5 Creative Ways To Make Money On Instagram • Brand Glow Up (2022)

In the past year, Instagram has become a real force to be reckoned with in the marketing world.

5 Creative Ways To Make Money On Instagram • Brand Glow Up (1)

Since January, it has gained 100 million monthly active users, with the total currently sitting at a hefty 400 million monthly and 75 million daily users.

That’s pretty astonishing. So it’s no surprise that brands are now dedicating a substantial percentage of their social media marketing budget to this image heavy channel.

So what does that mean for you?

Well, now is the perfect time to cash in on its growing popularity.

If you’re prepared to put in the time and commitment, you can easily find yourself in a position where you can start making serious money from your Instagram account.

Still not sure what to do?

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No sweat! I’ll guide you through the main ways to cultivate an income through Instagram and make a name for yourself in all the right places.

Ready? Then let’s begin.

What You Need To Do First: Attract followers

First thing’s first: what’s your following like? You should know from the start that most brands will expect a strong and loyal following in order to build a working partnership. If you’re lacking in this department, there are a few simple ways you can increase your amount of followers whilst building a professional look for your account.

  • Fill out your bio with all the right information: This includes your contact information, what you post about and where you’re from. Add in a few keywords and even a couple of hashtags to ensure you’re easily findable by the right kind of followers. Something like: Beauty Blogger from San Francisco with a penchant for travel. Business inquiry: business@beautyblogger.com
  • Post regularly: To grow numbers, you want to be posting several images every day… but be warned, don’t post all at once or this will actually work against you! If you can’t commit to that many posts, then just make sure you are publishing one quality photo every day.
  • Take good photos: Which leads me to my next point! Make sure your images are of the best quality with attractive effects. There’s no point posting a weak image, so really take your time to make sure you are producing ones of the highest quality. (I’m currently using a Canon DSLR camera to take photos. You can buy one from Amazon (click here).
  • Use relevant hashtags: It’s unlikely your images are going to travel very far without relevant hashtags. Familiarise yourself with the best ones to do with your field of interest and make sure you are including them in every single post. I am using the TagForLikes app for ideas and to save my custom ones.
  • Engage with your followers: You cannot expect all interaction to come directly to you. Make time every single day to engage with your followers or anyone involved in your industry by commenting on and liking images. If you communicate with authentic content, people will be drawn to check out your account and, hopefully, join your loyal rank of followers.

Okay, so you’ve boosted your follower count – sweet! Now it’s time to start making money.

How-TO: Make Money on Instagram

1. Affiliate Marketing

Affiliate marketing is basically when you promote a product and get paid per sale. You’ll often see bloggers doing this with sidebar banners promoting their partners (affiliates), or even through specific product inspired posts. Well, it’s not much different with Instagram.

With Instagram, you post attractive images highlighting their products and drive sales through your affiliate URL (this should be provided by your affiliate).

There are quite a few companies you can work with here. Here are some:

  • Sharesale: Find companies you want to work with, sign up for their affiliate program, get approved then start promoting. In some programs, it’s easier to get approved if you have a blog or website.
  • Ebates: Refer people that love deals & discounts, then get commission.
  • Stylinity: great for fashion bloggers. When people shop using your link, you’ll get commission.

Here’s an example, see how Kristyn from GlamourZine promote those over the knee boots?

(Video) 10-15 years old | simple and easy ways to start for Glow-Up 🌷✨

5 Creative Ways To Make Money On Instagram • Brand Glow Up (2)

You can put your affiliate URL on your captions or on your bio. You can either use bitly.com to shorten and customize your affiliate link OR you can hook up your blog and Instagram profile so that when people purchase through your link, you get a sale.

It really couldn’t be easier. This type of marketing is particularly popular with clothing on Instagram, as you can post your “OOTD” (outfit of the day) with the affiliate link sending followers to your full outfit details.

For those involved in the travel industry (or simply those that love to travel – ahem, all of us!), you could try to set up and use affiliate marketing when taking part in reviews for hotels and venues. Simply direct followers to book through your link!

It’s also great for beauty bloggers, as you can invite people to “shop the look.” These methods are subtler and, as such, more effective than a direct sales type pitch.

2. Create Sponsored Posts (Find Sponsors!)

5 Creative Ways To Make Money On Instagram • Brand Glow Up (3)

Instagram users with engaged followings can earn extra money by creating original sponsored content for brands.

In a nutshell, a piece of sponsored content on Instagram is a photo or video that highlights a product or a brand.

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These posts are accompanied by captions that may include branded hashtags, @mentions, or links.

Brands don’t typically require a formal brand ambassadorship for creators of sponsored content, but it’s common for them to tap certain influencers for content time and time again.

However, it’s important that any brands or products you promote are a good fit for your own personal image on Instagram.

The idea is to show off brands that you can personally get behind and to show your followers how that brand fits into your lifestyle.

  • TapInfluence is a great tool for Instagram creators who are looking for opportunities for sponsored content, and it takes the guesswork out of the process of aligning with brands. You create a profile that describes you and the nature of your content, and brands who are interested in working with you will invite you to programs.
  • Ifluenz is another easy tool as you can browse matching available campaigns created by a variety of brands and directly promote the ones you prefer.

3. Sell your photos

An obvious one, surely? Why not use Instagram for it sole purpose… to showcase your photography?

If you’re a professional (or amateur but keen!) photographer, Instagram is a great way to advertise and sell your shots to either individuals or agencies. Add a watermark to your snaps and use the captions to list all selling details in a concise manner.

As always, make sure that you have an active presence so that the right type of accounts are following you. Use appropriate hashtags to pull people towards your shots and get a conversation going with influential photography agencies.

There are also a few sites that you can use to actually put your Instagram photos for sale, including:

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4. Promote your business, products or services

If you run your own business, then Instagram needs to hold an integral place in your marketing matrix.

If you sell products, use it to post beautiful shots that can’t be found on your website. Here are some creative ways to promote your products or services:

  • Behind the scenes. “Behind the scenes” type images tend to be hugely popular – picture gorgeous handmade soaps being gift wrapped, jewelry being pieced together or delicious cakes straight out of the oven. It’s appealing and adds a certain realness to what you’re doing… and people love that.
  • Your customers’ photos: Linked to this is the use of User Generated Content on your account. Get customers to share their images of your products and re-gram (download “Repost for Instagram” app to repost your customers’ photos). This is a proven successful method of selling and would make a great addition to your account. It also calls for you to start up your own unique hashtag which you can then promote to all your customers: it’s a seriously slick way to make yourself stand out from the crowd. For example, White Castle asks its customers to use #MyCrave to their photos. Now when they see them using that hashtag, they can repost (or regram) their photos to their Instagram account. Here’s an example: 5 Creative Ways To Make Money On Instagram • Brand Glow Up (4)
  • Infographics + exclusive offers. You can also market your services through Instagram with snazzy infographics and exclusive offers. Using Instagram to feature special offers is also a great tool to up your follower count as it’s a bonus they won’t find anywhere else.

The brilliant thing about using Instagram to promote your business is you can get mega creative with it. Think outside of the box and really use it to your full advantage. You’re sure to see the sales flying in.

5. Sell your Instagram account

Had enough of Instagram? Ready to move on?

Well, you’ll be happy to know that all your hard work hasn’t gone to waste. You can actually sell your Instagram account if (for whatever reason) you can no longer manage it.

There’s a few site that support you with this, two of the best being:

Now’s the time to make it happen!

So now you know the five handy ways to make money through Instagram, you’re all set to start building your empire. Whatever avenue you decide to go down, be sure to always keep your personal brand in mind and treat what you do as a business. The more you understand what it is you can offer, the stronger your message will be to potential collaborators!

Another way to make money online? Start a blog! click here to learn how.

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FAQs

How do you get paid for Instagram reels 2022? ›

Because we pay out earnings on a monthly basis, you need to apply a reel toward the Instagram Reels Play bonus payout in the same month that you create the reel. The month-end deadline is 12am Pacific Time regardless of your timezone.

How much does 1k followers make on Instagram? ›

Micro-influencers (between 1,000 and 10,000 followers) make an average $1,420 per month.

Will Instagram pay me if I have 10k followers? ›

Most micro-influencers who have 5-10k followers make an average of ₹6,531 per post. Creators with 50,000 to 80,000 followers usually charge around ₹14,843 per post and as you move higher up the ladder creators with 250,000 to 500,000 followers charge around ₹49,725 per post.

How many IG followers do I need to get paid? ›

The good news is, there's no strict minimum. Three influencers Insider interviewed — all with under 3,000 Instagram followers — said they got paid by brands to post to their small audiences.

How many followers on Instagram do you need to make $1000 per month? ›

It was estimated that an account with 10k-15k followers can easily attract several brands and get $150-$200 per post and earn more than $1,000 every month.

How do I partner with Instagram brands? ›

After you have chosen your photo or video, tap the tag icon at the top of the screen. Tap to toggle on Add paid partnership label. Tap Add brand partners to add up to two brands. You can use the search box to help you find the brand partners you would like to tag.

How can I make 1000 a day? ›

How to Make 1,000 a Day
  1. Get Paid to Do Market Research. One of the fastest ways you can begin making money is by giving your opinion. ...
  2. Get Paid to Shop. Did you know companies will pay you to shop with them? ...
  3. Resell Sneakers. ...
  4. Sell an Online Course. ...
  5. Deliver Pizzas. ...
  6. Clean Houses. ...
  7. Mow Lawns. ...
  8. Rack Up $5 at a Time.

How much do IG reels pay? ›

For example, a media company may receive $200 for the first 1 million Reels views on a given account, then $100 for every 1 million views after that with the payment maxing out at $1,200. In some cases, the maximum payouts can surpass $20,000 per month, according to the media executives.

Who qualifies for reels bonus? ›

You must have created at least 5 Reels in the last 30 days. You must receive at least 100K reels plays in the last 30 days. You must apply from a Page or profile in professional mode at this time.

Who is the highest paid Instagrammer? ›

Cristiano Ronaldo is the world's top Instagram earner, making $85.22m in 2021 from sponsored posts. Rival soccer player Lionel Messi is in close second place, with $71.96m. Ellen DeGeneres is the top Instagram earner in the U.S., making $33.73m per year.

How much is 20000 Instagram followers worth? ›

5,000 followers will cost you $445. 10,000 followers will cost you $899. 15,000 followers will cost you $1,349. 20,000 followers will cost you $1,800.

How fast can you start making money on Instagram? ›

Growth is always a good indicator of a successful, thriving account and once you have 1,000 followers, a lot of monetization opens up for you. All in all, as long as you are seeing great engagement and creating quality content, you are on the right track to making money on Instagram.

How much is 1m Instagram followers worth? ›

While some brands pay anything from $5 to $10 per thousand followers, others offer $100 for every 100 followers you have. According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post.

Can Instagram pay you? ›

With most monetization products, you will be paid once you've earned at least $100. Payments will be sent to the bank or PayPal account you linked to your payout account. Note: If you're a US creator earning with Subscriptions or badges, you'll receive your payment once you've earned at least $25.

How many followers do u need to be verified? ›

There is no required number of followers that you need to get verified on Instagram. Having said that, one of the core requirements for getting approved is having a notable account. This means that your account must represent a well-known and highly searched-for person, brand, or business.

Who is the fastest person to reach 1 million on Instagram? ›

Last December, V officially broke two Guinness World Records when he first revealed his Instagram account, setting new records for the fastest account to reach 1 million followers (43 minutes) and 10 million followers (4 hours and 52 minutes).

Who pays an influencer? ›

Paid influencers on Instagram set sponsorship deals, depending on their following, niche, and engagement metrics. While some influencers negotiate the price, others charge a fixed amount, such as $100 per post for every 10,000 followers. Micro-influencers earn about $50 to $60 per sponsored post.

Who is the top influencer on Instagram? ›

The Top 5 Instagram Influencers
  • Cristiano Ronaldo - 443M Followers. Yes, the most followed Instagram profile is none other than Cristiano Ronaldo. ...
  • Kylie Jenner - 339M Followers. ...
  • Lionel Messi - 328M Followers. ...
  • Selena Gomez - 320M Followers. ...
  • The Rock - Dwayne Johnson - 315M Followers. ...
  • Brands that work with mega influencers.

Does IG pay you per post? ›

Influencers with a million followers can earn somewhere around $670 per post, the search marketing website says. A content creator on Instagram with 100,000 followers can earn about $200 per post, while someone with 10,000 followers can make about $88 per post.

How can I make money on Instagram without selling anything? ›

There are several popular activities that can make you money on Instagram without having a product to sell:
  1. Publish Sponsored Posts.
  2. Become a Brand Ambassador.
  3. Give Shout-Outs.
  4. Make Filters and Masks for Stories.
  5. Write Captions for Businesses.
10 May 2022

Does IG pay for followers? ›

"It's somewhat of an unspoken rule that influencers can expect to be paid $10.00 for every 1,000 followers they have, once they hit the 100,000 threshold." "It's somewhat of an unspoken rule that influencers can expect to be paid $10.00 for every 1,000 followers they have, once they hit the 100,000 threshold."

Which social media platform pays the most 2022? ›

While Instagram is the obvious choice for monetizing images, Pinterest and Snapchat also pay their content creators. There are, however, other options, such as Pinterest and Snapchat, that also help creators secure their bags.

How much is 1k on Instagram? ›

However, to answer the initial question of how much you can make with your Instagram account with a 1k followership, the number can vary anywhere between 10$ to 1000$. Again, the amount depends on multiple factors. So, if someone else is getting paid $10, you will not need to be paid the same.

What does 12K mean on Instagram? ›

The “k” means “thousand” So if it were 12K, you'd say “twelve thousand” and so on.

How do you DM for collaboration to brands? ›

But, when it comes to influencer marketing, many brands will choose to collaborate with influencers that are already well known.
...
How to Pitch a Collab to a Brand on Instagram
  1. Select Relevant Brands. ...
  2. Write Your Pitch. ...
  3. Find The Brand's Best Contact Details. ...
  4. Follow Up. ...
  5. Finalize Your Contracts. ...
  6. Execute the Campaign.
14 Oct 2022

How can I make 10k in a week? ›

How to Make 10k in a Week Fast
  1. Sell your car.
  2. Sell everything else.
  3. Flip other people's stuff.
  4. Trade stocks. Other Ideas for How to Make 10000 in a Week.
  5. Start a blog.
  6. Publish ebooks.
  7. Sell online courses.
  8. Offer freelance services.
20 Aug 2022

How do you find hidden money? ›

Below are government agencies that have databases you can search for unclaimed money.
  1. Treasury Hunt: Unclaimed U.S. Securities and Payments.
  2. HUD/FHA Mortgage Insurance Refunds.
  3. Credit Union Unclaimed Shares.
  4. National Association of Unclaimed Property Administrators. ...
  5. U.S. Courts: Unclaimed Funds in Bankruptcy.
29 Dec 2020

How can I make $5000 fast? ›

19 Easy Ways to Make $5,000 Fast
  1. Rent a Home, Car, or Storage Space.
  2. Sell High-Value Items.
  3. Make Deliveries.
  4. Invest in Stocks.
  5. Sell Stuff Online.
  6. Freelancing.
  7. Drive for Uber or Lyft.
  8. Real Estate Investing.
20 Oct 2022

How can I make $300 right now? ›

How To Make 300 Dollars Fast
  1. Sell Stuff Online.
  2. Use Cashback Apps.
  3. Make Deliveries.
  4. Be a Freelancer.
  5. Make Money Petsitting.
  6. Do Everyday Tasks.
  7. Provide Market Research.
  8. Invest in Stocks.
22 Aug 2022

How can I make $250 a day? ›

Options For Anyone To Make $250 A Day.
  1. Rent out your extra space on Airbnb. Do you own a home with a few additional rooms? ...
  2. Transcribe audio and videos. ...
  3. Deliver stuff. ...
  4. Watch videos. ...
  5. Shop for others. ...
  6. Perform menial tasks. ...
  7. Test apps and websites. ...
  8. Donate plasma.

How can I make $100 tonight? ›

The best way to make money fast are methods that require little effort but can make you $100 fast or more:
  1. Score cash taking surveys. ...
  2. Deliver for Uber Eats. ...
  3. Get a free $1,000 bonus as a new Lyft driver. ...
  4. Join a top rewards site and claim $10 immediately. ...
  5. Download the Nielsen App (and collect $50) ...
  6. Let Trim lower your bills.

How many views do you need to get paid on IG reels? ›

Instagram pays out Play Bonuses based on the views you get on your Reels. Eligible creators with a business or creator account can earn money on Reels that generated at least 1,000 views within a 30-day period.

How many views do you need to get monetized on Instagram? ›

15,000 post engagements (number of people who have engaged with your posts through likes, comments, shares, and more.) in the last 60 days. 180,000 minutes viewed in the last 60 days. 30,000 1-minute views for 3-minute videos in the last 60 days.

Where is the Instagram bonus? ›

For any bonus available to you, you can see your progress toward earning that bonus in your Professional Dashboard. Note: It might take up to 24 hours to update your progress and/or earnings.

Can I monetize my IG reels? ›

Enable ads on your Instagram Reels

Now that Reels have become the main video focus on Instagram, the platform announced the discontinuation of the regular video post ad monetization option. It's being replaced with a new ad revenue share program for Reels sometime in 2022.

What counts as viral on reels? ›

While Wikipedia states that getting more than 5 million views over a 3 to 7 day period indicates a viral video, in reality, going viral on Reels just means your content is reaching more people than it usually would. The number of views considered going viral entirely depends on your existing metrics.

Can reels be monetized? ›

So we know that Facebook Reels are a great way to explode your reach, generating brand awareness, engagement, traffic, and more. But, did you know that now you can monetize them? Monetizing your Reels means you get paid by Facebook to post them!

Which social media app pays the users? ›

TikTok is all about entertaining and inspiring your audience with short videos. By so doing, TikTok supports and rewards these individuals for their efforts. To be eligible to participate, you need to meet specific demographic requirements and post original videos in line with the app's Community Guidelines.

What social app makes the most money? ›

TikTok Is the Social Media Platform with the Most Opportunities, According to Business Owners. TikTok is the best social media platform for growing audience and revenue right now, according to an exclusive survey of 281 online business owners.

Which social media gives money? ›

The Internet presents a world of opportunities. With a little commitment and hard work, you can earn good money online. Here are some ideas to get you started. Some might find it hard to believe, but you can actually earn money from social media sites like Facebook, Twitter, Instagram and Snapchat.

Can I make money with 500 followers on Instagram? ›

Can I make money on Instagram with 500 followers? Yes, you can absolutely make money on Instagram with just 500 followers. You just have to get more creative on how you do this. Simply waiting for sponsored posts will not be an effective way for you to monetise your Instagram if you only have 500 followers.

Does Instagram pay you for 500 followers? ›

The good news is that there are still a variety of ways to make Instagram pay, even if you only have 500 followers. In this article, we'll talk you through some of the easiest ways to earn an income on Instagram, from using affiliate links to becoming a brand ambassador.

What happens when you get 500 followers on Instagram? ›

Instagram Milestone #2 – Reach 500 followers

Why 500 followers? As soon as you gain 500 followers on your Instagram profile, you would be able to properly use a great feature that could help you grow your profile – hashtags in Instagram stories.

Does Instagram pay per follower? ›

While some brands pay anything from $5 to $10 per thousand followers, others offer $100 for every 100 followers you have. According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post.

How much does 1m Instagram followers pay? ›

How much money does 1 million Instagram followers make? An influencer with 1 million Instagram followers will make $10,000 per post. If you are an influencer with more than 1 million followers, you can charge anywhere from $10,000 to $100,000 per post or campaign.

How much insta pay for 500k followers? ›

Those with 500,000 followers can command $2,000 to $3,000 per sponsored photo posted.

Do influencers get free products? ›

Social media influencers do make money and at times also get free stuff from various brands, so that they can write reviews and get the brand across their followers. How does social media pay influencers?

What if I have 1k followers on Instagram? ›

Growth is always a good indicator of a successful, thriving account and once you have 1,000 followers, a lot of monetization opens up for you. All in all, as long as you are seeing great engagement and creating quality content, you are on the right track to making money on Instagram.

How many followers do you need to be an influencer on Instagram? ›

People with followers in the range between 40,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 1,000 and 40,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.

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