Did you know that a lot of consumers look at social media before deciding on what products to buy? According to a report by UPS, millennials, some of the largest consumers in the world today, consider social media a part of their shopping experience. In short, social media isn’t only a marketing option but a mandatory part of any business. However, there’s more to it than just creating an account and uploading random posts. It requires strategy, and that isn’t easy. So, how do you do it? Getting some inspiration from the brands that are doing well on social media is a good way to start!
The 9 Best Brands on Social Media
GoPro, the world’s most versatile camera, has a total of 16.2 million Instagram followers, 2.23 million Twitter followers, over 10.7 million Facebook followers, and a widely used hashtag (#GoPro). This company makes use of its social media platforms very well by creating value, promoting products, and interacting with their customers.
GoPro is present on a lot of platforms, but they’re using each of these networks differently. For instance, they use Facebook to promote their brand, reach new clients, and connect with their existing customers. Instagram is their platform of choice for showcasing the quality of their cameras and promoting user-generated posts. Twitter is used primarily for product announcements as well as for communicating with customers. Their YouTube account is made for uploading videos showing tips and tutorials on how to use their products.
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Photo of the Day: Light tricks with #GoProFusion + @tinypursuit. ? • Dive into 360° capture with #GoProFusion. Tap the product tag in post to learn more. • • • @GoProIN #GoProIndia #GoPro #360Camera #OverCapture #NightPhotography #LightPainting
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They don’t simply post the same content across all of their social media accounts. They’ve properly identified what each platform is best used for and created a strategy to ensure that they get the most out of each one of them.
Furthermore, GoPro encourages engagement by holding contests – the GoPro Awards – where GoPro users can submit their photos or videos taken using GoPro cameras online.
Nike is another brand that makes excellent use of social media. With over 93.3 million Instagram followers, 7.95 million Twitter followers, 33.3 million Facebook followers, and a ton of engagement, this brand is no doubt one of the best brands on social media today.
Focusing on its athletes and sports teams instead of the product itself, Nike has drawn its audience’s attention to the people who make the brand. This is evident in their use of their social media platforms.
Nike uses Facebook sparingly, specifically for their big campaigns. This is possibly due to Facebook’s algorithm that prioritizes posts from family and friends on the users’ feeds.
Nike’s Facebook account still has a substantial number of followers, but their Instagram account is where a lot of their fans go for inspiration. This company posts high-quality images of their athletes in action, videos of people working on their fitness, and a lot more. Nike also uses consistent filters and their popular hashtags, like #justdoit.
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Just like with GoPro, Nike uses their Twitter account to answer questions or address concerns. Aside from that, they also opened a separate Twitter handle for their customer service.
Spotify has an innovative approach for its social media campaign. Take their “2018 Goals” campaign, for example. This campaign received a lot of attention because they successfully utilized social media, mainstream media (billboards and other physical ad spaces), and their users’ experiences.
By creating witty ads and displaying them in various strategic public locations, they’ve maximized the ads’ visibility. Moreover, the artists taking selfies with the ads, and the Spotify users who also did the same, increased their visibility and engagement online. It utilized both online and offline marketing and created a cycle that made the campaign last for a longer period.
Wayfair, a home décor company, realized the power of social media and used it well for showcasing and selling their products online.
Their Instagram page provides inspiration, tips, and promotions. For instance, they upload content that shows beautiful furniture arrangements in refreshing shades, videos highlighting features of their products, ways to update your kitchen, tips on how to improve the look of a room, and so much more.
Moreover, they also made it a lot easier for customers to purchase their products online. Some of their posts contain an “In This Photo” feature where users can see the list of items shown on the image along with their prices. Once selected, the customer will be directed to a page where they can easily click the “View on Website” button for a seamless shopping experience.
Wayfair not only focuses on aesthetics but also in making the purchasing experience easy and convenient for their customers.
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Another one of the best brands on social media is Pop-Tarts. They’re especially great on Twitter. Instead of sounding like a brand, Pop-Tarts’ approach is more geared toward the younger audience — witty, sarcastic, and funny. They post plenty of tweets that a lot of Twitter-savvy people love. Their fun voice, when posting or responding to their customers, makes it easy for people to relate to them.
Public service announcement:
1. Pop-Tarts are not ravioli
2. Pop-Tarts are not sandwiches
3. There will never be a Tide Pod flavored Pop-Tart
Have a nice day
— Pop-Tarts (@PopTartsUS) March 6, 2018
6. National Geographic
National Geographic has utilized their social media platforms well with beautiful photographs and informative content. Their Instagram account enjoys a whopping 122 million subscribers and a lot of engagement from their audience.
Aside from their own stunning original content, they’re also exceptionally skilled in utilizing user-generated content through their photo community. Photographers from all around the globe submit their images to get featured on their account.
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Photo by @simoncroberts | “The autumn colours in the U.K. are always beautiful, and I just had to include something to show them off. Thanks to Simon Roberts for sharing this. It was taken at the National Arboretum, which makes it even more special.” —Prince Harry, The Duke of Sussex @sussexroyal Selected by The Duke for the #LookingUp campaign with @natgeo, Simon’s image was taken at the National Arboretum, in Gloucestershire, England, which is a year-round centre of remembrance for those who have served their country. Please keep sharing your own #LookingUp images from your own community, and at the end of the day The Duke will be sharing some of his favourites on @sussexroyal Instagram stories. ... Today, The Duke of Sussex @sussexroyal is guest-editing the @natgeo feed, in an effort to raise awareness around Queens Commonwealth Canopy, in which almost 50 countries have dedicated indigenous forest for conservation or have committed to planting millions of new trees to combat climate change. The images being posted today are all ‘looking up’ at trees from below to highlight the vital role trees play in the Earth’s ecosystem. Post your images of trees, add #lookingup, and at the end of the day, The Duke will share a selection of images that you post from across the world on @sussexroyal Instagram stories
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If anyone knows how to get followers interacting, it’s Starbucks.
Starbucks’ Facebook account is designed for providing information. They upload a lot of eye-catching photos of their drinks, and plenty of fun and colorful videos. Their Facebook also contains tabs for their store locations as well as job opportunities.
Their Twitter account is built for interacting with their audience. They try to connect with their followers on a personal level, building relationships and increasing their audience engagement.
Starbucks’ Instagram account is filled with aesthetically pleasing images and videos of their drinks, and people enjoying their drinks. Like their other social media accounts, they also make it a point to respond to as many followers as possible, which is probably one of the reasons why they’re so successful at engaging with their audience.
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Starbucks has over 35 million followers on Facebook, 11.3 million followers on Twitter, and 18.2 million followers on Instagram. They also have separate accounts for their stores located in other countries.
Dove is known for their ads that are geared toward women empowerment and their feel-good campaign, showing people that there are many kinds of beauty. Their marketing strategy aims to improve self-esteem, and their campaign, which encourages women to share genuine images of themselves, has not only helped break beauty stereotypes but build brand loyalty.
Wendy’s social media strategy has gained a lot of fans. Their sassy tweets, roasting, and jokes are so epic that people are following them and eagerly waiting for what they’re going to say next. They even won the number one spot on Fast Company’s 2019 Most Innovative Companies list under the Social Media Category.
What These Brands Did Right
So many brands are on social media today trying to get audience attention. Competition can get tough, and you have to manage your social media properly to stand out. While it’s highly important to create a unique marketing campaign to suit your brand, it’s also good to learn from and replicate (or improve) what other companies that are successful in social media are doing right. Here are a few points to remember.
Understand What Your Goal for Each Social Media Platform Is
You don’t have to be present on all social media platforms, but you do have to know what your company’s goals are, and what social media platforms can help you achieve them.
GoPro uses their Instagram account for showcasing their products’ quality and connecting with their audience through featuring user-generated content. On the other hand, they use Twitter mostly for interacting with their audience.
Engage With Your Audience
Most of these top brands have at least one thing in common: They’re engaging with their audience, and they’re not just doing it occasionally. They’re making audience engagement a priority. Social media platforms are first and foremost social networking sites, which means people are there to connect with others. Thus, you have to do just that. Respond to their questions and comments and find ways to encourage them to engage with you.
Using tools like eClincher can help you monitor comments and mentions so you can respond quickly and accordingly.
Limit Your Promotions and Provide Value Instead
Your social media account should be used for connecting with your target market, and always uploading promotional content isn’t the way to do it. If you do it too often, people will get bored and lose interest. Nobody wants to be sold to all the time.
People prefer brands that they can relate to, so provide your audience with content that matters and provides value to them. Think of Nat Geo’s beautiful imagery and informative content, or Wayfair’s tips on how to arrange your furniture.
Utilize User-Generated Content
User-generated content is a powerful tool for promoting your brand. People believe what people like them say more than what brands tell them. Encourage people to post images about your brand on social media by featuring them on your own feed, just like how some of the best brands on social media do it. You can also hold contests or awards, like what GoPro does.
Think Outside the Box
Your social media strategy isn’t limited to online strategies. There are tons of ways to promote your products! Think of innovative ways to showcase your brand, just like Spotify’s campaign, which combined social media with physical ad placements (or mainstream media) to increase visibility, encourage user-generated content, and extend the ad’s presence.
Create a Campaign That Matters
Your campaign can simply revolve around a cause, like what Dove did. What does your brand stand for? You can start your marketing strategy with that.
Your images should be consistent throughout. It helps to maintain a template or a filter. This doesn’t just help with aesthetics. It can also increase brand recognition. Additionally, it’s equally important to have a consistent tone and voice in your captions and responses. It can help your audience relate to your brand better.
Use Humor When Appropriate
A lot of people like a good laugh. Humor never goes out of style, so incorporate it into your content whenever appropriate.
Your social media accounts can help you reach your target market with ease, but your digital marketing strategy needs to be on point. Don’t hesitate to spend time, resources, and effort in building your brand online, because once you’re able to develop the right strategy and reach your audience, it’ll all be worth it. Stay updated and informed, study your competitors, and get inspiration from the best brands on social media.
Marketers rank engaging audiences as the top thing that makes a brand best-in-class on social media. However, consumers rank offering strong customer service as the top thing that makes a brand best-in-class on social media.
To gain valuable word-of-mouth: When brands respond well and consumers are satisfied with the response, they will share their positive experiences on social media. This further boosts confidence in the brand, as a single positive review from a customer, outruns all the positive things a brand can say about itself.
25 Brands Every Social Media Manager Should Follow on Social
- Wendy's. ...
- MoonPie. ...
- Denny's. ...
- Airbnb. ...
- Innocent Drinks. ...
- Glossier. ...
- Arby's. ...
1. Facebook — 2.9 billion MAUs
Facebook is the largest social media site, with more than two billion people using it every month. This means that roughly 36.9% of the world's population are Facebook users.
Here are some expert tips from the best brands on social media. Have clear goals in mind for every post you publish – on every platform. Consistently and frequently engage with your audience and followers. Try sharing more user-generated content, featuring consumers as the heroes in your stories and promotions.
- Always educate and give value to your audience.
- Create varied content.
- Leverage customer loyalty, reviews, and user-generated content.
- Focus on the best social media channel that works for your strategy.
- Connect with other influencers in your niche.
The number one reason people follow brands is to learn about new products and services. The next reason is to stay up-to-date on company news, followed by the desire to learn about discounts and promotions.
Brands provide peace of mind.
Consumers want comfort, happiness, and satisfaction in their lives, and they get it in part through the products they buy. If the brands they use consistently deliver a positive experience, consumers form an opinion that the brand is trustworthy, which gives them peace of mind when buying.
Brand values are so important to purchasing decisions that a wide majority of American consumers take it into consideration when deciding whether or not to purchase a product. This isn't some marketing mumbo jumbo. People want to build relationships with brands. They want to feel good about their purchases.
Brands often use influencers on social media in order to reinforce their marketing campaigns, position new products, and to support the positioning of existing products.
Create unique posts and engage users in a personal way that affects people on an emotional level. Know why you're posting what you're posting. And don't forget to participate in the conversation! It's invaluable to show your followers that you care.
The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.94 billion active users in 2022. That means that around three out of every four of the 3.96 billion social media users are active Facebook users.
- Facebook. Screenshot by author, May 2022. ...
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- Instagram. Screenshot by author, May 2022. ...
- TikTok. Screenshot by author, May 2022. ...
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- Reddit. ...
- Facebook.com. ...
- Instagram.com. ...
- Twitter.com. ...
- LinkedIn.com. ...
- YouTube.com. ...
- Reddit.com. ...
- Pinterest.com. ...
According to HubSpot, social media has a 100% higher lead-to-close rate than outbound marketing tactics. That could be because every post you make and each interaction you have on your social media channels is an opportunity to convert an interested lead into a happy customer.
Social Media Advertising Effectiveness Statistics
49% of internet users say they are likely to purchase from brands they see advertised on social media. 72% of B2B marketers who use paid marketing channels online use social media as a marketing medium. Instagram's advertising reach is up to 5.7%.
- Start using chatbots. ...
- Create a personalized experience for your customers. ...
- Create an efficient content marketing strategy. ...
- Create a community for your audience. ...
- Jazz up your profiles with a diverse content strategy. ...
- Use brand advocates.
Social media enables you to add value to your stakeholders in a targeted way, allowing you to communicate faster, more often and with greater relevance. Satisfied customers are more likely to share their experiences with others online which will in turn help to promote your brand and bring in new customers.
Sometimes also known as the best of breed or the best practice, best in class is typically considered a company that has set the benchmark that others in the industry seek to at least meet in order to be competitive, although the goal is often to exceed that mark and set a new industry standard.
- Set Up Giveaways and Contests. ...
- Create Campus-Exclusive Promotions. ...
- Collaborate with Local Businesses. ...
- Enlist Student Ambassadors as Influencers.
- Step 1: Define your brand values. ...
- Step 2: Consistently deliver on the promise. ...
- Step 3: Create your name and logo. ...
- Step 4: Create and integrate your distinct voice. ...
- Step 5: Build your brand though good citizenship and advocacy.
Have a distinctive personality that is appropriate for your target audience. Be consistent in its messaging and design, reinforcing the position, promise and personality at each touch point. Demonstrate the value that your company provides for the customer, and how that value is created.
Having a strong brand is all about consistent and recognizable company expressions; to offer not only products and services but also meaning. In many ways, a strong brand is the nucleus of a company's success and is the result of an effective brand strategy.
A good brand has a clear focus, knows their target audience, has a defined mission, knows their competition and USP, can identify their key values, tell their story and have a brand identity reflective of these goals, and does all of this consistently.
- 10 effective ways to market to college students. ...
- Offer targeted discounts. ...
- Write clever copy. ...
- Mind your social accounts. ...
- Try out traditional tactics. ...
- Host a giveaway, raffle, or competition. ...
- Engage student ambassadors. ...
- Consider social causes.
Sign up for college job fairs
Job fairs usually have multiple booths for college students to browse and communicate with companies and organizations. Entice students to your booth by talking about your company's culture and the importance of a healthy work-life balance schedule within your company's benefits.
Students are known for wanting material gain (free products, a good discount or a winnable competition), or to be entertained. By targeting them now, businesses will be rewarded in the future. Using Social Media as a form of Digital Marketing can help businesses grow their brand.
For those unfamiliar with your school, branding helps you create a personality that aligns with your core purpose, helping those unaccustomed with your school to build trust in it. After all, parents will most likely choose a school that reflects their values and can cater to their children's needs.
So generally speaking, from a parent perspective, your school is one and the same as any other brand. Parents expect the same of a school as they do of big brands.
But an education brand is an abstract, intangible reality that you can't quantify or show someone. Tangible, visual brand elements like logos and taglines are necessary to convey or reinforce your brand. But they are not, in fact, your education brand.
- Understand How Branding for Higher Education Can Inspire (and Repel) Prospective Students. ...
- Align Your School's Brand Identity with Your Audience's Preferences. ...
- Ensure Consistent Brand Elements Across all Marketing Channels. ...
- Incorporate Your Community & History into Your School's Branding.
Social media plays an important role in every student's life. It is often easier and more convenient to access information, provide information and communicate via social media. Tutors and students can be connected to each other and can make good use of these platforms for the benefit of their learning and teaching.
What is college branding, anyway? In the simplest terms, branding is a marketing tactic that involves creating a name, symbol or design that distinguishes something from its competitors. But it extends far beyond that. In higher education, branding is more than just a school mascot and team colors.