to target and reach potential customers within a certain distance of their business's location. Naturally customers are looking to purchase products or services in the most convenient way. Which often means they start their researche locally.

How do you market a small business owner? ›

How to market to small business owners
  1. Understand how small businesses operate. ...
  2. Respect their time. ...
  3. Focus on helping them. ...
  4. Provide them with useful information. ...
  5. Be prepared to wait for a sale. ...
  6. Apply an "always-on" strategy. ...
  7. Be aware of misconceptions regarding small businesses. ...
  8. Target their consultants.

How do you market your community? ›

10 Killer ideas for powerful marketing in your community
  1. First, think locally. ...
  2. Ask (politely) for online referrals. ...
  3. Get friendly with your chamber of commerce. ...
  4. Join or start a creative Facebook group. ...
  5. Partner with another business to host events. ...
  6. Make your blog a local resource. ...
  7. Seek out charity auctions and events.

How do you introduce your business to the community? ›

Keep it Local: 4 Ways to Integrate Your Business into the...
  1. Offer customer loyalty programs. ...
  2. Join the local Chamber of Commerce. ...
  3. Participate in community functions. ...
  4. Become a recreational team league sponsor.

How can I market without social media? ›

Here are six ways the experts say you can promote your business and build your brand loyalty without relying on social media.
...
  1. Email Marketing Campaigns. ...
  2. Event Sponsorships. ...
  3. Search Engine Marketing and SEO. ...
  4. Streaming Platform Content. ...
  5. Mobile App Creation. ...
  6. Sponsored Ads on Retail Websites.
6 Dec 2021

How can I advertise my small business cheaply? ›

Practically free marketing ideas
  1. Host classes and events. ...
  2. Run informative webinars. ...
  3. Attend industry/networking events. ...
  4. Host a social media contest or giveaway. ...
  5. Do an in-store business card drawing. ...
  6. Set up a customer referral program. ...
  7. Join in on local events or contests. ...
  8. Get some awesome business cards.
18 Aug 2022

How do I let people know about my business? ›

If you have happy customers, ask them to vouch for you. Remind them to tell their friends about you. Suggest they write about you on a review site like Yelp or Angie's List. Make it easy for them- add a link to emails or business cards.

How do I sell a product in local market? ›

How to get your products in stores
  1. Start small. First, find local businesses or small businesses whose brand aligns well with the product you want to make. ...
  2. Conduct research to select the right store for your product. ...
  3. Develop your sales pitch. ...
  4. Engage the store owners through creative marketing. ...
  5. Package your product.

How do you market a product to gain customers? ›

How to market a product
  1. Understand your audience. The first step in any successful marketing initiative is to understand exactly who you're marketing to. ...
  2. Know your product. ...
  3. Create a plan. ...
  4. Prepare to educate. ...
  5. Promote, promote, and promote some more. ...
  6. Learn what's working. ...
  7. Hit repeat.
14 Sept 2022

How can I improve my business? ›

8 Business Improvement Ideas to Grow Your Business
  1. Encourage customers to provide reviews of your business. ...
  2. Offer flexible scheduling. ...
  3. Look into automation. ...
  4. Get social. ...
  5. Attend an event — or host one. ...
  6. Reward loyalty. ...
  7. Build your email list. ...
  8. Listen to your customers.
1 Apr 2022

What is the most popular form of advertising? ›

Television. An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it's the television where the audience watches ads.

What are the 7 functions of advertising? ›

The 7 marketing functions
  • Promotion. Promotion fosters brand awareness while educating target audiences on a brand's products or services. ...
  • Selling. ...
  • Product management. ...
  • Pricing. ...
  • Marketing information management. ...
  • Financing. ...
  • Distribution.

What is the best form of advertising? ›

Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

What are some good marketing ideas? ›

Try one of these ideas on for your marketing strategy:
  • Create a referral program. Referral programs turn your customers into marketers. ...
  • Connect with influencers. ...
  • Hold a contest or giveaway. ...
  • Partner with another brand or account. ...
  • Use video. ...
  • Feature customer testimonials. ...
  • Jump on trends and holidays.

How can I market with no money? ›

No Money? No Problem. 30 Low Budget Marketing Ideas for Your Business
  1. Perfect your pitch. ...
  2. Get involved with your community. ...
  3. Ask for referrals. ...
  4. Join face-to-face networking groups. ...
  5. Participate in local business mixers/trade fairs. ...
  6. Apply for business awards. ...
  7. Target influencers. ...
  8. Collaborate with other businesses.
1 Feb 2019

What apps can I promote my business? ›

10 Best Marketing Apps
  • HootSuite. HootSuite is free for upto three social networking accounts on different media platforms. ...
  • 2. Facebook Pages. Creating a Facebook Business page is very important to get recognized as a newcomer. ...
  • Scoop.it. ...
  • Yelp. ...
  • Canva. ...
  • Fiverr.
  • Clover ( by Perka)- ...
  • LinkedIN.
26 Apr 2022

What is local online marketing? ›

Local online marketing is the combination of methods small businesses use to ramp up their online visibility. By following best practices, your business will be the first to appear in local searches. This in turn has the potential to drive up traffic and conversion rates both online and in-store.

What is local market segmentation? ›

In local marketing level of segmentation, the focus is on the local market. The marketing program is on the local market. The marketing program is designed as per the need of local consumer group, cities, neighborhood and even specific stores.

How does marketing help small businesses? ›

It allows you to connect with potential customers and inform them of all the services you offer. It builds brand recognition and fosters healthy competition between businesses. It boosts sales, helps you construct a consistent client-base, and helps you make your mark on the world.

What are the 10 business ideas? ›

Best Small Business Ideas
  • Handyman. Image Source. ...
  • Woodworker. ...
  • Online Dating Consultant. ...
  • Sewing and Alteration Specialist. ...
  • Freelance Developer. ...
  • Personal Trainer. ...
  • Freelance Graphic Designer. ...
  • Life/ Career Coach.
7 days ago

What are the top 10 most successful small businesses? ›

Check out this list of the most profitable small businesses.
  1. Business Consulting. If you're an expert in your industry and have been working at it for years, you should consider consulting. ...
  2. IT Support, Technology Consulting, and Repair. ...
  3. Cleaning Services. ...
  4. Accounting and Tax Preparation. ...
  5. Auto Repair. ...
  6. Real Estate.

What are the 5 types of small business? ›

The following are the different types of businesses to help you develop your small business structure:
  • Sole proprietorship. ...
  • General partnership. ...
  • Limited partnership (LP) ...
  • Limited liability company (LLC) ...
  • Non-profit. ...
  • C corporation. ...
  • S corporation.
14 Apr 2022

What is local marketing strategy? ›

Local marketing refers to strategies that target regional audiences near your business. Local marketing is especially effective for businesses tied to a physical location, such as restaurants, boutique retail operations and professional advisors.

How do you market a small business owner? ›

How to market to small business owners
  1. Understand how small businesses operate. ...
  2. Respect their time. ...
  3. Focus on helping them. ...
  4. Provide them with useful information. ...
  5. Be prepared to wait for a sale. ...
  6. Apply an "always-on" strategy. ...
  7. Be aware of misconceptions regarding small businesses. ...
  8. Target their consultants.

What are examples of local business? ›

List of Top 10 Types of Local Businesses
  • Restaurants. There is no denying the fact that Americans LOVE to eat. ...
  • Massage Therapy Spas. ...
  • Toy Shops. ...
  • 4. Cafe/Coffee Spot. ...
  • Fashion Boutique/Clothing Store. ...
  • Comic Book/Novelty Store. ...
  • Hair/Nail Salons. ...
  • Pet Shops.
15 Aug 2022

How do you create a marketing strategy for a small business? ›

Small Business Marketing Strategies
  1. Know your audience.
  2. Emphasize your value proposition.
  3. Stay focused on singular goals and objectives.
  4. Capitalize on short-term plays.
  5. Double-down on what works.
  6. Understand the power of existing customers.
  7. Use free promotional tools.
  8. Create a website to own your online presence.
17 Jun 2022

Why is local marketing important? ›

Local store marketing is all about having a relevant presence in a particular area. This is done by engaging with local customers and creating strategies to attract those customers based on local consumer needs and trends. Targeted engagement establishes consistent growth in the local marketplace.

What are the four basic marketing strategies? ›

What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives. The 4 Ps were first formally conceptualized in 1960 by E.

What are some good marketing ideas? ›

Try one of these ideas on for your marketing strategy:
  • Create a referral program. Referral programs turn your customers into marketers. ...
  • Connect with influencers. ...
  • Hold a contest or giveaway. ...
  • Partner with another brand or account. ...
  • Use video. ...
  • Feature customer testimonials. ...
  • Jump on trends and holidays.

How do I market my business for 2022? ›

How To Market Your Business in 2022 — Proven Ways That Work
  1. Have a Marketing Plan. ...
  2. Make Your Website the Center of Your Efforts. ...
  3. Use Social Media, Because It's Where Your Customers Live. ...
  4. Be on Review Sites That Send Customers Ready to Buy. ...
  5. Use Paid Advertising To Get Instant Traffic.
5 Jan 2022

What are the 10 business ideas? ›

Best Small Business Ideas
  • Handyman. Image Source. ...
  • Woodworker. ...
  • Online Dating Consultant. ...
  • Sewing and Alteration Specialist. ...
  • Freelance Developer. ...
  • Personal Trainer. ...
  • Freelance Graphic Designer. ...
  • Life/ Career Coach.
7 days ago

What are the top 10 most successful small businesses? ›

Check out this list of the most profitable small businesses.
  1. Business Consulting. If you're an expert in your industry and have been working at it for years, you should consider consulting. ...
  2. IT Support, Technology Consulting, and Repair. ...
  3. Cleaning Services. ...
  4. Accounting and Tax Preparation. ...
  5. Auto Repair. ...
  6. Real Estate.

What are the 5 types of small business? ›

The following are the different types of businesses to help you develop your small business structure:
  • Sole proprietorship. ...
  • General partnership. ...
  • Limited partnership (LP) ...
  • Limited liability company (LLC) ...
  • Non-profit. ...
  • C corporation. ...
  • S corporation.
14 Apr 2022

How can I market without social media? ›

Here are six ways the experts say you can promote your business and build your brand loyalty without relying on social media.
...
  1. Email Marketing Campaigns. ...
  2. Event Sponsorships. ...
  3. Search Engine Marketing and SEO. ...
  4. Streaming Platform Content. ...
  5. Mobile App Creation. ...
  6. Sponsored Ads on Retail Websites.
6 Dec 2021

How can I advertise my business for free? ›

How to Get Free Advertising
  1. Write guest posts for other blogs.
  2. Answer Quora questions.
  3. Publish content on LinkedIn.
  4. Offer to do interviews on other business' podcasts.
  5. Promote your website on your email signature.
  6. Send email newsletters.
  7. Do a free product giveaway or contest.
  8. Create YouTube videos.
5 Jun 2020

What are examples of business markets? ›

Examples of business markets

For example, clothing stores that advertise new fashions and garments that customers can purchase immediately in their stores can be classified as business-to-consumer companies. More examples include businesses like grocery stores, online retailers and cosmetics companies.

Videos

1. The Most Effective Way to Market Your Business With No Budget
(GaryVee)
2. 120 Ways To Market Your Business Hyper Locally By Sue Ellson Author Book Launch Lanyons Camberwell
(120 Ways Publishing)
3. How To Locally Market Your Business
(Ian Smith)
4. How To Promote Your Small Business Locally
(Brilliant Digital)
5. 5 Ways To Promote Your Business Locally Using YouTube
(Grow Your Business With Video)
6. 10 Different Ways to Grow a Business on Social Media | Inside 4Ds: Small Business Consulting
(GaryVee)
Top Articles
Latest Posts
Article information

Author: Van Hayes

Last Updated: 03/24/2023

Views: 5853

Rating: 4.6 / 5 (66 voted)

Reviews: 89% of readers found this page helpful

Author information

Name: Van Hayes

Birthday: 1994-06-07

Address: 2004 Kling Rapid, New Destiny, MT 64658-2367

Phone: +512425013758

Job: National Farming Director

Hobby: Reading, Polo, Genealogy, amateur radio, Scouting, Stand-up comedy, Cryptography

Introduction: My name is Van Hayes, I am a thankful, friendly, smiling, calm, powerful, fine, enthusiastic person who loves writing and wants to share my knowledge and understanding with you.