CBD Marketing 101: Strategies to Advertise Hemp Products (Creatively) (2022)

It's not every day that a product manages to grasp the attention of a global consumer market within such a short space of time.

However, cannabidiol – or "CBD" as most people call it – has contributed to a surge of enthusiasm in the medical market. Perhaps one of the most frequently discussed cannabinoids, CBD controls an industry of its own and is on-track to harvest a generous$16.32 billion in the United States by 2026.

Demand for effective CBD marketing is on the rise and there is no wonder why.

So far, scientists have successfully isolated 113 of the leafy green plant's active chemical compounds. Formerly, the cannabis community firmly focused its attention on the plant's psychoactive constituent THC (tetrahydrocannabinol) — but now, thanks to a swelling smorgasbord of scientific evidence pointing to the therapeutic potential of cannabis and hemp's non-psychoactive chemical compound CBD, the market is constantly evolving.

CBD is enticing a diverse group of consumers from all ages — and even pets. If you are cashing in on the "Green Rush" and are wondering how to market CBD products effectively and legally, then you will need to use an effective strategy.

Before you kick-start an online business selling CBD oil and alternative products, understand the rules behind marketing CBD oil so you can align your business with statewide laws.

What is CBD?

A substance that does not induce feelings of psychoactivity, cannabidiol, or "CBD" as it is most commonly known, can be extracted from either the hemp or marijuana plants. The vast majority of products featured in CBD advertising strategies will be extracted from industrial hemp.

CBD falls into two main product segments:

  • food grade, and
  • therapeutic grade.

Based on a report by MarketWatch, therapeutic grade CBD constitutes the vast majority of market share, with this segment accounting for59.90% of the market in 2018.

A Running History of CBD's Legal Status

As more people start to learn about CBD's non-psychoactive properties and discover that it could actually present consumers of all ages with an opportunity to amplify their health/wellness routines, minus the high, the Internet is becoming suffused with cannabinoid-rich content.

Before you start creating content for your CBD marketing campaign, take into account the following facts about CBD’s legal status:

1. Recently, legalization has swept across much of the U.S.

Up until a few years ago, marijuana and hemp were illegal across the entire United States on both the federal and state levels. However, public and political perception of marijuana is most certainly evolving. Thanks to a number of ballot and voter-approved initiatives, marijuana has been legalized in some form in a total of 33 U.S. states and the District of Columbia. However, it is still federally illegal.

While some states have legalized marijuana merely for medical purposes, others have gone as far as to legalize it on a recreational scale. Soaring demand for cannabis-containing products is putting pressure on businesses to properly navigate the complex patchwork of regulations associated with the nascent industry.

2. 2019: Farm Bill and FDA hearings.

In December of last year, President Donald Trump signed theAgriculture Improvement Act of 2018 (2018 Farm Bill, PL 115-334) (the “2018 Farm Bill”) into effect, which removed hemp from the Controlled Substances Act and maintains FDA’s authority to regulate certain hemp-containing products.

Despite the fact that commercial hemp cultivation was legalized throughout the U.S. following the passing of the 2018 Farm Bill, there has been much confusion regarding whether or not hemp-derived CBD products can legally be marketed and sold.

The FDA must treat hemp-derived CBD-containing products just like any other regulated product. However the agency has vowed to explore various regulatory pathways that will safeguard the health of patients and the general public.

(Video) CBD Marketing 101 | Boost Your CBD Business

3. Is CBD legal now?

Pay attention to reputable sources that publish the most recent updates regarding the legality of CBD in the U.S., such asthis one. Obtain advice from an attorney. The cannabinoid's legal status is dependent not only on federal law but also on the state in which you reside.

Why CBD Marketing is So Important

The CBD marketing craze is well and truly upon us. Everywhere you look online, whether it is in the form of a CBD-focused advert that grasps your attention on Facebook, a search engine optimized CBD advertising campaign that points to an online store via Google, or a captivating Instagram story with a 'Swipe-up' link directing visitors to a website, the surge in CBD marketing is hard to ignore.

1. Finding new customers.

According to a study conducted byHigh Yield Insights, approximately 40% of U.S. consumers aged 21 and above claim that they would consider trying CBD. This figure will grow and so, finding customers by tapping into the power of CBD marketing is essential. Customers want your help and so, you need to be the one to give it to them!

2. Differentiating your brand.

The CBD space is well and truly bursting at the seams, with more companies being established on a daily basis.

This does not mean that you should give up on your dreams of earning money with CBD marketing but rather, learn how to stand out and differentiate your brand from the rest. This is possible by providing your audience with constant education.

Engage with your audience by creating compelling video content, carry out industry surveys and don't be afraid to show consumers how they can benefit from your services. You might also consider focusing on a particular niche.

3. Retaining customers.

CBD marketing can help you attract recurring customers. Affiliate marketing is a great way of building high retention rates, but only the big brands tend to attract affiliates, proving the importance of building brand awareness.

Featuring legitimate customer testimonials on your website that make statements in compliance with all laws will boost your reputation and keep customers returning for more. Send out newsletters, offer discounts for recurring customers and encourage them to invite a friend in return for a free product if you want to achieve better overall engagement and increase the likelihood of customers returning.

Conducting surveys will make you aware of customer needs/wants and will alert you about areas where you might be failing to satisfy customers. You may also want to focus on problem-solving, providing ongoing support and of course, staying in touch with your customer base!

What Can’t You Say With CBD Advertising?

While it might be tempting to boast about CBD's medicinal properties to the whole world via online CBD marketing, the Food and Drug Administration (FDA) does not approve of this. Avoid the following to sidestep potential repercussions.

1. Health and Medical claims.

You might have read claims online hailing CBD as a miracle cannabinoid that can be used to combat a wide scope of medical conditions, diseases and ailments, such as epilepsy, cancer, arthritis, insomnia and chronic pain. It is imperative that you hold off on making any health or medical claims.

The FDA certainly does not approve of this and will take your marketing campaign offline before you can say “CBD!".

"Deceptive marketing of unproven treatments raises significant public health concerns, as it may keep some patients from accessing appropriate, recognized therapies to treat serious and even fatal diseases," reads anofficial statement from the former commissioner of the Food and Drug Administration (FDA) Scott Gottlieb, M.D.

2. Untested assumptions.

Although it is possible to spotlight the potential medical benefits of integrating CBD into a daily health and wellness routine, it is not possible to legally advise customers about treating their specific medical condition, disease or ailment with CBD. Only a doctor can do this, so don’t make the mistake of assuming that just because you read it somewhere, it is true.

Every single thing you say (including consumer reviews, testimonials, social media posts, marketing, and claims made on any forum where the consumer may see the product) when trying to lure in buyers with an online CBD marketing campaign must be backed up by reputable sources and cited where/when necessary. Claims must always be substantiated, credible and authentic and avoid making disease or health claims. Anything that cannot be proven simply cannot be used in your marketing material, so just remember this.

3. Anything that has not been approved by the FDA.

According to the FDA, all CBD products must comply with the applicable laws, including the Federal Food, Drug, and Cosmetic Act (FD&C Act). The FDA has taken the position that it is not lawful to add CBD to food, dietary supplements, and pet foods.

This rule applies, even if the product is defined as containing the hemp plant. Because of this, you must practice caution when conducting CBD marketing efforts. For example, cannabinoids cannot currently be sold as dietary supplements, nor can they be added to FDA-approved ingredients and sold legally.

(Video) The Best Way to Market Your CBD Brand in 2021

CBD Advertising Restrictions in 2019

Despite being legalized following President Donald Trump's signing of the2018 Farm Billin December 2018, advertising options are currently limited. The 2018 Farm Bill removed hemp from the Controlled Substances Act and was integrated into the 2018 United States Farm Bill, which was effectuated in December 2018.

CBD Marketing 101: Strategies to Advertise Hemp Products (Creatively) (1)

When the federal government changes its stance on marijuana, likely so too will the rules for CBD advertising change. Until this time, entrepreneurs with online stores are limited to marketing their product and raising brand awareness through referral marketing and content creation. Unfortunately for 'cannapreneurs', Google and Facebook – two of the world's dominating ad-buying platforms – have not yet permitted advertising for marijuana-derived CBD, but hemp-derived CBD products are now being considered.

Make yourself aware of the following CBD advertising restrictions in 2019 to avoid potential pitfalls:

1. Facebook.

You cannot advertise cannabis-derived CBD on Facebook. Then again, if your focus is primarily the hemp-derived product, you’re in luck.

As of June 26, 2019, Facebook announced it would belifting its ban on CBD products, meaning that advertisers can now publish ads promoting topical hemp products via the social networking platform.

The great thing about this is that advertisers have the privilege of including a direct link to a landing page, from which consumers can promote products and link directly to their website. However, this is subject to change and may not last forever; Facebook has always forbidden CBD ads due to the cannabis plant's illegal status and previously, CBD-focused ads were blocked outright.

2. Google Ads (Adwords).

If you decide to run a Google AdWords advertisement promoting CBD products, you run the risk of your ad being taken down and will possibly be penalized from publishing future advertisements, even if they are not CBD marketing ads.

On a more positive note, Google recently asked a number of companies in the CBD space to participate in atrial run for CBD advertising on its platform. The results are yet to be revealed.

3. Twitter.

Unfortunately for CBD marketers, you won’t be able to run ads on Twitter.

Why, you ask? Because Twitter does not permit advertising for illicit substances, not to mention herbal drugs, thus eliminating CBD completely. This is not to say that you have to stop using Twitter for marketing efforts however, since this platform's advertisement policy is only applicable for products that are being promoted by means of paid advertising.

Examples of some effective ways in which you can reap the rewards of Twitter include posting information about new products and linking back to your website, publishing informative and relevant information that will be well-received by the cannabis community, as well as building brand awareness with frequent posting and engagement.

Refrain from making any health or disease claims about CBD, because this could cost you your account and possible FDA enforcement.

4. Instagram.

The policies put into place by Instagram regarding CBD advertising are fairly similar to the rules laid out by Twitter. However, Instagram users are not penalized as often as Twitter users when advertising CBD oil and related products, since Instagram does not seem to monitor CBD marketing quite as much as Twitter does. Nonetheless, you shouldn't put all your eggs in one basket with Instagram; the app can permanently shut down your account if you try to specifically sell a product. Instead, focus on educating your audience by linking back to your blog or resharing content from other CBD-focused Instagram pages.

Stay on top of your Instagram game by posting exciting and relevant images that reflect your CBD marketing campaign and brand. You can also use Instagram to publish videos. What's more, the social media platform enables users with a business profile to include direct web links via the 'Story' feature, as well as on their profile bio.

The Key to Marketing a CBD Company: Brand

CBD might just be a cannabinoid, but it's not just any old cannabinoid. This unique naturally-occurring chemical compound has victoriously leaped over hurdles that skeptics once thought were impossible to overcome.

It has successfully broken through barriers and filtered its way into the mainstream market, where branding is critical for staying afloat.

(Video) How to Advertise Your CBD Brand | Cannabis Marketing - Facebook and Google Ads

6 Strategies to Market CBD Online

Estimated retail sales of CBD consumer products could reach $16 billion by the year 2025. This is according to industry analysts from Cowen Research. Tapping into this consumer market requires a great deal of diligence, consistency and patience. By marketing hemp-derived CBD effectively with the following methods, you can master the art of learning how to sell CBD online.

1. Focus on SEO.

Perhaps one of the most organic ways to build your brand on the Internet is by paying close attention to search engine optimization, better known as SEO. Although this method can be somewhat difficult to execute, the cost is usually a lot lower than it is for alternative methods of advertising. Hiring anSEO expert to help is often the best way to ensure your money and time are well spent. Additionally, you need not fret about breaking the CBD marketing rules. However, please be aware SEO “keywords” will be considered as marketing and advertising materials if the FDA is investigating any health or disease claims. Practicing proper SEO will ensure that you are seen as a trusted thought leader in the nascent industry and will enable web visitors to find your site based on what they are searching online.

2. Grow content.

Content creation can fit in seamlessly with your SEO plan, due to the fact that SEO focuses on the implementation of suitable high-volume keywords and phrases throughout blog posts, articles, product descriptions and web content. Get in the habit of sharing your content on social media platforms and watch the traffic grow! Carefully curated content will bolster your credibility as an authoritative and influential leader in the CBD industry.

3. Attend trade shows.

Word of mouth marketing has always been (and continues to be) one of the most powerful forms of marketing. Consider attending industry trade shows for an opportunity to meet with other industry players face-to-face, as well as to assess the competition. Not only this, but at trade shows like theCBD Expo Tour, you can also demonstrate what your brand has to offer and get people on your side. By doing so, there's a possibility of attracting a new audience and potentially, investment for your CBD advertising strategy.

4. Build an affiliate network.

Affiliate marketers are valuable people who can help to inform the world about your product, without you having to lift a finger. According to industrydata, affiliate marketing expenditure will inflate by 10% over the next few years. Worth a whopping $12 billion, affiliate marketing accounts for 15% of all digital media revenue and back in 2017, web users clicked on affiliate marketing links over five billion times! If that wasn't enough to blow your mind, consider the fact that global affiliate marketing transactions surpassed $170 million during the same year! Some trusted affiliate networks includeShareASale,CannAffiliate andClickbank.

5. Use influencer marketing.

Aim to include as many marketing tactics in your CBD campaign as possible. The more diverse your marketing campaign, the better the chance of attracting your target market and turning over a rather healthy profit from CBD marketing. Influencer marketing is a fantastic way of doing this and it is one of the fastest-growing segments in the marketing world today, with 17% of companies claiming to spend more than half of their marketing budget on influencers. This year,65% of influencer marketing budgets are predicted to inflate. Of course, an influencer that is compensated in any way must follow FTC guidelines and conspicuously disclose their connection to the brand being promoted.

CBD Marketing 101: Strategies to Advertise Hemp Products (Creatively) (2)

6. Utilize email marketing.

Another marketing method that should not be ignored is email marketing. Although this is one of the oldest forms of online marketing, it maintains its efficacy at attracting customers from all corners and all walks of life. Sending coupons and deals to your existing newsletter subscribers/customers is a fantastic way to get the word out about products and improve customer relationships and retention.

Your guide to CBD ecommerce success.

CBD merchants face unique challenges when it comes to ecommerce. Download our guide to see how you can overcome them and begin to grow your CBD business online.

Download Your Guide

(Video) 40 Ways to Market Your CBD Business Locally

Keep Your Eyes and Ears Open

The nascent CBD industry may present you, the marketer, with some challenges; regulators are still smoothing things out. Nonetheless, the results can be incredibly rewarding if you learn to stay abreast of federal, state, and local laws pertaining to hemp-derived CBD marketing and selling CBD-containing products online. Focus on the following:

1. CBD legal changes.

It's no secret that cannabis consumption is becoming normalized. More than94 million people in the U.S. have admitted to using it at least once and with legislation spreading like wildfire, this figure is increasing by the day. Nonetheless, hemp-derived CBD marketing poses some challenges due to market volatility. Often, this is triggered by the hazy status surrounding CBD legality. Local, state and federal laws are shifting constantly, so stay alert.

2. Advertising restrictions.

The information contained in this article is accurate at the time of writing. However, information pertaining to CBD advertising and marketing is subject to change, depending on whether or not advertisers decide to amend their rules in the foreseeable future.

3. Cannabis news.

Remember to pay close attention to any news about the cannabis space, both marijuana and hemp, since there's a good chance it will have an impact on CBD. Some of the best cannabis news resources include:

Subscribe to RSS feeds and email newsletters – just as a customer would do on your website/blog/online store, once it is up and running – so as to ensure you never miss a trick.

What Advertisers Need To Do Next

For newbie marketers who want to capitalize on the profit potential associated with the CBD market, there are certain steps worth taking to get one step ahead of the competition. Some of the best CBD oil marketing strategies include:

1. Keyword research.

Before a customer lands on the homepage for your online CBD store, they will have typed a keyword or query relating to the product they want into a search engine like Google.

Be the website that Google ranks on the first page by conducting proper keyword research! You can integrate keywords into titles, meta tags, picture descriptions, video descriptions and more.

2. Search Engine Optimization (SEO).

With your chosen keywords and phrases, integrate them into an SEO-optimized site that is targeted to your niche market. Submit your website to directories, create meta tags and always include strategically-placed search phrases on pages for the maximum return on your SEO-optimized CBD marketing strategy.

3. Content marketing.

Whether you decide to outsource your content marketing to an expert in the industry – this is a highly recommended time-saving strategy that ensures quality content and rules out plagiarism – or write the content yourself, you should not ignore the potential of curating keyword-friendly, informative content that keeps people returning for more.

4. Link building.

The link-building marketing technique never gets old. Guest posting on authority sites in return for a link back to your website will enable your site to climb higher on the search engine rankings. In addition to getting inbound links, don't forget to create outbound links from your website/blog that point to authority sites in the cannabis and hemp markets if you want to attract extra traffic.

Please note, linked content can be considered part of your advertising materials. Linking to articles, scientific studies, and testimonials does not shield or remove you from the claims that are made on the linked content. Commercial use of scientific publications to promote the product’s sale, including simple references to scientific studies or general research, discussing potential health benefits may still be considered to be drug claims made about the product.

5. Analytics.

There is nothing quite as motivating as monitoring your progress with a CBD marketing campaign and noticing that the results are improving as time progresses.

Various types of software can be utilized to view site analytics, including:

Attitudes about cannabis are changing on a global scale and by getting in at the ground floor now with CBD marketing, you can establish yourself as a well-respected brand before the market gets overly saturated. Feed your industry knowledge by reading the news on a daily basis. This will enable you to make a mark on the industry at large, as well as establish trust and loyalty among your customer base.

Conclusion

In spite of the fact that the major social networking platforms do not currently allow CBD advertising, there are ways to sidestep this predicament. Combined, social media and content marketing provides the perfect opportunity for CBD marketers to educate their audience and build brand awareness, without using aggressive selling techniques that could get your account banned.

For the best chance of success at making money from the "Green Rush", perform adequate research prior to launching a CBD marketing campaign to better understand the limitations associated with the CBD industry, federally, in each state, and online. Ahead of your brand launch, make sure all claims you make are authentic, substantiated and are accompanied by credible scientific support.

(Video) How to Do Cannabis Marketing in 2021?

This material does not constitute legal, professional or financial advice and BigCommerce disclaims any liability with respect to this material. Please consult your attorney or professional advisor on specific legal, professional or financial matters.

FAQs

How do you promote hemp products? ›

6 Strategies to Market CBD Online
  1. Focus on SEO. Perhaps one of the most organic ways to build your brand on the Internet is by paying close attention to search engine optimization, better known as SEO. ...
  2. Grow content. ...
  3. Attend trade shows. ...
  4. Build an affiliate network. ...
  5. Use influencer marketing. ...
  6. Utilize email marketing.

What platforms can you advertise CBD? ›

CBD advertising can be easily done using native advertising platforms like Taboola, Outbrain, Content.ad, and Revcontent, allowing you to promote products that wouldn't otherwise be seen on conventional channels.

What is the target market for CBD? ›

Unsurprisingly, adults aged 18-35 are the most vocal about CBD online. But here's the outstanding part: some 45-55-year-olds are also using the Internet to talk about it. We were curious about whether there are differences in how different age groups approach CBD.

Can you promote CBD on social media? ›

Still, digital advertising on social media remains a valuable way for the CBD businesses that do secure ad approval to increase their brand recognition, drive product sales, or both. We recommend it to the majority of our CBD clients as a complement to a fully compliant programmatic ad campaign.

How do I market my CBD on Facebook? ›

How to Run Facebook Ads for your CBD Brand or Hemp Products
  1. Topical CBD only. Run an ad that leads Facebook users to a landing page where your topical CBD product is sold. ...
  2. Get a second domain that doesn't mention CBD. ...
  3. Promote a blog feature or another website's review of your product.
19 Oct 2020

How do I market my CBD on Instagram? ›

Below is the summary of how to promote CBD on Instagram:

Never use the term CBD in your posts. Avoid targeting any specific age group. Share informative posts that do not indicate that you are selling CBD. Provide health tips, especially discussing health conditions in which CBD can help, but do not mention CBD.

Can you advertise CBD on Google ads? ›

Google, too, has a policy that prohibits CBD advertising on its platform. Even after the 2018 Farm bill passage, many states are yet to develop an excellent regulatory framework for hemp-derived CBD. As a result, Google doesn't allow CBD advertising on its platform.

Can you advertise CBD on Facebook 2022? ›

A Facebook spokesperson said the following in an email sent to digiday.com, “Our policy remains the same: We don't allow people to promote CBD or ingestible hemp on Facebook.

How do CBD brands advertise? ›

Despite these limitations on the use of digital advertising, many CBD brands put in creative effort to market their products through billboards, event marketing, pop-up stores, brand ambassadors, and radio ads.

Is it legal to advertise CBD products? ›

What FDA Says About CBD Advertising. Even after the passage of the 2018 Farm Bill, the FDA still regulates CBD products under the Food, Drug, and Cosmetic Act (FD&C Act) and Section 351 of the Public Health Service Act. As such, adding CBD to food products or labeling it as a supplement is illegal.

Can you promote hemp on Instagram? ›

Facebook & Instagram do allow you to advertise hemp-based topical products only. The only restrictions are that you can have no mention of CBD in your ad copywriting, your ad creative, your landing page, your product labels, and on your e-commerce page – the page where the sale takes place.

What CBD products sell the most? ›

Popular products

CBD products come in many different shapes and sizes, including tea, vape products, and soaps. In American convenience stores, vitamins were the leading CBD segment in terms of sales, generating over 20 million U.S. dollars in 2020.

Who uses CBD the most? ›

Of all age groups, Americans age 18-29 are most likely to use CBD consistently, and its popularity decreases with age. (Gallup, 2019):
...
CBD statistics by age
  • 20% of people ages 18-29 use CBD.
  • 16% of people ages 30-49 use CBD.
  • 11% of people ages 50-64 use CBD.
  • 8% of people age 65 and older use CBD.

Can you advertise CBD Online? ›

Google Limitations. Unfortunately, marketers can't advertise CBD on Google. Google does not approve any ads that promote the sale and use of hemp products or Cannabidiol.

Can you advertise hemp products on Facebook? ›

In 2021, Facebook eased its rules further to allow “hemp-based topical products” to proclaim what they are: nothing ingestible. But many sellers of these and other hemp products report that the algorithm still rejects their ads.

Can I boost a CBD post on Facebook? ›

Can You Promote CBD Oil on Facebook Ads? Just like with any other CBD topical product, the answer is yes. Just don't make serious medical claims and/or mention CBD in the ads at all.

Can you advertise CBD Instagram 2022? ›

Instagram CBD Policy 2021 and 2022

CBD is considered a non-medical drug on Instagram. For this reason, advertising and organic content mentioning or containing CBD will be removed from the Instagram platform.

Is selling CBD profitable? ›

Yes, selling CBD is profitable if you set your prices right. If your profit margins are great enough to cover your overhead costs with some left over, you are turning a profit. CBD products are a popular item among consumers.

Can you advertise CBD on YouTube? ›

YouTube considers CBD products a regulated drug that is illegal, which is why paid advertising promoting CBD products on YouTube is not allowed. For instance, Brandon Ferdig from The Periphery read YouTube's restricted policies on content promoting marijuana use.

Can you sell CBD on Shopify? ›

Can I use Shopify Payments to sell hemp or CBD products? No. Shopify Payments is not available for hemp or CBD products at this time. However, Shopify has partnered with several integrated third-party payment gateways that do support the sale of hemp and/or hemp-derived CBD products.

Can influencers promote CBD on Instagram? ›

The answer is yes. There are some conditions if you follow them you can advertise your CBD products on Instagram. The privacy policy of Instagram is a bit confusing. There are no words like (CBD products restricted for advertisement or accounts posting CBD products selling content are banned, etc.)

Can I advertise CBD on TikTok? ›

Although drugs, controlled substances, alcohol, and tobacco are banned from advertising on TikTok in TikTok ads. Since CBD stems from the cannabis plant, which is federally illegal in the United States of America, TikTok considers CBD a drug and bans the advertising of CBD on its platform.

Can you advertise Google CBD 2021? ›

Google Ads' advertising policy states they do not allow the promotion of CBD because it is viewed as an unapproved pharmaceutical and supplement. Much like running a campaign on Facebook, you still can advertise CBD on Google Ads as long as you do not explicitly sell the CBD of your CBD brand.

How do I advertise my Delta 8 product? ›

Probably the best way to promote Delta-8 THC is by using SEO. This includes onsite optimization, backlinks, off-site optimization, and social media marketing. You must have a good domain name for your site to get the most out of SEO.

Are you allowed to sell CBD on Facebook? ›

Now, Facebook has relaxed its outright ban on CBD products, according to an agency source with knowledge of the matter. Advertisers are allowed to run ads for topical hemp across Facebook. Advertisers can run ads that direct to landing pages that feature ingestible hemp and topical CBD.

Can you advertise CBD on Pinterest? ›

Drugs and paraphernalia

We will allow ads for topical hemp seed oil products that contain negligible amounts of THC and no CBD and make no therapeutic or medicinal claims.

Can you sell CBD on Etsy? ›

Etsy is a popular marketplace for sellers and is well known for its trustworthiness and high-quality products. However, Etsy prohibits the sale of all products containing CBD. The company will remove any listed product that contains CBD since it goes against its policies.

Can you advertise CBD on LinkedIn? ›

Unlike the ambiguous and highly regulated advertising guidelines posed by Google, Facebook, and Instagram, brands can use LinkedIn ads to effectively target, reach, and engage cannabis and CBD business decision-makers.

Can you advertise CBD on Spotify? ›

According to Lisa Buffo, founder and CEO of the Cannabis Marketing Association, hemp-derived CBD brands can advertise on podcasts that stream to Apple and Spotify, but they need to follow regulations set out by the FTC and FDA.

Is the CBD market saturated? ›

As reported by Global Market Insights, the CBD sector in the US alone was a total of $12.8 million in 2021. With sales expected to hit $56.3 million by 2028, startups are banking on consumers' near-insatiable appetite for all things CBD. Yet, due to this demand, the consumer CBD industry is now overly saturated.

Can you advertise CBD on TV? ›

CTV allows CBD brands to show their ads to compliant audiences, unlike traditional TV ad inventory that remains closed to CBD and cannabis advertisers. As such, CTV ads offer a great opportunity for CBD brands to target a specific audience with compliant ad messaging.

Which regulatory agency is most involved with CBD product labeling? ›

  • Public Health Focus.
  • FDA Regulation of Cannabis and Cannabis-Derived Products, Including Cannabidiol (CBD)
22 Jan 2021

Can CBD companies advertise on TV? ›

Cannabis companies typically advertise on billboards, print media, some social media (depending on the company and platform) and cable or internet streaming channels. However local television and radio companies have been prevented from running these ads.

Can I advertise CBD on Bing? ›

Paid Search

Much like Facebook and Instagram, Google and Bing have very strict ad policies for CBD and Hemp. Some mention of hemp is ok in shopping campaigns, but CBD is strictly prohibited. DON'T: Plan to invest in PPC campaigns for hemp and CBD products.

Can you sell CBD on eBay 2021? ›

CBD and related products are not allowed for sale on Amazon or eBay.

Does Instagram sell CBD 2020? ›

Yes, you can sell CBD on Instagram. However, there are some things you need to keep in mind when doing so. First of all, make sure that your ads are compliant with the platform's advertising guidelines.

How do I sell my CBD products? ›

How to start selling CBD oil online
  1. Obtain licenses. In order to sell CBD, you'll need to get a couple of licenses. ...
  2. Find a certified supplier. ...
  3. Build your website. ...
  4. Market your CBD products. ...
  5. Fulfill and ship customer orders.
29 Jul 2019

How can you tell quality CBD products? ›

Verifying a product's Certificate of Analysis (CoA) is important when looking for a high-quality product. Third-party laboratories produce CoAs to ensure that CBD products are safe and properly labeled. All reputable CBD companies provide batch-specific lab results, which you can usually find on the company's website.

Is CBD and hemp the same? ›

Hemp oil is not the same as cannabidiol (CBD) oil. The production of CBD oil uses the stalks, leaves, and flowers of the hemp plant, which contain a higher concentration of CBD, another potentially beneficial compound in the plant. Hemp seed oil comes from the small seeds of the Cannabis sativa plant.

Is CBD a growing industry? ›

Primarily driven by increasing demand for cannabidiol (CBD) for health and wellness purposes is high, the total Global Cannabidiol (CBD) Market is estimated to reach USD 47.22 Billion by 2028, up from USD 4.9 Billion in 2021, at a compound annual growth rate (CAGR) of 21.3%.

Who is the largest CBD manufacturer? ›

Mile High Labs International Limited, the world's largest producer of CBD, which is hemp-derived cannabidiol, has enjoyed a period of rapid growth since it opened its European Headquarters in Belfast, Northern Ireland in March 2019.

What percent of CBD sales are online? ›

When it comes to CBD, online selling remains the dominant distribution channel, accounting for 39.2% of overall sales.

Can you advertise hemp products on Google? ›

Google does not permit ads that promote the use, sale or even provide informational content about cannabis. It doesn't matter if it's medicinal or recreational, the tech beast doesn't make a distinction and lumps it all as a recreational drug in its Advertising Policy. In theory, this also includes CBD and hemp.

Can you advertise hemp products on Facebook? ›

In 2021, Facebook eased its rules further to allow “hemp-based topical products” to proclaim what they are: nothing ingestible. But many sellers of these and other hemp products report that the algorithm still rejects their ads.

How do you make money growing hemp? ›

5 Ways to Make Money Growing Hemp
  1. Sell Your Biomass. This is probably the quickest exit strategy for hemp farmers today. ...
  2. Get Your Hemp Biomass Extracted. ...
  3. Keep Going to Distillate and Isolate. ...
  4. Smokable Flower. ...
  5. Sell Hemp for Fiber and Culinary Use.
13 May 2021

Can you advertise hemp on Instagram? ›

Facebook & Instagram do allow you to advertise hemp-based topical products only. The only restrictions are that you can have no mention of CBD in your ad copywriting, your ad creative, your landing page, your product labels, and on your e-commerce page – the page where the sale takes place.

How do you market CBD products on Google? ›

How to Advertise CBD on Google Recap
  1. Create a new Google AdWords account for your CBD products.
  2. Define your target location.
  3. Set a budget for your ad campaigns.
  4. Select “Paid Search Ads”
  5. Select good ROI CBD keywords.
  6. Don't advertise your CBD products directly when writing ads.

How do I advertise my Delta 8 product? ›

Probably the best way to promote Delta-8 THC is by using SEO. This includes onsite optimization, backlinks, off-site optimization, and social media marketing. You must have a good domain name for your site to get the most out of SEO.

Is it legal to advertise CBD products? ›

What FDA Says About CBD Advertising. Even after the passage of the 2018 Farm Bill, the FDA still regulates CBD products under the Food, Drug, and Cosmetic Act (FD&C Act) and Section 351 of the Public Health Service Act. As such, adding CBD to food products or labeling it as a supplement is illegal.

How do CBD brands advertise? ›

Despite these limitations on the use of digital advertising, many CBD brands put in creative effort to market their products through billboards, event marketing, pop-up stores, brand ambassadors, and radio ads.

Can you advertise CBD on Facebook 2022? ›

A Facebook spokesperson said the following in an email sent to digiday.com, “Our policy remains the same: We don't allow people to promote CBD or ingestible hemp on Facebook.

Can I boost a CBD post on Facebook? ›

Can You Promote CBD Oil on Facebook Ads? Just like with any other CBD topical product, the answer is yes. Just don't make serious medical claims and/or mention CBD in the ads at all.

What is the market price for hemp? ›

The observed price range for individual transactions spanned from $90 to $300 per pound, according to our PCN.

How much is an acre of CBD hemp worth? ›

At the prevailing local price of $1.50 and 6.5% CBD, total revenues are $24,375 per acre, leading to $5,086 in profits per acre, or $11,656 per acre net return over variable costs.

Is growing CBD hemp profitable? ›

Many US farmers earn $ 75,000 in income from one acre of cannabis cultivated in proper way for CBD production. These data clearly show how profitable is growing hemp, especially hemp for CBD oil.

How do I advertise CBD products on Instagram? ›

As Instagram is the social platform you must also be an active social person there. Make new friends tag them to your CBD products-related Instagram stories, chat with them related to CBD products without using the word selling. This all will promote your CBD products and make awareness about the CBD products.

Can you advertise CBD Instagram 2022? ›

Instagram CBD Policy 2021 and 2022

CBD is considered a non-medical drug on Instagram. For this reason, advertising and organic content mentioning or containing CBD will be removed from the Instagram platform.

Can you advertise CBD on TikTok? ›

Although drugs, controlled substances, alcohol, and tobacco are banned from advertising on TikTok in TikTok ads. Since CBD stems from the cannabis plant, which is federally illegal in the United States of America, TikTok considers CBD a drug and bans the advertising of CBD on its platform.

CBD marketing is critical for any cannabis product to find success. Get the ultimate guide to CBD advertising strategies.

The majority of CBD products are derived from industrial hemp and that market share is growing .. Engage with potential customers and find out what they look for in a CBD product.. While many people are aware of claims about hemp and CBD’s medicinal possibilities, the FDA (Food and Drug Administration) does not allow this in product marketing.. Here are some strategies to advertise hemp products creatively.. Because SEO uses high volume keywords in the posts and online content, sharing it means it is out there even more.. Attracting new customers and support is a good strategy.. Get a good analytics program to help build the most creative advertising possible for the brand.. Using the online world to advertise your brand in creative ways not only builds brand loyalty but keeps a company out of trouble with the FDA and their advertising limitations.

It is not every day that we see a product not just in India but globally that manages to grasp the attention of a consumer market within such a short space of time.

Hemp-derived CBD compound and products made from this compound are legal to sell and consume in India, provided the THC content in those products must be within the 0.3% permissible limit.. You might feel tempted to claim your CBD does miraculous things but refrain from using these kinds of words in your content or while marketing your CBD in the Indian market.. How to market your CBD products well in India?. Content marketing: Writing keyword-friendly, educational content that keeps people coming back for more, whether you choose to write the content yourself or decide to outsource your content marketing to an expert in the field.. Before you start creating content for your CBD marketing campaign or if you are manufacturing a product that involves CBD and THC, take into account the CBD’s legal status in your state.

Are you a CBD oil brand wondering how you should market your CBD product in a world that seems tied up in advertising restrictions? In this ever-changing landscape, are you struggling to find the best way to promote CBD oil?

Are you a CBD oil brand wondering how you should market your CBD product in a world that seems tied up in advertising restrictions?. The rules around both CBD marketing and marijuana marketing are ambiguous, to say the least.. With this in mind, CBD business owners have to get creative in their CBD marketing efforts.. A good CBD marketing strategy will incorporate various ranges of communication in the form of content marketing, educational content, a strong social media presence, and direct brand-to-consumer marketing.. Content marketing is a core element of any CBD marketing plan.. While there are some ways to get around CBD advertising regulations, the easiest way to educate your customers and build a reputation as a credible and trustworthy source of information is to post blog content online about your CBD products.. Your prospective customers most likely want to find out about the benefits of CBD oil and where they can buy CBD oil online or near them.. By focusing on CBD keywords, and answering common questions your target market is asking about CBD products, you’re ensuring that your content will list on page 1 of Google for relevant CBD related inquiries.. A CBD related blog is easily the best way to promote CBD oil and products online, without advertising!. Content marketing using lead magnets is another excellent tool to have in your CBD advertising kit, as it allows you to promote your cannabis oil and products directly to your CBD target market.. The good news for marijuana dispensaries is that the recently introduced new Instagram policy, while unrelated to CBD advertising, is one that will certainly assist CBD brands in navigating their CBD marketing efforts on this particular platform.. Using CBD influencer marketing tactics means dispensaries can promote CBD oils, edibles, topicals, and other CBD products online without advertising.. With any luck, as more and more people start to understand the benefits of CBD oil and other CBD products, marketing will become a much easier process for businesses like yours.

The CBD market is a continually growing space. The industry attracts new investors, entrepreneurs, and producers every week, if not a month. With the saturation increasing in the whole industry, it matters to stand out and deliver. We believe that you can manage the delivery part, but what about the standing out part? Are your High Supplies auto-flowering seeds and products business unique? If yes, is it reaching the right audience? If you don’t have a yes for these two questions, focus on these top five marketing strategies for the CBD industry. 1.  Slay the mightiest dragon - overcome lack

If you don’t have a yes for these two questions, focus on these top five marketing strategies for the CBD industry.. This misinformation increases the chances of the market range getting thinner and thinner, and ultimately, more saturated for a marketer.. Let them know that it’s entirely legal to consume CBD products in countries like the USA and Canada.. So when you start gaining popularity and orders, keep those emails saved in your email list.. Timely emails will also keep the potential buyers informed and engaged in the brand.. And even if it doesn’t end up getting viral, the product will still reach more people than it will with other marketing tactics.. If there’s company A offering a product with zero shipping cost, and company B providing the same product with nominal shipping charges, everyone would choose company A.. With a small shipping cost of $5 or $10, you can keep the customers hooked up with your products while attracting new customers.. You are ready to rock your CBD brand in the industry.

Answered: Your most burning questions about Digital Marketing Strategy for CBD and Hemp Industry. Click to grow your CBD & HEMP brand profits

So the question arises what is a digital marketing strategy and how does using the proper strategy towards digital marketing help you grow your company to the next level?. What is a digital marketing strategy?. What exactly is a brand strategy?. What exactly is a digital strategy?. With an appropriate selection of digital marketing channels according to your market and niche, a digital strategy will eventually help your brand leverage the true essence of growth rates.. CBD SEO. Furthermore, incorporating these keywords into your website can eventually lead to organic search traffic.. SEO helps you grow your organic search traffic and enables you to get qualified leads and profits for your business.. Apart from SEO, email marketing is only a good source of digital marketing channels to grow your business to new heights.. Search engine optimization for CBD products and the CBD industry for high SERPs ranking and organic search engine traffic is referred to as CBD SEO .

Businesses of all industries have learned to take advantage of this ever-expanding online consumer base. When it comes to your cannabis business there's no exc..

5 Proven CBD Marketing. Strategies Cannabis. Digital Advertising. Agencies Live By. Here are the top five. online CBD marketing. strategies for you to. incorporate.. For the most part all digital. marketing strategies end up. directing online traffic to a. company or brand website.. Invest in website design services. that have a proven track record. of creating websites that are…. • search engine friendly so you can keep. Google and the other search engines. happy. • user-friendly to keep your website traffic. happy and excited to stay and read watch. and engage with your website. • and dont forget mobile-friendly. Your goal as a. cannabis business. should be to have your. website pages show up. as high on the search. engine results page. SERPs as possible to. relevant search terms.. Successful on-page SEO revolves. around creating useful and engaging. content on each one of your website. pages and targeting different. strategic keywords for those. individual pages.. Avoid keyword stuffing on your. website putting your target. keyword all over the page. search engines are able to pick. up on this and you will be. penalized not rewarded for. trying to game the system.. Remember even if you have. great content great SEO. and youre moving up in the. search engines you still. have to pay attention to. your site speed and page. load times.. If youre serious about driving. targeted online traffic to your. business or brand then youll want. to take the time to research and. implement proven SEO CBD. marketing strategies to ensure your. businesss website is reaching a wide. online audience.. For that reason dont forget to. prioritize social media CBD. marketing strategies too.. Proper CBD Marketing. Requires a Unique Brand for. Your Cannabis Business. From there its essential to. keep that branding strategy. consistent throughout all. marketing avenues. website social media. profiles online business. directories etc.. Finally remember to. include email marketing in. your list of most important. CBD marketing strategies. to implement.. Now that you have a thorough. understanding of many of todays. CBD marketing strategies you. understand the value of hiring a. trustworthy cannabis digital. marketing agency.. Ensure that your business is. making the most of its. investments in marketing. strategies.

What is hemp? Is hemp the same as marijuana? These are some of the questions we hear most frequently from the CBD Choice community.

Is hemp the same as marijuana?. From hemp’s origins and legal status to its relationship with “weed” to its impressive list of uses and applications, we’ll cover everything there is to know.. Most relevant to users at CBD Choice , hemp is the natural origin for all legal CBD products.. Whether taken together or after being isolated, many of these compounds have a variety of therapeutic applications.. In terms of industrial applications, hemp can be made into an impressive variety of useful goods.. In the health and wellness community, there’s only one answer: the production of cannabidiol (CBD) , the therapeutic cannabinoid with a variety of applications.. But we hope this article has helped answer your questions and made you a veritable expert on hemp’s origins, applications, and more.If you didn’t see your question here, worry not!

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