Monroe's Motivated Sequence: Perfecting the Call to Act (2022)

Monroe's Motivated Sequence: Perfecting the Call to Act (1)

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Create a call to action that intrigues and inspires!

Is persuasion a gift? Are some people born with the ability to speak well and "sell" their ideas successfully?

It sure seems that way when you're wowed by a motivational speaker, or galvanized into action by a thought-provoking presentation.

In your role, do you ever need to motivate, inspire, or persuade others? Whether you're a senior executive giving a presentation to the Board, a manager giving a morale-boosting speech to your team, or a production manager giving a presentation on safety standards, at some point, you'll probably have to move people to action.

(Video) Monroe's Motivated Sequence

While there are certainly those who seem to inspire and deliver memorable speeches effortlessly, the rest of us can learn how to give effective presentations, too. In this article, we'll look at the key factors you need to put together a clear and engaging call to action using a five-step process known as Monroe's Motivated Sequence.

Monroe's Motivated Sequence: The Five Steps

Alan H. Monroe, a Purdue University professor, used the psychology of persuasion to develop an outline for making speeches that will deliver results, and wrote about it in his book Monroe's Principles of Speech. It's now known as Monroe's Motivated Sequence.

This is a well-used and time-proven method to organize presentations for maximum impact. You can use it for a variety of situations to create and arrange the components of any message. The steps are explained below:

Step One: Get Attention

Get the attention of your audience. Use storytelling, humor, a shocking statistic, or a rhetorical question – anything that will get the audience to sit up and take notice.

Note:

This step doesn't replace your introduction – it's part of your introduction. In your opening, you should also establish your credibility (see The Rhetorical Triangle for tips), state your purpose, and let the audience know what to expect. Delivering Great Presentations provides a strong foundation for building the steps in Monroe's Motivated Sequence.

Lets use the example of a half-day seminar on safety in the workplace. Your attention step might be as follows.

(Video) SPE 100 2020 Video 11 - Monroe's Motivated Sequence and Speech 4 Samples

AttentionWorkplace safety is being ignored!
Shocking StatisticDespite detailed safety standards and regulations, surveys show that seven out of ten workers regularly ignore safety practices because of ease, comfort, and efficiency. Some of these people get hurt as a result. I wonder how comfortable they are in their hospital beds... or coffins?

Step Two: Establish the Need

Convince your audience there's a problem. This set of statements must help the audience realize that what's happening right now isn't good enough – and needs to change.

  • Use statistics to back up your statements.
  • Talk about the consequences of maintaining the status quo and not making changes.
  • Show your audience how the problem directly affects them.

Remember, you're not at the "I have a solution" stage yet. Here, you want to make the audience uncomfortable and restless, and ready to do the "something" that you recommend.

NeedApathy/lack of interest is the problem.
Examples and IllustrationsSafety harnesses sit on the floor when the worker is 25 feet above ground. Ventilation masks are used more to hold spare change than to keep people safe from dangerous fumes.
ConsequencesIgnoring safety rules caused 162 worker deaths in our province/state last year. I'm here to make sure that you aren't part of next year's statistic.

Step Three: Satisfy the Need

Introduce your solution. How will you solve the problem that your audience is now ready to address? This is the main part of your presentation. It will vary significantly, depending on your purpose. In this section:

  • Discuss the facts.
  • Elaborate and give details to make sure the audience understands your position and solution.
  • Clearly state what you want the audience to do or believe.
  • Summarize your information from time to time as you speak.
  • Use examples, testimonials, and statistics to prove the effectiveness of your solution.
  • Prepare counterarguments to anticipated objections.
SatisfactionEveryone needs to be responsible and accountable for everyone else's safety.
BackgroundHabits form over time. They are passed on from worker to worker until the culture accepts looser safety standards.
FactsIntroduce more statistics on workplace accidents relevant to your organization.
Position StatementWhen workers are responsible and accountable for one another, safety compliance increases.
ExamplesPresent one or more case studies.
CounterargumentsSafer workplaces are more productive, even in the short term – so workers aren't more efficient when they don't take the time to follow safety rules.

Step Four: Visualize the Future

Describe what the situation will look like if the audience does nothing. The more realistic and detailed the vision, the better it will create the desire to do what you recommend. Your goal is to motivate the audience to agree with you and adopt similar behaviors, attitudes, and beliefs. Help them see what the results could be if they act the way you want them to. Make sure your vision is believable and realistic.

Monroe's Motivated Sequence: Perfecting the Call to Act (2)

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(Video) Monroe's Motivated Sequence: How to Write a Powerfully Persuasive Essay, Article, or Speech

You can use three methods to help the audience share your vision:

(Video) 11.1-Persuasion

  1. Positive method – Describe what the situation will look like if your ideas are adopted. Emphasize the positive aspects.
  2. Negative method – Describe what the situation will look like if your ideas are rejected. Focus on the dangers and difficulties caused by not acting.
  3. Contrast method – Develop the negative picture first, and then reveal what could happen if your ideas are accepted.
VisualizationPicture a safe and healthy workplace for everyone.
Contrast Method/
Negative Method
Continue the status quo (keep doing the same thing), and someone will be seriously injured. Picture yourself at a colleague's funeral. You were right beside him when he decided not to wear his safety harness. How do you face his wife when you know you were right there and didn't say anything?
Positive MethodConsider the opposite. Imagine seeing your co-worker receive an award for 25 years of service. Feel the pride when you teach safety standards to new workers. Share the joy of your team's rewards for an outstanding safety record.

Step Five: Action/Actualization

Your final job is to leave your audience with specific things that they can do to solve the problem. You want them to take action now.

Don't overwhelm them with too much information or too many expectations, and be sure to give them options to increase their sense of ownership of the solution. This can be as simple as inviting them to have some refreshments as you walk around and answer questions. For very complex problems, the action step might be getting together again to review plans.

Action/ActualizationReview your safety procedures immediately.
InvitationI've arranged a factory tour after lunch. Everyone is invited to join us. Your insights will really help us to identify areas that need immediate attention. If you're unable to attend this afternoon, I've left some pamphlets and business cards. Feel free to call me with questions, concerns, and ideas.

Key Points

For some of us, persuasive arguments and motivational speaking come naturally. The rest of us may try to avoid speeches and presentations, fearing that our message won't be well received.

But Monroe's Motivated Sequence can help you to improve the quality of your message, and create a call of action that has real impact.

The model includes five key steps:

(Video) The one about Monroe’s Motivated Sequence, social media skills, Adobe Express and the film “Prey”

  1. Get attention.
  2. Establish the need.
  3. Satisfy the need.
  4. Visualize the future.
  5. Action/Actualization.

It's a straightforward formula for success that's been used time and again. Try it for your next presentation, and you'll no doubt be impressed with the results!

FAQs

What is the call to action in Monroe's motivated sequence? ›

Call to Action

This is the final step in Monroe's Motivated Sequence. It comes at the very end of your conclusion and will be the last thing your audience hears in your speech. You will want to urge your audience to take action, right now, to fix this problem.

What are the 5 steps of Monroe's motivated sequence? ›

What is Monroe's motivated sequence quizlet? ›

Monroe's Motivated Sequence (MMS) is an organizational pattern used to develop a sense of WANT or NEED in the audience, satisfy that WANT or NEED, and help the audience get enthused about the advantages of that SOLUTION.

What is Monroe's motivated sequence MMS )? Explain in detail? ›

Monroe's Motivated Sequence (MMS) is an organizational pattern used to develop a sense of want or need in the audience, satisfy that want or need, and to help the audience get enthused about the advantages of that solution. Need versus Want. - A need is something that fills a significant, life impacting void.

Which step is the most important in Monroe's motivated sequence? ›

#1: Grab the Attention of Your Audience

This is by far the most important step of Monroe's sequence. The reason why is simple: the use of attention is critical if you want the audience to listen to what you have to say. Remember, people have extremely short attention spans.

Which statement is true about the action step in Monroe's motivated sequence quizlet? ›

Which statement is true about the action step in Monroe's Motivated Sequence? It is a realistic goal to move your audience from a negative 3 position to a plus 1 position on the continuum.

What are the 5 elements of persuasion? ›

The five basic elements of persuasion--source, message, medium, public and effect. Let's look at each element briefly.

What is the goal of the need step of the motivated sequence? ›

What is the goal of the need step of the motivated sequence? The need step of the motivated sequence shows your audience that there is a serious problem that needs action. What is the goal of the satisfaction step of the motivated sequence?

Which of the following is the final step in Monroe's motivated sequence quizlet? ›

Satisfaction is the final step of Monroe's Motivated Sequence.

What is the motivated sequence quizlet? ›

(1) Attention (get the attention of your audience), (2) Need (describe the problem, demonstrate a need for change), (3) Satisfaction (present a practical, and concise solution), (4) Visualization (allow your audience to picture the results), (5) Action (request immediate action from your audience).

Which step in Monroe's motivated Sequence defines the problem? ›

Monroe's motivated sequence states that on the first step is to state the problem the customer is having, then explain it if one cannot solidify the need and give a representation of the situation that may occur. The attention step is audience-focused and uses an attention-getter to catch the audience's attention.

What organizational pattern is the motivated sequence pattern based on? ›

One of the most commonly cited and discussed organizational patterns for persuasive speeches is Alan H. Monroe's motivated sequence.
...
Monroe's Motivated Sequence.
StepsAudience Response
Need—Showing the Need, Describing the ProblemSomething needs to be done about the problem.
4 more rows

What are the two things you need to remember about your audience in order to select and narrow? ›

Refining your Topic:
  1. First decide on your Rhetorical purpose, how you want your speech to affect your audience. ...
  2. Narrow your Topic: what aspects of your topic you want to cover in your speech. ...
  3. Remember your Audience: Ask if aspects and points of your speech will be attractive to your audience.

How do you write a Monroe's motivated sequence outline? ›

​Monroe's Motivated Sequence Steps
  1. Step 1: Grab attention. Depending on how well you introduce the topic people will decide whether your performance is worth their attention or not. ...
  2. Step 2: Define the need. ...
  3. Step 3: Satisfy the need. ...
  4. Step 4: Visualize the future. ...
  5. Step 5: Actualization.
19 Jul 2022

When a speaker uses Monroe's motivated sequence the satisfaction step is usually presented in the conclusion? ›

When a speaker uses Monroe's motivated sequence, the satisfaction step is usually presented in the conclusion. The final step in Monroe's motivated sequence is to call for action by the audience in support of the speaker's plan.

Which step is the most important crucial of Monroe's motivated sequence quizlet? ›

What is the most important step of Monroe's Motivated Sequence Pattern (MMSP)? Introduce topic/attention-getter.

Why is Monroe's motivated sequence important? ›

Everything has good and bad points. Monroe's motivated sequence helps speakers to convey their message effectively to the audience. It encourages speakers to motivate their audience to respond positively to the speaker's purpose. Persuasion is a blessing.

Which step of the motivated sequence is most likely to contain vivid imagery anecdotes and stories? ›

4th Step in Monroe's Motivated Sequence: Having given your plan, you intensify desire for it by visualizing its benefits: -- The key to this step is using vivid imagery to show your listeners how they will profit from your policy.

Which statement is true about the place of the central idea and actually giving the speech? ›

Which statement is true about the place of the central idea in giving a speech? It comes after the attention-getting material. Which statement is true about the specific purpose statement? It is not said to the audience; it is only a guide for the speaker.

What are the three parts of an effective attention step when using Monroe's motivated Sequence in order )? ›

Monroe's Motivated Sequence
  • Get attention. This involves calling the audience's attention to a problem. ...
  • Establish the need. Show that there is a problem or a need for something to be done. ...
  • Satisfy the need. Offer a solution to the issue and explain how the solution would work. ...
  • Visualize the future. ...
  • Action/Actualization.

When a speaker uses Monroe's motivated Sequence the need step is usually presented in the introduction group of answer choices? ›

When a speaker uses monroes motivated sequence, the need step is usually presented in the introduction. the final step in monroes motivated sequence is to visualize how much better things will be if the speakers plan is adopted.

What is the most important part of persuasion? ›

Pathos is the emotional content of your presentation and is likely the most important.

What are the 3 methods of persuasion? ›

Modes of Persuasion
  • Ethos. Ethos is a way of convincing your audience of your credibility as a writer. Some credibility can be, in a way, built-in. ...
  • Pathos. Most simply, pathos is the appeal to our human emotions. ...
  • Logos. Logos is the appeal to our logical side.

What are the six 6 steps in the persuasion sequence? ›

The six key principles Cialdini identified are: reciprocity, scarcity, authority, commitment and consistency, liking and consensus (or social proof).
  • 1 – Reciprocity. ...
  • 2 – Scarcity. ...
  • 3 – Authority. ...
  • 4 – Commitment and consistency. ...
  • 5 – Liking. ...
  • 6 – Consensus (social proof)
30 Jul 2021

How should you determine a specific speech goal that is adapted to the rhetorical situation? ›

To determine a specific speech goal adapted to the rhetorical situation, begin by identifying lots of subjects and topics that interest you.

How can a speaker appeal to the emotions of the audience? ›

Pathos refers to emotional appeals. Speakers appeal to pathos by using vivid language, including personal stories, and using figurative language. Speakers can combine positive and negative motivation with appeals to safety, social, or self-esteem needs in order to persuade.

Why do most people find Persuasion hard? ›

Persuasion is hard mainly because we have a bias against change. As much as we hear statements like “The only constant is change” or “Variety is the spice of life,” the evidence from research and from our personal experience shows that, in reality, we do not like change.

What is the first step in the motivated Sequence group of answer choices? ›

First step in Monroe's motivated sequence. You gain the attention of your audience by either: relating to the audience, showing the importance of the topic, making a startling statement, arousing curiosity or suspense, posing a question, telling a dramatic story, or using visual aids.

What are the three purposes of a speech of introduction? ›

During an introduction, speakers attempt to impart the general and specific purpose of a speech while making their audience members interested in the speech topic, establishing their own credibility, and providing the audience with a preview of the speech structure.

Which step in Monroe's motivated sequence pattern of arrangement identifies the proposed solution? ›

In the third step of Monroe's motivated sequence, the satisfaction step, the speaker sets out to satisfy the need or solve the problem.

What is Monroe's Motivated Sequence quizlet? ›

Monroe's Motivated Sequence (MMS) is an organizational pattern used to develop a sense of WANT or NEED in the audience, satisfy that WANT or NEED, and help the audience get enthused about the advantages of that SOLUTION.

What is an example of a question of value? ›

When you move beyond a focus on value to urging your audience to do something about it, you're then into a question of policy. For example, in a speech designed to convince your listeners that bullfighting is inhumane, you're focusing on a question of value.

What are the three basic issues you must deal with when discussing a question of policy? ›

Persuasive speeches on questions of policy must address three basic issues – need, plan, and practicality.

Which step is the most important in Monroe's motivated sequence? ›

#1: Grab the Attention of Your Audience

This is by far the most important step of Monroe's sequence. The reason why is simple: the use of attention is critical if you want the audience to listen to what you have to say. Remember, people have extremely short attention spans.

What are the 5 steps in Monroe's motivated sequence in order }? ›

The model includes five key steps:
  • Get attention.
  • Establish the need.
  • Satisfy the need.
  • Visualize the future.
  • Action/Actualization.

Which statement is true about the action step in Monroe's motivated sequence quizlet? ›

Which statement is true about the action step in Monroe's Motivated Sequence? It is a realistic goal to move your audience from a negative 3 position to a plus 1 position on the continuum.

What is the purpose of the motivated sequence technique? ›

Monroe's Motivated Sequence is a five-step progressive method of persuasion, developed by Alan Monroe in the mid-1930s. This method is used to encourage people to take action and prime your audience to make immediate change.

When using the motivated sequence Design Once a speaker has gained the attention of the audience the next step is to? ›

#2 Need. Once you get your audience's attention, the next step is to explain the problem and to convince them that the problem needs to be fixed. Prepare a clear statement of the need or problem, then include practical examples to convey that the problem is real.

How will you effectively deliver the speech to make it convincing? ›

Use your voice expressively and meaningfully.
  1. Minimize the uhs, ums, likes and y'knows.
  2. Enunciate words clearly. Don't mumble or garble them.
  3. Speak with appropriate loudness and speed. Consider audience, place and topic.
  4. Use variations in speed, inflections, and force to enhance your meaning and hold audience attention.

What are some good attention getters? ›

Attention-getters can include references to the audience, quotations, references to current events, historical references, anecdotes, startling statements, questions, humor, personal references, and references to the occasion.

What are the two things you need to remember about your audience in order to select and narrow? ›

Refining your Topic:
  1. First decide on your Rhetorical purpose, how you want your speech to affect your audience. ...
  2. Narrow your Topic: what aspects of your topic you want to cover in your speech. ...
  3. Remember your Audience: Ask if aspects and points of your speech will be attractive to your audience.

Which step is the most important crucial of Monroe's motivated sequence quizlet? ›

What is the most important step of Monroe's Motivated Sequence Pattern (MMSP)? Introduce topic/attention-getter.

Why is Monroe motivated sequence effective? ›

The advantage of Monroe's motivated sequence is that it emphasizes what the audience can do. Too often the audience feels like a situation is hopeless; Monroe's motivated sequence emphasizes the action the audience can take.

What is the action step in a persuasive speech? ›

Action. The final step in Monroe's motivated sequence is the action step, in which a speaker asks an audience to approve the speaker's proposal. For understanding purposes, we break action into two distinct parts: audience action and approval.

Which step in Monroe's motivated sequence defines the problem? ›

Monroe's motivated sequence states that on the first step is to state the problem the customer is having, then explain it if one cannot solidify the need and give a representation of the situation that may occur. The attention step is audience-focused and uses an attention-getter to catch the audience's attention.

What is the goal of the need step of the motivated sequence? ›

What is the goal of the need step of the motivated sequence? The need step of the motivated sequence shows your audience that there is a serious problem that needs action. What is the goal of the satisfaction step of the motivated sequence?

What are the three types of credibility? ›

There are three types of credibility: Initial credibility stems from the reputation and first impressions of the speaker. Derived credibility is built throughout the speech by great delivery and credible evidence. Terminal credibility is the lasting impression of credibility at the end of a speech.

What is a call to action in an essay example? ›

A call to action is an invitation for a user to take some desired action. You often see call to action examples in persuasive writing. Once a brand has made its case in a blog post or video, for instance, they'll often include a call to action at the end.

Why is a call to action important in a speech? ›

The call to action which comes right before the end of a persuasive speech is where you clearly tell the audience a role they can play after they leave your talk. The CTA gives audience members concrete tasks to tackle, and these tasks are ones that must be completed in order to bring your ideas to fruition.

How do you start a call to action in an essay? ›

Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action
  1. Use a strong command verb to start your CTA. ...
  2. Use words that provoke emotion or enthusiasm. ...
  3. Give your audience a reason why they should take the desired action. ...
  4. Take Advantage of FOMO. ...
  5. Know your devices. ...
  6. Don't be afraid to get a little creative.
9 Oct 2014

What are the two things you need to remember about your audience in order to select and narrow? ›

Refining your Topic:
  1. First decide on your Rhetorical purpose, how you want your speech to affect your audience. ...
  2. Narrow your Topic: what aspects of your topic you want to cover in your speech. ...
  3. Remember your Audience: Ask if aspects and points of your speech will be attractive to your audience.

How does Monroe's Motivational sequence benefit a speech outline? ›

Monroe's motivated sequence helps speakers to convey their message effectively to the audience. It encourages speakers to motivate their audience to respond positively to the speaker's purpose.

Which step in Monroe's motivated sequence pattern identifies the proposed solution? ›

In the third step of Monroe's motivated sequence, the satisfaction step, the speaker sets out to satisfy the need or solve the problem.

How should you determine a specific speech goal that is adapted to the rhetorical situation? ›

To determine a specific speech goal adapted to the rhetorical situation, begin by identifying lots of subjects and topics that interest you.

How can a speaker appeal to the emotions of the audience? ›

Pathos refers to emotional appeals. Speakers appeal to pathos by using vivid language, including personal stories, and using figurative language. Speakers can combine positive and negative motivation with appeals to safety, social, or self-esteem needs in order to persuade.

Which of the following is the final step in Monroe's motivated sequence quizlet? ›

Satisfaction is the final step of Monroe's Motivated Sequence.

Why is credibility important in persuasion? ›

Credibility is a judgment that the audience makes about how believable the communicator is, adds psychologist Dan O'Keefe. And it's important because people often choose to respond to a persuasive message based not on the content but on their perception of the communicator.

What are the 3 factors to establish credibility? ›

Three aspects of credibility: clarity (how easily the article can be understood), accuracy (how well documented the information is), and trustworthiness (how believable the information is).

Why is it important to have credibility? ›

Individuals who have credibility develop and cultivate earned mutual trust and respect. Leaders who have credibility develop an organizational culture with enhanced morale, elevated staff performance, and effective relationships.

Videos

1. FLEX TAPE® Commercial
(Flex Seal)
2. speech example 1
(Lawrence Trokey)
3. How to Use a Call to Action in a Presentation| Public Speaking & Presentation Skills
(Learn Public Speaking with Jonathan)
4. The Snuggie Commercial
(Jason Pickar)
5. How to Motivate Your Team to Take Action
(Matt Morris)
6. EFB Talks @ the European Fund for the Balkans' 10th Anniversary Event
(European Fund for the Balkans)

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