Graphic Design Pricing List for 2021 (2023)

From logo, app, and web design to print materials, here’s a graphic design pricing list for 2021. Know what you can expect to pay from a variety of channels.

Table of Contents

  • Why Graphic Design is Expensive
  • Average Spending of Companies on Graphic Design
  • How is Graphic Design Priced?
  • The Pros and Cons of Graphic Design Pricing
  • Graphic Design Price List
  • The Best Options for You
  • Revision Pricing
  • What is Unlimited Graphic Design?

Why is graphic design so expensive?

Graphic design is expensive because the process of getting you the design you need requires time, skills, and talent. Most people, especially those new to the design scene, think designing a logo is just slapping an image and adding a few letters here and there.

Graphic design isn’t just sitting down in front of the computer and creating something. It involves years of research, study, and experience. Additionally, top-caliber designers that create winning designs are hard to come by.

How much do companies usually spend on graphic design on average?

There is no definitive answer to the question as there are several factors involved. It can be as low as $5 or as high as thousands of dollars. The following are the main points considered when pricing graphic design:

  • The client: the more significant the client, the higher the price for design goes.
  • The designer: expect a higher fee from a seasoned designer as opposed to someone fresh out of design school. Their location is also a factor as those from developing countries tend to charge less.
  • The complexity of the design: designing a brand new web design will entail more work than designing a business card.
  • The hours it takes to complete the project: the longer a task will take to complete, the higher its price will be.

There are many more considerations, but mainly, it will depend on who is doing the calculations. A freelance graphic designer will price differently than a design agency.

How is graphic design priced?

Again, this is based on several factors. Below are the ways graphic design is priced:

Hourly: this is where you pay a designer for the time they spent creating your design. So, if a designer charges $25 per hour and takes them 4 hours to do it, you’ll pay $100.

Project-based: per-project work regardless of time spent on it.

Retainer or contract: you agree on a pre-negotiated price for either a set amount of time or deliverables.

Pros and cons of each graphic design pricing

Graphic Design Pricing List for 2021 (1)

(Video) Pricing Graphic Design Work for Freelance Designers I Graphic Design Price List

The following are the different types of designers that charge using the pricing above:

Hourly: individual graphic designers

Project-based: designers from Fiverr, 99designs, Upwork, and other online job portals

Retainer or contract: design agencies that offer creative services for their clients

While these designers can do the work for you, there are also downsides to each. Here are a few pros and cons of each type:


Pros: a designer will dedicate his time solely to your project. You’ll be assured of quality because the design isn’t rushed.

Cons: this can be expensive and can take a longer time than most channels.


Pros: online marketplaces can offer a diverse range of talents. You can choose the most suitable designer with the best price.

Cons: there is a chance that a freelancer will have more than one client, which can divide their attention, or worst, abandon your project.

Retainer or contract:

Pros: with a design agency, you’re assured of quality and a wide array of talents.

Con: this is the most expensive route among all three.

Prices for different designs

Designs and designers come in different pricing. Here are a few of the most common projects that require a graphic designer and their corresponding rates:

Logo Design

Hourly: Logo designs usually take about 13 to 15 hours to make. At approximately $25-30 per hour, depending on the designer’s skill level, a logo will cost around $350 up to $2,000.

Project-based: A typical freelancer will charge anywhere between $5 and over $800 for a single logo design.

(Video) How To Price Design & Bid Projects (pt.1)

Retainer or contract: A design agency can charge up to $2,500 per logo design.

Web Design

Hourly: A skilled web designer can ask for a $75 per hour rate. This amount can reach anywhere from $1,000 to $10,000.

Project-based: While some freelancers can charge a $500 rate, the price can go anywhere between $5,000 to $10,000 or more for a comprehensive web design.

Retainer or contract: Expect to pay a minimum of $10,000 to over $100,000 if you get an agency to design your website for you.

Email Design

Hourly: Email templates take about 2 to 3 hours to make. So for a graphic designer with a $25 per hour rate to create one for you, you’ll pay about $50 to $75.

Project-based: For freelancers, the rate of an email design can range from $5 to over $1,000.

Retainer or contract: Agencies in the US typically charge $85 to $100, so an email design can cost $255 to $300.


Hourly: Depending on the skill level of the illustrator, the cheapest being $25 to $50 per hour, the costliest is at $100 or more. The more complex your illustration is, the longer it will take to get it done.

Project-based: Illustration rates can vary, but usually, you’ll find a freelancer asking for a $10 rate while the highly skilled can ask for more than $200 per project.

Retainer or contract: There is no detailed list of agency prices when it comes to illustrations. Several factors are at play, but a reasonable estimate would be $250 to $500 for spot illustrations that can go up as high as $3,500 for a larger image.


Hourly: A reasonably skilled graphic designer can finish a flyer design in 2 to 3 hours at an average rate of $25 per hour.

Project-based: Expect to pay a minimum of $10 that can go up to $100 per flyer design.

Retainer or contract: Agencies can charge anywhere between $300 to $900 per flyer design.

Ad Designs:

Hourly: An average rate of $25 per hour for an ad design depends on the complexity of the design and the designer’s skill level.

Project-based: Freelancers can ask for $300 to $900 rates for an ad design.

(Video) How Much To Charge As A Freelancer

Retainer or contract: Charges for ad design vary depending on several factors. Expect to pay anywhere from $400 to $2,500 per ad design.

Product Packaging

Hourly: Designers specializing in product packaging may charge $30 to $50 per hour.

Project-based: Freelancer rates can start at $10 up to $1,000.

Retainer or contract: Cost can depend on the size and complexity, but typically, a small agency charges $10,000 while a larger one can ask for a $50,000 price.

Social Media Design

Hourly: On average, a graphic designer can charge $25 per hour for a social media design that can take around 1 to 2 hours to make.

Project-based: You will pay anywhere between $5 and $20 per social media design from a freelancer.

Retainer or contract: Agencies can charge packages for social media design that can cost from $50 to $650.

Landing Page Design

Hourly: Again, the average rate is at $25 per hour, but web designers charge more, the average being $75 per hour.

Project-based: Price starts at $15 and can go up to $350.

Retainer or contract: Expect to pay anywhere between $500 to $1,200 for a landing page design, up to $3,000 if development services are included.

Icon Design

Hourly: The median hourly rate for a graphic designer is $25. It can take an hour or more to finish a set, depending on how many icons it has.

Project-based: Get a complete set of icon designs for as low as $5 and can get as high as $800

Retainer or contract: A set of 12 icons can cost anywhere from $500 to $1,500.

Infographic Design

Hourly: Graphic designers that specialize in infographics can charge up to $40 per hour. The length of time to complete one depends on how complex the information is.

Project-based: Expect to pay anywhere from $5 to $250 per infographic design.

(Video) graphics design price list

Retainer or contract: A lower-end agency can charge between $500 to $1500 for one infographic. A more prominent agency can ask for $4650 up to $7250.

Brochure Design

Hourly: Depending on the designer’s skill level, a tri-fold brochure can cost between $150 up to $900.

Project-based: Pay as low as $20 for the same tri-fold brochure, but high-end freelancers can charge up to $600.

Retainer or contract: Expect to pay between $500 to $1,600 for a tri-fold brochure design.

Merch Design

Hourly: Pay anywhere from $25 per hour up to $300 for the more experienced designer, taking one to two hours for one design.

Project-based: Merch design can go as cheap as $5 per design and reach up to $200.

Retainer or contract: Design studios can charge between $450 up to $750 per t-shirt design.


Which is the best option for you?

Choosing which platform to get your graphic design from depends on your requirements. From DIY to unlimited graphic design, there are many options available to business owners and marketers. If you need a constant supply of design, a design agency may be your best bet.

If a logo design is all you need, it may be the wiser choice to find a freelance graphic designer to do it. On the other hand, a contract or retainer may be just what you need if you have a complex and time-consuming project. Assessing your needs can help guide you in making a decision.

How does revision pricing work?

Now that you have an idea of what and where to get graphic design, let’s discuss revisions. Revisions are crucial to getting the exact design you want and need. Each design channel has its own rules and processes for making revisions.

While revision costs depend on the channel, it boils down to two main processes. The first is to build revisions into the fee structure, and the other is to charge extra for them. Before getting into any design transaction, the best you can do is discuss this thoroughly to avoid issues.

What is Unlimited Graphic Design?

If you find that the options listed in this graphic design pricing list do not quite answer your needs, there is an alternative. It is in the form of an unlimited graphic design service. This is the business model where you can request as many designs as you need for a fixed monthly rate.

(Video) Pricing Motion Design

These companies have a team of graphic designers that can do a wide variety of design work. They are vetted, trained, and are sure never to abandon your project. Most of these offer no contracts, which means you can always opt out if your workload gets lighter.

The best thing about these services is that they also include unlimited revisions in your subscription fee. You no longer have to worry about paying extra for your edits.


What should I charge for graphic design? ›

Hourly rates: $25 - 150 per hour

Hourly graphic design rates vary based on experience and design specialty. Typically, more experienced graphic designers will charge between $65 to $150 per hour. In contrast, more entry-level freelance design rates range from $25 to $50 per hour.

How do graphic designers make money in 2021? ›

Here you have them—active, semi-passive, and passive income ideas for graphic designers. Let's take a look at each of these ideas and why you should try at least one of them to earn money.
Offer courses and services
  1. Freelance on Upwork. ...
  2. Business branding. ...
  3. Teach graphic design. ...
  4. Illustrate publications.

What is trending in Graphic Design 2022? ›

The graphic design trends of 2022 are a ragtag bunch once you take them all in. Frasurbane and anti-design, escapism and grunge, doodles and parametric patterns. It's hard to imagine any of these disparate personalities mingling at a party, but next year they effectively will be.

Is graphic design still in demand 2021? ›

Employment of graphic designers is projected to grow 3 percent from 2021 to 2031, slower than the average for all occupations. Despite limited employment growth, about 24,800 openings for graphic designers are projected each year, on average, over the decade.

How do you quote a graphic design job? ›

Write a personal quote focused on their needs
  1. Restate how you can solve their problem and repeat what they ask you for. ...
  2. Clearly tell them how much you want to charge and its perfectly ok to answer back at an hourly rate or a flat fee. ...
  3. Include specific design examples relevant to their project.

How much should a freelance designer charge? ›

Here are a few good rates to start off with: Beginner freelance designer (<1 year - 3 years): $20 - $35 / hour. Intermediate freelance designer (3 years - 5 years): $35 - $50 / hour. Advanced freelancer (5+ years): $50 - $150 / hour.

How much do freelance graphic designers make? ›

A mid-career Freelance Graphic Designer with 5-9 years of experience earns an average total compensation of ₱345.00 based on 5 salaries.

Can a graphic designer make 100k? ›

Yes, you can make $100,000 per year as a graphic designer.

The average annual salary for a graphic designer is $48,792. For example, graphic designers in Washington whose salaries are in the 90th percentile earn an average salary of $103,000.

What is the biggest trend of 2022? ›

The Fall 2022 Trends Vogue Editors Are Shopping Now
  • Ultra-Baggy Denim. Balenciaga cotton baggy jeans. ...
  • Leather Jackets: The Epitome of Cool. ...
  • Punk Prep. ...
  • Saturated and Strokable Knits. ...
  • Bigger, Better Bomber Jackets. ...
  • The White-Tank-and-Blue-Jean Formula. ...
  • Floor-Skimming Hemlines. ...
  • Tailored Waistcoats.
19 Aug 2022

What will be the next trend in 2022? ›

Genomics, gene editing, and synthetic biology are a top trend of 2022 because these advancements can help us modify crops, cure and eradicate diseases, develop new vaccines like the COVID-19 shot, and other medical and biological breakthroughs.

What type of graphic design pays the most? ›

15 graphic design jobs that pay well
  1. 3D Designer. National average salary: $53,386 per year. ...
  2. Video game designer. National average salary: $57,355 per year. ...
  3. Industrial designer. National average salary: $68,357 per year. ...
  4. Design technologist. ...
  5. Visual designer. ...
  6. Creative manager. ...
  7. Art director. ...
  8. Concept artist.

Which type of graphic design is most in demand? ›

Motion graphics designers are most in-demand at AI companies, the entertainment industry, startups, marketing firms, and creative agencies, digital journalism organizations, e-commerce platforms, and the automotive industry.

How do you bill a graphic design? ›

Information you should include when creating your graphic design services invoice:
  1. A unique invoice number.
  2. The date the graphic design project was delivered.
  3. A description of the deliverables.
  4. An indication of whether the project is complete or still in progress.
  5. The date of the invoice.
  6. The amount payable.

How do I quote freelance? ›

What to Include in a Freelance Project Quote
  1. A Description of Your Services. Every freelance quote should include a project description that describes what you are proposing to do for a client. ...
  2. Time Estimate and Work Schedule. ...
  3. A Pricing Breakdown. ...
  4. Billing Details. ...
  5. Expiration Date. ...
  6. Optional Quote Add-Ons.

What is design famous quote? ›

Design is not just what it looks like and feels like. Design is how it works.” –Steve Jobs.

How much should a graphic designer charge for a logo? ›

The cost of a logo design is anywhere from $0 to tens of thousands of dollars, but if you're a small business or startup looking for quality design, a good logo design should cost between $300-$1300. Logo design prices can vary, for instance, the price of a logo design depends on the quality and who created it.

What should I charge for a logo? ›

From DIY design to working with a graphic designer or agency, the cost of a logo can vary from $2 to $2500+, with several options in between. Mid-range options include buying a logo from an online logo maker (starting at $20) or a design crowdsourcing website (starting at $99).

How much should a graphic designer charge for a flyer? ›

Flyer. Hourly – A graphic designer can complete a flyer design in about two or three hours for about $25 an hour. Fixed – Flyer projects are rather broad in scope but can range anywhere from $10 to over $100 per project.

How much should a graphic designer charge for a logo? ›

The cost of a logo design is anywhere from $0 to tens of thousands of dollars, but if you're a small business or startup looking for quality design, a good logo design should cost between $300-$1300. Logo design prices can vary, for instance, the price of a logo design depends on the quality and who created it.

How much should a freelancer charge for a logo? ›

Option 5: Hire a freelance logo designer

Depending on the designer's skill, a fresh logo could cost you anywhere from $250 to $2,500. Remember when selecting a freelancer to look for how much experience they have, and how they bill (hourly vs. by project).

How much should I charge for social media graphics? ›

Simple social media graphics are one of the lowest cost design projects. According tographic designers on Quora, they can start as low as $5 per graphic and range up to $40 – $65 for more experienced designers and complex designs.

How much do graphic designers charge for a poster? ›

In the case of poster design, the price can differ in many ways. The general price tag is around less than $50 for beginners, an average professional is $50, and a high tier one is over $100. Aside from experience, you can also see many other possible cost factors.

How much do freelance designers charge per hour to design logos? ›

On Upwork, the rates top logo designers charge can range from as low as $25 dollars an hour to as high as $75 an hour, though most fall in the $35-50 range. Rates can vary due to many factors, including: expertise and experience.

What should a logo package include? ›

Top 10 Services Included in a Branding Package. Who Needs Them?
  • #1 Logo design. Logo and brand design are tightly intertwined since any logo is an inherent part of visual brand identity. ...
  • #2 Color palette. ...
  • #3 Email templates. ...
  • #4 Website. ...
  • #5 Typography. ...
  • #6 Letterhead. ...
  • #7 Brochures. ...
  • #8 Business cards.

How much do graphic designers charge per page? ›

However, you can expect to pay around $35 to $65 per hour for a publication designer. Fixed – Again, it really depends on the type of publication design, but a single-page layout (flyer, poster) can cost between $25-$75 for beginners and $150-$500 for expert designers.

How much should a brand designer charge? ›

Most agencies charge anywhere from $150–$300 per hour for creative and strategic services. This should include ideation for your company name, tag line, brand positioning, brand story, and messaging. The range is typically $1,000 to $5,000 for these services.

How much do freelance graphic designers make? ›

A mid-career Freelance Graphic Designer with 5-9 years of experience earns an average total compensation of ₱345.00 based on 5 salaries.

How much should a junior graphic designer charge? ›

Rates of graphics designers can vary from $15 to $150 per hour, but the average cost to hire a freelance designer is $31.25 per hour.
Freelance Graphic Design Rates.
Amateur$13 – $45 hourly
Junior$45 – $90 hourly
Senior$90 – $130 hourly
Pro$100 – $150+ hourly
5 Jul 2022

How much do you charge for content creation? ›

Web page content creation cost majorly depends on the length and units of pages. The price of web page content creation in the USA is $1500 to $4500 for 5 to 10 pages including all edits. In India, the cost of web page content creation is $500 to $1500 for 5-10 pages.

How much should I charge for Instagram content creation? ›

When deciding how much to charge for a sponsored Instagram post, ALWAYS start with this simple formula: Charge $10 for every THOUSAND followers you have. Now, that's just where to START.

How do you charge for design services? ›

You can base your rate on the average number of hours you normally spend on a project and add 10-15% for a buffer in case of unexpected surprises. Charging a fixed interior design fee will incentivize your client to pay upfront, and you can then move the project along quickly since you've already taken care of payment.

How much should I charge for an infographic? ›

These usually start at a fixed rate of around $159, and the price goes up depending on what type of infographic you need. General Graphic Design Agencies that offer only infographic design services: $600 - $1,500 for an infographic design when you give the content.

How many hours do graphic designers work? ›

The weekly work hours as a Graphic Designer are typically around 40hours per week. However, when working at a design agency the fast deadlines and high workloads can increase this to 50 hours a week or more. Freelance designers can expect to have a lot more control over the number of hours they work.


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