How to grow your social media agency: 10 proven methods from a CEO (2023)

As a founder, I went through the same process when building my agency. First of all, you need to know how to get social media clients and be sure that you can serve them right. Standing out from the crowd is crucial if you want to continuously grow. After gaining new clients, you still need to onboard them too.

What does a social media agency do? How can you boost your digital marketing agency and make it a successful venture? How to get clients for social media marketing? We’ve gathered some good practices for you.

Contents

What does a social media agency do?

How to get social media clients? Best practices.

Good practices for growing social media marketing agencies

Grow your marketing agency with Kontentino

To wrap up

What does a social media agency do?

Is every marketing agency a social media agency? The short answer: no it’s not.

However, every social media marketing agency is a digital marketing agency.

What does a social media agency do?

In brief, a social media agency is a marketing company specialized in crafting social media communication for clients and making social media one of their core businesses.

If social media accounts for just a small part of all their activities, then a particular agency isn’t necessarily a social media one.

One of the biggest challenges for marketing agencies is how to get social media clients.

It is not the easiest thing to do, especially when there are so many social media agencies competing over even a single project.

(Video) NEW Social Media Marketing Strategies For 2022 (SECRET)

There are a few best practices and tips that you can follow, which we’ve compiled below.

How to get social media clients? Best practices.

1. Nail your niche

To be successful you need to stand out – and being specialized in a particular subject can bring you more clients on board.

For example, if you have a background in programming, then you could offer social media services focused on helping cloud hosting providers or a free salon booking software get the visibility they need.

However, don’t claim that you’re specialized when you’re not. That’s the fastest way to ruin your reputation.

Don’t be afraid of being an early adopter when it comes to new social media networks – who knows, maybe your early presence there can help you hit the jackpot?

2. Work on your social media presence

How to get clients for social media management? First and foremost, show them that you know what social media management is.

How to grow your social media agency: 10 proven methods from a CEO (1)

There is a saying that a shoemaker’s children are ill-shod. It very often applies to social media marketing agencies.

While they may provide their clients with great social media communication, they often ignore their own activities on social media.

If your last post on Facebook was published in December 2017 and your profiles are outdated, it does not make the best first impression.

Would you trust anyone with such branding to run your social media channels?

Probably not. So if you want to gain more clients, take care of managing your own agency’s social media before you offer this kind of service to anyone else.

Allow any potential clients to evaluate your knowledge by looking at your social media profiles, so don’t forget about updating them on a daily basis.

For many prospective businesses, checking out the social media channels of a particular agency is hugely important.

It may help them determine whether they want to collaborate with your company or not.

3. Spend some time on personal branding

The importance of personal branding is undoubtable.

CEOs are usually aware of the power of social selling, but business development teams and social media managers should be active on social platforms too.

How to grow your social media agency: 10 proven methods from a CEO (2)

With the right personal branding, your team members can strengthen their reputations as experts and reach potential leads quicker.

Since they will be recognized as professional social media specialists, your agency may quickly become the one that first springs to peoples’ minds.

Preparing a personal branding strategy can be troublesome, but a quick set of tactics might be sufficient for the very early stages.

Define what you can share and in what context, as well as how to encourage your team to support your content.

Set up some KPIs – while the sky’s the limit, you should be aware that results may only come after some time.

Sharing certain info about the company to demonstrate what you’ve already achieved or announcing new team members can be warmly welcomed by your clients and potential customers. It may also bring many other positive side effects.

One of these is to enhance your employer branding. People who follow your footprints on social media and who see how engaged your employees are may want to become a part of your team too.

(Video) 5 Digital Marketing Strategies PROVEN To Grow Your Business

Update your LinkedIn personal profile and Company Page right away, since this is where potential employees look to find info about your agency.

4. Invest resources in social selling

A strong personal brand makes it easier to gain interest in social selling. Social selling is definitely not a buzzword.

It is about building professional bonds on social media within the sales process. It is about selling, but via relations, content and value, rather than directly.

You probably won’t master social selling from the very start, so firstly work on your branding and be sure that your expert position is reputable.

Then, join relevant groups and work on building your network.

Do not burn bridges with your contacts by sending cliched messages or sharing poor quality content. Instead, give them a reason to follow you, and eventually to make contact with you, and only then you can think about sending them a business proposal.

It is good practice to take a look at your competitors. They have no doubt heard of social selling too, and some of them may already be practising it. Take a look at their communication that generates the most interest.

5. Focus on online coverage

You need to be regarded as a social media expert, otherwise building trust and gaining new clients may become a struggle.

Taking care of your reputation is one of the top answers to the question of how to get social media clients.

It is not always about social only. Some of your future clients may not even be aware of the potential of social media, and so they are not yet present there (even if they should be!).

You need to reach such prospects through other channels. Some expert publications, articles or guest comments can increase the visibility of your agency, which in turn may help you to win some new clients or businesses.

If you really know a thing or two about social media, get involved in discussions and don’t be afraid of taking part in conferences or webinars. Such extra activities can really help in terms of how to get clients for social media management.

6. Active lead generation

How to get clients for social media marketing? Well, you need to approach them first of all!

Your potential clients won’t just come beating down your door overnight. It is you who has to make the initial step to generate some contacts and leads, before turning them into deals.

How to grow your social media agency: 10 proven methods from a CEO (3)

The first phase can be really difficult, especially when looking for your very first clients, but you need to make it happen to have any chance of success.

There are a few lead generation methods that you can use in your social media agency.

While cold calling or mailing may still bring some results, personalization has become the key to generating valuable leads. That is why you should be actively looking for clients on…social media.

This is where your clients are present, and is often where they ask for help too. Join relevant groups and research brands that could do with your help. Approach them with a customized message and describe how your services could support their social media communication.

You can also use lead magnets: create handy checklists, e-books or whitepapers, and distribute them via social media or landing pages. Then, you can reach out to any leads and offer your services to them (upon their permission).

7. Build a portfolio

If you are doing great things, you need to tell the world about them. No one is going to approach you and ask you whether you work for someone from their industry, or if you have ever run similar projects to theirs.

Creating detailed case studies that highlight your achievements can bring you more business. And that is what you want, isn’t it?

It is better to have even a limited portfolio than nothing at all. So, if there are any social media statistics that you can present or other evidence that proves your expertise, make sure to show to them.

How to grow your social media agency: 10 proven methods from a CEO (4)

If NDAs allow, include links to social media profiles that you currently or used to manage. Include important metrics, logotypes of brands that you’ve worked with, and a few paragraphs about your experience. A portfolio doesn’t have to be very long, even a few pages can be a great help towards gaining more clients.

(Video) 35 Best Places to Get Clients as a Freelance Social Media Manager FREE GUIDE | Tips, How To

8. Get testimonials from your social media clients

We all know that pulling case studies together is not a walk in the park and can take some effort. The same goes for testimonials, so getting them may be nothing but a time-killer.

However, testimonials work like social proof. If your potential clients see some nice words written by your current clients about your work, then they will be more convinced to get in touch with your agency and talk about a collaboration.

How to grow your social media agency: 10 proven methods from a CEO (5)

If you’re spending all day and night thinking about how to get social media clients through the door of your agency, asking current clients for some testimonials can really support your growth.

This can start out with a small request to the clients you’ve been working with for the longest, or to those for whom you’ve already delivered amazing results. Getting your first customer testimonial video might be difficult, but doing so will encourage others to also share some kind words about you.

9. Use social media tools

If you’ve just landed your first client, you may think that all the work can be done manually – and for some time, you may be right.

However, you could soon discover that you need to automate some tasks and explore more trends. Especially when you have more people in your team, more new managers, more clients, more projects and more social media profiles to manage.

Kontentino takes care of all that. Since you can also assign tasks and exchange feedback in Kontentino, using it can help you build an effective workflow.

If you are still on constant lookout for more social media marketing and management tools, then look no further, since we’ve recently published an impressive list of social media tools.

10. Analyze your competitors

There are surely some social media agencies in your surroundings. Copying and pasting their good practices is forbidden and unprofessional, but getting inspired by them is more than recommended.

Check how they communicate and what kind of communication generates the best results for them. You can also use some of our social media hacks to check out how their Facebook ads perform (if they run any).

You should always keep an eye on your competitors and try to draw some conclusions from them about your own communication. Peeping at your competitors can be a great source of ideas about how to get social media clients.

Good practices for growing social media marketing agencies

Developing some internal processes in your social media agency can help you grow and organize your work in the most efficient way. When your agency is healthy and growing slowly, you won’t encounter the risk of failure due to a lack of control. Before you get more clients on board, take care of communication inside your social media agency.

How to grow your social media agency: 10 proven methods from a CEO (6)

Onboarding and procedures matter

It’s really important to put extra effort into effective onboarding and be sure that new additions to your team bring value and share the company ethics.

Do not overwhelm your new social media manager from day one. When they join a new environment, it may be easy for them to become covered with many new tasks and procedures to follow.

Even just giving them access and showing them around can take a few days, and you should not require them to understand everything in a heartbeat.

Do it step by step.

Provide them with important access to company files, add them to your communication channels, describe each project to them and share templates. But give it time!

Onboarding can be stressful not only for new members but also for their employer, especially when there are no procedures in a social media agency, and the workflow is not structured. Having well-defined procedures and social media collaboration together in one location is extremely important for hassle-free and effective onboarding, as well as future work.

Optimize workflow

There is a lot of work behind each social media strategy. Its effectiveness depends on a few factors, including social media workflow.

If you have procedures in your social media agency in one place, your team can work more efficiently and deliver better results. What instructions are worth specifying? For example: where to send content for approval, what file transfer tool to use for different types of content, what template to use for social media reports, and how to assign tasks.

If it’s quite the contrary in your agency (finding one password takes four hours, or no one knows how social media reports should be sent) then it can destroy workflow. Think about optimizing it with some procedures first.

Work on your customer service

Do your clients need to wait for hearing back from you for up to a few days? Do you prioritize clients who pay you the most and ignore those who do not spend “enough”? This needs to change now!

Even if you only serve your customers in the field of social media, you need to remember about providing a flawless customer experience. They want to feel “taken care” of, and poor customer service can leave a bad impression.

(Video) 10 Proven Benefits of Using Social Media to Grow Your Business

Remember: your customer service can always be improved. Maybe you can go the extra mile for your clients, or deal with their requests quicker than ever before? Giving them 100% can increase your customers’ satisfaction – and encourage them to recommend your services further.

Be aware of scope creep

How to get clients for social media marketing? I heard an interesting answer once: quickly.

New clients, new office, new team members, new exciting projects. It all sounds like a dream, doesn’t it?

However, growing too fast can destroy some procedures and workflow, which will negatively affect the quality you deliver in social media projects. This unintended growth is called scope creep, and while it seems to be just perfect for growing agencies, it’s often a nightmare.

Before you start thinking about acquiring social media clients, rethink your resources. You need to be sure that you can adjust to growth, not just want it badly.

Are you gaining clients like crazy, but your employees are overwhelmed with work and you have no opportunity to hire anyone else?

Well, this may result in being overworked and unhappy with your output. It can also lead to losing clients, since they may not be happy with the outcome and results you are generating either.

Learn to say “no” when it is needed. Grow slowly and responsibly.

Never stop learning

Running a social media agency is not simple, as we’ve already established. The world of social media is dynamically growing, and this is why you need to be kept in the loop about the latest updates and upgrades.

Follow media outlets and join social media groups to discuss the newest things with fellow social media managers. Long story short: never stop learning.

How to get clients for social media marketing? Many of them may come to you if you are respected, being persuaded by your knowledge. To obtain that knowledge, you need to keep learning though. Simple as ABC.

A lack of learning can cost you a lot: your clients may soon become more aware in terms of social media than you are.

Running your social media agency without increasing your own knowledge can lead to a catastrophe. Even when you are covered with tasks and projects, always find a few minutes to read some social media related news.

Grow your marketing agency with Kontentino

How to get clients for social media management? Use Kontentino.

Do you know that Kontentino can save you up to 60% of time spent on operational processes (and therefore, you can spend that saved time on developing your business)?

How to grow your social media agency: 10 proven methods from a CEO (7)

You can automate so many repetitive tasks on a daily basis with our tool.

Social media scheduling? ✔ Check, obviously.

Social media reporting? ✔ Check.

Task assignment made easy for your team? ✔ Check.

Handy post requirement checklists for your team? ✔ Yes, Kontentino has it!

Client approval feature? ✔ One of the most advanced ones on the market, with the ability to get approval using an intuitive mobile app.

Boosting internal collaboration? ✔ Since you can discuss everything in Kontentino, you can keep your e-mail for newsletters instead of daily communication.

More than 4,000 brands and agencies use Kontentino daily. Check out why they love it.

To wrap up

We hope that we provided you with some ideas about how to get clients for social media marketing and what to do to stand out from the crowd. Remember that it all starts with your internal organization and procedures, then you can take it further and get new clients on board.

FAQs

How do I make my business grow on social media? ›

  1. Choose the Right Networks. ...
  2. Set a Goal. ...
  3. Come up with a Strategy. ...
  4. Make a Content Creation or Curation Plan with Your Audience in Mind. ...
  5. Select Tools to Schedule and Automate Posts. ...
  6. Actively Engage Your Audience in Relevant Ways. ...
  7. Minimize the Time You Spend Promoting. ...
  8. Maintain a Constant Presence & Brand Voice.
1 Oct 2021

What is the #1 way a company can be successful with social media marketing? ›

Determine Your Target Audience

This is one of the most fundamental steps you should complete. It will help you establish the foundation for your entire strategy. If you don't know your audience, you don't know your customers, and you can't market your products to them correctly.

What is the #1 way a company can be successful with social media marketing 200 words? ›

The #1 way for companies to be successful with social media marketing. Content that engages readers draws more attention and earns more clicks. Connecting with the intended audience by creating interesting and enjoyable content will create faithful followers and grow the company's online presence.

What is the fastest way to get big on social media? ›

11 Ways to Grow Your Social Media Audience
  1. Hold contests. ...
  2. Include a visual with every post. ...
  3. Share more video. ...
  4. Be proactive in listening to and responding to your online community. ...
  5. Change your Page profile photos and cover photos. ...
  6. Give people a reason to follow you. ...
  7. Encourage tagging. ...
  8. Use hashtags to get found.
24 Jan 2020

What are the 5 steps to creating a social media strategy? ›

The 5-Step Social Media Marketing Plan
  1. Step 1: Audit your previous social media performance. ...
  2. Step 2: Define your social media marketing goals for 2021. ...
  3. Step 3: Create audience personas. ...
  4. Step 4: Identify distribution channels and key times to post. ...
  5. Step 5: Check out your competitors.
9 Mar 2022

What are the 8 P's of social marketing? ›

The 8 Ps of marketing is product, price, place, promotion, people, positioning, processes, and performance. The goal is to get them working together for your marketing mix. If you can you'll have a much better chance to attract and convert your potential customers.

What are the 5 best practices for a social media marketer? ›

5 Tips to Successful Social Media Marketing
  • Create a Strategy. Each platform needs its strategy. ...
  • Be Consistent. While posting consistency depends on the platform, posting content regularly is always a good rule of thumb to follow. ...
  • Create Engaging & Interesting Content. ...
  • Engagement. ...
  • Track and Analyze Metrics.
1 Mar 2022

What are the 3 C's for businesses using social media? ›

In order to make the most of your social media marketing activities, it is crucial to make note of the three C's of social media: content, community, and commerce.

What are the 7 steps in effective marketing communication? ›

7 Steps to developing an Effective Marketing Communications...
  • 1 Know your audience. ...
  • Uncover Your Unique Selling Proposition. ...
  • Sharpen Your Brand Look and Feel. ...
  • Ensure that All Messaging is Consistent. ...
  • Choose Your Marketing Mix. ...
  • Measure your Marketing effectiveness. ...
  • Manage Leads and Client Data.
14 Jun 2016

Which social media pays a lot? ›

1. Instagram. “Our goal is to be the best platform for creators like you to make a living. And if you have an idea that you want to share with the world, you should be able to create it and get it out there easily and simply — across Facebook and Instagram — and then earn money for your work.”

Who is the highest paid on social media? ›

1. Cristiano Ronaldo. For the second year in a row, Cristiano Ronaldo sits at the top of the list with the highest ever potential earning, making an average of $2.3 million per post compared to $1.6 million per post last year.

How do you attract followers? ›

18 Ways to Attract More Social Media Followers in 2022
  1. Be a follow-worthy brand. ...
  2. Use automation. ...
  3. Focus on customer service. ...
  4. Promote your social media accounts. ...
  5. Actively engage. ...
  6. Watch the competition. ...
  7. Know what's being said on social media. ...
  8. Establish your social media voice and tone.
20 Jan 2022

What are the 5 C's of social media? ›

The 5 Cs of Social Media -- Coordinates, Channels, Content, Connections, and Corrections -- are interconnected elements used to craft an effective strategy.

What are the 10 steps to creating a digital marketing strategy? ›

How to create a digital marketing strategy in 10 steps
  1. Step 1: Create a customer persona. ...
  2. Step 2: Identify your goals and tools. ...
  3. Step 3: Focus on blogging. ...
  4. Step 4: Evaluate existing digital marketing channels. ...
  5. Step 5: Automate marketing. ...
  6. Step 6: Nail mobile optimization. ...
  7. Step 7: Make it easy for customers to reach you.
6 Sept 2022

What are the 7 C's of marketing? ›

In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well as the segment to which the strategies are being targeted. The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circumstances.

What are the most essential 7 M's in marketing? ›

Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.

What are the 7 pillars of marketing? ›

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.

What are the 7 critical elements of online marketing? ›

Typically, digital marketing components include:
  • Search engine optimization (SEO)
  • Pay-per-click advertising (PPC)
  • Web design.
  • Content marketing.
  • Social media marketing.
  • Email marketing.
  • And more.

What are the 4 main marketing strategies? ›

The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

What are the 4 P's of Social Marketing? ›

The essence of all marketing can be summed up in what has been termed the "4 Ps." They are product, price, place, and promotion. Let's look at each in turn. Product -- The product is what you are marketing. For social marketing, the "product" is a certain behavior you are trying to change.

What is the most powerful marketing strategy? ›

Most effective marketing strategy: SEO marketing

SEO or search engine marketing tops the list of effective marketing strategies for small business, because it forms the base that all your other online marketing strategies will build upon.

What are the best 6 tips for content marketing? ›

Be the person on the internet that actually answers the questions.
  • Create Content That Is Long And Lean. Longer content often performs better in searches than pieces that are shorter. ...
  • Use Data. ...
  • Don't Forget The Visuals. ...
  • Repurpose Content. ...
  • Pay Attention To Analytics.
5 Nov 2021

What are the 3 E's of social media? ›

The Three E's of Social Media: Educate, Entertain, and Engage.

What is the 5 3 2 social media Rule? ›

The 5:3:2 rule comes into play, when you are working with social media. It simply guides you to a ratio, that For every ten (10) posts; Five (5) should be content from other sources, that are relevant to your audience. This technique is known as curation.

What are the 6 ways companies use social media? ›

The six types of interactions users have with businesses on social media are discover, research, engage, purchase, support, and promote.

What is the key to most successful social media posts? ›

With a calendar in hand, it's now time to evaluate your post ideas with these 5 keys of social media:
  • Consistency.
  • Value.
  • Communication.
  • Engagement.
  • Patience.
5 Sept 2019

What is the most famous hack? ›

  1. The Citibank Hack (1995) ...
  2. The Melissa Virus (1999) ...
  3. The Mafiaboy Attacks (2000) ...
  4. The American Military Hack (2001 – 2002) ...
  5. The American Businesses Hacks (2005 – 2012) ...
  6. The Iceman Hacks (2006) ...
  7. The Heartland Payment Systems Hack (2008) ...
  8. The Conficker worm (2008 – Present)

What are the four best practices for social media users? ›

Best Practices: Safe Social Networking
  • Manage your privacy settings. ...
  • Remember: once posted, always posted. ...
  • Build a positive online reputation. ...
  • Keep personal info personal. ...
  • Protect your computer. ...
  • Know what action to take. ...
  • Use strong passwords. ...
  • Be cautious on social networking sites.

What are the 12 steps of marketing? ›

12 Step Marketing Plans
  • Purpose. ...
  • Describe Product or Service and Market. ...
  • Identify the Competition. ...
  • Setting the Price. ...
  • The Advertising and Promotion Mix. ...
  • Develop a Budget. ...
  • Location. ...
  • Estimate Your Sales.

What are the 11 steps in creating a marketing plan? ›

How to create a marketing plan in 11 steps
  • Define your offerings.
  • Define your brand mission.
  • Define your target audience.
  • Conduct a market analysis.
  • Conduct a competitor analysis.
  • Define your brand positioning.
  • Outline your goals.
  • Outline your marketing strategy.
26 Jun 2020

What makes a business successful on social media? ›

For social media marketing to be successful, companies need to find ways to increase engagement in the followers they have and the ones they want. Respond. Social media management is not a one-way street. Respond personally to new followers, answer questions and address issues fast, and comment and like other posts.

How can I grow my business on social media for free? ›

4 Free Ways to Grow Your Social Networks
  1. Related: Social Media Advertising: A Simple 3-Step Approach to Increasing ...
  2. Use analytics to target the right audience.
  3. Related: 3 Organic Instagram Marketing Strategies That Will Help You Thrive ...
  4. Optimize your profile on the right platform.
  5. Share content people want to see.
19 Apr 2021

How do you attract customers to social media? ›

7 Ways to Attract and Retain Customers Through Social Media
  1. Make real connections. People use social media to connect with others. ...
  2. Provide real-time customer service. ...
  3. Build brand awareness. ...
  4. Share relevant, informative content. ...
  5. Consider social media listening. ...
  6. Encourage social recommendations. ...
  7. Run contests to attract leads.
18 Jan 2022

What are the top 3 5 skills that make for a great social media manager? ›

9 skills every social media manager must have
  • Communication. ...
  • Writing. ...
  • Creativity. ...
  • Efficiency & top-notch organization. ...
  • Traditional & digital marketing. ...
  • Customer care. ...
  • Making connections. ...
  • Agility.

What are the 6 types of social media marketing? ›

What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

How do I grow my social media following 2022? ›

10 Social Media Tips to Start 2022 Out Right
  1. Go Live More Often. ...
  2. Get Your Audience Involved. ...
  3. Don't Overlook Micro-influencers. ...
  4. Prioritize Community Engagement. ...
  5. Start Using TikTok. ...
  6. Try Pinterest Ads. ...
  7. Consider Social Media Customer Service. ...
  8. Stick to Short Videos.
20 Dec 2021

What is the easiest social media to grow on? ›

TikTok and Reddit are the only two on this list of the fastest-growing social media platforms in the US that saw growth increase by more than 10% in 2021. The third fastest-growing social network is LinkedIn. In 2021, the professional networking platform saw a 4.2% increase in the number of users.

What are 4 ways to attract customers? ›

Every small business owner wants to attract new customers. Here are 10 time-tested ways to help you bring in “new blood.”
  • Ask for referrals. ...
  • Network. ...
  • Offer discounts and incentives for new customers only. ...
  • Re-contact old customers. ...
  • Improve your website. ...
  • Partner with complementary businesses. ...
  • Promote your expertise.
6 Apr 2017

What are the six strategies to attract customers? ›

The following six strategies will help you attract and keep customers.
  • Offer quality products. Good quality is the most important reason cited by consumers for buying directly from farmers. ...
  • Cultivate good people skills. ...
  • Know your customers. ...
  • Use attractive packaging. ...
  • Let customers try samples. ...
  • Be willing to change.

What's the secret to creating great content? ›

Great content writing starts with defining your target audience. If you don't understand who you're writing for and what they want to hear, you can't create compelling content. Sure, you might write nice words, but they likely won't generate leads or sales because they aren't targeting the right people.

What is the fastest way to promote your business? ›

12 tips to promote your business
  1. Take advantage of local listings.
  2. Use social media.
  3. Create engaging content.
  4. Optimize your website's SEO.
  5. Create press releases.
  6. Get involved in an online community.
  7. Use high-quality visuals.
  8. Pay for advertising.

What is the fastest growing social media platform 2022? ›

All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.

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