What Is Never Not Creative? (2023)

What Is Never Not Creative? (1)

Never Not Creative is a community of creatives who want to make our industry a better place. We hope to support, inspire and come together to create the ideas, tools and solutions that improve the wellbeing of everyone in the industry and promote the value of creativity in the world.

Never Not Creative was started because we don’t believe enough is happening to collectively address the future of our industry and some of the challenges it faces. There are plenty of excellent communities out there that celebrate work and talent, and that provide networking and profile building opportunities. Never Not Creative fills in the gaps to make sure that, as creatives we can look after ourselves and each other. Ensuring we’re at our best for whatever creative challenge is in front of us.

During our pre-launch phase, we heard from people from all over the world. We asked, “What do you think are some of the biggest challenges facing the creative industry — and you as a creative within it?”.

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We received a good variety of answers, but some very clear themes emerged.

It’s no secret, and perhaps no surprise, that a bunch of perfectionists work their arses off for something that they love doing. We love creating new. We love creating better. We love seeing our work out in the world.

But it comes at a price. The pressure of constantly trying to solve problems that others couldn’t, to generate hundred’s of ideas to maybe land on one, to please clients at all costs — it comes at a price.

Choosing work over family or friends, choosing work over sleep, work over dinner, work over exercise. It’s not healthy and it’s not sustainable. And it certainly doesn’t improve your chances of finding that one golden creative solution that cracks the problem — or gives you the sense of satisfaction that you crave.

No. Instead, you end up calling in sick. You’re told to take time off. You’re moved onto another project. It’s a rapid spiral down from there. Maybe, this sounds extreme. But, unfortunately, many of you are probably nodding, having experienced it or witnessed it in a friend / colleague.

We may think that we’re in control. That we put this pressure on ourselves, and maybe we do. But, we’re also fulfilling an expectation. An expectation that we’ll work the hours, generate the ideas and choose work over life, clients over friends and family, and experience and profile over justified financial return.

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When you read these last few paragraphs back, it sounds extreme. Unfortunately, it isn’t.

Many of you cited that cashflow, getting paid and charging for work was your biggest issue. “Charging for work!” It’s head-scratchingly infathomable, that one of the issues we’re facing is being able to charge for what we do.

What causes this? Our own sense of worth? Exploitation by superior business savvy? An overwhelming need to please? An argument that we’ve successfully been having with ourselves for decades — that building profile is better than building profit?

We’ve given work away for free at the same time that other professional services will charge in 6 minute increments for a phone call.

Arguably, as one respondent put it, we haven’t done a good enough job of proving the value that we can create.

As an industry, one of the models we frequently use is ‘time and materials.’ We estimate the time it will take to come up with ideas and create assets. But, clients buy the deliverables, the assets — so really they couldn’t care less about how much time we spend.

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Often, this formula can be expressed as:

time to create ≠ assets delivered

The challenge? Try guessing how long it might take to solve a problem. Try justifying that you need an extra week to solve one problem, when the last problem you solved took you half as long. Try putting a value on the years of experience and success of past problems solved.

Try doing all of this when some (maybe less well educated) clients see design competition websites, students looking to get experience and make a name for themselves, and take advantage of lots of ideas for a much reduced price.

Of course, there will always be a high and a low end to any industry. Proving our worth, for those that want to, is the challenge we’d like to undertake at Never Not Creative.

More and more of us are considering, or have leapt into more flexible work opportunities. Freelancing is nothing new in our industry, but it’s certainly getting more popular. Some sources have stated that half of us will be freelancing (in some form or another) by 2020.

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It sounds great. Choose who you work for and when, on your terms, not theirs. You can work remotely, live in your dream city or on your dream island — we’re pretty much at the accelerated segment of the technology curve that’s already allowing that to happen.

So there are plenty of pro’s. But, as some have already found, there are also some con’s. One of the largest of those, especially from a remote working sense, is the feeling of isolation.

Creativity is hard at the best of times. You can be with your team, banging heads against a brick wall, struggling to find something unique — but more often than not, one of you hits on an idea, or sparks an idea for someone else. It’s a rollercoaster, but you get there collectively in the end.

When you’re on your own, the buck stops at you. There’s no-one to bounce off. No-one else to save the day, apart from you. The freedom that you thought you had found can be whisked away by creative block, or negative feedback and rejection.

If the world continues to go in this direction, we have to do more to prepare for it. Some of this may need to be addressed in education. How are we preparing creatives for the reality that they’re likely to be their own business? How are we preparing the new freelancers and sole-traders to negotiate with clients, set their rates, not give work away for free? How can we help each other with advice, mentorship and whatever other solutions we can come up with as a community?

There is no doubt that we chose the creative industry for a reason. The opportunity to be challenged and excited everyday is fuel for our creative fire. Watching people play with, use and consume what we create can deliver immense satisfaction. We are not in dire straits as an industry. Design in particular is elevating its status in businesses, society and government.

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This is why now is the perfect time to affect change. The perfect time to come together and have reasonable debates for fairer outcomes in our industry.

  1. Provide the framework and support for community driven discussion, debate and solutions.
  2. Collaboratively create pledges and standards that creatives and their customers can sign up to.
  3. Create and support projects that focus on improving outcomes for the industry.
  4. Create and share resources that anyone in the industry can access and adapt for free.

Here are a few ways that you can get involved.

  • Join our Facebook group
  • Contribute to the discussion around the Pledge initiative.
  • Contribute a post
  • Let us know about an industry challenge that you’d like to discuss

Never Not Creative is a not-for-profit initiative supported by Streamtime. Project management software for the humans, not robots of the creative industry. Streamtime supports us with time and resources dedicated to building the NNC community — there is no intended commercial outcome or KPIs. A better creative industry, is better for the world, and Streamtime would like to see a better world :-)

FAQs

What is not creativity? ›

: not creative: such as. a : not marked by the ability or power to create : not given to creating So-called noncreative people can make interesting observations when they're allowed to do so.— Perry Parendo. b : not involving or requiring creativity In addition, there is the analytical or noncreative work.

How do you know if you're not creative? ›

When your actions are conditioned by the expectations of others and come from a desire to fit in, then you are not being creative. You're being manipulated by other people. But when you are able to stand up for yourself in an authentic way, you are probably acting in a way that is unique and true to yourself.

How can I be more creative? ›

9 Ways to Become a More Creative Person
  1. Draw, paint, doodle, watercolor. ...
  2. Do something physical. ...
  3. Embrace boredom. ...
  4. Watch a TED talk or listen to a podcast. ...
  5. Generate way more ideas than you think you actually need. ...
  6. Make time for play. ...
  7. Journal. ...
  8. Get outside.
24 Aug 2022

Why is creativity so important? ›

Creativity allows us to view and solve problems more openly and with innovation. Creativity opens the mind. A society that has lost touch with its creative side is an imprisoned society, in that generations of people may be closed minded. It broadens our perspectives and can help us overcome prejudices.

What makes someone creative? ›

Originality and imagination (unusual, unique, novel ideas) Elaboration (ability to explain ideas in detail) Flexibility, curiosity, resistance to closure (ability to generate multiple solutions) Complexity (detail and implications of ideas; recognition of patterns, similarities and differences)

What is a non creative person called? ›

matter-of-fact. ordinary. pabulum. pedestrian. prosaic.

Can you be smart and not creative? ›

Three types of gifted children

“In order to be creative, you don't have to have high intelligence,” said Kim, adding that studies have found “there's almost no relationship between creativity and intelligence.”

How can I be more creative with words? ›

How to Generate Original Creative Ideas with Random Word...
  1. Step 1: Formulate a specific problem statement. ...
  2. Step 2: Gather random stimuli. ...
  3. Step 3: Create associations between random words, your challenge. ...
  4. Step 4: Increase your associations. ...
  5. Step 5: Make more connections.
9 Aug 2009

Why do people lack creativity? ›

A lack of creativity often boils down to overwhelm, the wrong approach, or too many inputs. It's an easy problem to solve. Years ago, I struggled with writer's block. I wanted to write a book, but I'd no good ideas to use for my book.

Is every person creative? ›

Everyone can be creative, where they realize it or not. A lot of people tend to think creativity is binary: Either you have it, or you don't. But in reality, we do all have it. It's just a matter of how we interpret it.

Can a non creative person become creative? ›

In fact, many psychologists argue that creativity isn't something you're born with; it's actually a skill that can be learned. And, as with any other skill, you can only get better at it with practice.

Whats does creative mean? ›

Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.

Is creativity a skill? ›

Creativity is a skill that can be developed and a process that can be managed. Creativity begins with a foundation of knowledge, learning a discipline, and mastering a way of thinking. We learn to be creative by experimenting, exploring, questioning assumptions, using imagination and synthesizing information.

What is creativity in everyday life? ›

Creativity is a way of living life that embraces originality and makes unique connections between seemingly disparate ideas. Creativity is about living life as a journey into seeing and communicating the extra-ordinariness of the simplest, most every day acts.

What is a creative thinking? ›

Creative thinking is the ability to come up with unique, original solutions. Also known as creative problem-solving, creative thinking is a valuable and marketable soft skill in a wide variety of careers. In this guide, you'll learn: Creative Thinking Definition.

What do creative people need? ›

Here are the some of the habits of mind we recommend to foster more creativity in your life.
  • Imaginative play. Observing children in imaginative play reveals a wellspring of natural-born creativity. ...
  • Passion. ...
  • Daydreaming. ...
  • Solitude. ...
  • Intuition. ...
  • Openness to experience. ...
  • Mindfulness. ...
  • Sensitivity.
20 Jan 2016

Who are some creative people? ›

Here's our list of some of the best creative thinkers from history for their innovative and curious nature.
  • Thomas Edison. An icon for innovation with a collection of patents for over 1,000 inventions. ...
  • Isaac Newton. ...
  • Walt Disney. ...
  • Albert Einstein. ...
  • Steve Jobs. ...
  • Marie Curie. ...
  • Leonardo Di Vinci.
13 Sept 2017

What is a creative person called? ›

A creative person can be referred to as an innovator, or a creator of new ideas. Here's a list of synonyms for innovator. Contexts. A person who introduces new methods, ideas or concepts. A person who creates or invents new things or products.

Is it possible to not be creative? ›

Many people believe they will never be creative. They also believe they don't have to. They're wrong. Henry Ford was right when he said: “Whether you think you can, or you think you can't, you're right.” The only thing stopping you from being creative is your own disbelief.

What is another word for creative? ›

What is another word for creative?
imaginativeinnovative
visionaryingenious
inventiveartistic
inspiredoriginative
innovationaloriginal
123 more rows

What is more important creativity or knowledge? ›

A creative person puts something into action by developing new ideas, while an imaginative person just thinks about something. Therefore, it's fair to use the famous Albert Einstein quote here, “Imagination is more important than knowledge. Knowledge is limited. Imagination spans the world.”

Are creative people more successful? ›

Creativity can accelerate a company's profits and growth beyond that of its less-innovative competitors. The added benefit is that the creativity and the resulting innovation is unique to the creator — the individual or company that came up with the idea. Why rely on old ideas and innovations?

Does creativity mean intelligence? ›

Although creativity is often associated with the arts, it is actually a vital form of intelligence that drives people in many disciplines to discover something new. Creativity can be found in every area of life, from the way you decorate your residence to a new way of understanding how a cell works.

How do you talk creative? ›

Here's ten ideas to help get you started:
  1. Ask someone what their biggest challenges in life are.
  2. Ask someone what their greatest successes in life have been.
  3. Ask people what problems they face daily.
  4. Call a friend you haven't spoken to in a while.
  5. Host a dinner party – invite people who don't know each other.
4 Sept 2012

How do I know if I am creative? ›

Creative people like to daydream and imagine the possibilities and wonders of the world. They can immerse themselves in imagination and fantasy, yet remain grounded enough to turn their daydreams into reality. They are often described as dreamers, but that doesn't mean that they live with their heads in the clouds.

How can I be creative at work? ›

How to be creative at work: 11 tips for more innovative ideas
  1. Optimise the atmosphere. ...
  2. Create a brainstorming wall. ...
  3. Encourage individuality. ...
  4. Allow for suggestions. ...
  5. Put suggestions into action. ...
  6. Start doing stand up. ...
  7. Place a ban on certain things. ...
  8. Buddy up.

How is art not creative? ›

Art is not always creative.

Many people interchange phrases like, “I can't draw,” and, “I'm not creative.” You do not have to be creative to be able to draw, and just because you can draw, it does not mean you are creative. The arts are well suited for creative discoveries and problem-solving.

Is it possible to not be creative? ›

Many people believe they will never be creative. They also believe they don't have to. They're wrong. Henry Ford was right when he said: “Whether you think you can, or you think you can't, you're right.” The only thing stopping you from being creative is your own disbelief.

Is creativity only in art? ›

Creativity is found in the obvious art and music, but can also be found in science and play. Because we think of art, music, dance, and drama as examples of creative ideas, we may have forgotten that creative thought is found in all aspects of a growing child's life and can be learned from daily.

What is true creativity? ›

A creative person realizes that true creativity involves combining both fun and hard work. An artistic or creative person may come across as carefree, however they can also be incredibly hardworking and driven when it comes to pursuing their passion.

When can you say that a person is creative? ›

A creative person has the ability to invent and develop original ideas, especially in the arts.

Are art students creative? ›

Creativity

We know the arts are all about creativity because they allow kids to express themselves. Math and science are important, of course, but the visual arts push kids' creativity and divergent thinking skills to the next level.

Is being creative a job skill? ›

Creativity is a valuable workplace skill because it can be a useful tool for developing new ideas, increasing efficiency and devising solutions to complex problems. While you may have natural creativity skills in certain forms, it is a skill that can be learned and developed over time.

What is a non creative person called? ›

matter-of-fact. ordinary. pabulum. pedestrian. prosaic.

Why do people lack creativity? ›

A lack of creativity often boils down to overwhelm, the wrong approach, or too many inputs. It's an easy problem to solve. Years ago, I struggled with writer's block. I wanted to write a book, but I'd no good ideas to use for my book.

Can you be smart and not creative? ›

Three types of gifted children

“In order to be creative, you don't have to have high intelligence,” said Kim, adding that studies have found “there's almost no relationship between creativity and intelligence.”

Is creativity a human need? ›

Even though we know that we need creativity for both social and business innovation, it is still often associated with artists and specific occupations. Humans have, however, always been creative. It is a skill that sets us apart from other animals.

What is creative ability? ›

A creative person has the ability to invent and develop original ideas, especially in the arts.

Are all artists creative? ›

Artistic ability includes skills and talent to create works of art: painting, drawing, sculpting, musical composition, etc. Creativity ability is the skill and talent to use our imagination to create and solve. A creative artist is probably a better artist. But you don't have to be an artist to be creative.

What is creativity simple words? ›

Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.

What is a creative thinking? ›

Creative thinking is the ability to come up with unique, original solutions. Also known as creative problem-solving, creative thinking is a valuable and marketable soft skill in a wide variety of careers. In this guide, you'll learn: Creative Thinking Definition.

What is creative mind? ›

A creative mind is the one that sees information – particularly from the world around it – and relates it to their experiences and existing knowledge in order to create.

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