How To Become a Freelance Copywriter (2023)

A lot of people who are new to freelance copywriting think it’s all about writing, because that is the most visible part of the job.

But there is so much more to it than just typing words on a page.

You also have to market yourself, network with potential clients and study your target audience closely in order to create effective content for them.

You might be thinking “Isn’t this obvious?”.

We’ve come across many freelancers who don’t understand how important marketing and networking are when you’re trying to grow your business.

It can feel like an uphill battle at times if you’re not getting enough work or if no one is responding back after you reach out.

That’s why we have put together a few tips that should help you get started on your journey to becoming a successful freelance copywriter.

You Might Also Like:

13 Best Freelance Writing Sites to Find an Online Job

10 Best Courses for Content Writers to Land Online Jobs

Ultimate Guide to Content Writing Tips for Beginners

Disclosure: Some of the links below are affiliate links, meaning at no additional cost to you, I will make a commission if you click through and make a purchase.

Table of Contents

What Is a Freelance Copywriting?

Copywriting helps promote or sell a product or service.

This might include creating catchy headlines, strong descriptions, effective sales pages and more.

Copywriters must have a good understanding of their audience, what frustrations they may have, what interests them, what needs and wants they have-in order to tailor their message accordingly.

Copywriting is not just about writing, it’s also about marketing and researching.

How Do I Get Started?

If you’re interested in becoming a freelance copywriter, there are a few things you can do to get started:

1. Join online communities and groups where you can learn more from other copywriters.

2. Attend workshops, webinars and conferences that focus on copywriting.

3. Get a mentor or coach who can help guide and support you through your journey.

4. Start writing and selling your services.

How To Become a Freelance Copywriter (1)

Remote Resume Guide

Want to learn how to create a stand out resume that will help you land an Online Job? Grab our Guide to help you perfect your pitch as a job seeker.

What Skills Should I Have as a Freelance Copywriter?

In order to succeed as a copywriter, you need a lot of different skills that will help you get through each task.

Here are some things that can come in handy:

Being able to write in various styles for different audiences

This is a skill that can be learned over time with practice.

(Video) How To Become A Freelance Copywriter & Get Your First Client

Copywriters must be able to write in a style that will resonate with their target audience.

Which means you’ll need to learn about your target audience and what they want.

Ability to do research and understand your target audience

Copywriters need to know their audience inside out.

This includes understanding what frustrations they may have, what interests them, what needs and wants they have and more.

This can be done by doing online research, attending workshops and conferences, networking with other professionals and more.

Marketing skills

Copywriters must be able to market themselves effectively in order to land more jobs

This includes creating a portfolio, writing proposals, reaching out to potential clients and more.

How Much Do Freelance Copywriters Make?

The pay for a copywriter can vary widely depending on the work you do and where you live.

Some copywriters charge by the project while others charge an hourly fee.

The average copywriter makes anywhere from $50,000 to $100,000 per year.

If you’re just starting out as a freelance copywriter, it’s recommended that you charge between $20 and $40 per hour.

As your skills improve over time, you can start charging more for your work.

How To Become a Freelance Copywriter (2)

How ebook Writers Make Money Online

Are you a writer looking to make some extra cash? If so, then selling ebooks could be the perfect opportunity for you! You can start by writing an ebook on any topic and selling it through popular platforms like Amazon Kindle. This is a great way for writers to make money without having to leave […]

What Are the Different Types of Freelance Copywriters?

There are two main types of copywriter, those who work in-house and for an agency.

Here’s a quick look at each one:

In-house Copywriter:

These writers work for companies either full time or part time, usually as part of another department.

Their job is to write the content that is published on the company website or used in their marketing pieces.

Agency Copywriter:

Agencies are usually composed of multiple writers who are assigned different clients to develop unique content for them.

They may also need to come up with different ideas and concepts in order to successfully market a product or service.

What skills are needed to become an in-house copywriter?

In order to become an in-house copywriter, you need to be able to meet deadlines, create engaging content and more.

You’ll also need excellent grammar, spelling and punctuation skills.

There’s no need to be a master of grammar, but you will need to use the right format and spell words properly.

The ability to create catchy headlines and tag lines can also help set you apart from other writers.

What skills are needed to become an agency copywriter?

In order to become an agency copywriter, you need excellent writing and editing skills as well as a wide range of knowledge about many topics.

You’ll also need the ability to come up with engaging content and create proposals for potential clients.

Agency copywriters usually have a degree in Communications, Journalism or English.

(Video) Step by Step: How to Start Freelance Writing in 2022 (Make $5k/Month)

Where To Find Freelance Copywriting Jobs?

There are a number of places where you can find freelance copywriting jobs.

Here are a few platforms to get you started:


It’s one of the largest freelance copywriting platforms.

Here you’ll find hundreds of jobs for writers by creating and adding your CV.

Not only can you find writing jobs but also build a brand and your portfolio.

Click here to sign up for ClearVoice

ProBlogger Job Board

This job board focuses on work for writers specifically.

You can find a variety of different writing jobs here, from copywriting to blogging and more.

Click here to find freelance copywriting jobs on ProBlogger Job Board

How To Become a Freelance Copywriter (3)

10 Best Courses for Content Writers to Land Online Jobs

Are you a content writer or want to be one? Do you want to write better copy and get more jobs? If yes, then you’re in luck because we have the list of the ten best courses for content writers. You can take these online classes to help you start your own blog or find […]


This is one of the most popular platforms for freelancers and it’s a great place to find copywriting jobs.

You can create a profile and promote yourself as a copywriter, which will help you get more jobs.

Click here to visit the Upwork website.

Related Post: 20 Best Upwork Jobs for Beginners to Earn Income From Home


This platform is similar to Upwork and it’s also a place where you can find freelance copywriting jobs.

You can create a profile, post your resume and bid on jobs that you’re interested in.

Click here to visit the Freelancer website.


This is a platform that connects freelance writers with clients who need content.

You can sign up for free and then start bidding on jobs.

Click here to visit the iWriter website.


This is a search engine that allows you to search for copywriting jobs in your area.

Simply type in “copywriter” and “remote” then you’ll be presented with a list of online jobs that match your search criteria.

Click here to visit the Indeed website.

How To Become a Freelance Copywriter (4)

How to Earn Money Online Without Investment with these 20 Legit Jobs

Have you ever wanted to make money online without having to pay a dime? There are many ways to learn how to earn money online without investment, but it takes some research and know-how. This article is designed as a guide for those interested in creating income from the comfort of their homes with little […]

(Video) Practical Copywriting Course for Beginners [FREE COURSE]


This is a community for freelance writers.

In order to find copywriting jobs, you have to create a profile and then wait to be approved by the team.

Click here to visit the Contently website.


This is a platform where you can offer your freelance writing services.

You need to do your research and find out if it’s worth it, but if you’re just starting out then it could be a good opportunity to get your foot in the door.

Click here to visit the Fiverr website.

Related Post: 50 Best Fiverr Gigs that are in High Demand


This is a UK-based company that offers copywriting services.

You can sign up for free and browse through the list of jobs that are currently available.

Click here to visit the Copify website.


This is a website where you can apply for work as a freelance copywriter.

To apply, fill out one simple form and submit your resume for consideration.

Click here to visit the Skyword website.

Frequently Asked Questions for Freelance Copywriter Jobs

If you are still wondering how to become a freelance copywriter, here are some answers to your questions.

What types of copywriting jobs are available?

There is a wide range of copywriting jobs available, from writing website content to crafting compelling sales letters.

It’s important to do your research and find out which type of copywriting is the best fit for you.

What type of skills do you need?

Aside from excellent writing skills, you’ll also need to be knowledgeable about marketing, networking and the latest trends.

You should also be able to tailor your message to your audience and write content that will convert potential customers into loyal clients.

What are the education requirements?

Graduate degrees in Communications, Journalism or English are preferred by many employers.

However, it’s also possible to find freelance copywriting jobs without a degree if you’re willing to start at the bottom.

How To Become a Freelance Copywriter (5)

Ultimate Guide to Content Writing Tips for Beginners

Do you want to learn how to write high-quality content? Content writing is a good way for businesses and individuals to engage, educate, and inspire their readers. But, if you don’t know what you’re doing, your content could end up being unhelpful to your readers. That’s why it’s important that you understand the basics of […]

What type of experience do you need?

(Video) How Jenny Went From Unemployed to $17,000/Month Freelance Copywriting

While it doesn’t hurt to have some previous copywriting experience, you can find freelance jobs if this is your first time around.

However, a larger client might require that you already have a portfolio or samples of your work.

What type of pay can I expect?

The pay for freelance copywriters varies depending on the client, the project and your experience.

However, most copywriters earn an average of $50,000 per year.

What are some common challenges that freelance copywriters face?

The main challenge for freelance copywriters is finding new and interesting projects to work on.

Another challenge is staying up-to-date with the latest trends in order to appeal to potential clients.

Key Takeaways

Copywriting is a lot more than just writing.

It’s also about marketing, networking and studying your market to see what people want.

Copywriters are in charge of coming up with catchy headlines, strong descriptions and effective sales pages that will convert visitors into loyal customers.

They must know their audience very well-their frustrations, interests, needs and wants and tailor their message accordingly.

On top of all this, they need to create killer content for any given project which is entirely unique to the customer’s specifications!

How To Become a Freelance Copywriter (6)

13 Best Freelance Writing Sites to Find an Online Job

Do you love writing and want to make money online? Lucky for you, there are many sites that offer freelance writing jobs. All you need is your resume and profile, and then you can start applying for jobs right away! These sites have thousands of jobs available, so there’s no reason why you won’t be […]

That is why it is better to learn the ropes on a smaller project before moving onto something bigger and more complex.

So if you want to become a freelance copywriter, start by creating a profile and applying for jobs that match your skill set.

Don’t be discouraged if you’re not accepted straight away, keep applying until you find the right fit.

And most importantly, never stop learning!

There is always something new to learn in this ever-changing industry.

Once you have enough experience under your belt, move onto bigger projects and establish yourself as a professional copywriter.

So what are you waiting for?

Start your journey to becoming a freelance copywriter today!

Related posts:

17 Legit Bookkeeper Websites To Find Remote Jobs25 Best Online Jobs for Pregnant Women20 Best Upwork Jobs for Beginners


How much does a freelance copywriter make? ›

Freelance copywriter rates: 2023. The Copywriter Club conducts an annual survey about copywriter salaries. Here is the data from their latest poll: In their latest poll, which included over 900 copywriters, The Copywriter Club determined that full-time freelance copywriters earn a median of $60,000 per year.

How do I become a freelance copywriter with no experience? ›

But how do you become a copywriter with no experience? You'll need a knowledgeable mentor, coach, or consultant who is a skilled copywriter. It's important to find someone who has found success in copywriting, to transfer their knowledge and skills to you.

How can a beginner start copywriting? ›

A Step-by-Step Beginner's Guide To Effective Copywriting
  1. Read, read, read. Writing and reading go hand in hand. ...
  2. Know your client, their products, and services. ...
  3. Know your target audience. ...
  4. Know the competitors. ...
  5. Make it convincing. ...
  6. Start by making a layout. ...
  7. Write with a free mind. ...
  8. Experiment.
Dec 8, 2021

What does freelance copywriter do? ›

A freelance copywriter is a professional who writes copy for clients on a contract or project basis. Copywriters create content that aligns with each client's business.

Can copywriters make 10k a month? ›

If you want to command $10,000 per month as a copywriter, you must have the skills to generate much more than that in value for your clients. This is not easy, but it's certainly doable. Only two things are required: practice and patience.

Is it hard to get copywriting job? ›

What real, working copywriters will tell you is that, yes, copywriting is very hard to break into—if you don't have any training or experience. If you have no training or experience and apply for a job, you're up against people who do have training.

Is copywriting a good side hustle? ›

Copywriting can be an ideal side hustle. You can pick up clients anywhere and work with them from anywhere, on your own schedule. It's flexible, it's creative and it's fun.

Do I need an LLC as a copywriter? ›

Yes, an LLC makes sense for other businesses and potentially freelance careers where liability is an issue. LLCs protect you and your assets (your house, your car, etc.) if a client were to file a lawsuit. But as we already covered there's virtually no reason why, as a copywriter, you'd be held liable.

How do I get my first freelance copywriter job? ›

  1. Make a list of all the online marketing agencies in your city or town.
  2. Go into their office and introduce yourself as a copywriter looking for freelance work (visiting them in person is best, however, you can also try emailing them or cold calling them)
  3. Follow up.

Which type of copywriting is easiest? ›

Because B2B writers are in such high demand, B2B copywriting can be one of the easiest areas to break into as a new copywriter.

What are the 6 core copywriting skills? ›

6 Copywriting Skills You Need To Succeed, by Elisabeth Strasser
  • Research Skills. ...
  • Staying Up To Date. ...
  • Adaptability. ...
  • Knowing Your Audience. ...
  • Awareness Of SEO (Search Engine Optimisation) ...
  • Ability To Hook The Reader.

Is learning copywriting hard? ›

It's not easy to learn copywriting. It takes a lot of hard work, experimentation, and dedication. Learning copywriting rules isn't that hard, what's hard is understanding the market and the customer. This requires years of experience.

How much do beginner freelance copywriters make? ›

Average Total Hourly Cash Compensation

The average hourly rate for Entry Level Copywriter ranges from $24 to $29 with the average hourly pay of $26.

What skills do you need for copywriting? ›

Essential copywriting skills
  • Writing skills.
  • Attention to detail.
  • Creativity.
  • Communication skills.
  • Research abilities.
  • Empathy.
  • SEO awareness.
  • User experience.
Apr 25, 2022

Are freelance copywriters in demand? ›

skilled copywriters continue to be in demand. The need for copywriters continues to grow. Especially in the digital world. For those with the skills needed to succeed in the field, there are plenty of opportunities.

What are the highest paying copywriting niches? ›

Medical copywriting, finance copywriting, legal copywriting, and tech copywriting aren't the only high paying copywriting niches out there, but in 2022, they're some of the most lucrative.

Which type of copywriting pays the most? ›

1) Email Marketing

The first area of copywriting that you can make the most money in copywriting is through email marketing.

How many hours do copywriters work? ›

While many freelance copywriters work up to 40 hours a week, some may benefit from starting at 20 or 30 hours. This allows them to allot time for any non-billable activities for work, like making phone calls or sending emails.

Why do copywriters fail? ›

Usually copywriters who “fail” fall into one of two camps: they don't have training or a system for landing clients, or they have training, but are afraid of failure. If you fall into the first camp, you'll want to first get training. If you fall into the second camp, you'll want to listen to today's episode.

How much time do I need to learn copywriting? ›

Learning essential copywriting skills can take anywhere from three to six months. However, you still need to continuously practice and learn new things to improve and stay on top. Many things can affect the learning time.

What are examples of copywriting? ›

10 Copywriting Examples You Need to See
  • BarkBox's Audience Understanding.
  • Bellroy's Corporate Copy.
  • Bombas' Catchy Copy.
  • Brooklinen's Wordplay.
  • Chubbies' Sense of Humor.
  • Death Wish Coffee's Process Description.
  • Tuft & Needle's Landing Page Copy.
  • Huckberry's Storytelling.
May 24, 2022

Can I make good money copywriting from home? ›

Copywriting is a way to make good money working from home. There's a lot of work available if you know how to find it, and you don't need an advanced degree (or any degree, really) to do it. You don't even have to be an expert to start. There are simple ways to get better fast, while you build a solid client list.

How do I get copywriting experience? ›

How To Land That First Copywriting Job
  1. Write all the time.
  2. Read about writing.
  3. Apply for jobs.
  4. Go on interviews.
  5. Get hired and stay hired.
Feb 24, 2017

How can I become a copywriter at home? ›

How to Be a Copywriter From Home In 5 Important Steps
  1. Learn The Basics of Good Copy. To be a professional copywriter, you don't need a formal education, but that doesn't mean you need any skills at all. ...
  2. Build Your Portfolio. ...
  3. Apply For Jobs. ...
  4. Choose a Niche or Specialty. ...
  5. Invest in Yourself!
Dec 14, 2022

What mistakes should I try to avoid as a copywriter? ›

6 Copywriting Mistakes To Avoid
  • Using the Wrong Tone of Voice. Before you start writing, take a look at your product or service and ask yourself: How would my ideal customer want to be spoken to? ...
  • Lack of Power Words. ...
  • Writing Unclear Headlines. ...
  • Focusing on the Negative. ...
  • Over-Using the Hard Sell. ...
  • CTAs With No Verbs.

Is it better to be 1099 or LLC? ›

The biggest difference between an LLC and an independent contractor is the fact that LLCs are required to register with the state and form business documents like articles of organization. LLCs also offer liability protection that independent contractors would not have otherwise.

Can anybody become a copywriter? ›

If you have a knack for writing, you can become a copywriter even without any formal education or qualifications. However, copywriting is a competitive field, and you may have to develop specialised knowledge to ensure continued success.

How much should a beginner copywriter charge? ›

As a general rule of thumb, you shouldn't charge less than $50 per hour when starting out. And don't bill by the half-hour. Set project minimums. So if your client asks for just one hour of your time, then charge her for two (or three…or four).

What industry hires the most copywriters? ›

But there are certainly industries where there may be more opportunities for copywriters than others. That's because certain industries are simply growing faster for many job opportunities.
4 Hot Industries for Copywriters
  1. Healthcare/Pharmaceuticals. ...
  2. Technology. ...
  3. Finance/FinTech. ...
  4. Startups.
Dec 8, 2022

What are the four P's of copywriting? ›

The 4 Ps structure consists of promise, picture, proof, and push in place of the four elements of attention, interest, desire, and action. The 4 Ps provide more expansive elements than AIDA, which is why it's a favorite of many top copywriters, notably John Forde.

What is an entry level copywriter? ›

An entry-level copywriter usually submits each piece to a supervisor or senior employee to edit and publish. The qualifications for a junior role often include a bachelor's degree in journalism or a relevant field, although in some cases experience and proven copywriting skills may be sufficient.

How do I find my copywriting niche? ›

And now, here are my 5 simple steps to help you identify your niche, specialize your skills and become a HIGHLY-PAID copywriter.
  1. Step 1: Look To Past Experiences, Skills & Interests. ...
  2. Step 2: Create Your Niche Diamond. ...
  3. Step 3: Do Some Market Research. ...
  4. Step 4: Shortlist Products & Brands. ...
  5. Step 5: Start Writing.
Oct 18, 2022

Can you be a self taught copywriter? ›

Much of copywriting is self-taught and requires you to learn important freelance business skills. This often means you're learning to: Manage your own business. Secure and retain clients.

Is there a high demand for copywriters? ›

Copywriting is one of those skills that will always remain in high demand. It will keep growing in the years to come. According to statistics, the job market for copywriters is expected to grow by 7.6% by 2026. If you think about it: Every business out there needs a copywriter to promote their products and services.

Where can I learn copywriting for free? ›

Top 8+ Free Copywriting Courses (2022)
  • Copywriting Insights of 155 Years (Udemy) ...
  • Effective Copywriting Basics for Entrepreneurs (Udemy) ...
  • Become A Copywriter Pro from Ground Up. ...
  • Copywriting for Conversions: How to Write Persuasive Content. ...
  • Copywriting Foundations: Sell Using Your Words In 2020 (Udemy)
Dec 2, 2022

How much should I charge as a freelance copywriter? ›

You should charge at least double your former hourly wage to account for downtime, expenses, health insurance, taxes, admin work, sick days etc. As a general rule of thumb, you shouldn't charge less than $50 per hour when starting out. And don't bill by the half-hour.

Can you make good money as a freelance copywriter? ›

A new copywriter with minimum experience and copywriting skills will earn about $3,000 – $15,000 per year while a medium experienced copywriter will make anything from $75,000 to $150,000 per year. A highly skilled copywriter on their part could earn over $300,000 per year.

Is being a freelance copywriter worth it? ›

Yes. A top freelance copywriter can make a six-figure annual income. There are many who have. However, despite what you might read elsewhere, it will take a while to build the portfolio, reputation, and client base needed to make a significant income from this work.

How much does a beginner copywriter charge? ›

Actually, it depends on their skill level. Junior copywriters who have been in the business for 2 years or less would charge $50–$80 per hour. Mid-level copywriter $80–$120 per hour and the top copywriters about $120–$200 per hour.

Is learning copywriting worth it? ›

It's A Valuable Skill For Anybody. Copywriting can be applied to a multitude of professions. When you learn how to copywrite — you'll become a better marketer, a better content creator, a better CEO, a better designer, a better researcher, a better video editor — you name it!

How much time does it take to learn copywriting? ›

While it's certainly essential to consume some of the fantastic materials out there on copywriting, once you've spent 12-15 hours reading, you've learned as much as you're going to learn just from reading. Now it's time to start doing. It's time to start writing copy, landing clients, and writing more copy.

Do you need qualifications to be a copywriter? ›

You'll usually need a foundation degree, higher national diploma or degree in a subject like: English. creative writing. journalism.

What skills should a copywriter have? ›

To recap, the essential copywriting skills are:
  • Writing skills.
  • Attention to detail.
  • Creativity.
  • Communication skills.
  • Research abilities.
  • Empathy.
  • SEO awareness.
  • User experience.
Apr 25, 2022


1. Make $3000 Per Month As A Fiverr Copywriter With No Experience (Tutorial)
(Mike Nardi)
2. Learn Copywriting With No Experience How To Become Good at Copywriting as a Beginner
3. Copywriting For Beginners: How To Get Started Fast (With No Experience)
(Alex Cattoni)
4. How To Start Copywriting in 2022 With NO Experience
(Matthew Morgan)
5. How To Become a Freelance Copywriter Fast (With No Experience as a Total Beginner)
6. How I Became A Freelance Copywriter & Got My First Client (with NO experience!)
Top Articles
Latest Posts
Article information

Author: Cheryll Lueilwitz

Last Updated: 05/01/2023

Views: 6242

Rating: 4.3 / 5 (54 voted)

Reviews: 93% of readers found this page helpful

Author information

Name: Cheryll Lueilwitz

Birthday: 1997-12-23

Address: 4653 O'Kon Hill, Lake Juanstad, AR 65469

Phone: +494124489301

Job: Marketing Representative

Hobby: Reading, Ice skating, Foraging, BASE jumping, Hiking, Skateboarding, Kayaking

Introduction: My name is Cheryll Lueilwitz, I am a sparkling, clean, super, lucky, joyous, outstanding, lucky person who loves writing and wants to share my knowledge and understanding with you.