Social Media Advertising - How to Advertise on Social Media for Beginners (2023)

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July 6, 2021

To put it plainly, social media advertising is a big deal. According to a report from Statista, over 3.6 billion people use social media and the number is projected to increase to 4.41 billion in 2025. If you are not advertising on social media, you are missing out on a golden opportunity to place your business in front of a huge swath of people for an extremely affordable price.

Here’s what it boils down to; your potential customers are on social media, your competitors are advertising on social media, and you should be advertising on social media too.

There are several questions that you may ask yourself before diving into social media ads. What are the benefits? What platforms should I advertise on? Is it expensive? Who will see my ads?

We are here to help answer all of these questions and more.

What is Social Media Advertising?

If you’re looking to advertise to a new, targeted audience quickly, advertising on social media is a must. However, the world of social media advertising can be intimidating for newcomers. So, what is social media advertising anyway?

Also called paid social media, social media advertising is the use of social media platforms to connect with an audience to build your brand, increase sales, drive website traffic, produce leads, and more. This is done by paying the social media platform for digital advertising space that can be seen by users in your demographic.

Affordability of Social Ads

One of the most enticing aspects of social media marketing is affordability. Social media advertising is cheaper than any form of advertising available today. It provides you the opportunity to reach up to 1,000 new customers for as little as $3 (*results may vary depending on various factors*). No other advertising medium is capable of such low costs.

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Laser-sharp Social Media Targeting

Using data and learning technologies, social media platforms can place your business in front of your ideal target audience member. These channels have an incredible amount of data about their users. These specifications allow you to be extremely precise on who sees your ads.

You can target your audience using generic information such as age, location, sex, interests, etc. And then you can dial it in even further by layering those options with additional specifications such as recent purchase behavior, life events, income, custom audiences, and lookalike audiences.

Plus, you have the ability to re-target those who have already seen your ads or visited your website. Re-targeting represents low-hanging fruit in the digital world. It can be picked up quickly, easily, and at a very low cost.

Access to Real-Time Data

Social media platforms track and report data in real-time. Having access to these metrics allows you to get the most out of your advertising budget. Plus, you don’t have to run a complete campaign and then wait for the data to be reported afterward. You can stop a social media campaign in its tracks if it isn’t working for you or if it is spending too much money.

More Conversions

When marketing on social media, you have the option to include specific calls-to-action (CTA). It would be inconvenient to ask users to pick up their phone, dial your number, and call you. Users want a quick, convenient experience on social media. That is why you can and should include simple CTA buttons in your ads.

Learn More, Click Here, Send Message, and Download are examples of helpful CTA buttons that people can easily click and complete the action you’re wanting. You’ll obtain more leads, more conversions, and more sales when you include CTA buttons in your advertisements.

Increased Brand Awareness

When you combine organic social media content with advertisements, you have a recipe for brand awareness success. Social media advertising places your ads in front of an audience who is most likely casually browsing their news feed or tapping through Stories. Although these users may not be seeking out your product or service like with search engine marketing, social media ads create that first introduction and keep your brand top-of-mind.

Your audience will see your advertisements multiple times as they flow through your marketing funnel. This repetition will increase brand awareness and brand recall. By remaining “top of mind” these users will come to you first when they are ready to purchase.

Social Media Advertising Costs

Social media advertising provides the flexibility to create campaigns and drive results no matter what your advertising budget is, making it a great option for businesses of all sizes and budgets. You can decide whether you want to spend $5 per day on ads, or tens of $1000’s per day.

Social media platforms have designed their advertising systems to be greatly effective. The more results they produce, the more money you’ll be willing to continue spending on ads, making it a mutually beneficial relationship.

(Video) How To Start Social Media Marketing As A Beginner - STEP BY STEP

The cost to advertise can vary greatly depending on the platform on which you’re advertising. Below, you’ll find a chart comparing a common metric among digital advertising, cost per click (CPC).

Social Media Platform

Cost Per Click (CPC)


$0.97 per click


$3.56 per click


$3.21 per click


$5.26 per click


$0.38 per click


$1.50 per click

There are plenty of factors that determine the cost of advertising on social platforms. Click here to learn more about advertising costs and how to get the most value out of your marketing budget.

Paid Social Media Advertising Examples

Ad design is one area where you don’t want to hold back. As we mentioned, your competitors are also advertising on social media so it is crucial that you create ads that cannot be missed. Having enticing, scroll-stopping creatives is one of the best things that you can do for your ad performance.

Here are some examples of social media ad creatives that were thoughtfully designed by us for our clients.

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Instagram Social Ad Examples

Facebook Social Ad Examples

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Facebook Carousel Ad Examples

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(Video) How To Start Social Media Marketing As A Beginner In 2022 - STEP BY STEP



Gif Ad Examples

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Story Ad Examples

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Hey! Need Ad Ideas?

60+ Creative Ad Ideas

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How to Advertise on Social Media

Although each social media platform has its own setup and ads management systems, there are similar campaigns and strategies that can be applied across the board.

When advertising on any social media platform, you will focus your marketing efforts in three different areas: the top of the funnel, middle of the funnel, and bottom of the funnel.

Top of the Funnel (TOFU)

The top of the funnel is the awareness stage. This stage reaches the broadest, most general audience. TOFU ads should increase awareness and are likely the first impressions of your brand. At this stage, you are showing users that you can offer a solution to their problems.

Some TOFU content ideas include blog posts, social media posts, infographics, videos, and newsletters.

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(Video) Science of Social Media Marketing - Masterclass w/ Brendan Kane

Middle of the Funnel (MOFU)

The middle of the funnel is the consideration stage. Here, users are learning which solution or product best solves their problem. In this stage, they check out the options you provide them with and are considering how it can benefit them.

Some MOFU content ideas include educational resources, webinars, surveys, free downloads, and promotional material.

Bottom of the Funnel (BOFU)

The bottom of the funnel is the decision stage. At this point, your audience knows who you are, what solutions you offer, and which solution best fits their needs. At the bottom of the funnel, you need to explain why your product is the best solution that they’re going to find.

Some BOFU content ideas include case studies, testimonials, consultations, customer stories, and events.

Consider all three stages of the funnel when mapping out your ads strategy. The ad copy and creatives should be geared towards the specific audience you are targeting. Within each stage of the funnel, you will need to create multiple variations of each ad creative and ad copy. Testing different combinations within your ad set will allow you to see which one is producing the best results.

We have a post that goes into more detail about each of these funnel stages & how to create content that will engage your audience as they move through each stage. Click here to learn about that content.

If creating multiple variations of ad graphics sounds overwhelming, we have the solution for you. No Limit Creatives offers multiple graphics packages to suit your needs. With unlimited graphics and unlimited revisions, you are sure to get several winning assets that will capture the attention of your target audience and increase conversions. Click here to get started!

Get Started

If you are just dipping your toe into the waters of social media advertising, don’t be afraid! Social media ads are an extremely cost-effective way to generate leads, increase website traffic, book appointments, close more sales, and grow your business. Schedule a free call with us to discuss how we can help you with your particular social media ad creation needs here

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How do you advertise on social media? ›

Photos courtesy of the individual members.
  1. Define Your Goals. The start of any successful ad campaign begins with defining your goals. Your ads should have a very specific, measurable purpose. ...
  2. Consider What's Trending. Keep it current. ...
  3. Focus On Your Ideal Client. Always make it about your ideal client.
Mar 25, 2022

What is social advertising short answer? ›

Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications.

What is the first step in social media advertising? ›

The first step to creating a winning social media strategy is to establish clear objectives and goals. Without goals, you have no way to measure success and return on investment (ROI). Each of your social media marketing goals should be SMART: specific, measurable, attainable, relevant and time-bound.

How do I make a simple advertisement? ›

How to Make an Ad
  1. Choose Your Target Audience.
  2. Conduct Marketing Research.
  3. Choose Your Platform.
  4. Decide on a Budget.
  5. Craft a Message.
  6. Get People Talking.
  7. Decide What You're Building.
  8. Include a CTA.
Nov 23, 2021

What is social advertisement give examples? ›

(1) Advertisements that promote a community's health and well being, such as programs that educate people about drugs, diseases and other social issues. (2) Advertising on a social networking site such as Facebook, which enables the advertiser to target ads based on friends using the same product.

What is new media advertising? ›

New media marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. The objective of all new media marketing is to get consumers to interact with the brand, engaging them in a way that increases awareness and correlates to sales.

How do you create content? ›

In order to help you to create your own digital content, we've written out this process, step-by-step.
  1. Start with an idea. Each and every piece of content starts with an idea. ...
  2. Do your research. ...
  3. Determine the direction of your content. ...
  4. Create your headline. ...
  5. Write. ...
  6. Grab a drink. ...
  7. Proofread and publish.
Jun 25, 2017

How do I write a media plan for advertising? ›

Here are the five steps to a working media plan:
  1. Know Your Target Audience. There's no point in media buying if that media doesn't reach your target audience. ...
  2. Define Your Goals. ...
  3. Use Smart Tools for Media Planning. ...
  4. Determine the Perfect Media Mix. ...
  5. Execute Your Media Plan.
Mar 16, 2017

How can I improve my social media marketing skills? ›

Here are some marketing tips for social media success:
  1. Identify the right social media channel.
  2. Make the most of live videos.
  3. Create your brand's story.
  4. Leverage user-generated content.
  5. Use social-friendly images.
  6. Use Instagram for posting ads.
  7. Use relevant hashtags.
  8. Utilize the power of employee advocacy.

Is social media marketing easy to learn? ›

Many social media platforms make it very easy to learn a lot about people already following and engaging with your brand. Once you have an idea of your audience through social media analytics and your own internal data, take all of that information to craft personas of current and prospective customers.

How can I teach myself marketing? ›

5 Proven Ways to Teach Yourself Online Marketing
  1. Take every class you can get your hands on. ...
  2. Teach yourself online marketing through books. ...
  3. Seek mentors to help you. ...
  4. Practice what you're learning. ...
  5. Never stop learning.
Jan 17, 2022

How do you write an advertisement example? ›

How to write an advertisement
  1. Determine the medium. Before you can write your advertisement, you need to know what medium you're writing for. ...
  2. Review competitor's advertisements. ...
  3. Identify your audience. ...
  4. Create a headline. ...
  5. Include a hook. ...
  6. Use second person. ...
  7. List a problem. ...
  8. Share a solution.
Feb 15, 2021

How do you start an advertising speech? ›

Create a connection to your audience in your introduction. Appeal to a common experience or thought to solidify that connection. Make your main points (still following the form of a five-paragraph essay or a traditional essay outline) after you've established interest and engagement in your audience.

What is the example of advertisement? ›

These types of advertisements are: Print Advertising: Newspaper, magazines, & brochure advertisements, etc. Broadcast Advertising: Television and radio advertisements. Outdoor Advertising: Hoardings, banners, flags, wraps, etc.

How do advertisements attract our attention? ›

It attracts our attention through well designed graphics which always included a picture of the product, sometimes side on and sometimes front on as well as the headlines and the logo of the product or company also attracts the customers.

What is the process of advertising? ›

Step 1 - Briefing: the advertiser needs to brief about the product or the service which has to be advertised and doing the SWOT analysis of the company and the product. Step 2 - Knowing the Objective: one should first know the objective or the purpose of advertising.

What is the purpose of advertising? ›

An advertisement refers to a paid form of communication that promotes a service, product or brand. Marketers use advertisements to help companies reach their objectives and increase revenue. Often, they design advertisements for specific groups of potential customers.

How do I advertise on social media for free? ›

How to Get Free Advertising
  1. Write guest posts for other blogs.
  2. Answer Quora questions.
  3. Publish content on LinkedIn.
  4. Offer to do interviews on other business' podcasts.
  5. Promote your website on your email signature.
  6. Send email newsletters.
  7. Do a free product giveaway or contest.
  8. Create YouTube videos.
Jun 5, 2020

How much does it cost to advertise on social media? ›

Average CPM for social media
Social Media PlatformAverage Advertising Cost (CPM)
Facebook$7.19 per 1000 impressions
Instagram$7.91 per 1000 impressions
YouTube$9.68 per 1000 impressions
LinkedIn$6.59 per 1000 impressions
3 more rows

How do small businesses advertise on social media? ›

How to Effectively Market Your Small Business on Social Media
  1. Create profiles on multiple platforms.
  2. Define your marketing goals.
  3. Post content on a daily basis.
  4. Give consumers a reason to follow you.
  5. Form relationships with social influencers.
  6. Implement automation tools.
  7. Encourage user-generated content.
Sep 30, 2021

How do I advertise anything? ›

The best ways to promote a new product or service
  1. Offer loyal customers an exclusive preview. ...
  2. Use a special introductory offer. ...
  3. 3. Make use of Google My Business. ...
  4. Run a social media contest. ...
  5. Spread the word via email. ...
  6. Write a blog post. ...
  7. Host an event. ...
  8. Offer a complimentary upgrade.
Jul 29, 2020

How do you write an advertisement example? ›

Here are important things to remember about the advertising format of commercial advertisement writing:
  1. Use a catchy headline.
  2. Bold out the offers.
  3. Use Alliteration or metaphors.
  4. Proportional fonts.
  5. Give name, contact and other details.
  6. Put the advertisement in a box.

How do you sell advertising ideas? ›

If you have an advertising idea for a specific brand, reach out directly to the company or the agency managing its ad campaigns. You have greater chances of success with companies that have their own advertising teams. If they like your ideas, they might pay you for them or even make you a job offer.

What are the benefits of advertising? ›

Benefits of advertising
  • increase customer reach.
  • build customer awareness of your business and brand.
  • promote the benefits of your products or services.
  • communicate information about your business.
  • increase sales and demand.
  • gain an advantage over your competitors.
Aug 6, 2021

Why do we advertise? ›

Advertising helps making people aware of the new product so that the consumers come and try the product. Advertising helps creating goodwill for the company and gains customer loyalty after reaching a mature age.

What is the most popular form of advertising? ›

Television. An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it's the television where the audience watches ads.

What makes a social media ad successful? ›

A clearly defined goal. A small target audience. A high-quality, relevant and eye-catching image or video. A short description of the offer.

What is the role of social media in advertising? ›

Social media advertising is a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience. Social media ads are a quick and effective way to connect with your consumers and boost your marketing campaigns.

How effective is social media advertising? ›

Social media advertising is effective because it influences purchase decision on social media platforms. On average, 28% of people who use the internet found new products after viewing social media ads.

How do you start a social media presence? ›

10 Tips for Building a Social Media Presence
  1. Use Consistent Photos, Headshots, and Logos. ...
  2. Let the World Know You're on Social Media. ...
  3. Create and Share Industry-Adjacent Content. ...
  4. Create a Schedule and Post Content Regularly. ...
  5. Make the Most of Visual Content. ...
  6. Cross Promote Content Across All Channels. ...
  7. Don't Be Afraid to Advertise.


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