Graphic Design BA (Hons) - University Of Worcester (2022)

What makes Graphic Design at Worcester special?

Our broad-ranging Graphic Design course puts theory into practice, with live briefs for genuine clients from design and advertising consultancies, publishing organisations, local industries, sustainable design clients and national brands. The programme will give you exposure to commercial and professional situations as your academic knowledge and practical abilities grow.

Digital designers are the gatekeepers of visual communication. Thanks to the smartphone, the entire internet now fits inside our pocket. In the digital age, there is a greater need than ever for eye-catching graphics and inspirational messages that stands out from the crowd.

From a single printed advert to wayfinding graphics, graphics that inform and educate and to the complex visual language of a major company's brand, you can create compelling stories in visual language. Our course will provide you with the skills needed to create these compelling visual stories, as you pursue a design career.

There are regular visits to museums and exhibitions in London, Bristol and live brief related day visits and workshops too. There is also an annual opportunity to take part in a visit to a destination in mainland Europe.

How will you be taught?

The University places emphasis on enabling students to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement. A mixture of independent study, teaching and academic support through the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful.

A big focus within the course is to make sure our students are experienced not only in an academic sense, but also practically through 'live' briefs with real clients and wants. Students will most likely encounter more 'live' briefs from year 2 onwards and will definitely be expected to have had some of these experiences by the close of year 3.'Live' briefs (where students normally only take design outputs to 'working prototype' level only) run in parallel with your academic learning on our year 2 and year 3 modules and provide excellent experiences and transferable skills as well as portfolio pieces that you as a graduate can use in interview situations and discussions with future employers.


You are taught through a combination of: taught sessions, workshops, individual tasks and occasional small and large group tasks. In addition, you may also witness visiting speakers and client meetings in years 2 and 3 as we scale up your involvement in real/live projects.

In addition, meetings with personal academic tutors are scheduled on at least 4 occasions in the first year and three occasions in each of the other years of a course.

You have an opportunity to develop your existing skills in design, visualising, mac skills (around the latest versions of the Adobe Suite) as well as your skills in liaising with and presenting to clients. As well as your academic learning we'll look to put on supporting/linked study visits where appropriate, visiting lectures from professionals across a range of related mediums and client meets and presentations.

You'll also have the opportunity to attend specialist trips to events, museums and sites linked to your studies.

Contact time

In a typical week you will have around 12-16 contact hours of teaching. The precise contact hours will depend on the optional modules selected and in the final year you will normally have slightly less contact time in order to do more independent study.

Typically class contact time will be structured around lectures, briefings, practical projects, seminars, tutorials, critiques, group discussions, work placements and team-working.

Independent self-study

In addition to the contact time, you are expected to undertake around up to 10 hours of personal self-study per week. Typically, this will involve: completion of tasks set in the classroom, research linked to a brief set and/or ongoing development of your work linked to a module's major assessed brief.

Independent learning is supported by a range of excellent learning facilities, including the Hive and library resources, the virtual learning environment, and extensive electronic learning resources. We also offer up Skype tutorials now in some cases.


The course provides opportunities to test understanding and learning informally through the completion of practice or 'formative' assignments. Each module has one or more formal or 'summative' assessments which are graded and count towards the overall module grade.

Assessment methods include: Assessment of written, design and personal development blog outputs by tutor. Assessment of presentation talks about work ongoing.

The precise assessment requirements for an individual student in an academic year will vary according to the mandatory and optional modules taken, but a typical formal summative assessment pattern for the course is:

  • Visual and written research
  • Preparatory work
  • Learning journal
  • Finished artwork or production
  • Presentation
  • Learning report
  • Essay


You will receive feedback on practice assessments and on formal assessments undertaken by coursework. Feedback on examination performance is available upon request from the module leader. Feedback is intended to support learning and you are encouraged to discuss it with personal academic tutors and module tutors as appropriate. We commonly provide feedback either as a 1-1 informal tutorial scenario or via e-mail or (on request) Skype or equivalent video conferencing.

We aim to provide you with feedback on formal course work assessments within 20 working days of hand-in.

Programme specification

For comprehensive details on the aims and intended learning outcomes of the course, and the means by which these are achieved through learning, teaching and assessment, please download the latest programme specification document.

Meet the team

You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes specialists with industrial experience in the fields of: Web Design andCoding, Typography, Visualising, Layout and Design for print and screen/linked media, Mac skills (with the Adobe Suite), Information Design Skills and Children’s Book Design andPublishing Skills to name but some.

Teaching is informed byresearch and consultancy and 90 per cent of course lecturers have a higher education teaching qualification or are Fellows of the Higher Education Academy.

Graphic Design BA (Hons) - University Of Worcester (1)

Andrew Stevenson

Andrew Stevenson lectures in children’s publishing, sustainable graphic design techniques, wayfinding and information graphics and the 24 hour ‘Pressure Projects’ module.

Andrew moved initially into book design and publishing after graduating from Falmouth School of Art in 1993. He worked mainly with Dorling Kindersley Books in London and then, latterly, Swanston Publishing in Derby, before becoming a freelance designer. During his time working freelance, he was the senior designer on illustrated historical and cartographic-based titles aimed at both the UK and American markets published by Macmillan, Penguin-Viking and Facts on File amongst others.

Andrew is currently studying for a part time PhD, his research question is: “Redefining the guide: Investigating the role of Graphical Representation in Facilitating Increased Participation in Recreational Walking.”

Graphic Design BA (Hons) - University Of Worcester (2)

Sam Collett

Sam is a creative technician working in the areas of web, design, coding, strategy and games. His specialism is to be a jack-of-all-trades when it comes to working with digital media - specifically the web.

He is the recipient of many awards (often for effectiveness rather than straight design) and many great sites and digital 'things'. Sam has worked on numerous big brands during his 15+ years of digital agency work (1997-98: Designer, IMI-Net; 1998: freelance designer, DeepEnd Design; 1998-2004: Lead Designer, Lateral Net; 2004-05: Head of Creative, PartyGaming; 2005-2006: Designer, Inbox Digital ). For almost seven years, he worked on the Levi's account in both Europe and the US.

Sam now teaches part-time at Worcester alongside maintaining a professional web agency, Agency work is split between strategic marketing websites and campaigns alongside really big, complicated, web based applications. Based in Cheltenham, Practically's client base and work are all driven by word of mouth with long term partnerships. The design staff are all graphic design students from Worcester.

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