Top 10 Universities to Study Marketing Degree in Australia - Excel Education | Study in Australia, Malaysia, the UK & Canada (2023)

Top 10 Universities to Study Marketing Degree in Australia - Excel Education | Study in Australia, Malaysia, the UK & Canada (1)

Marketing is one of the most exciting courses you can study with tons of job opportunities in every sector you can think of. A marketing team is a primary part of every company or brand. To put it in a fancier way, the doors a marketing degree will open for you is endless.

However, before pursuing any degree it is important to ponder over whether it is the right course for you. Down below, we have provided for you, all the answers you might need to answer this question.

What is Marketing?

Marketing is basically about the communication of a brand and the value of its products or services to consumers and customers, for the purpose of selling the product or service. The ultimate goal of marketing for any brand is to boost sales.

In the past, marketing was done through word of mouth and it all depended on who could shout the loudest and was the most persuasive. To this day, the theory behind marketing remains the same, however the methods have changed immensely considering the digitalization of the world.

Why Study Marketing?

To answer the question of whether you should pursue a career in marketing, you should ask yourself a series of sub-questions.

  • Is Marketing right for you?

Just as any other career, marketing is not for everyone. You need to possess a set of qualities that match with the skills you need to become a successful marketer. Although marketers do come from different backgrounds, there are some personality traits they tend to have in common;

  • Creative and self-motivated
  • Persuasive and approachable
  • Able to work in a team
  • Detail-oriented and efficient
  • Able to make last minute changes
  • Able to be both a leader and a follower
  • Up To-date on trends
  • Able to understand customer needs

The list of course doesn’t end here, but now you have an idea of the basic qualities you need to possess.

  • Is it a career you will enjoy?

A typical marketing job involves data collecting, budgeting and developing marketing strategies. The aspect of marketing that most people find exciting however is, coming up with creative marketing campaigns. You must have come across successful marketing campaigns by big brands such as Nike. For example, Nike’s “Find Your Greatness” Campaign, which was focused on identifying with the inner athlete in you, since most of Nike’s customers are not professional athletes, rather normal people who are into sports wear.

As a marketer, coming up with engaging and thought provoking campaigns like this will be a big part of your job. Whether you find this enjoyable or not however, really depends on you.

What Will You Study in a Degree in Marketing?

Marketing covers a variety of areas ranging from advertising to market research and business administration. This will help you further your studies in areas such as business and advertising, which is why it is an attractive course for many students.

Listed below are the main subjects you will cover in a marketing degree:

  • Principles of Marketing
  • Consumer behaviour
  • Business Law
  • Integrated Marketing Communications
  • Market Research
  • Services Marketing
  • Retail Marketing

What are the Career Opportunities for a Marketing Graduate?

Marketing graduates do not have any difficulty thriving in different industries, if they have the right mindset and ability to adapt and learn.

Listed below are some of the common career opportunities for marketing graduates:

  • Marketing Executive
  • Brand Executive
  • Customer Relations Associate
  • Business Development Executive
  • Market Researcher

What are the General Entry Requirements for a Degree in Marketing?

GCE A Levels or Equivalent

Minimum 6 points in 3 subjects, where A*=6, A=5, B=4, C=3, D=2, E=1

International Baccalaureate Diploma Program (IBDP)

26

ATAR

• 66.5

UEC

• 14, maximum 10 subjects. (Where A1=8, A2=7, B3=6, B4=5, B5 =4, B6=3, C7=2, C8=1)

*The requirements may vary among universities, for inquiries on other entry requirements, contact Excel Education.

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What are the English Language requirements for international Students?

IELTS

6.5, with no individual band score less than 6.0

TOEFL (Internet Based Test)

Overall 79-93, writing 21

TOEFL (Paper Based Test)

550

Pearson (PTE):

58-64

*The requirements may vary among universities, for inquiries on other entry requirements, contact Excel Education.

Top 10 Universities to Study a Degree in Marketing in Australia

1. University of Melbourne

Top 10 Universities to Study Marketing Degree in Australia - Excel Education | Study in Australia, Malaysia, the UK & Canada (2)

University of Melbourne is ranked as the no.3 university in Australia and no.41 in the world according to QS World University Ranking 2021. Under Bachelor of Commerce with a major in Marketing, you will be studying the core subjects that are prerequisites for a Marketing major during the first two years followed by marketing subjects in the final year.

With this major, you will learn the fundamentals of advertising, product and brand management, strategic marketing, market research, relationship marketing, global marketing, electronic marketing and buyer behaviour.

Course Details

Program

Bachelor of Commerce (Marketing)

Intake

February | July

Duration

3 Years (Full time)

Indicative Fees

Contact Excel Education

2. University of New South Wales (UNSW)

Top 10 Universities to Study Marketing Degree in Australia - Excel Education | Study in Australia, Malaysia, the UK & Canada (3)

UNSW offers a marketing major under Bachelor of Commerce in addition to a range of other bachelors programs as well. In this degree, you will be studying the basics of commerce in the first year and more specialized core subjects of your major (marketing) in the second and third year.

At UNSW, you will also be able to access a suite of experiences such as internships, network and events, and global opportunities through UNSW’s “Career Accelerator” which will help build your professional skills.

Course Details

Program

Bachelor of Commerce (Marketing)

Intake

February | May | September

Duration

3 Years (Full time)

Indicative Fees

Contact Excel Education

3. Monash University

Top 10 Universities to Study Marketing Degree in Australia - Excel Education | Study in Australia, Malaysia, the UK & Canada (4)
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From understanding buying behaviour to creating social campaigns, you’ll acquire a mix of technical, practical, and analytical skills with Monash University’s Bachelor of Marketing program. In this course, you will be studying the foundation of business knowledge followed by specialist discipline knowledge of marketing.

You’ll also take a capstone unit that will consolidate the information and skills you’ve gained over your specialisation’s study and provide you experience in multi-disciplinary processes and decision-making.

Course Details

Program

Bachelor of Marketing

Intake

February

Duration

3 Years (Full time)

Indicative Fees

Contact Excel Education

4. University of Technology Sydney (UTS)

Top 10 Universities to Study Marketing Degree in Australia - Excel Education | Study in Australia, Malaysia, the UK & Canada (5)

UTS’s Marketing major offered under the bachelor of business is a perfect mix of business knowledge and marketing knowledge you need to have to start your career as a marketing professional.

This Marketing major helps students get a thorough grasp of marketing so that they can use marketing concepts and tactics to achieve organisational growth. It teaches students how companies can increase their performance by developing practical marketing capabilities and key abilities for implementing marketing-oriented initiatives.

Course Details

Program

Bachelor of Business (Marketing)

Intake

February | July

Duration

3 Years (Full time)

Indicative Fees

Contact Excel Education

Top 10 Universities to Study Marketing Degree in Australia - Excel Education | Study in Australia, Malaysia, the UK & Canada (6)

UOW’s Bachelor of Commerce (Marketing) also starts with a foundation year to cover the basics of business, giving students an understanding of the issues organizations face today. From the second year onwards, you will be focusing on specialized subjects of marketing that will help you develop the skills and knowledge needed to plan, develop and execute integrated marketing and communications strategies.

Course Details

Program

Bachelor of Commerce (Marketing)

Intake

February | July

Duration

3 Years (Full time)

Indicative Fees

Contact Excel Education

6. Queensland University of Technology (QUT)

Top 10 Universities to Study Marketing Degree in Australia - Excel Education | Study in Australia, Malaysia, the UK & Canada (7)

With QUT’s Bachelor of Business in Marketing program you will be learning from industry professionals from various fields of marketing. Students are also offered opportunities for work placements in different industries. Graduates of this course will be eligible for membership of the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association.

You can also major in Marketing under QUT’s new Bachelor of Business – International degree, which includes one year of compulsory overseas studies.

Course Details

Program

Bachelor of Business (Marketing)

Intake

February | July | November

Duration

3 Years (Full time)

Indicative Fees

Contact Excel Education

Enquire Now

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7. Griffith University

Top 10 Universities to Study Marketing Degree in Australia - Excel Education | Study in Australia, Malaysia, the UK & Canada (8)

Griffith University’s Bachelor of Business in Marketing teaches you the new skills, new values, and new opportunities relevant for the new economy and modern business. You will also be studying more focused marketing units later on this degree. Moreover, students will also benefit from Griffith Business School’s 150 industry partners through internships and workshops.

With this degree you may be eligible for membership from Australian Market Institute and Australian Market and Social Research Society.

Course Details

Program

Bachelor of Business (Marketing)

Intake

March | July | November

Duration

3 Years (Full time)

Indicative Fees

Contact Excel Education

8. University of South Australia (UniSa)

Top 10 Universities to Study Marketing Degree in Australia - Excel Education | Study in Australia, Malaysia, the UK & Canada (9)

University of South Australia is a global leader in Brand Management research and accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies. With UniSa’s Bachelor of Business in Marketing you will explore the fascinating world of consumer psychology and scientific laws of brand growth from professionals such as advisors of P&G, CBS and Nestle.

In addition to this, students are offered real-world experience as part of their studies through an internship, student exchange or mentorship opportunity.

Course Details

Program

Bachelor of Business (Marketing)

Intake

February | August

Duration

3 Years (Full time)

Indicative Fees

Contact Excel Education

9. Western Sydney University

Top 10 Universities to Study Marketing Degree in Australia - Excel Education | Study in Australia, Malaysia, the UK & Canada (10)

Western Sydney University’s Bachelor of Business in Marketing allows students to start their major (marketing) in the first year of the degree itself, allowing students more flexibility. This degree offers a mix of theory with real world industry projects and experiences.

You will also be gaining industry specific accreditations from Australia’s leading institutions.

Course Details

Program

Bachelor of Business (Marketing)

Intake

March | July | November

Duration

3 Years (Full time)

Indicative Fees

Contact Excel Education

10. Kaplan Business School (KBS)

Top 10 Universities to Study Marketing Degree in Australia - Excel Education | Study in Australia, Malaysia, the UK & Canada (11)

KBS’s Bachelor of Business in Marketing equips students with the foundational knowledge and practices within the field of marketing and helps students acquire workplace skills in research, problem-solving, innovation, optimisation and strategy. You will also be getting first-hand real world experience through the internship modules offered in the final year of the degree to prepare you for the working world.

Course Details

Program

Bachelor of Business (Marketing)

Intake

March | July | September + November

Duration

3 Years (Full time)

Indicative Fees

Contact Excel Education

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Top 10 Universities to Study Marketing Degree in Australia - Excel Education | Study in Australia, Malaysia, the UK & Canada (12)

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About The Author

Top 10 Universities to Study Marketing Degree in Australia - Excel Education | Study in Australia, Malaysia, the UK & Canada (14)

Mariyam Naufa
I like to keep it simple.

(Video) 5 Most Common Interview Questions!

FAQs

Which country is best for marketing study? ›

Best countries to study marketing
  • Marketing in USA.
  • Marketing in UK.
  • Marketing in Canada.
  • Marketing in Australia.
  • Marketing in Spain.
  • Marketing in Germany.
  • Marketing in France.
  • Marketing in Switzerland.

Is Australia good for studying marketing? ›

So, studying marketing in Australia is a great idea! You will pursue your passions and use your skills during such studies. It also guarantees you access to exciting jobs. If you study marketing in Australia, you will gain international connections and unique experiences.

For which study Australia is best? ›

Top 10 most popular courses for International Students in...
  • Actuarial Science. ...
  • Agricultural sciences. ...
  • Architecture. ...
  • Biomedical engineering. ...
  • Earth sciences. ...
  • Computer science and information technology. ...
  • Psychology. ...
  • Tourism and hospitality management.

Which University is best for international students in Australia? ›

Here are the best global universities in Australia
  • University of Queensland.
  • Monash University.
  • University of New South Wales Sydney.
  • Australian National University.
  • University of Adelaide.
  • University of Western Australia.
  • University of Technology Sydney.
  • Curtin University.

Which degree is best for marketing? ›

A bachelor's in business administration is a strong alternative option for aspiring marketing professionals, as these programs aim to develop students' foundational knowledge of the core principles of business-related concepts, such as marketing.

Which marketing course is best? ›

10 Best Online Marketing Courses
  • ClickMinded. Digital Marketing Course.
  • Alison. Free Diploma in E-Business.
  • Digiteers. Social Media Marketing Intensive.
  • Hubspot Academy. Email Marketing Certification Course: Get Certified in Email Marketing.
  • Google Digital Garage. Fundamentals of Digital Marketing.
  • Coursera. ...
  • Simplilearn. ...
  • Udemy.
23 May 2022

Can a marketing student get PR in Australia? ›

The general requirement is that if you have a highly relevant qualification that is comparable to an Australian Bachelor degree or higher (e.g. Master or PhD), you must show at least one year of post-qualification work experience as a marketing specialist. This one year of employment must be within the last five years.

Is marketing in demand in Australia? ›

Demand for Digital Marketers in Australia is exceptionally high and set only to increase, with the industry predicted to grow by 21.1% in the next 5 years. There's a significant skills gap for Digital Marketers in Australia, which is reflected in the 7,972 roles advertised on Seek.com.au (as of August 2022).

Which degree is most valuable in Australia? ›

Top 10 Most Employable Degrees in Australia for 2021
  • #10 Nursing.
  • #9 Business and Management.
  • #8 Law and Paralegal Studies.
  • #7 Veterinary Studies.
  • #6 Dentistry.
  • #5 Teacher Education.
  • #4 Engineering.
  • #3 Medicine.

Is it better to study in Canada or Australia? ›

Both Canada and Australia are favoured destinations for students who intend to study abroad. Although, studying in Canada is less expensive compared to Australia. Overall, deciding on a choice between these two nations, depends on the individual's objectives.

Which job has most demand in Australia? ›

Registered nurses

Registered Nurses are the most in demand occupation in Australia. There were a staggering 9266 job ads for registered nurses from June to August 2022.

Which course has high demand in Australia? ›

The high demand courses in Australia are nursing social work, teaching, engineering, architecture, psychology and hospitality. Basically, there are courses suited for everyone out there. These programs have been increasingly popular as they pave way to many opportunities in terms of career progression.

Which is the cheapest university in Australia for international students? ›

The Cheapest Universities in Australia
  • Southern Cross University.
  • Australian Catholic University.
  • Charles Darwin University.
  • University of New England.
  • Western Sydney University.
  • Victoria University.
  • CQUniversity.
  • James Cook University.

What is the No 1 university in Australia? ›

1. Australian National University (ANU)

Which country is best for study between Canada and Australia? ›

Australia's Australian National University ranks #1 nationally and #27 globally, whereas University of Toronto ranks #1 nationally and #26 globally. Some of the top cities of Australia include - Melbourne, Sydney, Adelaide, Canberra, etc. Canada's top cities for study are Toronto, Montreal, Vancouver, Ottawa, etc.

What is the highest job in marketing? ›

What are the Highest Paying Marketing Jobs?
  • Corporate Communications Director. ...
  • Marketing Research Director. ...
  • Director of Email Marketing. ...
  • Director of Digital Marketing. ...
  • Product Marketing Manager. ...
  • Demand Generation Manager. ...
  • Brand Marketing Manager.
21 Oct 2022

Is marketing a successful degree? ›

Marketing is a good major because it's extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors may pull in $50k to $208k a year. The Top 10% of earners pulled in over $208,000!

What is the fastest growing career in marketing? ›

The most in-demand marketing occupations in North America are: Social Media Marketing. Marketing Strategist. Marketing Manager.

How many years do you study for marketing? ›

The minimum period of study for the BCom Marketing Management is three years of full-time study. What can be achieved with the degree?

Where can a marketing student work? ›

You might find a job as a marketing consultant, and help business manage their marketing campaigns, or you might find work as a researcher, and conduct studies on behalf of a company to help determine the best ways to market their products.

Can you do PR with a marketing degree? ›

One of the most popular ways to get into public relations is with a marketing degree. This degree can give you one of the most important tools for any public relations wizard. It will teach you about brand management and messaging.

Can I move to Australia with a marketing degree? ›

ANZSCO code for a Sales and Marketing Manager

If you're looking to emigrate to Australia as a Sales and Marketing Manager your skills are definitely in demand. The STSOL list is a Premier List for Australian Immigration and means your visa does not need to be tied to any employer.

Is Australia giving PR easily? ›

However, you can apply for PR in Australia after 3 years from the date you're granted visa 491. The Australian state/territory government must nominate you for visa 491. Or you must be sponsored by an eligible relative in Australia. You're required to submit an Expression of Interest (EOI) through SkillSelect.

Does marketing pay well Australia? ›

The average marketing salary in Australia is $88,163 per year or $45.21 per hour. Entry-level positions start at $71,500 per year, while most experienced workers make up to $122,226 per year.

What can I do with a marketing degree in Australia? ›

What are the Career Opportunities for a Marketing Graduate?
  • Marketing Executive.
  • Brand Executive.
  • Customer Relations Associate.
  • Business Development Executive.
  • Market Researcher.

Which occupation has highest salary in Australia? ›

The 15 highest-paying jobs in Australia
Job titleIndustry areaAverage salary ($AUD)
Head of operationsMining$325,000
SurgeonMedical$305,276
Internal medicine specialistMedical$304,752
Chief technology officerIT$300,000
10 more rows

Which course is cheapest in Australia? ›

List of the Cheapest Course for International Students in Australia
COURSE NAMETUITION FEE
Diploma of Information Technology$ 1,500/ 3 months
Diploma of Early Childhood Education and Care$ 2,000/ 3 months
Certificate III and IV in Fitness$ 1,890/ 3 months
Diploma of Counselling$ 2,190/ 3 months
4 more rows

Which country is easy to get student visa Canada or Australia? ›

While admission requirements for both Canada and Australia stand equal in the level of difficulty, acquiring a student visa in Canada is easier than in Australia.

Is Australia richer than Canada? ›

Based on internationally comparable data, Australia currently enjoys a four percentage-point advantage over Canada in both the level of productivity—that is, the level of goods and services produced (output produced per hour worked)—and average income, as measured by per-person gross domestic product (GDP).

Is UK better than Australia? ›

The UK vs Australia: Quality of life. In general, the living standards in Australia are noticeably higher than in the UK. The highest quality of life is also accompanied by higher average wages.

What are the top 5 jobs in Australia? ›

The top 15 highest paying careers in Australia
  1. Surgeon. Average salary: $394,303. ...
  2. Anaesthetist. Average salary: $386,065. ...
  3. Internal Medicine Specialist. Average salary: $304,752. ...
  4. Financial Dealer. Average salary: $275,984. ...
  5. Psychiatrist. ...
  6. Other Medical Practitioners. ...
  7. Judicial or other legal professionals. ...
  8. Mining Engineer.
28 Feb 2022

Which job is best for future in Australia? ›

10 in-demand careers for the future
  • Healthcare.
  • Construction.
  • Education & Training.
  • App & Software Development.
  • Data analysis.
  • Cyber Security.
  • E-commerce.
  • Product Designer.

What jobs pay good in Australia? ›

Australia's highest-paying jobs
  • Accounting.
  • Administration & Office Support.
  • Advertising, Arts & Media.
  • Banking & Financial Services.
  • Call Centre & Customer Service.
  • Community Services & Development.
  • Construction.
  • Consulting & Strategy.

What is the hardest job in Australia? ›

Administrative and support services
RankIndustryAverage no of fatalities per year
1Agriculture, forestry and fishing46
2Transport, postal and warehousing49
3Electricity, gas, water & waste services3
4Construction36
15 more rows
13 Oct 2022

How much money do I need to study in Australia? ›

Tuition Costs for Studying in Australia
Education LevelCost/Year
Undergraduate Bachelor DegreeAUD 20,000 - 45,000
Postgraduate Master's DegreeAUD 22,000 - 50,000
Doctoral DegreeAUD 18,000 - 42,000
Vocational Education and TrainingAUD 4,000 - 22,000
1 more row

Which university is free in Australia? ›

Some universities without application fees in Australia for international students are: RMIT University. University of Sydney. Australian National University.

How much funds are required for Australia student visa? ›

Some of the important points to know when applying for an Australian University and acquiring a student Visa are: You can make online applications through ImmiAccount. The application fee is around 630 AUD for subclass 500. The funds required as proof for a single student are 62,222 AUD.

Which Australian university is hardest to get into? ›

List Of Hardest Universities To Get Into In Australia
  • The University Of Sydney.
  • The University Of New South Wales.
  • Australian National University (ANU)
  • The University Of Western Australia.
  • The University Of Melbourne.
22 Aug 2022

What universities do employers prefer in Australia? ›

Top universities in Australia for graduate employability 2021
Australia Employability Rank 2021Employability Rank 2021University
120Australian National University
252University of Melbourne
354University of Sydney
498The University of Queensland
5 more rows

Which university has highest placement in Australia? ›

The 10 Highest Ranked Australian Universities for Graduate Employability
Australian rankGlobal rankUniversity
14University of Sydney
27University of Melbourne
327The University of New South Wales (UNSW)
7 more rows

Is Australian degree valid in Canada? ›

Yes, Australian degrees are recognized in Canada.

How many years Australia give PR? ›

The Australia PR visa has a validity of five years. With a PR visa, you can move into Australia along with your family. You can apply for citizenship after living in Australia for four years with an Australia PR visa.

Which country is most best for study? ›

The Top Countries for Studying Abroad
  • United States. #1 in Study Abroad Rankings. ...
  • United Kingdom. #2 in Study Abroad Rankings. ...
  • France. #3 in Study Abroad Rankings. ...
  • Italy. #4 in Study Abroad Rankings. ...
  • Spain. #5 in Study Abroad Rankings. ...
  • Japan. #6 in Study Abroad Rankings. ...
  • Canada. #7 in Study Abroad Rankings. ...
  • Germany.

Which country has master in marketing? ›

To study in the USA is a leading choice for those willing to pursue a degree in marketing. It is home to some of the world's leading marketing and business institutions, offering flourishing career prospects and global networking opportunities. Work Placement opportunities are provided to students in prestigious firms.

How do I study abroad for marketing? ›

How to market a study abroad program
  1. Your participants are the key to your marketing. ...
  2. Tabling. ...
  3. Unique pamphlets and posters. ...
  4. Connections. ...
  5. Class visits. ...
  6. Micro-influencers. ...
  7. Blogging. ...
  8. Use this exact sentence and advertise the various options that make studying abroad more affordable.
12 Aug 2019

Which country is best for study Australia or Canada? ›

As an international student looking for post-secondary admission in either nation, it depends on what area of study you are looking to get into. Both Canada and Australia are favoured destinations for students who intend to study abroad. Although, studying in Canada is less expensive compared to Australia.

Which country gives student visa easily? ›

A: Undoubtedly, you need to put some effort to acquire a student visa for any country, however, the most prominent options to accomplish easy attainment of student visa as an Indian student are Australia, Canada, and New Zealand.

Which country is No 1 in world? ›

The overall ranking of Best Countries measure global performance on a variety of metrics. Switzerland is the best country in the world for 2022.

Is Canada good for Masters in marketing? ›

Canada is known for providing great courses in marketing in its universities. Masters In Marketing Canada is provided through two graduate programs, Marketing MBA and MSc in Marketing.

Which country is best for marketing and management jobs? ›

Best Global Cities for Advertising & Marketing Jobs
  • London. London is a world capital of the creative industries and a basket of cultural delights, so it's no surprise that it attracts much of the world's best creative talent. ...
  • Tokyo. ...
  • Singapore. ...
  • Bangkok. ...
  • Shanghai. ...
  • San Francisco. ...
  • Amsterdam.
11 Apr 2016

What is a marketing masters called? ›

The Master of Science in Marketing (or MS Marketing) is a graduate degree that prepares the student to work in middle-management-and-above marketing positions. The specific field within marketing will depend on the student, their program, and the firm with which they will work.

What subjects are needed to study marketing? ›

Marketers connect goods and services with people's needs, so marketing students typically study subjects that help them better understand and achieve that goal. They need to know about business, management, sales, finance, and data, as well as psychology, market research, and communications.

Can I work abroad with a marketing degree? ›

For Americans wanting to work abroad, an MBA in marketing perfectly complements a set of highly desirable skills that you most likely already have. Many foreign businesses want someone on their team that can help them successfully market their product in Western countries.

Is international marketing good career? ›

If the idea of promoting products or services in new global markets sounds interesting, you may want to consider an international marketing career. This growing field offers various exciting job opportunities in different countries. You can be a market research analyst, a brand manager, a marketing director, and more.

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