Types of Job Opportunities in Marketing: Fremont University | Cerritos, California (2022)

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Types of Job Opportunities in Marketing: Fremont University | Cerritos, California (1)Marketing is defined as being the intermediary function between product development and increasing brand awareness. It is a term used for such career fields as advertising, public relations, media planning, sales strategy, and more. There are many different types of careers for marketing degrees. If you’re considering a job in marketing, you probably want to know what types of marketing jobs are available in the field. From the Social Media Manager to Marketing Analyst, there are numerous marketing career options available to those who have a degree in marketing. Continue reading for a list of marketing career opportunities to find out which one is right for you.

What Is A Career In Marketing?

A career in marketing can include a number of different roles. These jobs in marketing can include internet marketing positions to more traditional marketing jobs like televisions, radio or billboard marking. The gamut of different choices almost feels limitless.
So what is marketing job like? Your role at the company can vary based on your skill set and the businesses need. Some might be working within social media communities where others might be digging through code, or maybe running online ads. The job designation list might vary greatly from one institution to another.
Depending on the role, marketing careers can require specific industry knowledge such as consumer behavior, sales, market research, competitor analysis, and creative among others. Experience is important in this field but some employers might not hire people without degrees.
Types of Job Opportunities in Marketing: Fremont University | Cerritos, California (2)

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Types of Marketing CareersFor Digital Markers

If you’re ready to start a career in marketing or advertising be sure to browse the types of marketing jobs in our list below. This is only a small list of the many different roles a business might have available for qualified marketers. Below are some of the business marketing jobs by position names that you might pursue as an internet marketer.

  • Marketing Specialist
  • Social Media Manager
  • Search Engine Optimization Specialist
  • Email Marketing Manager
  • Web Content Writer
  • Web Producer
  • Product Manager
  • Marketing Analyst
  • Advertising Coordinator
  • Advertising Manager
  • Public Relations Manager
  • Brand Manager
  • Media Buyer
  • Chief Marketing Officer
  • Digital Marketing Manager
  • Digital Marketing Director
  • eCommerce Manager

Marketing Specialist

Types of Job Opportunities in Marketing: Fremont University | Cerritos, California (3)
One of the most common types of marketing jobs is Marketing Specialist. The Marketing Specialist designs and creates marketing campaigns that support the growth of a company’s products and services. They are responsible for researching current marketing trends and determining which types of products or services are in demand by the consumer. Marketing Specialists develop sales presentations and provide reports based on information collected such as marketing trends, competition, new products, and pricing.

Types of Job Opportunities in Marketing: Fremont University | Cerritos, California (4)
The Social Media Manager manages a company’s social media marketing campaign. This involves ensuring that social media accounts are updated on a regular basis with relevant content and posts. The goal of the Social Media Manager is to develop brand awareness as well as generate leads or sales. They are responsible for actively engaging social media followers and influencers within the social media channel. Social Media Managers track and report social media trends and engagement, and adjust their efforts accordingly.
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Search Engine Optimization Specialist

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The Search Engine Optimization Specialist is responsible for improving search engine rankings for websites. They select appropriate keywords to target in their search engine optimization efforts, and optimize websites using a variety of SEO tactics. The website optimization process primarily consists of writing keyword-centric content, as well as optimizing page titles, header tags, alt tags, and meta tags. They also ensure that the overall design of a website enhances the user experience. SEO Specialists then analyze the effectiveness of the SEO campaign, and adjust their strategy accordingly.

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Email Marketing Manager

Types of Job Opportunities in Marketing: Fremont University | Cerritos, California (6)
The Email Marketing Manager is responsible for marketing a product or service via email marketing campaigns. They are also responsible for managing the list of email contacts for a company, as well as creating the marketing materials that will be sent to a customer. Once an email campaign has begun, the Email Marketing Manager must asses its effectiveness and adjust future campaigns accordingly.

Web Content Writer

Types of Job Opportunities in Marketing: Fremont University | Cerritos, California (7)
Web Content Writers specialize in providing relevant content for websites. They write blog posts, marketing copy, and other forms of content for the web. The goal of a Web Content Writer is to increase the number of website visitors by targeting specific keywords related to the products or services their company offers.

Web Producer

Types of Job Opportunities in Marketing: Fremont University | Cerritos, California (8)
A Web Producer is responsible for creating and implementing the digital content of a website. They often work with a content writing team to decide which content will appear on the website. The content they are responsible for isn’t limited to copy; they are also typically responsible for creating and implementing graphics, audio, and video. The goal of the Web Producer is to improve the user experience for website visitors.

Product Manager

Types of Job Opportunities in Marketing: Fremont University | Cerritos, California (9)
Product Managers oversee the development of a product from start to finish. They build products from existing ideas, and develop new ideas based on industry experience and contact with customers and prospects. The Product Manager is responsible for ensuring that a product is completed on schedule and within budget. Their primary goal is to increase the profitability of existing products and develop new products for a company.

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Marketing Analyst

Types of Job Opportunities in Marketing: Fremont University | Cerritos, California (10)
The Marketing Analyst is responsible for analyzing an organization’s marketing campaigns. They study and evaluate market trends, and report their findings to the marketing team. They gather information and examine buying trends to help create marketing plans for companies. The Marketing Analysts main goal is to determine which products or services to sell and how to sell them.

Advertising Coordinator

Types of Job Opportunities in Marketing: Fremont University | Cerritos, California (11)
Advertising Coordinators support marketing efforts and assist with marketing projects for print and electronic media. They are responsible for devising and coordinating advertising campaigns that entice consumers to purchase the goods or services of their company or client. They coordinate the scheduling of ads and product promotions, maintain and update a customer database, and offer support to the sales staff.

Interested In Learning More? Here is What A Career in Marketing Requires

Types of Job Opportunities in Marketing: Fremont University | Cerritos, California (12)
Prepare for a Marketing career by earning a Business Leadership degreeand apply for different types of business management jobs, or earn yourdigital marketing degree at Fremont University to prepare for an exciting career as a digital marketer. Both programs can provide you with the necessary training and knowledge to pursue a career in the marketing industry. The Business Degree Completion program at Fremont University allows students to apply previously-earned college credits towards a bachelor’s degree in Business Leadership that can be completed in just 15 months. The digital marketingdegree program is offered online and also takes just 15 months to complete. Our degree program helps you graduate quickly so that you can start your jobs within marketing in as little as 15 months. Space is limited, so contact us today to find out how you can earn a bachelor’s degree in Business or an associate’s degree in Digital Marketingand be on your way to a challenging and rewarding career in a little over one year!
There are a number of career opportunities in marketing. If you are interested in a career in marketing, one of the first things you need to know is what type of background is required. The specific career path you take within marketing will certainly influence the background you need to make it a success. Typically, a bachelor’s degree in marketing or a related field is often necessary to obtain an entry-level marketing position. Because marketers tackle many different roles in many diverse organizations around the world, degree programs often focus on a broad array of marketing skills and strategies. This array of information will help aspiring marketers perform their jobs more effectively and successfully.
Within a marketing bachelor’s programs, students prepare to work in a variety of sub-fields. Typically, an undergraduate program leads to a Bachelor of Business Administration in Marketing or a Bachelor of Arts in Marketing. Common courses a student in marketing might take include:

  • Strategic management
  • Marketing strategies
  • Quantitative analysis
  • Digital marketing
  • Consumer behavior

Along with the right educational background, professional marketers must also possess certain skills, like the ability to analyze international and national markets and follow economic trends and developments. In addition, many marketing professionals work in a team atmosphere, so it is important that you possess skills as a leader and as a team player. Part of a marketer’s job is to communicate with consumers. To do this well, you will also need strong written and verbal communication skills.

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Qualities That Make a Successful Marketing Professional

Types of Job Opportunities in Marketing: Fremont University | Cerritos, California (13)
Looking for that perfect marketing manager may not be as easy as finding an engineer or an accountant. In many of these professional fields, things are pretty clear-cut because the candidates would have the necessary qualifications such as education and experience. However, when it comes to marketing professionals, very few actually possess marketing degrees.
So, how can companies tell if they are hiring the right marketing professionals for the job? Here are some of the qualities that these companies might look for in a competent marketing professional:
Creativity: When it comes to marketing strategies, there are often no right or wrong answers. The best marketers are those who think outside the box and do things as they were not done before. Great marketers are individuals who are not afraid to go out on a limb and experiment with what might even appear to be “crazy” ideas. They are not afraid to fail because when those ideas connect, they know it could be a winning strategy.
Energy: The best marketing professionals are also those who light up a room with their ideas, creativity, and pure energy. These are people who are passionate about what they do and aren’t afraid to show it. They come to work bursting with enthusiasm. If you don’t love what you do and can’t wait to go to work every day, then it probably isn’t your thing. This is especially true for marketing.
Intuition: The best marketers are also those who have their finger on the pulse of their audience. You can only give your audience what they want if you know what they want. The good marketer is one who knows what his or her audience wants and is not afraid to give them exactly that. Some things may be obvious. For example, you’re not going to market a dating app to someone who is in his or her 80s. But it’s the more nuanced understanding of the audience that distinguishes the mediocre from the best in this field.
Listening: Good marketing professionals may be enthusiastic and energetic, but they don’t talk all the time. While they are good at expressing themselves, they are even better as listening and observing. They watch people to learn what their habits and expectations are. They know to ask the questions to help draw people out and get to know them.
Storytelling: If you are looking for a marketing professional, you are essentially looking for someone who can tell a compelling story. You need to be able to do that to get people excited about the product or service you are selling. How can your product or service improve people’s lives in a meaningful way? Often, that’s the powerful story you are trying to tell. You want to tell it in a way that connects people with your brand. You want consumers to see themselves in the stories you tell.
Teamwork: In the end, marketing is not an individual game. It takes teamwork to succeed in your marketing campaign. You will be working with several teams including creative, sales, finance and logistics to successfully sell your product or service. You should be able to work on your own and most importantly, as part of a team in order to succeed as a marketing professional.

Where Can a Career in Marketing Take Me?

A career in marketing can take you in several different directions. In a typical marketing job, you will be given a “generic” product and/or service and instructed to associate that product or service with a brand name. The marketing professional’s job is to create, manage, and enhance brands. By performing these tasks fully and properly, you will ensure that consumers look beyond the price and function of a product or service when determining whether or not to buy it.
To be successful in a marketing career, you must understand the needs, preferences, and constraints that define your targeted group of consumers. This knowledge is discovered through market research.
Because marketing can be accomplished in several ways, a career in marketing opens many different doors to you as a profession. You might be looking at types of jobs in sports marketing (sports marketing career list), law firms, luxury brands, clothing, music, or just about any other industry. No matter what type you are interested in pursuing, marketing is a function that is needed in every company in every industry. Because of this, career potential is unlimited.

Though online marketing positions are a popular choice there are a number of more traditional marketing careers available for those interested. Some of the positions available in advertising:

  • Advertising Managers
  • Advertising Coordinator
  • Account Planners
  • Sales Director
  • Account Executives
  • Media Coordinator
  • Media Buyers
  • Media Director

Is a Career in Marketing for you?

As you may have learned from reading this page, there are many different types of marketing jobs and marketing roles. All of which require different skills. Common types of marketing jobs and salary can vary based on a number of factors such as experience, education, and reputation. Marketing often appeals to a variety of people, from creative thinkers to numbers-minded statisticians. Though there are a variety of career paths and different types of marketing companies offering jobs to choose from in this field, be prepared to work long hours, including evenings and/or weekends. You must be able to work well under pressure and thrive with looming deadlines and goals hanging above you.

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How to Start a Career in Marketing

Types of Job Opportunities in Marketing: Fremont University | Cerritos, California (14)
Have you been asking yourself “how do I get a job in marketing?” Are you ready to start your new career in marketing now? Take the next step by contacting Fremont University and speak with a career mentor. Get ready to enter an exciting new career in as little as 7 months. Fill out the form on this page to learn more.
In addition to graduating from an online marketing college quickly, here are a few additional things to remember once you’re ready to start applying for a marketing career:

  1. Work with career services to write an incredible resume and cover letter.
  2. Check with your school for internships and entry-level positions.
  3. Network with people who can help you get an interview.
  4. Apply for an entry-level position that supports the marketing team that you want to work with. Display the knowledge and skills you have learned in school and learn everything you can about how to be a successful team member. Ask yourself, what makes the top performers successful in this organization?
  5. Send a letter in the mail to the people making the hiring decisions.

* In no way does Fremont University promise or guarantee employment or level of income/wages.

FAQs

What are some career opportunities in marketing? ›

  • Social Media Marketing. ...
  • Email Marketing. ...
  • Brand Management. ...
  • Content Marketing and Copywriting. ...
  • Product Marketing. ...
  • Marketing Analysis and Growth Marketing. ...
  • PR/Communications. ...
  • Event Marketing.
Jul 1, 2021

What are the qualifications for marketing? ›

The minimum education requirement for a Marketing Manager is a bachelor's degree in business, marketing, advertising, communications, or other related fields. Many employers may also require an MBA degree.

What is the highest paying marketing job? ›

High-Paying Marketing Jobs
  1. International Marketing Executive: $282,100. ...
  2. Top Channel Development Executive: $267,200. ...
  3. Top Marketing Executive: $244,400. ...
  4. Top Market Research Executive: $193,100. ...
  5. Marketing Director: $152,800. ...
  6. Ecommerce Marketing Director: $148,500. ...
  7. Database Marketing Manager: $97,100.

What are the 5 different job levels in marketing? ›

How the marketing job title hierarchy is organized
  • Specialist/coordinator marketing jobs.
  • Manager jobs.
  • Director jobs.
  • Executive-level marketing jobs.

What does a marketing student do? ›

A marketing major studies the branding and promotion of products and services to the public, which is targeted through specific demographics. Marketing touches many areas of study, so students will be well-versed in advertising, communications, consumer behavior, public relations, and marketing strategy and research.

What is a job in marketing? ›

By tapping into your market's buying habits, your job is to develop new products, design the packaging to make your product stand apart from its competition, public relations, develop advertising strategies such for TV or newspapers and various other media, and after-sales service.

What should I study for marketing job? ›

Bachelor of Business Management (BBM) or Bachelor of Business Administration (BBA) BBM- The course involves administrative and theoretical studies in the areas of Accounting, Entrepreneurship, Finance, Real Estate, Human Resource Management, International Business, Information technology, etc.

Is it hard to get a job in marketing? ›

Getting a marketing job might be complicated, but it's not impossible. There are a few things you can do to ensure you're applying for the right jobs and promoting the best version of yourself in the process.

How many years do you study for marketing? ›

While most bachelor's degree programs require four years of full-time study, how long it takes to earn a marketing degree online varies. Some students take four years, while others finish their degrees sooner by choosing an accelerated program or make slower but steady progress studying part-time.

Is marketing a good career? ›

Marketing is a good major because it's extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors may pull in $50k to $208k a year. The Top 10% of earners pulled in over $208,000!

Does marketing require a lot of math? ›

At a minimum, marketers need to do reporting, which is based on math. They should also be measuring their money, which again is math. There are a wide variety of math skills that marketers should have. These include statistics, geometry, economics, finance and even calculus.

Is there a lot of money in marketing? ›

Based on some of the highest paying marketing/advertising jobs, you'll find that marketers can earn over $140,000 a year easily without a graduate degree, so there is potential for high pay in this field. However, the range is quite broad, with some marketing and advertising careers earning around $60,000.

Are marketing jobs in high demand? ›

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2020 to 2030, about as fast as the average for all occupations. About 31,100 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade.

How do I become a successful marketing career? ›

Use these strategies to boost your marketing career and leave the competition behind.
  1. Improve your communication. ...
  2. Specialize and socialize. ...
  3. Grow your portfolio. ...
  4. Jumpstart your network. ...
  5. Go big with data. ...
  6. Build your branding.

Is marketing a good career in 2022? ›

The demand for digital marketers is very high.

The massive increase also lands market research analysts and marketing specialists on the BLS list of Most New Jobs between 2020–2030, coming at number 11 with a projected 163,300 new jobs.

What are the benefits of studying marketing? ›

Marketing studies gives a unique competitive advantage: You can learn how to promote yourself and your work. After all, marketing studies helps you understand the true meaning of value: The value of the product and the value of the person or brand that delivers said product.

Is marketing a hard degree? ›

Marketing is among the most difficult majors. It's all about data collection and analysis, learning how to develop effective communication and marketing strategies, the four P's (place, price, promotion, product), and so much more.

What is a marketing degree called? ›

There are several important types of marketing degrees students should be aware of, including the Bachelor of Science in Marketing, Bachelor of Science in Business Administration, and Master of Business Administration (MBA) in marketing.

Why do I want a job in marketing? ›

It comes with excellent career prospects

Marketing is a growing industry. With technology constantly advancing, so are the opportunities to market more effectively. So not only could you be involved with new and exciting marketing techniques, you could also use what you learn to move up within the industry.

What questions do they ask in a marketing interview? ›

8 common questions in a marketing interview
  • Tell me about yourself. ...
  • Why are you interested in a career in marketing? ...
  • What is a marketing trend or campaign you liked? ...
  • What do you think of our recent marketing campaign? ...
  • How do you manage the launch of a new product? ...
  • What motivates you? ...
  • What are your hobbies and interests?
Aug 10, 2022

How easy is marketing? ›

Most of all, marketing is hard because little things matter and discipline matters and adhering to a strategy matters. Because marketers are people too, sometimes a shortcut or oversight or judgment call proves fatal.

Do you need a degree for a marketing job? ›

Career growth

You do not need a marketing degree to land a number of entry-level marketing jobs. But many marketing jobs at the associate, senior, or manager level do require a bachelor's degree, so it can be useful to have if you're interested in advancing your career.

Can I do marketing without maths? ›

Yes you can do marketing without Maths. A marketing comes under business studies so students from any subject stream can go for a business course, students who have taken Mathematics in their class 12 are bound to have better chances of securing admission in top colleges.

How can I make a lot of money in marketing? ›

  1. Corporate Communications Director. Average salary: $124,054. ...
  2. Marketing Research Director. Average salary: $111,907. ...
  3. Director of Email Marketing. Average salary: $102,588. ...
  4. Director of Digital Marketing. ...
  5. Content Marketing Director. ...
  6. Product Marketing Manager. ...
  7. Demand Generation Manager. ...
  8. Brand Marketing Manager.
Jan 24, 2022

What is marketing course all about? ›

Marketing Management Short Course

Marketing management focuses on the application of marketing techniques for a business. It also focuses on managing the marketing resources of an organisation.

How is marketing as a career? ›

Some people choose to join a brand's in-house department, while others prefers to work on a portfolio of clients for an agency. But whatever marketing role you go for in the end, you can expect your job to give you a varied workday, a great work-life balance, good pay and plenty of opportunities to be creative.

What does a marketing manager do? ›

What is marketing management? Marketing managers organize and manage marketing campaigns to raise awareness of and generate demand for products and services. This broad definition can encompass a wide variety of activities including: Designing, managing, and evaluating marketing campaigns.

Is marketing a stressful job? ›

Marketers spend 3.84 workdays per week feeling stressed.

60 percent said that they felt stressed during three or more workdays per week. That's almost 80 percent of their total work week!

Is marketing a low paying job? ›

The average salary for marketing jobs comes out to $50,000 per year or $25.64 per hour. Marketing salaries tend to be lowest in West Virginia (average $35,000 per year) and highest in New York (average $72,488 per year). In Canada, the average marketing salary is CA$50,000 per year or CA$25.64 per hour.

Which country is best for marketing jobs? ›

Best Global Cities for Advertising & Marketing Jobs
  • London. London is a world capital of the creative industries and a basket of cultural delights, so it's no surprise that it attracts much of the world's best creative talent. ...
  • Tokyo. ...
  • Singapore. ...
  • Bangkok. ...
  • Shanghai. ...
  • San Francisco. ...
  • Amsterdam.
Apr 11, 2016

How many hours do marketers work? ›

According to the survey, the average marketer spends around 16 hours a week on routine tasks. Assuming a 45-hour workweek (because what marketer really works a 40-hour week), the average marketer spends almost a third of their time completing repetitive tasks.

What marketing skills are most in demand? ›

The full list of in-demand skills for 2022, according to digital marketing job data on LinkedIn, includes:
  • Copywriting.
  • Search Engine Optimization.
  • Social Media Marketing.
  • Marketing Automation and Technology.
  • Audience Building.
  • Project Management.
  • Data Analysis.
  • Conversion Rate Optimization.
Jun 2, 2022

Which marketing job is in demand? ›

In-demand Digital Marketing Skills
Advertising CoursesInfluencer Marketing CoursesSEO Courses
Performance Marketing CoursesSEM CoursesEmail Marketing
Content Marketing CoursesSocial Media Marketing CoursesMarketing Analytics Courses
Web Analytics CoursesDisplay Advertising CoursesAffiliate Marketing Courses

Is marketing a good career? ›

Marketing is a good major because it's extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors may pull in $50k to $208k a year. The Top 10% of earners pulled in over $208,000!

Is marketing a good career in 2022? ›

The demand for digital marketers is very high.

The massive increase also lands market research analysts and marketing specialists on the BLS list of Most New Jobs between 2020–2030, coming at number 11 with a projected 163,300 new jobs.

Is marketing in-demand as a career? ›

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2020 to 2030, about as fast as the average for all occupations. About 31,100 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade.

Is marketing a good career for me? ›

A marketing degree will open many doors for you in your career, as it is an integral and in-demand job for most companies. The skills and techniques you'll learn while studying marketing can help you later on, if you decide to pursue a different type of degree like business management or advertising.

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