What Is A Creative Consultant? Hire Or Become One (2022)

What is a creative consultant? These days everybody is looking to follow a tried and tested path to success. This often leads to people forming a template of what they need to do. Also, this is reflected in their approach to problems at their respective workplaces. Now, with the trends of yesterday fading away fast, many of the old ways need to be discarded.

So, the question arises – How do we do that?

One way to solve this problem is to hire or become a creative consultant. This is precisely what we are going to discuss in this piece. But first, let’s take a look at the main topics of this article and the questions we will answer here:

  1. What Is a Creative Consultant?
  2. What Are the Preferred Qualifications for a Creative Consultant?
  3. What Does A Creative Consultant Do?
  4. How to Become a Creative Consultant?
  5. What to Look For When Hiring a Creative Consultant?
  6. Understanding More About Consultant Roles

What Is a Creative Consultant?

What Is A Creative Consultant? Hire Or Become One (1)

Typically, a creative consultant is someone who is associated with design. However, he also needs to possess the necessary temperament to collaborate with cross-functional teams. He needs to put on different hats to come up with out-of-the-box solutions.

Moreover, the difference in a creative consultant’s approach must be reflected in how he works on pitching solutions to his clients. A creative consultant must also arm with the rationale to defend his point of view.

Ideally, he should also have an appetite for learning. He must be flexible in his thinking and should be familiar with various research methods. This will help him in identifying situations that need to be fixed.

A curious attitude and asking the right questions are also valuable traits of a creative consultant.

What Are the Preferred Qualifications for a Creative Consultant?

Someone who is a creative consultant can hold a medley of qualifications. Here, we shall discuss some of the most sought-after qualifications in this line of work.

  • A bachelor’s or a master's degree in marketing, communications, design, creative writing, or related disciplines
  • A detailed portfolio highlighting the most recent and prominent projects
  • Knowledge of tools and design software such as AutoCAD, Adobe Lightroom, Illustrator, and the like will come in handy
  • Ability to use collaboration tools such as Asana, Trello, and Monday to work seamlessly with teams and enhance productivity
  • Problem-solving skills with a creative flair
  • Ability to view any situation from diverse angles
  • Flair to persuade clients
  • Ability to juggle multiple clients and a variety of projects at the same time
  • A technical and an analytical approach to situations
  • Ability to pool knowledge from diverse domains and then connect the dots to develop unique solutions
  • Ability to tell a story; build and articulate the core narrative compellingly.

What Does A Creative Consultant Do?

What Is A Creative Consultant? Hire Or Become One (2)

To be successful in his career, a creative consultant needs to work at the intersection of design, technology, and business. This is because just being good at the creative aspect of things can only take one so far.

It helps to have a grasp of the technical and business side of organizations as well. This will enable creative consultants to play a pivotal role in the growth of their client’s businesses. In this section, we shall take a deeper look at the responsibilities of a creative consultant.

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Discussion with clients

Before starting to work on the project or a deliverable, the consultant needs to understand the scope. For this, he needs to meet with the client and get a sense of his requirements. This will assist him in developing the message as per the target audience.

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Come up with a plan

Once the creative consultant has conducted in-depth discussions with the client, it is now time to draw up a plan of action. He must prepare a blueprint based on the requirements of the client. Also, he must be transparent about budget estimates, timelines, and possible challenges.

Develop designs

Now that the plan is ready, the creative consultant can finally go about turning it into reality.

Generally. a creative consultant works on design. It could be the design of a product or a pitch deck design. The job of the consultant is to ensure the effective delivery of the intended message.

To achieve this, he must use graphics and colors that act as subtle triggers and persuade people to take the desired action. Also, he must keep in mind the brand guidelines and the tone of voice while working on various brand marketing collaterals and other assets.

Other responsibilities of creative consultants

In addition to the responsibilities described above, a creative consultant also works on areas of design such as texture, iconography, space, and color. An effective creator can use these elements to bring out the ideas of balance, harmony, and chaos.

Thus he can convey his ideas in a better manner. Also, he looks to generate new creative ideas, designs, concepts, and approaches. He is also responsible for working with other designers to ensure a consistent design experience.

His primary focus is translating the business, user, and technical requirements into a compelling format. Plus, a creative consultant must undertake the necessary research to understand the client’s pain points.

Moreover, he must proactively define the milestones and success metrics for the project after his discussions with the client.

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How to Become a Creative Consultant?

What Is A Creative Consultant? Hire Or Become One (3)

The idea to become a creative consultant and work with multiple clients as an advisor looks pretty alluring. And yes, it definitely is! However, launching oneself as an independent creative consultant is something that does not happen overnight.

Like everything else in life, it needs consistent steps in the right direction to become successful. In this section, we will take a look at the steps one needs to follow to make it big as a creative consultant.

He needs to create his niche

There are a number of writers, digital marketers, and designers out there. To get yourself noticed, you must bring something different to the table.

To do that, you need to gather your thoughts first – What is something you are really good at? How can you use your skills to make design, copywriting, or marketing stand out? You may be really good at B2C email marketing or blogging about sports or fashion. Maybe you are great with numbers and have a wacky sense of humor.

So, the basic idea is to figure out how to use your strengths in the best way possible.

Build an online presence

You have decided on the core offering of your business. Good! Now it is time to take the next step.

It would help if you worked on building an impressive online presence. You do not have to be an expert coder to create a website. There are plenty of accessible DIY platforms such as Squarespace and Wix. Go ahead and offer your services through handles on social media channels like LinkedIn, Instagram, and TikTok.

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You must bear in mind a few key points while working on your website.

  • Your portfolio is the ultimate opportunity to put your best foot forward. Get the samples of your best work. Also, remember to add any pro-bono consulting stints.
  • Decide on the structure of your website. What is the best way to list your projects: by skill, technology, or industry.
  • Work on an outline of your website. This part should contain the position of different menus and sections. Also, you can finalize an exciting theme for your website.
  • The information on the website should capture the attention of casual visitors also. Plus, end-users should quickly locate the services they are looking for.

Spread the word

Your website is ready. Now it is time to talk about it. Post about your website on social media. Mention it to your friends, family, acquaintances, and everyone. Basically, you have to market yourself and your skills. Also, running ads on Instagram and Facebook is highly cost-effective to build brand awareness and land potential clients.

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Project Management

By now, you have decided what you will work on, made your website, and hopefully landed a client. It is time to get your hands dirty. But before you get started working on the project, it is ideal to set up some processes and workflows.

You can make use of the various collaboration tools available such as Trello, Basecamp, Wrike, Asana, and so on. Explore tools that are made for small businesses to help you with collaboration, invoicing, and other admin tasks.

Promote your work

It is not enough just to deliver great work for your clients. You have to talk about it. Also, you have to get your clients to talk about it.

Share it on your website and social media channels. Let the whole world know that they can reach out to you for their requirements. Share amongst peers, colleagues, and friends in relevant industries and fields. Furthermore, you can create profiles and upload your portfolios on freelance websites such as TopTal, Fiverr, and Upwork.

What to Look For When Hiring a Creative Consultant?

What Is A Creative Consultant? Hire Or Become One (4)

It is not easy to find the right creative consultant who possesses the desired skills. In this section, we will determine the qualities to look at while hiring a creative consultant.

An updated portfolio

This is an absolute must-have for anybody who calls himself a creative consultant. Merely experience is not enough to land somebody a desired gig. As they say, the proof of the pudding is in the eating.

So, it is imperative to scrutinize the portfolio of a creative consultant your organization is looking to bring on board. Any portfolio should have the following characteristics:

  • It should be well organized
  • Should highlight key skills
  • Must focus on significant projects that were undertaken
  • Emphasize tangible outcomes that helped the business
  • Showcase achievements, awards won, certifications, and other recognition

A haphazard portfolio indicates a lack of seriousness and professionalism on the creative consultant’s part. Not only that, but it may also display a lack of experience and is most likely to be rejected.

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Brimming with curiosity

The best people for the post of a creative consultant are those who have an innate curiosity about how different things work. This is an ideal trait as they are more likely to experiment with innovative methods and processes.

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And if they are experienced candidates, they will have an idea of the industry's best and most widespread practices. Also, this is an advantage as they can quickly implement them in your organization or improve existing processes if need be.

A T-shaped approach

This means that the consultant should have complete expertise in one area while possessing a broad knowledge of other areas as well. This quality will help a creative consultant understand the entire process. He can collaborate with different teams more quickly as he knows the work involved in marketing or presenting a pitch to a potential client.

Multi-channel approach

When it comes to marketing today, brands cannot stick to one medium alone as it would be severely restrictive. The person you bring on the team needs to be comfortable adapting and executing campaigns on traditional and new-age media.

An ability to tweak campaigns

The creative consultant must have the skill to repurpose existing collaterals for newer campaigns or revisions. Also, he must be able to modify and optimize the campaigns so that they deliver the best possible results.

Saying no to requests with valid reasons

The creative consultant will face challenging situations where the marketing managers from different teams in the organization might approach him to create a video by the end of the day or launch a social media campaign in the next two days when hardly any assets are ready.

At this moment, it is okay for the consultant to politely turn down their request and explain why he can’t do something. This is a beneficial habit. It saves everyone’s time, effort, energy, and money.

Understanding More About Consultant Roles

If you want to find more consultant roles, check our list of guides to becoming or hiring consultants:

  • Marketing Consultant
  • Sales Consultant
  • Business Strategy Consultant
  • Image Consultant
  • ECommerce Consultant
  • Creative Consultant
  • Environmental Consultant

In Conclusion

What Is A Creative Consultant? Hire Or Become One (5)

The position of a creative consultant is witnessing high demand these days. Companies are looking for talented individuals who can take up challenges most of the time and are socially, technologically, and culturally savvy. And this trend seems most likely to continue. If you are looking to become a creative consultant, there are a lot of opportunities out there!

Someone who can use all the tools and skills at his disposal to help create a unique value proposition for his clients can take a company’s marketing and business to the next level.

All this with a penchant for working in a high-pressure but fun environment is what you as a company should encourage in order to attract such talents.

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FAQs

How do I become a creative consultant? ›

Creative Consultant Requirements:

A bachelor's degree or postgraduate qualification in design, marketing, communications, art, creative writing, or a related discipline may be required. A portfolio of creative work.

What does creative consultant mean? ›

What Is a Creative Consultant? A creative consultant is brought in to help improve a screenplay, advertising campaign, or other arts or sales projects. A creative consultant balances the commercial viability of a project against the goals of the writer or creative elements of the project.

What is a consultant and how do I become one? ›

Because consultants work on a contract basis, there are no set qualifications to be a consultant. It comes down to what the organization needs and how well you can sell your offer. However, businesses expect consultants to give expert-level advice, and consulting jobs are competitive.

What qualifications do you need to be a consultant? ›

You'll need:
  • excellent verbal communication skills.
  • business management skills.
  • analytical thinking skills.
  • to be flexible and open to change.
  • the ability to use your initiative.
  • customer service skills.
  • the ability to use your judgement and make decisions.
  • the ability to work well with others.

How much do creative consultants charge? ›

Creative Consultant Salary
Annual SalaryHourly Wage
Top Earners$125,000$60
75th Percentile$93,500$45
Average$63,777$31
25th Percentile$30,500$15

How do I sell myself as a consultant? ›

Specific steps must be taken to successfully market yourself as a consultant.
  1. Create a marketing message based on what you have to offer. ...
  2. Target those that can benefit from your help. ...
  3. Organize a local event based on your specialty. ...
  4. Offer your services as an expert to a local newspaper or radio station.

What do art consultants do? ›

Art consultants are primarily “visual storytellers.” Their mission to fulfill their clients' needs can entail helping individuals or companies find a visual counterpart for their values and agenda through the acquisition and meaningful arrangement of relevant art pieces.

How does consultant creativity benefit the client? ›

The creative consultant may use their problem-solving skills to help the client develop a strategy and overcome any obstacles that may arise. Research: Creative consultants often research their clients' industries and audiences to better understand their needs.

How do I become a graphic design consultant? ›

To work as a graphic design consultant, you'll need formal training. There are associate degree and certificate programs offered by professional schools; these commonly teach technical skills and usually take 2-3 years.

Can anyone become a consultant? ›

Consultants must have a bachelor's degree, at minimum, to find work in a competitive field. For those who aren't sure which degree they might want to pursue, a degree in business – an informative “catch-all” field that touches on numerous topics – might be ideal.

Do I need a degree to be a consultant? ›

A bachelor's degree in business management, marketing, economics, engineering, or a similar area is often the minimum requirement for becoming a business consultant. Top business consulting firms usually require a master's degree.

Can you become a consultant without experience? ›

Here's the good news: starting a consulting business with no experience is easy. Today, anybody can start their own consulting business. If you have a computer, a phone, and a place to do your work, you have everything you need to start a consulting business.

How long does it take to become a consultant? ›

They have clinical responsibilities and administrative responsibilities in managing SAS and junior doctors. They usually work in hospitals or community settings. After graduating from medical school, it takes around six to eight years to become a consultant.

Do consultants make a lot of money? ›

The most recent data for 2022 shows that consultants make an average of $6,954 a month. That equates to $83,448 a year. This same research indicates that monthly salaries for consultants can be as high as $16,417 (about $197,000 a year).

How do consultants get paid? ›

Consultants receive an agreed upon fee for work on a project completed by a specified date. They usually determine project fees by estimating the number of hours it will take to complete the project, multiplied by their hourly rate.

What is a good hourly rate for consulting? ›

If you are a brand new consultant, you may be charging closer to $50 or $75 per hour. With 20 years of experience under your belt, you may be charging $150 or even $200 per hour.

How much does it cost to hire a consultant? ›

On average, small business consultants charge $75 per hour, with costs ranging from $45 to $150 per hour nationwide.
...
Hourly Small Business Consulting Fees:
Average Cost$75/hour
Typical Range$45-$150/hour
26 Aug 2020

How do you bill as a consultant? ›

How to Invoice as a Consultant
  1. Track Your Hours. It's common in the consulting industry for businesses to charge clients by the hour. ...
  2. Include A Header. ...
  3. Add Your Client's Contact Details. ...
  4. Include The Invoice Date. ...
  5. Number Your Invoices. ...
  6. Clearly List Your Services. ...
  7. State Your Payment Terms. ...
  8. List the Payment Due Date.

How do I get into consulting? ›

  1. Step 1: Build up Skills, Experience & Qualifications.
  2. Step 2: Network & Find a Mentor.
  3. Step 3: Prepare Resume & Cover Letter.
  4. Step 4: Pass Screening Tests – PST, Potential Test, Online Test.
  5. Step 5: Pass the Case Interview.
  6. Step 6: Pass Fit Interview & Other Interviews.
  7. Step 7: Survive in the Consulting Industry.

What makes a good consultant? ›

A good consultant is an intuitive, skilled communicator with an expansive vocabulary. They know when and how to bring a complementary tone to a client setting, and can communicate their expertise through a variety of means. As oral communicators, they are effective presenters capable of making clear and concise points.

How do I find consulting clients? ›

How to get clients for your consulting business
  1. Offer referrals. People trust their peers' recommendations, a behavior called social proof. ...
  2. Guest blog. ...
  3. Email marketing. ...
  4. Get social. ...
  5. Target new clients. ...
  6. Network. ...
  7. Nail your elevator pitch.
21 Apr 2022

How do art consultants get paid? ›

Most art consultants charge an hourly fee. But if they work with a client permanently, they might charge a fixed monthly or yearly fee instead. If an art purchase is arranged, an art consultant usually gets a percentage of the agreed price.

How do you become a fine art sales consultant? ›

Key qualifications for the role

As the role requires knowledge of the art world, ideally an art advisor is someone who has held positions at an art gallery, a museum, an auction house, or another art institution, or has received substantive education about art history and the art market.

How much do art consultants make in NYC? ›

The average Art Consultant salary in New York, NY is $52,792 as of August 29, 2022, but the salary range typically falls between $45,053 and $66,468.

What does a creative coach do? ›

Creativity Coaches are similar to life coaches, but focus more specifically on your creative work. These coaches help you develop your artistic and humanistic talents. Creativity Coaches have helped thousands of artists, writers, inventors, entrepreneurs, and other creative souls to accomplish their dreams.

What is a creative strategist? ›

What Is a Creative Strategist? Creative strategists develop media strategies, often in marketing departments or for advertising agencies. Job duties include updating ad campaigns based on trends in the industry. They also perform market research and lead focus groups to help narrow the focus of a campaign.

How do you become a creative director? ›

Most creative directors have a bachelor's degree in journalism, advertising, or communications, according to the BLS. Additionally, courses in business, management, finance, computer science, and graphic design can equip creative directors with skills in technology, design, and more.

Is a graphic designer a consultant? ›

A graphic design consultant is one type of position that a graphic designer could fill. If you work as a consultant, you might do freelance work or be employed by a consulting firm.

Do graphic designers make good money? ›

According to the Bureau of Labor Statistics (BLS), the median annual graphic designer salary in 2020 was $53,380. Compare that to the $41,950 national average for all occupations and you can see these creative pros earn a respectable living.

What qualifications do you need to become a graphic designer? ›

What it takes
  • design skills and knowledge.
  • to be thorough and pay attention to detail.
  • knowledge of media production and communication.
  • knowledge of computer operating systems, hardware and software.
  • knowledge of the fine arts.
  • the ability to come up with new ways of doing things.
  • excellent verbal communication skills.

How do I become a graphic design consultant? ›

To work as a graphic design consultant, you'll need formal training. There are associate degree and certificate programs offered by professional schools; these commonly teach technical skills and usually take 2-3 years.

What does a creative consultant do in film? ›

They are involved in the writing process (proposing and editing story outlines/scripts). Sometimes they are given the credit of executive consultant, story consultant or script consultant.

What do art consultants do? ›

Art consultants are primarily “visual storytellers.” Their mission to fulfill their clients' needs can entail helping individuals or companies find a visual counterpart for their values and agenda through the acquisition and meaningful arrangement of relevant art pieces.

What is a creative consultant in fashion? ›

A fashion consultant is a creative director who designs wardrobes and fashion elements to fit their client's needs. Learn more about the responsibilities of a fashion consultant and the skills you can develop to become one.

Is a graphic designer a consultant? ›

A graphic design consultant is one type of position that a graphic designer could fill. If you work as a consultant, you might do freelance work or be employed by a consulting firm.

Do graphic designers make good money? ›

According to the Bureau of Labor Statistics (BLS), the median annual graphic designer salary in 2020 was $53,380. Compare that to the $41,950 national average for all occupations and you can see these creative pros earn a respectable living.

What qualifications do you need to become a graphic designer? ›

What it takes
  • design skills and knowledge.
  • to be thorough and pay attention to detail.
  • knowledge of media production and communication.
  • knowledge of computer operating systems, hardware and software.
  • knowledge of the fine arts.
  • the ability to come up with new ways of doing things.
  • excellent verbal communication skills.

What is a creative consultant on a TV show? ›

A creative consultant refers to an indivdiual who works on the production staff of a television series. They often collaborate with writers, editors and directors on the formation of a particular script, or on the story treatment of an episode, story-arc or season.

How much do script consultants make? ›

Script Consultant Salary
Annual SalaryMonthly Pay
Top Earners$133,000$11,083
75th Percentile$100,000$8,333
Average$76,421$6,368
25th Percentile$41,000$3,416

How do you become a creative director? ›

Most creative directors have a bachelor's degree in journalism, advertising, or communications, according to the BLS. Additionally, courses in business, management, finance, computer science, and graphic design can equip creative directors with skills in technology, design, and more.

Do you need a degree for consulting? ›

Consultants must typically earn a bachelor's degree in order to be competitive in the field. However, some employers prefer to hire those who have earned their master's degree, specifically the MBA. Here are the steps to reach various consultant careers.

How do art consultants get paid? ›

Most art consultants charge an hourly fee. But if they work with a client permanently, they might charge a fixed monthly or yearly fee instead. If an art purchase is arranged, an art consultant usually gets a percentage of the agreed price.

How do you become a fine art sales consultant? ›

Key qualifications for the role

As the role requires knowledge of the art world, ideally an art advisor is someone who has held positions at an art gallery, a museum, an auction house, or another art institution, or has received substantive education about art history and the art market.

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