How to Sell Any Product (Tutorial + 7 Creative Sales Techniques) (2022)

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Summary

In the early stages of any business, the ability to close transactions will decide long-term performance. Understanding main advertising tactics can help you achieve the desired result.

It just comes down to you and your attitude when it comes to selling something. You must be prepared to meet a lot of NOs while knowing that you will finally get to a YES.

Knowing how to sell is essential for the future of your business, so it’s important you get used to it and get good at it.

Knowing how to sell is so important.

It can transform your business.

Yet most of us fear sales.

I have to be frank though.

When I first started selling, I was not good at it.

I used to get nervous, sweat and stumble. The thought of having to approach someone in person or picking up the phone to call a stranger was enough to paralyze me. Even sales via email felt weird.

Knowing how to sell is crucial for the success of your company, so it’s imperative you get used to it and get good at it.

This post draws from my personal experience as a street salesman.

Back in June of 2015, I launched my own brand ofportable chargersand needed to make sales to get it off the ground. Given that my only POS (point-of-sale) was in-person and that I only had so much time in a day to meander around the streets of Santa Monica and Venice selling the Flux Charger, I started timing and optimizing my pitch so that I could go from “hey, how are you?” to “sign here please” as quickly and as often as possible.

In this blog post, I will explore the mechanics of how to sell anything(on the street and online) plus, at the end, I will share the very same sales template that I give my salespeople to close more sales.

These exact techniques helped me scale my business into a million-dollar store.

Ready to learn how to sell anything?

How to Sell Any Product (Tutorial + 7 Creative Sales Techniques) (1)

Logistics of sellinginperson

1. First, get your sales game right.

The first key toselling anything on the street is neither the product nor the person you are approaching, is all about you and your mindset. If you are not fully confident (and calm), you won’t be able to convince anyone to buy your product.

(Video) The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity

You must believe in the product if you want others to do so.

Have a positive attitude and think that everyone you approach will be interested in your product.You must be ready to face a lot of NO’s and know that eventually you will get you to a YES.

This leads me to my second point:

2. Be an approach-machine

Someone said no? Ok, move on. There are 5 other people within 10 feet that you can talk to right now. In the online world, this means to continuing to make phone calls and continuing to send cold emails until you get what you want.

The key to making sales is to always be selling.

3. Be friendly

Friendships sell. People like approachable people with whom they can make a connection. Also, people tend to associate the buying experience with the quality of the product itself, so make sure you are making a good impression.

The ROI of positive word-of-mouth (which starts with how friendly the seller was) far outweighs what any sales army can do.

Who likes a pushy, asshole seller? Not me.

A great way is to build the relationships before you need them.

Now on to the sales pitch

0. Convey value

People don’t care about features.

People don’t care about how much it costs. (really)

They care about how much value they will get from your product. Will it save them time, make them more money, make them look healthier, give them status?

Your sales pitch should convey value to your costumers. Think hard about this one because the remaining tips won’t work unless you are selling something valuable.

1. Rehearse

You must know the product or service from the inside-out. If you don’t, read as much as you can about it.

Being knowledgeable about the product will give you confidence and will make your street selling or online pitching experience successful. When you know what you are talking about, you will find yourself speaking calmly, with authority and determination.

However,

never give a flat-out scripted, robotic pitch -this kills any sale.

A good sales pitch should feel more like a dialogue between you and the buyer.

2. Tailor the sales tone based on your audience

The streets of Venice exposed me to a varied crowd of people from tattooed skaters to high-school couples to old men working out at Muscle beach.

Every single customer has different needs but most importantly communicates in a slightly different way. To the geeks, you should talk specs. To the single mom, you should talk about ease of use.

The more comfortable someone feels, the more likely it is that they will purchase your product.

Note: if you are trying to reach a Fortune 500 CEO, be succinct. Remember that you don’t always need to reach the CEO. Sometimes a Sales Director is all you need.

(Video) How To Sell A Product - Sell Anything To Anyone With This Unusual Method

3. Preempt most but not all of their questions

Once you have tried to sell your product to a handful number of people, you will realize that most of them will ask you the same questions again and again. “How is your product better than XYZ?” should be preempted from the start since most people have probably already seen a competing product and have a general idea of its features.

The main concern of anyone that is being sold on the street is being scammed, so they want to make sure they are getting a good deal (the definition of a good deal meaning a good value, i.e. your buyers feel like they have saved money by purchasing a better product or their lives are improved because of your product).

To ensure that your prospect feels confident about the purchase, your pitch should answer all their questions so they have no excuse but to buy your product.

However, a customer also wants to feel in charge of the logical decision process so you should leave some room for them to ask questions at any point during the sale (but especially at the end).

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The key here is to walk the prospect through a series of logical assertions (based on facts) to help them be sure that they are making the right decision when giving you their money. Selling a great product makes this so much easier, because the product specs sell themselves.

4. Establish authority

Why should someone trust you? What have you done that demonstrates that you know what you are talking about?

People like trusting people, and they will buy from them over and over again (provided they maintain their promises).

For example, the way I am able to sell tens of thousands of dollars in digital marketing servicesis because I am able to convey to my prospective clients that I know what I am talking about.

I’ve created a million dollar ecommerce store, been published in many high profile sites and so on.

When you try to sell something, establish yourself as the authority in that industry and customers will flock to you.

Nowadays with social media and blogs, you can easily become an authority in your field by publishing high-quality, useful and thought-provoking content. Facebook and Linkedin are great platforms for this. You should also think about getting your own blog if you haven’t yet.

5. Let them do the talking, it is easier that way

The secret of world-class salesman is how little they actually talk.

Tyler Bosmeni, CEO of Clever, mentioned during his YCombinator Startup lecture that the top 1% of sellers ask a lot of questions and let the prospect do about 70% of the talking.

When I was selling down Third Street Promenade, I usually let the customer take the lead on the sale by asking simple questions such as “do you usually spend your weekends here?”. It is incredible and even counterintuitive, but the more the customer talked, the higher my closing rate.

6. ABC: Always. Be. Closing.

As soon as you begin the sale, you should be thinking about closing.

Not only will this keep you focused on the target (making the sale) but will also improve your closing rate.

A lot of people that I coached on sales are afraid of asking for the money. This is the single most important point of the sale, since it is when the sale actually happens.

Up until the close, all you have done is informed the prospect; however, it is not until you ask for the payment that your efforts become worthwhile.

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Note: when you throw a number, try to make it higher than you intend to charge to establish a price anchor.

7. If you can’t close, know when to leave

I could generally gauge whether a prospect was going to buy or not within 20-30 seconds of our interaction. If you are spending too much time talking to one customer, your opportunity costs rises as you are not selling to someone else.

In my case, the conversion rate declined sharply after 5 minutes of talking. So, after the 5-min mark I would try to close or move on.

Same thing happens with email marketing, or when someone hits me up on Snapchat, if they ask too many questions they will probably not buy.

7 sales techniques to become the best salesman in your company

1. Offer a free trial

Let your prospect feel, touch, use the product. (for online marketing, let them do a free consultation, free 7-day trial, easy returns, etc)

The more time that they have invested in familiarizing with your product the harder it will be for them to walk away, especially if they have the product in their hands.

Also, a free trial gives them confidence that what you are selling is functional and not a second-hand product you picked up on the street.

For my portable chargers, I let the prospect charge his or her phone while we were chatting. For SaaS products, the easiest way to grow your mailing list and customer base is to have a super simple trial sign up.

2. Ask them to do YOU a favor

According to the Benjamin Franklin Effect, if someone does a favor for you, they are more likely to do another because that will be consistent with what they think of you. (The next favor being buying from you, of course).

Example: Ask the customer to hold the product for you while you search inyour backpack.

This seemingly small favor has major psychological implications that loop back to the point about being friendly and establishing a trusting relationship.

3. Selling is all about discounts and timed offers

Remember the last-time you bought something on the street. Did you try to negotiate? Most likely you did. Bargaining is intrinsic to the street selling environment.

You can take this to your advantage by quickly discounting the price (margins permitting) of the product and convincing the prospect to make the purchase.

I like to do this and up-sale products by bundling them as a combo (i.e. 2×1, second one 50% off, etc). For online stores, you can add a discount timer at the top or do a Holiday sales promo (or Single’s Day).

4. Wow them with a feature they were not expecting

A prospect that is strolling the streets killing time on a Sunday afternoon is yearning for entertainment.

Your job as a salesman is to not only inform but also do so in a way that is engaging and doesn’t feel like a sale.

The worst part of a sale pitch is when there are no inflections in tone or rapid change of emotions (which should usually lean towards positive emotions, unless you are asking for donations to a charity).

A great way to keep the conversation fun and engaging is to tell a story or show a feature in the product from an angle that the prospect wasn’t expecting. If you can crack a subtle joke, even better.

5. Social Proof (this one is HUGE)

My favorite type of people to sell is a group of 3-4 people. They are usually more friendly and open about having a conversation. It is a bit harder to keep them interested but if you do you can potentially make 4 sales simultaneously.

This is where things like charisma and a slightly higher voice volume work very well.

When the time to close the sale comes, make sure you ask the second most interested person in the group to buy. If you manage to convince this person, the group will easily follow.

The most eager person was already sold, you convinced the 3rd most eager person to buy because they were on the fence of buying; and the skeptic ends up buying because all their 3 other friends did.

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In internet marketing, you can work with influencers, have bloggers review your product and also set up an affiliate marketing campaign.

6. Make the customer feel uncomfortable (yes, uncomfortable). [This one requires practice ]

When asking for a buying decision, ask and remain silent to see what they say. Most people are not strong enough to say no and will end up buying. Remember, the first one to talk, loses.

7. Grow your network before you need it

If you have friends at Salesforce, Facebook, or Tesla you can call up on to make a tactful introduction to the decision maker, you will become a very powerful salesman.

A great way to build these connections is to attend Meetups, industry-specific events, conferences and just befriending people through your own hobbies.

Remember that you should always aim to keep an amicable relationship with people, whereby you provide as much value as you can before asking for the sale.

Sales Script

Underneath you will find a proven sales script to make more sales, share to unlock!

Now as promised, here is the exact script that me and my salesmen use (albeit not verbatim) when selling the Flux Charger.

The documents contains a classic pitch, answers to most commons objections when buying a portable charger and a handful of preempted questions.

I like to use this document as an reference since it is a real-world example in action of the techniques I talked about.

This script and procedurecan be adapted to sell pretty much anything.

Sales books to read

I really enjoy reading. Here are my top 3 sales books recommendations:

Conclusion

In the early days of any business, the ability to close sales can determine success in the long run.

Whether it is selling a physical product or convincing someone to sign up as a user on your platform, understanding key sales techniques can help you generate your desired outcome.

Like any skill, sales can be learned and mastered rather quickly.

To be really good at selling, you must love it and you have to practice it every day.

I consider myself a salesman at heart and love selling.

In the past 3 years, I have coached and trained dozens of sellers with the aforementionedsimple yet powerful tactics andhelped them make more sales in less time. Nevertheless, techniques on paper are worth nothing.

The only way to get better is getting out there and trying things out. You won’t understand how fulfilling sales can beuntil you close your first sale. Time to put those tactics into action.

Also, shameless plug: If you would like to purchase the Flux Charger you can do so directly at www.fluxchargers.com.

If you have any questions, please post them on the comments! Tag a friend that sucks at selling.

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If you liked this post, you will also enjoy learning how I took Flux Chargers from $0 into a $100,000/month business and also how I determined if the power bank industry was a profitable niche.

FAQs

How do you sell sales techniques? ›

Effective sales techniques: 7 tips for more consistent sales
  1. Be systematic about generating leads. ...
  2. Know your sales cycle. ...
  3. Know your numbers. ...
  4. Actively seek referrals. ...
  5. Focus on securing appointments. ...
  6. Get ready for objections. ...
  7. Follow up and listen.

How will you sell any product? ›

How can I learn sales? ›

How to Improve Sales Skills
  1. Attend sales training.
  2. Implement roleplay.
  3. Practice public speaking.
  4. Find a mentor.
  5. Ask questions.
  6. Become a lifelong learner.
  7. Improve prospecting skills.
  8. Review your sales calls.
7 days ago

What is the best sales technique? ›

The 15 best sales techniques for closing your sales
  1. Tell a great story. ...
  2. Put yourself in the buyer's shoes. ...
  3. Magnify their pain. ...
  4. Handle top objections immediately. ...
  5. Contact a lead immediately. ...
  6. Keep contacting them. ...
  7. Avoid calling mid-day, but go for mid-week. ...
  8. Show your unique value.
18 May 2022

What are 3 selling techniques? ›

  • Product Selling. Product selling is exactly what it sounds like: selling the advantages or features of a specific product or service. ...
  • Solution Selling. Solution selling goes beyond simply selling products or services. ...
  • Insight Selling.
1 Mar 2017

How do you sell to a customer? ›

So, how do you sell a product to a customer today? By discussing their needs, gaining knowledge of their business, putting yourself in their position and proving that your products and services are going to provide a better future for them than anything else they currently experience.

What are the types of selling? ›

The 9 types of selling that define today's sales landscape
  • What is selling?
  • Transactional selling.
  • Solution selling.
  • Consultative selling.
  • Provocative selling.
  • Collaborative selling.
  • Social Selling.
  • Partnership Selling.
22 Apr 2021

How do I sell a pen? ›

How to sell a pen in an interview
  1. Ask the interviewer about their job. ...
  2. Establish a link between the interviewer's job and the product. ...
  3. Highlight the emotional value of the product. ...
  4. Convince them that they need the product. ...
  5. Close the deal by selling them the product.
2 Aug 2021

What is the selling process? ›

The selling process is the interaction between a salesperson and their potential buyer. There are seven common steps to the selling process: prospecting, preparation, approach, presentation, handling objections, closing and follow-up.

What are the 4 selling strategies? ›

The four basic sales strategies salespeople use are script-based selling, needs-satisfaction selling, consultative selling, and strategic-partner selling. Different strategies can be used with in different types of relationships.

How can I improve my sales skills? ›

  1. No. 1: Understand what the buyer wants. ...
  2. No. 2: Sell in a buyer-responsive manner. ...
  3. No. 3: Use psychology to engage the buyer. ...
  4. No. 4: Establish trust with the buyer. ...
  5. No. 5: Communicate succinctly. ...
  6. No. 6: Act on what the customer is saying. ...
  7. No. 7: Demonstrate subject matter expertise. ...
  8. No. 8: Help (as opposed to close) prospects.

What are key sales? ›

WHO WE ARE
  • Key Sales is a full-service broker specializing in Bakery, Deli, and Retail Meat product lines, focused geographically in the Midwest. ...
  • Key Sales is highly focused on growing our manufacturer sales by having a full understanding of the independent retailers and offering solutions to their needs.

What skills can I sell? ›

Even if you don't have one of these skills, many of them can be learned to a “sellable” level with a month of study at the local library.
...
Contents show
  • Article writing.
  • Sales copywriting.
  • Ebook ghostwriting.
  • Technical writing.
  • Scriptwriting.
  • Travel writing.
  • Translation.
  • Proofreading and editing.
19 Oct 2021

What are sales skill? ›

Top 5 skills for a career in sales
  • Confidence - maintaining a positive attitude.
  • Resilience - communicating with conviction.
  • Active listening - understanding the customers' needs.
  • Rapport building - selling your personality.
  • Entrepreneurial spirit - continual self-improvement.

What are the 3 most important things in sales? ›

Being successful in sales and learning how to become better at sales boils down to 3 things: empathy, a genuine desire to help, and persistence.

What's creative selling? ›

an approach to selling in which salespeople aggressively seek out customers and use well-planned strategies to secure orders.

How do I sell my expensive stuff? ›

How to Sell Expensive Products
  1. Understand your buyer persona.
  2. Use a high-ticket sales script.
  3. Help them envision what success looks like.
  4. Figure out your competition.
  5. Eliminate low-quality competitors.
  6. Talk price only after you're in the lead.
  7. Ask about when low-cost choices let them down.
21 May 2020

Videos

1. The Psychology of Selling: 13 Steps to Selling that Actually Work
(Sales Insights Lab)
2. CP 111: Hitting 7-Figures with the Finance Cowboy - JD Sustar
(Tri-city Equity)
3. How to Pitch your Startup in 3 Minutes
(SAIS Programme)
4. Sell Me This Pen – The Key to Selling Anything | Sales Techniques
(Neil Patel)
5. How To Sell Anything To Anyone Anytime - SELL ME THIS PEN
(Dan Lok)
6. HOW TO SELL ANYTHING | Sales Motivations | Sonu Sharma | For association cont : 7678481813
(SONU SHARMA)

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