We all know that social media has introduced us to a whole new world of opportunities and brought tons of benefits in our lives. However, just like every channel of communication, there are downsides to the story about social media.One of the common challenges that individuals face after using social media for too long is the lack of creativity that comes as a result of the overuse. Now, while anyone would guess that after viewing photos, reading articles and getting informed one would be more productive and creative, that is not exactly what happens in real life.
Getting Text Neck From All That Social Media Screen Time
We’ve all seen that person, standing alone in a queue. Possibly waiting for his or her turn to order some food. Maybe they’re just waiting to pay for something, or for their turn to use the restroom. He or she has got their head down, hand up, grasping a smartphone for dear life, eyes scrutinizing the screen. Their thumbs are in a cranked position as they scroll endlessly, occasionally smiling, sometimes grunting. Most times, the screen glares blue light right into their eyeballs as they hunch over, completely, absolutely addicted to their social feed.
Your body does things that you’re not even conscious of as you stare at your screen. After some time, you start to hold your breath. Your posture begins to change as you hunch forward, barely blinking as your attention is completely swallowed by your phone. Sometimes, your jaw tightens up, depending on the visuals your retina perceive, or the information your mind is digesting. It’s become a part of modern life so much that having text neck is the norm.
Join The Distraction Faction
While the rise of social media has definitely revolutionized the way we perceive news, information, and bite-sized truths ― sometimes, it sucks. What we mean is that it has the ability to suck out the roots of your creativity like a leech. And that comes right from the little chargeable device in your hand. Constant notifications only serve to tell us that while we’re going about our daily grind, amazing life moments are happening somewhere else. Marketing pop-ups from apps or services we’ve subscribed to serve as a distraction from the things we do daily – driving, eating, communicating with people.
As social apps deliver a constant stream of news and updates, any creative or marketer is guilty of getting distracted during work. Take this scenario for example. You’re sitting in your chair, propped up by a comfortable pillow. Your mind is in full-throttle as your focus burns with an intensity so great that nothing can stop your flow ― vrrrr, goes your phone on vibrate mode. The screen lights up as it displays the message preview alongside seventeen other updates and notifications. It’s selfie updates from James in Finance who’s taken a month off to find himself in Machu Picchu. You shake your head and smile, trying to turn your attention back to your work. But the thin thread of intense concentration has snapped. Your focus is gone. Oh well. Maybe you need a coffee break. You slip out of your chair and reach for your empty mug, before automatically sliding your phone into your pocket.
Might as well check out those notifications while you get a refill, right? That’s exactly how social media saps you of your creative moments.
The Art of Conversation? Dead And Gone, Long Live Silence
Ever noticed how people are getting worse at communicating face-to-face? Here’s another scenario. You’re out with a group of friends for dinner. After the small talk continues, one of your buds whips out his phone. Maybe you take a sip of your beer as you observe your friends. The small talk peters out. Another friend begins to scroll through his feed. Everyone else follows suit not long after. By the time the food comes around, all the waiter sees is a table full of people with their eyes on a screen.
In the fast-paced world that we are currently immersed in, those who aren’t on social media are seen as rare, mythical beings. Social media creates an obsession with being loved and approved of by others. This mental obsession grows steadily as people struggle to fit in. Studies have shown that those with a social media addiction are strongly influenced by the number of likes on their posts and the opinions of others.
Truthfully, not conforming to society is the best fuel for creativity. You get to develop an individualistic manner of thinking, and in turn, create, write, or design something out of the box. You don’t have to worry about losing your creativity to social media if you aren’t on any accounts.
The Need Of (Greater) Recognition
The truth is, social media has created a sort of fascination with judgment nowadays. This judgment is basically centered around our thoughts and lifestyle. For instance, people want to be seen as better in the eyes of other people – and want to receive the right amount of positive recognition in their lives.
Take teenagers, for example. Most teens are on social media accounts, especially where most of their idols or celebrities are on, too. Lots of them are addicted to their social media feed. Some teens take it to a whole other level, idolizing their celebrities so much that they actually start copying their style and attitude. Need to market your fashion brand to a teenage audience? Get some trending rapper to wear an outfit from your line and upload it for the daily ‘gram. Watch as a thousand other teens follow suit the next day. They lose their own originality and uniqueness in the process. In this manner, it is completely safe to say that social media does kill one’s creativity.
The Mass Effect
Nowadays, all social networks allow users to upload their artworks without any restrictions about the quality and the ownership of the original artworks. The Internet makes everything easy peasy. Everyone can literally upload thousands of designs, even if they have been stolen from someone else or even a bunch of artists. Anyone can literally just copy someone else’s work and make a buck off it without the original artist’s knowledge. Plagiarism isn’t cool, guys.
On a wider note, good designers cannot be spotted easily among the massive number of beginners. In that manner, social media needs a filter for uniqueness and a rating system that allows other professionals to rate the artworks or promote it to be featured. With the saying: anything you put on the Internet is public property – watermarks just don’t cut it anymore. The work of artists’ need to be properly protected.
Losing Time And Sense Of Real Life
Aside from using social media when actively scrolling through your feeds, you should know that in kind of a way, social media is a closed circle. As humans (and as creatives), we’re open to communication. And even though the digital world can link you to people from different countries around the world, it prevents the real meaning of social communication.
This can lead to losing a sense of a real life but also drastically reduce your creativity. Spending time with friends and colleagues, on the other hand, can help you maintain the physical lifestyle that helps you develop new ideas.Being addicted to social networks also leads to significant time loss. Every time you check your social networks for updates is a time when you lose a chunk of your creative thinking time. Hence, many creatives block social media websites from their network in order to drive their employees to focus on their daily tasks. The key to using social media lies in its limits.
Have you ever…
…taken a moment to check out who’s online on your friend list, and think: I wonder if they’ve taken time off to be creative? Then again, if they’re always on social apps, you’ve got your answer.
Looking to take the first step out of the quicksand of your social media? Explore more ways to exercise your creativity and develop some of these 15 habits to sustain your creative life.
#creativelife #communication #creativity #socialmedia #productivity
Social networking has become a deceptive and broken substitute for time-honoring (often isolated), passionate work in developing craft and expertise. Young creatives can now be prematurely lulled into a false sense of creative identity and success by the number of likes and followers on their social media networks.How is social media bad for creativity? ›
The massive number of shares and likes in social media distracts designers and artists from the real creative process. Instead of focusing on the production of the artwork, reviewing others' shares and artworks consume the time and the effort required to start your own project.Does social media decrease creativity? ›
The more hours you spend time on social media, the more you lose a chunk of your creative time. creative people block social media websites and apps to focus on their daily tasks and you should do it for yourself. Social media has its advantages but one should use social media wisely by keeping certain limits.Does social media stifle creativity? ›
Not only do social platforms like Facebook and Twitter suck your time away, but they could also stifle your creativity. And while we're all guilty of using social media as a way to procrastinate on occasion, there are ways to combat the negative impacts of social media so you can live a healthier life.How does the Internet affect your creativity? ›
Technology doesn't only enable creativity, but nurtures it. Through platforms like YouTube, anyone with an Internet connection can hone their skills and be inspired by others, while meeting sites allow budding musicians, writers or filmmakers to get together and explore ideas and techniques.How technology is making us less creative? ›
Yes, we're seeing evidence, such as lower creativity scores, which may point the finger at technology. We know people are spending more time distracting themselves on electronic devices and possibly inhibiting the creativity, which can come from boredom and letting thoughts wander.What are the negative effects of social media? ›
However, social media use can also negatively affect teens, distracting them, disrupting their sleep, and exposing them to bullying, rumor spreading, unrealistic views of other people's lives and peer pressure. The risks might be related to how much social media teens use.Does social media affect creativity and attention span of our youth? ›
Short answer: no, there is no research that shows that social media permanently reduces attention span.Why is creativity important in social media? ›
Creating unique content for social media matters because getting attention taking effort. You are not guaranteed tons of attention and sales just by being online. Instead, you need to convince people to pay attention to your content. Every day you are easily competing with content from millions of others.Is internet destroying creativity of students? ›
There was a recent article that postulates the Internet is leaving children brain-dead; that children of the “Google generation,” who spend a lot of time on-line, are “losing creativity and skills.” In a story in London's Daily Mail newspaper, John Stevens reports on a man named Trevor Baylis, a British inventor who ...
It's something everyone suspected, but now it's official: The under-30 crowd is addicted to their cell phones. Those are the findings of a new survey, which showed that as millennials spend more time engaged on social media platforms, it's causing them to be less social in real life.What are the advantages and disadvantages of social media? ›
|Pros of Social Media||Cons of Social Media|
|People Can Connect Through Social Media||Reduces Face-to-face Communication Skills|
|Good Source of Up-to-Date Information||Fake News|
|Social Media Is Beneficial to Education||People's Addiction to Social Media|
There is a line of argument that technology, by deluging us all with information – digital distraction – is killing our collective creativity. Some critics believe that there is too much information readily available to the public and people can access what they need without devising their own ideas.Does technology improve creativity? ›
Technology has made it a lot easier to bring creative minds and ideas closer and take those ideas further at the same time. This mixing of technology and creativity has brought innovative new ideas and avenues through which people can express themselves.Is technology killing our creativity essay? ›
"Technology is killing creativity", it is true, due to technology it is easier to do work. Now days we are fully dependent on technology. We cannot do a simple work by ourselve, in it we need a help of technology. Our grandfather's and his grandfather's are very strong than this generation or this youth.Does screen time reduce creativity? ›
As well as affecting our physical and mental health, excessive use of screen time has also been shown to harm children's creativity.Is internet making us more creative? ›
The Internet, with the reshaping of media and the provision of new forms of interaction, is fostering creativity. Digital technologies have enabled creations of novel works and new ways of expression.What are 5 negatives of social media? ›
- Inadequacy about your life or appearance. ...
- Fear of missing out (FOMO). ...
- Isolation. ...
- Depression and anxiety. ...
- Cyberbullying. ...
- Self-absorption. ...
- A fear of missing out (FOMO) can keep you returning to social media over and over again. ...
- Many of us use social media as a “security blanket”.
It is easy to become addicted, and research shows that students who spend too much time on social media can suffer from poor sleep, eye fatigue, negative body image, depression, anxiety, cyberbullying, and more.How does social media affect the brain? ›
Researchers believe that since social media competes for your attention with the promise of continuous new content, heavy social media users become less able to ignore distraction in general, which leads to poorer cognitive performance and shrinks parts of the brain associated with maintaining concentration.
Lady Greenfield, an Oxford professor of synaptic pharmacology, argues that social media risks 'infantilising' the human mind. Brain development, in a world of fast and transient action, might accustom to operate over short timescales.How does social media affect youth performance? ›
Chaudhary says social media may be tied to depression, lowered self-esteem, and loneliness. In fact, a large 2019 study found that young people who spend more than three hours on social media may have a higher risk of internalizing mental health disorders, such as depression or anxiety.Does social media affect creativity and attention span of our youth? ›
Short answer: no, there is no research that shows that social media permanently reduces attention span.Are Whatsapp Snapchat Instagram killing creativity? ›
Whatsapp, Facebook, Instagram, and Snapchat are killing creativity. For: Yes. We keep scrolling our social media feed for hours, jumping from one app to another, instead of doing useful things like reading, exercising or for that matter, even socializing. These internet rabbit holes also make us less productive!Why creativity is important in social media marketing? ›
It builds brand awareness
Being 'creative' - tapping into the needs, wants and motivations of customers in a new, different or unusual way - helps to build brand awareness. This is important because numerous studies have shown that brand awareness leads to more customers and more sales.
A 2018 British study tied social media use to decreased, disrupted, and delayed sleep, which is associated with depression, memory loss, and poor academic performance. Social media use can affect users' physical health even more directly.