The Different Types of Advertising Methods Available to You (2022)

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Major media tactics used in modern advertising to reach consumers

Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message to the consumer. Today's advertisers have a vast array of choices at their disposal.

The internet alone provides many of these, with the advent of branded viral videos, banners, advertorials, sponsored websites, branded chat rooms and so much more.

Here are a few examples of what's available for your media arsenal:

(Video) 10 Types of Advertising Strategies for 2022 📈

Online Advertising (aka Digital)

If you see an advertisement via the internet, then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the internet. Another avenue of online advertising is native advertising,which is the digital variation of the old print advertorials and sponsored content. There are many digital marketing strategies including placing ads on popular websites and social media sites.

Google Ads

Google Ads allows companies to bid on the placement of an ad on Google's search engine results page. By using keywords or common search terms, searches that are related to the business and their products and services appear in the search results. For example, a company that advertises insurance will show up in any search queries for insurance products. The business pays Google if the ad is clicked on, which is why it's called a cost per clickbasis.

Google AdSense allows a company to host ads on their website from Google to generate revenue for the site. For businesses looking to advertise, they can enroll in Adsense and Google, through its algorithms, will match the ad to various websites with related content or search parameters. As a result, companies can reach larger audiences through Google's placement of advertisements. Google places advertisements on other websites to produce clicks and website traffic.

LinkedIn Advertising

Companies can create a business page and post content, videos, products offerings on their page as a way of reaching the millions of LinkedIn users. A LinkedIn page can be an extension of a company's website and drive traffic to the site through links in the content. Also, employees of the company can establish LinkedIn pages with similar content that contain links to the company's website and product offerings.

Companies can also place ads on LinkedIn that can be targeted to particular traits or demographics of LinkedIn users. For example, if a business wanted to advertise to people that worked in the field of accounting, an ad can be placed that only targets LinkedIn users that work in the accounting industry or have an accounting degree. With LinkedIn, many members belong to groups. Ads can be targeted to a specific group like a cryptocurrency group or a technology group.

(Video) 11 Types of Advertising

Other social media sites, such as Facebook and Twitter, offer similar programs like the ones outlined from Google and LinkedIn. With digital advertising, it's important to research and target the specific audience that'll likely buy a company's product or service before placing an ad.

From ads on Facebook and Snapchat to partnerships with BuzzFeed and Reddit, the fastest, easiest way to reach millions of potential customers is online.

Cell Phone & Mobile Advertising

A dominating force in digital advertising is through mobile devices such as cell phones, iPads, Kindles, and other portable electronic devices with internet connectivity. Current trends in mobile advertising involvemajoruse of social media such as Twitter, Instagram, Snapchat, LinkedIn, and Facebook. Mobile advertising is similar to online advertising and is increasingly gaining importance as a method of reaching new customers.

Print Advertising

Once a huge driver of sales, print is taking a back seat to the many digital forms of advertising now available to marketers. However, if there is one thing that's certain about advertising, it's that being different is good. And when consumers tire of digital ads, a return to printed pieces and the tactile feeling and permanence they provide is definitely in the cards. Typically, print can be split into three subcategories:

(Video) Advertising Techniques

  1. Periodical Advertising
  2. If it's in a magazine, a newspaper, or anything else that comes out at regular intervals, then it's periodical advertising (aka a print ad). For decades, print ads were the gold standard for advertisers and their clients. To grab the center spread of a big magazine or the back cover of a newspaper meant millions of people saw the message.
  3. Brochures, Leaflets, Flyers, Handouts, and Point-of-Sale Advertising
  4. Although some of these media can be placed within the pages of newspapers and magazines, they are treated as a separate entity, usually because they have less chance of being seen. From something that sits on a counter or customer service desk to a glossy car brochure, small print media offer a more intimate and long-form way of engaging the consumer. Use this approach when you have more information than you can cram into a print ad.
  5. Direct Mail Advertising
  6. Either of the techniques mentioned above can be incorporated into direct mail. It simply means that your printed pieces are mailed directly to the consumer. This is a technique that has been and continues to be, abused by inferior marketing agencies that have turned the craft into junk mail. If it is creative and intelligently conceived and executed, direct mail can be a fantastic way to engage the customer. Do not count it out.

Guerrilla Advertising

Also known as ambient media, guerrilla advertising (or marketing) has become prominent over the last 20 years. It is a broadly used term for anything unconventional and usually invites the consumer to participate or interact with the piece in some way. Location is important, as is timing. The driving forces behind guerrilla advertising or marketing are creative ideas and innovation, not a large budget. Quite often, you will ask for forgiveness rather than permission with these campaigns, and they will spread via word of mouth and social media.

Broadcast Advertising

A mass-market form of communication including television and radio, broadcast advertising has, until recently, been the most dominant way to reach a large number of consumers. Broadcast advertising has suffered from the popularity of DVRs and "ad-skipping" technology. However, it is still an effective way to reach millions of people, especially when the Super Bowl comes around.

Outdoor Advertising

Also known as out-of-home (OOH) advertising, this is a broad term that describes any type of advertising that reaches consumers when they are away from home. Think of billboards, bus shelter posters, fly posters, and even those big digital boards in Times Square.

Public Service Advertising

Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service. PSAs traditionally appear on TV and radio but are also heavily promoted online.

Product Placement Advertising

Product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement. If you have ever seen a movie and wondered, "Wow, they sure are driving a lot of Fords in this scene," or "Does everyone in this TV show drink Pepsi?" then you are noticing product placement. It's a way that these films and shows get funding, and is a great way for advertisers to reach a targeted demographic.

(Video) Types of Advertising: Informative, Reminder, & Persuasive

(Video) Different Types of Advertising

FAQs

What are the types of advertising method? ›

It can take many different forms, from print advertising in magazines and newspapers to television and radio advertisements and outdoor advertising, such as billboards. Technology increased the advertising mediums available to companies to reach their target markets.

How many methods of advertising are there? ›

The ten common types of advertising are: display ads, social media ads, newspapers and magazines, outdoor advertising, radio and podcasts, direct mail, video ads, product placement, event marketing and email marketing.

What is the main method of advertising? ›

Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages.

What is the most popular method of advertising? ›

Print Media

The magazines, newspapers, and popular journals are still the most trusted source of information amongst the intelligent and educated audience. What is the formula for the best plot in advertising? Humans connect with emotions and facts. Nobody likes only facts and only emotions!

What are the 5 main methods of advertising? ›

In this article, we provide examples of 14 different types of advertising that companies can use to promote their products or services.
...
Here are 14 types of advertising and examples:
  • Print advertising. ...
  • Direct mail advertising. ...
  • Television advertising. ...
  • Radio advertising. ...
  • Podcast advertising. ...
  • Mobile advertising.

What are the 9 types of advertising? ›

ADVERTISEMENTS: Nine types of advertising media available to an advertiser are: (1) direct mail (2) newspapers and magazines (3) radio advertising (4) television advertising (5) film advertising (6) outdoor advertising (7) window display (8) fairs and exhibition and (9) specially advertising!

What are the 8 advertising techniques? ›

20+ Commonly Used Advertising Techniques
  • Technique #1: Color Psychology.
  • Technique #2: Composition.
  • Technique #3: Rule of Thirds and The Golden Mean.
  • Technique #4: Focal Point.
  • Technique #5: Visual Path.
  • Technique #6: Typographic Composition.
  • Technique #7: Repetition.
  • Technique #8: Body Language.
30 Aug 2019

What are the different types of advertisements explain each with an example? ›

What are the Different Types of Advertising – Product Advertising, Institutional Advertising, Advocacy Advertising, Transit Advertising and a Few Other Types. There are many bases on which advertising may be classified. It may be categorised according to media, type of products, type of appeals and so on.

What do you mean by advertisement explain its methods? ›

The definition of advertising is an industry used to call the attention of the public to something, typically a product or service. The definition of advertisement is the means of communication in which a product, brand or service is promoted to a viewership in order to attract interest, engagement, and sales.

What are the three methods of advertising? ›

There are 3 main types of digital advertising at your disposal: display advertising. paid search advertising. social media advertising.

What is direct method of advertising? ›

Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman.

Which method is used for advertisement effectiveness? ›

Recall Test:

It measures the retention value of ad message. The consumers are asked to listen and/or view the particular advertisement. They are then asked to recall the same. The amount of contents and message they recall determines effectiveness of advertisement.

What are some examples of advertising? ›

Print Advertising: Newspaper, magazines, & brochure advertisements, etc. Broadcast Advertising: Television and radio advertisements. Outdoor Advertising: Hoardings, banners, flags, wraps, etc. Digital Advertising: Advertisements displayed over the internet and digital devices.

What are the 7 functions of advertising? ›

The 7 marketing functions
  • Promotion. Promotion fosters brand awareness while educating target audiences on a brand's products or services. ...
  • Selling. ...
  • Product management. ...
  • Pricing. ...
  • Marketing information management. ...
  • Financing. ...
  • Distribution.

What are the 10 advertising appeals? ›

The seven major types of advertising appeals include musical, sexual, humor, fear, emotional, rational, and scarcity, which all have the common goal of influencing the way consumers view themselves and the benefits of the products or services being advertised.

What are 8 types of online advertising? ›

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

What are the 2 method of advertising? ›

There are traditional forms of advertising, such as newspapers, flyers, radio, and television, and newer forms such as social media and web banner advertising.

What are the 5 main methods of advertising? ›

In this article, we provide examples of 14 different types of advertising that companies can use to promote their products or services.
...
Here are 14 types of advertising and examples:
  • Print advertising. ...
  • Direct mail advertising. ...
  • Television advertising. ...
  • Radio advertising. ...
  • Podcast advertising. ...
  • Mobile advertising.

What are the 9 types of advertising? ›

ADVERTISEMENTS: Nine types of advertising media available to an advertiser are: (1) direct mail (2) newspapers and magazines (3) radio advertising (4) television advertising (5) film advertising (6) outdoor advertising (7) window display (8) fairs and exhibition and (9) specially advertising!

What are 5 techniques used in advertising? ›

So here are some very common and most used techniques used by the advertisers to get desired results.
  • Emotional Appeal. ...
  • Promotional Advertising. ...
  • Bandwagon Advertising. ...
  • Facts and Statistics. ...
  • Unfinished Ads. ...
  • Weasel Words. ...
  • Endorsements. ...
  • Complementing the Customers.

What are the 2 main types of advertising? ›

Institutional and product are the two main types of advertising. Institutional is a type of advertising that is used to improve a company's image instead of promoting an individual product. Product advertising promotes the product or service to the target market by focusing on the benefits.

What are the 8 advertising techniques? ›

20+ Commonly Used Advertising Techniques
  • Technique #1: Color Psychology.
  • Technique #2: Composition.
  • Technique #3: Rule of Thirds and The Golden Mean.
  • Technique #4: Focal Point.
  • Technique #5: Visual Path.
  • Technique #6: Typographic Composition.
  • Technique #7: Repetition.
  • Technique #8: Body Language.
30 Aug 2019

What are the 10 advertising appeals? ›

The seven major types of advertising appeals include musical, sexual, humor, fear, emotional, rational, and scarcity, which all have the common goal of influencing the way consumers view themselves and the benefits of the products or services being advertised.

What are 8 types of online advertising? ›

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

What are some examples of advertising? ›

Print Advertising: Newspaper, magazines, & brochure advertisements, etc. Broadcast Advertising: Television and radio advertisements. Outdoor Advertising: Hoardings, banners, flags, wraps, etc. Digital Advertising: Advertisements displayed over the internet and digital devices.

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