Direct Selling in Canada (2022)

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Overview:

Understand the latest market trends and future growth opportunities for the Direct Selling industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Direct Selling industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Direct Selling in Canada report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Direct Selling in Canada?
  • Which are the leading retailers in Direct Selling in Canada?
  • How are products distributed in Direct Selling in Canada?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Canada?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Download Table of Contents

Direct Selling in Canada - Category analysis

KEY DATA FINDINGS

Direct selling sees boom in recruitment as consumers look to earn extra income

Direct sellers invest in technology to maintain contact with consumers

New product ranges to meet emerging demand trends

Despite a return to normality direct selling is set to retain interest from sellers and consumers alike

Social selling fits with the technological development of direct selling

Key global trends set to penetrate direct selling more deeply in the forecast period

Table 1 Direct Selling by Category: Value 2016-2021

Table 2 Direct Selling by Category: % Value Growth 2016-2021

Table 3 Direct Selling GBO Company Shares: % Value 2017-2021

Table 4 Direct Selling GBN Brand Shares: % Value 2018-2021

Table 5 Direct Selling Forecasts by Category: Value 2021-2026

Table 6 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Retailing in Canada - Industry Overview

Retailing in 2021: The big picture

Retailers need to respond as consumers return to experiences they missed during the pandemic

What next for retailing?

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2021

Physical retail landscape

Seasonality

Christmas

Back to School

Thanksgiving Day

Payments

Delivery and collection

Emerging business models

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021

Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021

Table 9 Sales in Store-based Retailing by Channel: Value 2016-2021

Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021

Table 11 Store-based Retailing Outlets by Channel: Units 2016-2021

Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021

Table 13 Sales in Non-Store Retailing by Channel: Value 2016-2021

Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021

Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021

Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021

Table 17 Sales in Grocery Retailers by Channel: Value 2016-2021

Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021

Table 19 Grocery Retailers Outlets by Channel: Units 2016-2021

Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021

Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021

Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021

Table 23 Sales in Non-Grocery Specialists by Channel: Value 2016-2021

Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021

Table 25 Non-Grocery Specialists Outlets by Channel: Units 2016-2021

Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021

Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021

Table 29 Sales in Mixed Retailers by Channel: Value 2016-2021

Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021

Table 31 Mixed Retailers Outlets by Channel: Units 2016-2021

Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021

Table 33 Retailing GBO Company Shares: % Value 2017-2021

Table 34 Retailing GBN Brand Shares: % Value 2018-2021

Table 35 Store-based Retailing GBO Company Shares: % Value 2017-2021

Table 36 Store-based Retailing GBN Brand Shares: % Value 2018-2021

Table 37 Store-based Retailing LBN Brand Shares: Outlets 2018-2021

Table 38 Non-Store Retailing GBO Company Shares: % Value 2017-2021

Table 39 Non-Store Retailing GBN Brand Shares: % Value 2018-2021

Table 40 Grocery Retailers GBO Company Shares: % Value 2017-2021

Table 41 Grocery Retailers GBN Brand Shares: % Value 2018-2021

Table 42 Grocery Retailers LBN Brand Shares: Outlets 2018-2021

Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021

Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021

Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021

Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021

Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021

Table 48 Mixed Retailers GBO Company Shares: % Value 2017-2021

Table 49 Mixed Retailers GBN Brand Shares: % Value 2018-2021

Table 50 Mixed Retailers LBN Brand Shares: Outlets 2018-2021

Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021

Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026

Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026

Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026

Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026

Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026

Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026

Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026

Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026

Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026

Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026

Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026

Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026

Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026

Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026

Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026

Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026

Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026

Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026

Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026

Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026

Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026

Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

Summary 2 Research Sources

The following categories and subcategories are included:

Direct Selling

  • Apparel and Footwear Direct Selling
  • Beauty and Personal Care Direct Selling
  • Consumer Electronics Direct Selling
  • Consumer Health Direct Selling
  • Consumer Appliances Direct Selling
  • Food and Drink Direct Selling
  • Home Care Direct Selling
  • Home Improvement and Gardening Direct Selling
  • Homewares and Home Furnishings Direct Selling
  • Media Products Direct Selling
  • Personal Accessories and Eyewear Direct Selling
  • Pet Care Direct Selling
  • Traditional Toys and Games Direct Selling
  • Video Games Hardware Direct Selling
  • Other Direct Selling

Direct Selling

Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace and other places away from permanent retail locations. Direct selling occurs in two primary ways: -one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or -party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). The prime example of a one-to-one method is Avon. Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, financial services - are excluded.

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